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View on-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-should-attend\">Who should attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong> <\/strong>Organizations with multiple departments, locations, or business units<strong> <\/strong>such as: franchises, universities, school districts, state and local governments, real estate and insurance firms, healthcare networks\u2014plus<strong> <\/strong>agencies and tech companies who support these organizations.<\/p>\n<!-- \/wp:paragraph -->","post_title":"Master Cross-Functional Digital Marketing: Streamline Operations, Cost, and Brand Authority","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"master-cross-functional-digital-marketing-streamline-operations-cost-and-brand-authority","to_ping":"","pinged":"","post_modified":"2025-03-26 14:01:55","post_modified_gmt":"2025-03-26 19:01:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=188025","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174110,"post_author":"168509","post_date":"2024-10-25 10:20:03","post_date_gmt":"2024-10-25 15:20:03","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-optimize-every-aspect-of-your-email-marketing-strategy\">Optimize every aspect of your email marketing strategy<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Transform your email marketing efforts into powerful revenue-driving campaigns. This interactive virtual training combines proven strategies with practical applications to create compelling campaigns that resonate with your audience and deliver measurable results. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Discover small changes that can make a big impact on email deliverability and conversion. Whether you're a marketing professional, small business owner, or communications specialist, this session will provide tools to help you design and execute successful email campaigns.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>January 28, 2025 | 10:00 a.m. - Noon CT<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Subject line performance and techniques to improve engagement<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Content calendars and scheduling to drive maximum impact<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Advanced A\/B testing frameworks<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Quick wins: CTA buttons, landing page content and more!<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":174117,\"uuid\":\"6bc40402-0b9d-415c-aada-60f7c7af0130\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Register for the Virtual Training\"} \/--><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><em>Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<p><!-- \/wp:group --><\/p>\n<p><!-- wp:block {\"ref\":124591} \/--><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:columns {\"verticalAlignment\":\"center\"} --><\/p>\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis: 33.33%;\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-125746\" src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<\/div>\n<p><!-- \/wp:column --><\/p>\n<p><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} --><\/p>\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis: 66.66%;\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div>\n<p><!-- \/wp:column --><\/p>\n<\/div>\n<p><!-- \/wp:columns --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:block {\"ref\":124591} \/--><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:block {\"ref\":124431} \/--><\/p>\n<p><!-- wp:separator {\"opacity\":\"css\"} --><\/p>\n<hr class=\"wp-block-separator has-css-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:heading {\"level\":4} --><\/p>\n<h4 id=\"ama-event-policies-and-faqs\" class=\"wp-block-heading\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","post_title":"Essential Email Tips for 2025","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"essential-email-tips-for-2025","to_ping":"","pinged":"","post_modified":"2025-01-13 13:19:20","post_modified_gmt":"2025-01-13 19:19:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=174110","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":189351,"post_author":"205337","post_date":"2025-03-17 13:24:44","post_date_gmt":"2025-03-17 18:24:44","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-email-remains-a-top-performing-channel-for-email-marketers-but-only-if-their-messages-reach-the-inbox\">Email remains a top-performing channel for email marketers\u2014but only if their messages reach the inbox.<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Amid evolving privacy laws, new mailbox provider requirements, shifting consumer behaviors, and evolving technology, deliverability is tougher than ever. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Validity\u2019s latest report reveals why global inbox placement declined in 2024 and what marketers must do to stay ahead. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Look inside for insights on: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Inbox and spam placement rates globally and by region <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Industry-specific performance benchmarks <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>What to know about deliverability at different mailbox providers <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>AI\u2019s unintended consequences on email deliverability <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Actionable steps to improve deliverability today <\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_vali13\\u0026ch=\",\"buttonLabel\":\"Get the report now!\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_vali13&ch=\%22 download>Get the report now!<\/a>\n<!-- \/wp:ama\/download -->\n\n<!-- wp:paragraph -->\n<p>About Validity: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers \u2013 using trustworthy data as a key advantage. The Validity flagship products \u2013 Everest, Sender Certification, BriteVerify, MailCharts , DemandTools and GridBuddy Connect \u2013 are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth. For more information, visit<a href=https://www.ama.org/"https:////www.validity.com///"> Validity.com<\/a> and connect with us on<a href=https://www.ama.org/"https:////www.linkedin.com//company//validityinc///"> LinkedIn<\/a> and<a href=https://www.ama.org/"https:////x.com//TrustValidity/"> X.<\/a> <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"How does your email performance stack up?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-does-your-email-performance-stack-up","to_ping":"","pinged":"","post_modified":"2025-03-18 10:08:17","post_modified_gmt":"2025-03-18 15:08:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=189351","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":160278,"post_author":"146335","post_date":"2024-06-20 09:23:25","post_date_gmt":"2024-06-20 14:23:25","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-discover-hidden-truths-and-optimize-your-email-strategy-for-maximum-roi\"><strong>Discover hidden truths and optimize your email strategy for maximum ROI.<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Don't let email myths cost you leads. Many businesses fall victim to common acquisition email myths and settle for lackluster results. Our 2024 Acquisition Email Report dives deep into the world of acquisition emails, shedding light on these misconceptions and revealing data-driven strategies for omnichannel marketing success. Download this report and start building high-performing email campaigns today.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_defa6616\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_defa6616&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->","post_title":"Unleash the Power of Acquisition Email: 2024 Edition","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"unleash-the-power-of-acquisition-email-2024-edition","to_ping":"","pinged":"","post_modified":"2024-06-20 09:23:27","post_modified_gmt":"2024-06-20 14:23:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=160278","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":155649,"post_author":"146335","post_date":"2024-04-30 11:01:28","post_date_gmt":"2024-04-30 16:01:28","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-optimize-the-high-volume-of-existing-1-1-emails-to-boost-lead-generation-improve-conversion-and-drive-revenue-learn-how-using-professionally-branded-emails-can-personally-engage-your-audience-with-insights-from-exclaimer-s-research-report\">Optimize the high volume of existing 1:1 emails to boost lead generation, improve conversion, and drive revenue.<br>Learn how using professionally branded emails can personally engage your audience with insights from Exclaimer's research report.<br><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Based on surveying over 1000 marketers across the United States, our research shows that adding professional email signatures to your marketing strategy builds brand trust, enhances customer engagement, and drives revenue. It's a simple yet powerful way to increase demand and drive your ROI. Don\u2019t miss out on this opportunity to transform your business email into a demand channel.