Email remains a top-performing channel for email marketers—but only if their messages reach the inbox.
Amid evolving privacy laws, new mailbox provider requirements, shifting consumer behaviors, and evolving technology, deliverability is tougher than ever.
Validity’s latest report reveals why global inbox placement declined in 2024 and what marketers must do to stay ahead.
Look inside for insights on:
- Inbox and spam placement rates globally and by region
- Industry-specific performance benchmarks
- What to know about deliverability at different mailbox providers
- AI’s unintended consequences on email deliverability
- Actionable steps to improve deliverability today
About Validity:
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – Everest, Sender Certification, BriteVerify, MailCharts , DemandTools and GridBuddy Connect – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit Validity.com and connect with us on LinkedIn and X.