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_defa6348\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_defa6348&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-\"><br><\/h4>\n<!-- \/wp:heading -->","post_title":"The Power of Professionally Branded Emails","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-power-of-professionally-branded-emails","to_ping":"","pinged":"","post_modified":"2024-11-12 13:57:58","post_modified_gmt":"2024-11-12 19:57:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=155649","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":133062,"post_author":"146335","post_date":"2023-09-01 00:00:00","post_date_gmt":"2023-09-01 05:00:00","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-discover-how-d2c-brands-increase-customer-loyalty-drive-repeat-business-and-take-their-ltv-to-the-next-level\">Discover how D2C brands increase customer loyalty, drive repeat business, and take their LTV to the next level.<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Email marketing, mobile marketing, web and ad optimization - all channels you\u2019ll need to perfect to truly master the art of D2C marketing. Read our guide to find out how to build strong and lasting relationships, increase customer loyalty, and drive repeat business. In the guide, you\u2019ll also find a link to our D2C Hub, a one-stop shop that provides everything you need to drive your brand\u2019s success in the fast-paced, ever-evolving D2C landscape, including powerful case studies, timely white papers, actionable use cases, and much more.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_blof02\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_blof02&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->","post_title":"Ready to master the art of D2C Marketing?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ready-to-master-the-art-of-d2c-marketing","to_ping":"","pinged":"","post_modified":"2024-01-03 16:38:59","post_modified_gmt":"2024-01-03 22:38:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=133062","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":157626,"post_author":"161905","post_date":"2024-06-01 00:00:00","post_date_gmt":"2024-06-01 05:00:00","post_content":"<!-- wp:paragraph -->\n<p>Email marketing is an indispensable tool for businesses aiming to engage their audience effectively. Reports suggest that the average return on <a href=https://www.ama.org/"https:////www.litmus.com//resources//email-marketing-roi/">investment is $36 for every dollar spent on email marketing.<\/a> However, despite its popularity and crucial role in digital marketing strategies, many businesses still commit email marketing mistakes that hinder its effectiveness.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This article will examine the top ten email marketing mistakes and offer practical advice on how to avoid them.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-top-10-email-marketing-mistakes-in-2024\"><strong>Top 10 Email Marketing Mistakes in 2024<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-1-not-having-an-opt-in-offer\"><strong>1. Not having an opt-in offer<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>An opt-in offer is essentially a value proposition presented to potential subscribers in exchange for their email addresses\u2014think of it as the key that unlocks access to your email list. Failing to offer an enticing opt-in can severely undermine your email marketing strategy. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Conversely, a well-crafted opt-in can significantly elevate conversion rates, transforming casual browsers into committed subscribers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here is how you create a compelling opt-in offer:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Understand your audience<\/strong>: Find out what truly motivates your audience. For a tech blog, this could mean offering exclusive access to software trials or the latest tech trend reports.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Offer immediate value<\/strong>: Ensure that your opt-in promise delivers immediate value. For example, an e-commerce site might offer a 10% discount code upon subscription.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Keep it simple<\/strong>: The offer should be straightforward but compelling enough to prompt immediate action. A fitness site, for instance, could offer a downloadable 7-day workout plan.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Ensure relevance<\/strong>: Your opt-in must directly relate to your audience\u2019s interests or needs. For a parenting blog, a printable bedtime routine chart for toddlers would be ideal.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Use clear CTAs<\/strong>: Employ clear and direct calls to action, such as \"Download your free eBook now!\" or \"Get your discount today!\"<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>By integrating these elements, your opt-in offer will boost your email list growth and attract genuinely interested subscribers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>2. Not sending a welcome email<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Skipping the welcome email is a critical oversight in email marketing. Studies show that <a href=https://www.ama.org/"https:////www.invespcro.com//blog//welcome-emails///">welcome emails generate 320% more revenue per email<\/a> than other promotional emails, emphasizing their importance in a successful email strategy. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>They serve as the initial touchpoint after someone subscribes to your list, providing acknowledgment and setting the stage for future interactions. This initiation may make subscribers feel more noticed and engaged.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some critical steps to create an impactful welcome email:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Personalize your greeting<\/strong>: Address subscribers by name to create a more personal connection. For instance, use \"Hello [Name]\" instead of a generic \"Dear subscriber.\"<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Clarify what to expect<\/strong>: Clearly outline what subscribers can expect regarding content frequency, types of information, and benefits. This will set clear expectations and build trust.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Provide value immediately<\/strong>: Include something valuable in your welcome email. This could be a special offer, exclusive content, or a useful tip related to their interest in subscribing.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Keep it brief and engaging<\/strong>: While covering key points is important, keep your welcome email concise and to the point to maintain interest.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Include a clear call to action<\/strong>: Whether it\u2019s inviting them to connect on social media, checking out your best-selling product, or simply encouraging them to explore your site, direct them to their next step.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Ensuring your welcome email is engaging and informative solidifies a positive ongoing relationship with your subscribers, enhancing their likelihood to engage with future emails.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>3. Writing poor subject lines<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The subject line is often the deciding factor in whether an email is opened or ignored, yet many marketers overlook its importance. Statistics indicate that <a href=https://www.ama.org/"https:////www.invespcro.com//blog//email-subject-lines-statistics-and-trends///">47% of email recipients decide whether to open an email based on the subject line<\/a> alone, so the stakes couldn't be higher. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A poorly crafted subject line can doom your email to the unread pile, squandering the effort spent on the content within. Effective subject lines grab attention and entice the reader to learn more, directly impacting your open rates.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some pointers to help you craft compelling subject lines:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Spark curiosity<\/strong>: Use intriguing hooks that make subscribers want to open your email. For example, \"You won\u2019t believe what we\u2019re announcing...\"<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Keep it short and sweet<\/strong>: Long subject lines can be cut off, especially on mobile devices. Aim for 50 characters or less.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Use action words<\/strong>: Starting with action verbs can make your subject line more enticing. Examples include \"Discover,\" \"Learn,\" or \"Start.\"<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Offer value<\/strong>: Let subscribers know there\u2019s something worthwhile inside. Subject lines that include words like \"tips,\" \"how to,\" \"guide,\" or \"exclusive\" can perform well.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Avoid spammy words<\/strong>: Avoid words that trigger spam filters or create distrust, such as \"free,\" \"guarantee,\" or \"no risk.\"<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>By refining your subject lines with these strategies, you increase the chances of your emails being opened and read, significantly boosting the effectiveness of your email campaigns.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>4. Not having a clear call to action<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The absence of a clear call to action (CTA) can severely dampen the potential impact of your campaigns. Research reveals that emails with a single CTA can <a href=https://www.ama.org/"https:////www.wordstream.com//blog//ws//2022//04//19//digital-marketing-statistics/">increase clicks by 371% and sales by 1617%<\/a>. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A well-defined CTA gives subscribers a clear direction on what to do next, which is crucial for driving engagement and conversions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here is how you can create a compelling CTA:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Be specific and direct<\/strong>: Use action-oriented language that tells subscribers exactly what you want them to do, such as \"Buy now,\" \"Register today,\" or \"Get your free trial.\"<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Create urgency<\/strong>: Phrases like \"Limited time offer\" or \"While supplies last\" prompt immediate action.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Make it visually prominent<\/strong>: Design your CTA buttons with contrasting colors and sufficient size to stand out in the email.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Place it strategically<\/strong>: Ideally, place your CTA early in the email to catch the reader's attention before they potentially lose interest.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Test variations<\/strong>: Experiment with different wording, colors, and placements to find the most effective CTA for your audience.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>A compelling CTA will guide subscribers effectively and drive the desired actions that benefit your business goals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>5. Making your email a one-way conversation<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Treating email marketing as a one-way communication channel is a missed opportunity for engagement. <a href=https://www.ama.org/"https:////www.spiceworks.com//marketing//marketing-automation//articles//personalization-and-optimization-will-be-the-focus-for-email-marketers-in-2017//?utm_source=blog.beehiiv.com&utm_medium=referral&utm_campaign=interactive-newsletter-emails-create-community-not-just-subscribers\%22>Interactive emails encouraging a two-way conversation can enhance engagement rates by up to 73%<\/a>. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Emails should invite responses, making subscribers feel valued and heard, which can lead to stronger relationships and increased loyalty.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s how you can encourage interaction with your subscribers:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Ask questions<\/strong>: Pose questions that invite thoughts or feedback to encourage replies.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Include interactive elements<\/strong>: Polls, surveys, and quizzes can increase interaction, giving you valuable insights into your subscribers' preferences.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Prompt for reviews<\/strong>: Asking for product or service reviews can generate helpful content and show that you value subscriber opinions.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Offer incentives<\/strong>: Provide a reason to respond, such as a chance to win something or a discount on their next purchase.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Make replying easy<\/strong>: Ensure that your email settings allow for responses and that replies go to an actively monitored inbox.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Fostering a two-way dialogue makes your email marketing more dynamic and engaging, encouraging a deeper connection with your audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":126657} \/-->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>6. Bombarding your audience with offers<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Overloading subscribers with constant promotional offers can lead to email fatigue, causing disengagement and unsubscribes. Emails that focus excessively on sales without providing value can diminish trust and reduce the effectiveness of your campaigns. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Instead, balance your promotional content with value-driven emails that educate, entertain, or inform your audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s how you can balance your content effectively:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Educate your audience<\/strong>: Share helpful tips, guides, or industry insights that position your brand as a helpful resource.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Entertain<\/strong>: Include engaging content like behind-the-scenes looks, fun facts, or relevant stories that entertain while subtly referencing your brand.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Inform<\/strong>: Update your audience on industry news, product developments, or upcoming events that add value to their interaction with your brand.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Mix in offers<\/strong>: Integrate your promotional messages with helpful content, ensuring each email delivers value regardless of whether a subscriber is currently looking to make a purchase.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Segment your audience<\/strong>: Tailor the frequency and type of content based on subscriber behavior and preferences to avoid overwhelming specific audience segments.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Find the balance between providing value and promotional offers, and watch your email engagement steadily increase.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>7. Not scrubbing your list regularly<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Failing to regularly clean your email list can lead to low engagement rates and harm your overall email deliverability. Statistics indicate that regular list maintenance can<a href=https://www.ama.org/"https:////itracmarketer.com//email-list-cleaning-successful-campaigns///"> improve email campaign performance by up to 20%<\/a>. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Keeping your list fresh ensures that your emails reach genuinely interested recipients, reducing bounce rates and improving open and click-through rates.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here is how you can maintain a healthy email list:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Regularly remove inactive subscribers<\/strong>: Identify subscribers who haven't engaged with your emails over a set period, such as six months, and remove them from your list.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Implement re-engagement campaigns<\/strong>: Before scrubbing inactive subscribers, try re-engaging them with a targeted campaign that may recapture their interest.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Confirm email addresses<\/strong>: Use double opt-in methods to ensure that subscribers genuinely want to receive your emails and that their email addresses are correct.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Segment based on engagement<\/strong>: Create segments for highly engaged users and tailor content to keep them active, while less engaged segments might receive different content aimed at boosting interaction.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>By implementing these strategies, you maintain a higher quality list, directly contributing to more effective email campaigns.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>8. Sending too many emails<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Over-emailing your subscribers can lead to email fatigue, causing higher unsubscribe rates and lower engagement. Data shows that the optimal frequency for sending emails depends largely on the industry. Still, a general rule is to limit sends to no more than twice a week unless the user has opted for more frequent communication.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here is how to find the right email cadence:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Monitor subscriber feedback<\/strong>: Keep an eye on how your subscribers react to different sending frequencies. Increased unsubscribes or decreased open rates might indicate you're sending too many emails.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Test different frequencies<\/strong>: Experiment with different sending schedules to find what works best for your audience.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Allow subscribers to choose their frequency<\/strong>: Give subscribers control over how often they hear from you by including frequency options in the sign-up process and subscriber settings.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Provide quality over quantity<\/strong>: Ensure that each email adds value, whether through informative content, access to exclusive deals, or personal insights.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>9. Not A\/B testing<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Neglecting to A\/B test your email campaigns means missing out on opportunities to optimize and learn what resonates best with your audience. <a href=https://www.ama.org/"https:////www.leveragestl.com//a-guide-to-a-b-testing-for-email-marketers///">A//B testing can improve engagement rates by up to 49%.<\/a> By testing different elements of your emails, you can continuously refine your strategy based on real data.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s how you can effectively implement A\/B testing:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Test one variable at a time<\/strong>: Whether it's the subject line, CTA, layout, or send time, change only one element per test to clearly understand its impact.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Use sufficient sample sizes<\/strong>: Ensure your test groups are large enough to provide statistically significant results.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Make data-driven decisions<\/strong>: Use the insights gained from A\/B testing to make informed decisions about future campaigns.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Continuously test<\/strong>: Run new tests regularly to improve your email marketing strategies as audience preferences and behaviors evolve.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>A\/B testing is an essential tool for optimizing your email marketing efforts and should be a regular part of your strategy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>10. Not optimizing emails for mobile<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=https://www.ama.org/"https:////www.emailmonday.com//mobile-email-usage-statistics///">With over 50% of all emails opened on mobile devices<\/a>, not optimizing your emails for mobile is a significant oversight. Mobile users expect quick loading times and easy-to-read formats. Failing to optimize for mobile can result in poorly formatted messages, leading to lower engagement and higher unsubscribe rates.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s how to optimize your emails for mobile:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Use responsive design<\/strong>: Ensure your email design automatically adjusts to fit the screen of any device.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Keep subject lines short<\/strong>: Mobile screens are smaller, so keep your subject lines brief and to the point.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Simplify your content layout<\/strong>: Use a single-column layout for easy scrolling.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Optimize images<\/strong>: Ensure images are appropriately sized and load quickly to improve user experience.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Test on multiple devices<\/strong>: Regularly test your emails on various devices and email clients to ensure they look good and function well everywhere.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>By ensuring your emails are mobile-friendly, you cater to the needs of the growing number of users who rely on their mobile devices for email communication, thereby improving your overall campaign effectiveness.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As you refine your email strategy, view these common pitfalls as stepping stones to greater success rather than just hurdles to overcome. Remember, every email you send is an opportunity to strengthen relationships and deliver significant value. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By steering clear of these common errors, you can amplify your campaigns and create more effective, tailored email marketing strategies.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":116868} \/-->","post_title":"Top 10 Email Marketing Mistakes in 2024","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"email-marketing-mistakes","to_ping":"","pinged":"","post_modified":"2024-05-28 08:13:16","post_modified_gmt":"2024-05-28 13:13:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=157626","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":154817,"post_author":"161905","post_date":"2024-05-01 00:00:00","post_date_gmt":"2024-05-01 05:00:00","post_content":"<!-- wp:paragraph -->\n<p>Starting an email with \"Dear Sir\/Madam\" is equivalent to shooting yourself in the foot. It\u2019s outdated, and our Gen-Z audience might say, \u201cIt\u2019s giving dinosaur.\u201d In 2024, the key to capturing attention in your customer\u2019s email inbox is an email personalization strategy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, why should you care about email personalization? It's simple: personalized emails are not just more welcoming; they actually drive results. They're <a href=https://www.ama.org/"https:////www.campaignmonitor.com//resources//guides//email-marketing-new-rules///">26% more likely to be opened<\/a> and can boost your sales by up to 20%.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But remember, email personalization is more than just using your customer's name. It's about crafting content that resonates with their specific interests and behaviors. Here is how you can turn those stale, generic emails into lively, personal conversations that your customers will genuinely appreciate.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-is-email-personalization\"><strong>What is Email Personalization<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Email personalization is all about crafting messages that feel tailor-made for each recipient, focusing on their specific likes, behaviors, and needs. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When you personalize your emails, you're not just making your communications more engaging\u2014you're also potentially boosting your revenue. Research shows that well-personalized emails can increase revenue by up to 5.7 times.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Email personalization can be as straightforward as including your customer's first name in the email's subject line or as advanced as tailoring promotions and deals according to their spending levels.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By adopting various personalization strategies, each email you send out can resonate more deeply with the recipient, making your email marketing campaigns more effective and your customers more engaged.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-the-foundation-of-email-personalization\"><strong>The Foundation of Email Personalization<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Effective email personalization starts with a solid foundation. To truly connect with your audience and deliver impactful messages, you need the right strategies and tools in place. Here\u2019s how you can build that foundation:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li><strong>Understanding your audience:<\/strong> Start by segmenting your email list based on behavior, demographics, and purchase history. This allows for tailored communications that resonate more deeply with each specific group.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Data collection and management:<\/strong> Adopt best practices in data management by collecting information transparently, maintaining privacy compliance, and keeping data accurate. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Personalization technology:<\/strong> Utilize advanced personalization tools and software to enhance your email campaigns. Technologies like AI can predict customer behaviors and automate tailored communications, boosting the efficiency and impact of your emails.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These foundational elements are crucial for developing an effective email personalization strategy that drives engagement and conversions. Now, let\u2019s get into the various personalization strategies you can use.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":116868} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-11-key-email-personalization-strategies-real-life-examples\"><strong>11 Key Email Personalization Strategies (Real-Life Examples)<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To truly captivate your audience, your email campaigns must be thoughtfully personalized. Here are eleven advanced personalization strategies, complete with real-life examples, that show how top companies successfully engage their customers, enhancing both the user experience and business outcomes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-1-personalize-with-the-recipient-s-name\">1. <strong>Personalize with the recipient's name<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Incorporate the recipient's name into your email communications to enhance personalization. Netflix excels in this approach by including names in suggestions, such as <strong>\"John, here are shows you might like...\"<\/strong> <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This simple personal touch significantly boosts engagement by making the content feel uniquely tailored. It creates a direct connection with the viewer, increasing the likelihood of engagement.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-2-customize-subject-lines-to-capture-attention\">2. <strong>Customize subject lines to capture attention<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Craft your email subject lines to include personal details, which can significantly boost open rates. Research indicates that emails with personalized subject lines are 26% more likely to be opened. Amazon masterfully uses this tactic by tailoring subject lines to reflect individual user activities. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, a subject line like <strong>\"Jane, your next book awaits!\"<\/strong> not only makes the email more intriguing but also enhances the overall personalized shopping experience. This level of customization ensures that the email stands out in a crowded inbox, increasing the likelihood of clicks and engagement.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-3-use-dynamic-content-to-reflect-user-interests\">3. <strong>Use dynamic content to reflect user interests<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Adapt the content of your emails to match the recipient's past behaviors or interactions. Zalando utilizes dynamic content by featuring products that a user has viewed but not yet purchased, keeping these items top of mind and encouraging a return to the site to complete the purchase. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This strategy not only makes the email more relevant but also significantly increases the chances of converting browsing into sales.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-unify-customer-data-across-channels-for-comprehensive-personalization\">4. <strong>Unify customer data across channels for comprehensive personalization<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Merge data from diverse channels to form a cohesive understanding of each customer, facilitating personalized email content. Starbucks exemplifies this strategy by combining purchase data from its loyalty program with customers\u2019 mobile app usage and social media interactions. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This integration allows Starbucks to send highly personalized email offers that resonate with individual preferences and past behaviors, such as suggesting their favorite drink during a promotion.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-5-provide-personalized-recommendations\">5. <strong>Provide personalized recommendations<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Offer recommendations that align with the user\u2019s past purchases or habits. Spotify shines in this area by delivering personalized playlist suggestions based on a user's listening history, ensuring the content is always relevant and engaging. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This approach helps maintain user interest over time, making Spotify a continually engaging platform for music discovery. Show the business application and call out how a brand can utilize this in their transactional emails to upsell people.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-6-segment-your-audience-to-increase-relevance\">6. <strong>Segment your audience to increase relevance<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Segment your email list to create more relevant offers to different audiences. Sephora segments audiences based on their purchase history and preferences, making promotions feel more personalized and increasing the effectiveness of their marketing efforts. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This method ensures that each communication is relevant, which can significantly enhance customer satisfaction and loyalty. Mention the different types of segmentation a business can do. - age, gender, etc.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-7-personalizing-feedback-requests\">7. <strong>Personalizing feedback requests<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Personalize feedback requests to align with the customer's recent experiences. For instance, Airbnb tailors review requests with details specific to each guest's stay, enhancing relevance and engagement. This approach not only improves service quality but also shows customers that their input is valued, strengthening their connection to your brand and enriching the overall experience. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-8-seasonal-email-personalization\">8. <strong>Seasonal email personalization<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Personalize your email campaigns to reflect the current season or upcoming holidays to create a sense of urgency and relevance. For example, during the Christmas season, many retailers switch to festive themes in their emails, using red and green color schemes and incorporating images of snow, gifts, or Christmas trees. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This strategic shift not only captivates your audience by aligning with their holiday spirit but also enhances engagement by making your promotions feel timely and pertinent.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-9-employ-location-based-messaging-for-local-relevance\">9. <strong>Employ location-based messaging for local relevance<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Send emails tailored to the customer's current location to enhance engagement. Starbucks sends location-based promotions about nearby offers or store events, making the content highly relevant and more likely to drive in-store visits. This strategy takes advantage of geographical targeting to deliver highly applicable and actionable messages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-10-re-engage-inactive-subscribers-with-personalized-messages\">10. <strong>Re-engage inactive subscribers with personalized messages<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Revitalize connections with inactive subscribers through personalized re-engagement emails. Dropbox, for instance, targets lapsed users by highlighting new features or added benefits like extra storage, tailored to their previous interactions. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This strategy effectively reminds users of the specific value Dropbox offers, helping to recover and re-engage customers who might have otherwise remained inactive.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-11-celebrate-milestones-as-a-form-of-personalization\">11. <strong>Celebrate milestones as a form of personalization<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Acknowledge and celebrate significant customer milestones such as \u2026. to create a more personalized experience. Celebrating these milestones personalizes the experience and reinforces the emotional connection between the brand and the customer.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By implementing these detailed strategies, you can effectively enhance your email campaigns, making every communication feel personally crafted and highly relevant. This approach drives engagement, satisfaction, and, ultimately, conversions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-email-personalization\"><strong>Benefits of Email Personalization<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Embracing email personalization can transform your campaigns and significantly enhance their effectiveness. Here is how adopting personalized techniques can directly benefit your marketing efforts:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li><strong>Higher open rates:<\/strong> Personalizing your subject lines can drastically improve your open rates. Research indicates that emails with personalized subject lines are <a href=https://www.ama.org/"https:////www.campaignmonitor.com//resources//guides//email-marketing-new-rules///">26% more likely to be opened<\/a>. This simple change can enhance your ROI by ensuring your messages grab immediate attention in crowded inboxes.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Improved click-through rates (CTR):<\/strong> By tailoring both content and subject lines to your audience, you not only capture their attention but also encourage active engagement. This approach consistently leads to higher open rates and better click-through rates, indicating that your messages are not just being opened but also acted upon.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Boosted conversion rates:<\/strong> Utilizing targeted offers and timely reminders, like cart abandonment prompts, can effectively nudge your customers toward making a purchase. These personalized touches make your communications more relevant, significantly aiding the conversion process by reconnecting customers with products they've shown interest in.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Improved customer retention:<\/strong> When you incorporate personal details into your emails, you create a sense of individual attention and care, which builds trust and fosters loyalty. This personal touch not only enhances customer satisfaction but also boosts retention rates by making each customer feel uniquely valued.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Enhanced brand perception and trust:<\/strong> Personalized emails do more than just sell; they enhance your brand\u2019s reputation. By showing that you understand and value your customers' preferences, you not only build trust but also distinguish your brand in competitive markets.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Data insights and better decision-making:<\/strong> The insights gained from personalized email strategies provide valuable data that can guide your future marketing decisions. This data-driven approach enables you to tailor your marketing tactics and product development more precisely to meet customer needs and preferences.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Email personalization not only improves your direct marketing metrics but also fosters long-term business growth and strengthens your customer relationships. This demonstrates its value as a crucial element in modern marketing strategies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-email-personalization-pitfalls\"><strong>Email Personalization Pitfalls<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>While email personalization can enhance your marketing, certain pitfalls can undermine its effectiveness if not managed carefully:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li><strong>Over-personalization and the creepiness factor:<\/strong> It's crucial to balance being helpful and not invading privacy. To avoid making customers feel uncomfortable, limit the use of sensitive personal data and ensure it's used only with explicit consent.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Data quality issues:<\/strong> Using outdated or incorrect information can lead to irrelevant content. Improve your data quality through regular audits and by encouraging customers to update their information periodically.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Lack of relevance:<\/strong> Sending content that doesn\u2019t match the recipient\u2019s interests or needs can reduce campaign effectiveness. To maintain relevance, use dynamic content that adapts based on recent user behavior or updated preferences.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Over-dependence on automation:<\/strong> Excessive reliance on automation can strip away the human touch from your emails. Balance this by incorporating human oversight into automated processes, allowing for adjustments that ensure emails remain personal and relevant.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Poor integration with other marketing channels:<\/strong> Inconsistent messaging across channels can confuse customers. Ensure your email personalization strategies are integrated with other marketing channels for cohesive messaging and a stronger brand identity.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Frequency and timing mistakes:<\/strong> Sending too many emails can overwhelm and disengage customers. Analyzing customer data can help you determine the best times and frequencies for sending emails, thereby avoiding email fatigue and enhancing engagement.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Addressing these pitfalls effectively can refine your email personalization strategy, making it more effective and better aligned with customer expectations and preferences.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">As you refine your email personalization strategies, prioritize addressing common pitfalls and maintaining consistent messaging across all channels. Furthermore, regularly update your tactics based on performance metrics and customer feedback. Such proactive adaptations will not only enhance your marketing effectiveness but also foster sustained growth and stronger customer relationships.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":117550} \/-->","post_title":"An Expert Guide to Email Personalization [2024]","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"email-personalization-strategies","to_ping":"","pinged":"","post_modified":"2024-04-23 13:14:39","post_modified_gmt":"2024-04-23 18:14:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=154817","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":142885,"post_author":"161905","post_date":"2023-12-15 12:48:20","post_date_gmt":"2023-12-15 18:48:20","post_content":"<!-- wp:paragraph -->\n<p>Email is one of the oldest and biggest digital communication channels, with a user base of <a href=https://www.ama.org/"https:////www.statista.com//statistics//255080//number-of-e-mail-users-worldwide///">over 4.3 billion people<\/a>. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that\u2019s not enough, email marketing is <a href=https://www.ama.org/"https:////www.mckinsey.com//business-functions//marketing-and-sales//our-insights//why-marketers-should-keep-sending-you-emails/">40 times more effective at customer acquisition<\/a> than Facebook and Twitter put together.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The first email in the world was sent by Ray Tomlinson in 1971. In 1978, a marketing manager at Digital Equipment Corp named Gary Thuerk sent the first commercial email to a list of 400 addresses announcing a new product. This email was so successful that it brought about $13 million in sales.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":142886,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//12//email-marketing-terms.png?resize=924,1024\%22 alt=\"Common email marketing terms\" class=\"wp-image-142886\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-is-email-marketing\"><strong>What is Email Marketing?<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is a form of digital marketing that refers to the use of email to attract, engage, and communicate with potential and existing customers. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It can be a promotional tool to inform email subscribers of new products, discounts, and other services. It can also be used for educational purposes to inform subscribers about your business\u2019 value or benefits.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-email-marketing\"><strong>Benefits of Email Marketing<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>There are so many advantages to using email marketing. Here are a few that set email apart from all other channels. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li><strong>Direct audience access <\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>With email, you can communicate directly with subscribers in their inboxes. When you send out messages, you are sure that they are reaching the intended recipients compared to social media, where you create posts and hope that your audience sees them. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":2} -->\n<ol start=\"2\"><!-- wp:list-item -->\n<li><strong>Email provides more control<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Email is the most stable marketing channel. It gives you control over your audience and how you reach them. Other channels like SEO and social media are outside of your control, where a single algorithm update can affect your whole strategy. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":3} -->\n<ol start=\"3\"><!-- wp:list-item -->\n<li><strong>Better personalization<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>One of the key strengths of email marketing is its ability to deliver personalized and targeted content. Emails can be customized to address the needs and interests of individual recipients, enhancing the relevance of the message. This personalization can range from simple techniques like including the recipient's name in the email to more complex strategies like segmenting your audience based on their behaviors or preferences. Research shows segmented and personalized campaigns increase revenue <a href=https://www.ama.org/"https:////www.campaignmonitor.com//resources//guides//email-marketing-new-rules///">by as much as 760 percent<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":4} -->\n<ol start=\"4\"><!-- wp:list-item -->\n<li><strong>Measurable success<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Another significant benefit of email marketing is its measurability. With various tools and software available, businesses can track the performance of their email campaigns with metrics like open rates, click-through rates, and conversion rates. These insights allow for data-driven decisions to optimize future campaigns and strategies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":5} -->\n<ol start=\"5\"><!-- wp:list-item -->\n<li><strong>Cost-Effective and High ROI<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Compared to other forms of digital marketing, it requires a relatively low investment. Businesses can reach a large number of consumers at a rate of nearly nothing per message. This affordability is especially beneficial for small to medium-sized businesses. Moreover, email marketing offers an impressive return on investment (ROI).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-how-does-email-marketing-work\"><strong>How Does Email Marketing Work?<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is an indispensable tool in the digital marketing toolbox, but how does it actually work? To understand this, we need to look at the three essential elements of an effective email marketing campaign: the email list, an email service provider (ESP), and clear goals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li><strong>Email list: the foundation<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>The backbone of any email marketing campaign is the email list\u2014a database of subscribers who have consented to receive your emails. The key here is to have an active, engaged list. Building such a list isn\u2019t just about accumulating email addresses; it\u2019s about attracting the right kind of subscribers who are genuinely interested in what you have to offer.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>How to build an email list:<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Offer Value:<\/strong> Create something that your target audience finds valuable, like a free ebook or a webinar, and offer it in exchange for their email addresses.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Opt-In Website Pop-Ups:<\/strong> Utilize pop-up forms on your website, giving visitors a convenient opportunity to subscribe to your list.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Facebook Ads:<\/strong> Leverage ads to generate leads that direct users to your landing pages with opt-in forms.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list {\"ordered\":true,\"start\":2} -->\n<ol start=\"2\"><!-- wp:list-item -->\n<li><strong>Email service provider: the engine<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>An Email Service Provider (ESP) is any specialized tool that is meant to streamline and enhance your email marketing efforts. An ESP, or email marketing platform, is your campaign's engine. It helps with:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>List Management:<\/strong> It\u2019s like a digital address book with enhanced features that helps you organize, segment, and maintain your subscriber list efficiently.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Design and Automation:<\/strong> ESPs offer user-friendly interfaces and templates, making it easy to create professional emails. Plus, they automate repetitive tasks like sending welcome emails to new subscribers.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Analytics and Improvement:<\/strong> They provide valuable insights, like open rates and click-through rates, helping you understand the performance of your emails and refine your strategies.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list {\"ordered\":true,\"start\":3} -->\n<ol start=\"3\"><!-- wp:list-item -->\n<li><strong>Clear goals: the direction<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>What do you want to achieve with your email marketing campaign? Is it driving sales, boosting brand awareness, generating and nurturing leads, keeping customers engaged, or increasing customer loyalty and lifetime value? Your goals will dictate the content and structure of your emails.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":4} -->\n<ol start=\"4\"><!-- wp:list-item -->\n<li><strong>Bringing it all together<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>When these elements align, you\u2019re well on your way to executing a successful email marketing campaign. With your list ready and ESP at hand, segment your subscribers for targeted communication. Craft emails that align with your objectives, and let your ESP do the heavy lifting in sending and monitoring these emails. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This systematic approach ensures your email marketing campaign is not just a shot in the dark but a strategic effort toward measurable goals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-types-and-examples-of-emails\"><strong>Types and Examples of Emails<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Various types of emails serve distinct purposes and engage audiences differently. Understanding the different types of emails will help you tailor your campaigns to best suit your company\u2019s needs. Let\u2019s explore some of these types, along with examples to give you a clearer picture.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li><strong>Welcome emails<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Welcome emails are your first handshake with a customer, warmly introducing them to your business. Picture an email that thanks a subscriber for joining and provides an enticing glimpse into your products or services. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":2} -->\n<ol start=\"2\"><!-- wp:list-item -->\n<li><strong>Newsletter emails<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Newsletters are like a regular catch-up session, often highlighting new offerings, sharing insightful articles, blogs, and customer reviews.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":3} -->\n<ol start=\"3\"><!-- wp:list-item -->\n<li><strong>Lead nurturing emails<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Lead nurturing emails are more strategic, targeting a specific audience through a series of thoughtfully crafted messages. Their goal is to guide potential customers from mere consideration to the actual purchase, like a series of breadcrumbs leading to your product.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":4} -->\n<ol start=\"4\"><!-- wp:list-item -->\n<li><strong>Transactional\/confirmation emails<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Transactional or confirmation emails come into play after someone signs up for your service or buys a product. They confirm the action taken and can be followed by post-purchase drips, like updates on shipments, invitations to review the product, or even an offer on the next purchase.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":5} -->\n<ol start=\"5\"><!-- wp:list-item -->\n<li><strong>Dedicated emails<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Dedicated emails are more selective. They are sent only to certain segments of your email list based on criteria such as recent activity or membership status. For instance, an exclusive discount offered to customers who haven't shopped in a while. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":6} -->\n<ol start=\"6\"><!-- wp:list-item -->\n<li><strong>Announcement emails<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Announcement emails turn the spotlight on upcoming events, new product launches, or seminars, aiming to drum up excitement and awareness.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":7} -->\n<ol start=\"7\"><!-- wp:list-item -->\n<li><strong>Promotional emails<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Promotional emails cast a wider net, often reaching out to your entire audience to keep them engaged with your brand and products. These could include general announcements of a store-wide sale.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":8} -->\n<ol start=\"8\"><!-- wp:list-item -->\n<li><strong>Survey emails<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Conversely, survey emails reach out for feedback, showing customers that their opinions are valued and essential for shaping your product offerings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":9} -->\n<ol start=\"9\"><!-- wp:list-item -->\n<li><strong>Seasonal marketing emails<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Seasonal marketing emails bring a festive touch, aligning with holidays and special events like Christmas, Valentine\u2019s Day, or Black Friday, offering themed promotions or greetings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":10} -->\n<ol start=\"10\"><!-- wp:list-item -->\n<li><strong>Re-engagement emails<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Re-engagement emails attempt to rekindle the interest of those who haven't interacted with your content recently with nudges like \u201cWe miss you\u201d or \u201cAre you still there?\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":11} -->\n<ol start=\"11\"><!-- wp:list-item -->\n<li><strong>Triggered email series<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Triggered email series are more responsive and are activated by specific customer actions such as joining your list or abandoning a shopping cart.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":12} -->\n<ol start=\"12\"><!-- wp:list-item -->\n<li><strong>Connect-via-social campaigns<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Connect-via-social campaigns encourage subscribers to engage with your brand on social media platforms, and are often sweetened with incentives like loyalty points or exclusive offers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":116868} \/-->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-email-marketing-best-practices\"><strong>Email Marketing Best Practices<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Email marketing, when done right, can be a powerful tool for engaging and retaining customers. However, it's crucial to follow best practices to ensure the effectiveness and legality of your campaigns. Here's a guide to the most important practices in email marketing:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><!-- wp:list-item -->\n<li><strong>Avoid buying email lists<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Purchasing email lists is a bad idea for several reasons. Under GDPR and CAN-SPAM regulations, it's illegal to send unsolicited emails and store people's data without consent. Unsolicited emails are often marked as spam, which can damage your email sender's reputation and lead to being placed on an email blocklist. Moreover, most email marketing services won't work with you if you use purchased lists, as they can harm deliverability for other users on shared IP addresses.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":2} -->\n<ol start=\"2\"><!-- wp:list-item -->\n<li><strong>Use double opt-in<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Although the double opt-in process adds an extra step for subscribers, it is very helpful for email deliverability. It helps eliminate misspelled email addresses (which cause hard bounces) and spam traps. Double opt-in also serves as proof of subscriber consent, a requirement under GDPR.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":3} -->\n<ol start=\"3\"><!-- wp:list-item -->\n<li><strong>Segment your email list<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Segmenting your email list means dividing it into smaller groups based on common traits like age, location, lead score, and purchase history. The goal of this technique is to send more relevant and targeted emails to your subscribers. Effective segmentation starts at signup by requesting subscriber details like content and frequency preferences. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":4} -->\n<ol start=\"4\"><!-- wp:list-item -->\n<li><strong>Personalization<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Personalization in emails goes a long way in making customers feel valued and understood. Some great personalization tactics you can use in your email campaigns include using subscribers' first names in the subject line and content, considering time zones when scheduling campaigns, segmenting contacts for targeted messaging, using behavior-triggered emails, recognizing user milestones, and sending tailored product recommendations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":142888,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//12//Email-marketing-personalization-trends.png?w=862\%22 alt=\"A graph of email personalization trends\" class=\"wp-image-142888\"\/><figcaption class=\"wp-element-caption\">Subscriber personalization preferences based on a survey conducted by <a href=https://www.ama.org/"https:////www.mckinsey.com//capabilities//growth-marketing-and-sales//our-insights//the-value-of-getting-personalization-right-or-wrong-is-multiplying#\/\">McKinsey<\/a>.<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:list {\"ordered\":true,\"start\":5} -->\n<ol start=\"5\"><!-- wp:list-item -->\n<li><strong>A\/B test your emails<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>A\/B testing involves experimenting with different email elements like subject lines, content formats, and calls-to-action (CTAs) to see what resonates best with your audience. This tactic can help you find out what performs better based on open rates and click-through rates. Always adjust your email marketing strategy based on A\/B test results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":6} -->\n<ol start=\"6\"><!-- wp:list-item -->\n<li><strong>Optimize email deliverability<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Email deliverability refers to the ability to deliver an email to the inbox.  Good email deliverability ensures that your emails reach subscribers' inboxes and not their spam folders. To improve deliverability, avoid spammy or overly promotional subject lines, keep your subscriber database current by removing unengaged contacts, only send emails to opt-in subscribers, and always include an unsubscribe link.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":142889,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//12//Email-deliverability-best-practices.png?w=1024\%22 alt=\"A list of email deliverability best practices\" class=\"wp-image-142889\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:list {\"ordered\":true,\"start\":7} -->\n<ol start=\"7\"><!-- wp:list-item -->\n<li><strong>Clean your email list<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Regularly cleaning your email list can enhance email deliverability and engagement rates. You can do this by removing subscribers who haven't engaged with your emails in a long while. For instance, if someone hasn\u2019t engaged with your emails for four months, consider sending them a reactivation campaign. And if they don\u2019t engage after you send them a reactivation email, delete them from your list.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":8} -->\n<ol start=\"8\"><!-- wp:list-item -->\n<li><strong>Track success with email marketing metrics<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Tracking the success of email marketing campaigns is crucial, and this is done by closely monitoring key metrics. Regularly analyzing these metrics allows for the optimization of email campaigns, leading to improved engagement and conversion rates.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":142890,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//12//The-most-crucial-email-marketing-metrics.png?w=1016\%22 alt=\"A list of email marketing metrics\" class=\"wp-image-142890\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>The open rate reflects the effectiveness of your subject lines and sender reputation. The click-through rate (CTR) shows the engagement level of your content, measured by the clicks on links within the email. The unsubscribe rate is a critical indicator of content relevance and email frequency. Finally, the bounce rate, including both hard and soft bounces, measures the deliverability of your emails. By continually monitoring and analyzing these metrics, you can fine-tune your email marketing campaigns for better engagement, higher conversion rates, and improved overall performance.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":9} -->\n<ol start=\"9\"><!-- wp:list-item -->\n<li><strong>Automate your email campaigns<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Automating your email campaigns can greatly assist in scaling your business. One of the most common forms of email automation is autoresponders, which are used to send personalized emails at different stages of the buyer journey. More complex automation sequences can also be set up for lead nurturing and scoring. Automation is increasingly becoming a focus area for companies, so understanding and implementing it can give you a competitive edge.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By adhering to these best practices, you can create email marketing campaigns that are not only effective but also compliant with legal standards, ensuring a positive impact on your business growth and customer relationships.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":116868} \/-->","post_title":"What is Email Marketing? [An Expert Guide for Beginners]","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"what-is-email-marketing","to_ping":"","pinged":"","post_modified":"2024-04-22 13:58:11","post_modified_gmt":"2024-04-22 18:58:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=142885","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Email Marketing

Email marketing is marketing via an online communication format that involves sending digital messages from an author to one or more recipients (i.e., email addresses) across the internet or other computer networks. Here you will find a collection of AMA research insights and marketing news articles regarding email marketing.

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