Evolve Your Marketing Future
Join us at the 2025 AMA International Collegiate Conference and embrace our empowering new theme—Evolve. This theme captures the vision of growth, innovation, and progression in the dynamic world of marketing.
Immerse yourself in three days of transformative experiences designed to empower and equip you with the skills and insights necessary to navigate and excel in the evolving world of marketing. Get ready to be part of thrilling competitions, engaging chapter activities, insightful career prep programming, and invaluable networking opportunities.
The 2025 conference is more than just an event—it’s an opportunity to nurture growth and evolve together.
Important Dates
- ICC Event Dates: April 3-5 (You can register up to the start of the event!)
“I enjoyed listening to inspiring speakers share their career stories, the impressive competitions, the energetic conference atmosphere, and finding valuable networking opportunities at the career fair.”
– 2024 Attendee
Registration
Important! Do not use your Admin Portal login to purchase registration tickets. This will prevent you from assigning tickets to your group’s attendees and receiving a receipt
Fresh Registration Experience for 2025 ICC
The new registration system makes managing your individual or group’s registration easier than ever, with new features like:
- Self-Service Group Registration: You can now register your group directly! Group discounts are automatically applied at checkout based on the number of tickets selected.
- Immediate Attendee Management: Enter attendee details right after purchase for quick and accurate processing.
- Flexible Payment Options: Need an invoice or payment link? Select “Pay Later” during checkout to generate one.
Attending as a Group? Save 15%!
You can save 15% on group registrations of 3+ student attendees, bringing the conference price to $288 per person! Group discounts are automatically applied at checkout based on the number of tickets selected.
Why Attend?
Dynamic Competitions
Showcase your marketing savvy and creative expertise by competing against peers in dynamic competitions to solve real-world business problems as your strategies and skills are put to the test.
Innovative Insights
Attend sessions led by industry experts, exploring the latest trends that are transforming the marketing landscape.
Chapter Leadership Sessions
Foster development through enlightening sessions designed to build leadership skills and enhance chapter performance.
Networking
Cultivate meaningful connections with peers and recruiters to share insights, and uncover strategies to kickstart your marketing career.
Career Guidance
Unlock your professional potential with engaging speaker sessions and practical workshops designed to give you the tools to thrive after graduation.
Recognition
Celebrate your hard work, dedication and impressive achievements at the highly anticipated annual awards banquet—a favorite among attendees.
Agenda
2:00 – 8:00 p.m.
Registration
Whether you’re participating in a Thursday morning activity or just want to beat the rush, check in and pick up your materials on Wednesday!
7:00 a.m. – 7:00 p.m.
Registration
Come check in, get your badge and more information on the event.
Self-Care Room
Available throughout the conference if you need a moment of reprieve; please inquire at AMA Registration for a key.
8:00 a.m. – 12:30 p.m.
Marketing Business Simulation Competition
Startup a new marketing division for a large, international company. Your goal? Launch a revolutionary new product line. Test your marketing skills in this unknown market. Can you satisfy demanding customers, beat aggressive competitors, and earn big bucks in this innovative marketing simulation? The 2025 AMA ICC Marketing Business Simulation Competition is sponsored by Marketplace Simulations.
8:00 a.m. – 5:00 p.m.
Case Competition Finals
The 2025 Case Competition finalists will have the opportunity to showcase their talents and compete for First Place, in front of a team of judges. The session is closed to competition finalists only. The 2025 AMA Collegiate Case Competition is co-sponsored by Adobe and Deloitte Digital.
10:00 a.m. – Noon
Design Lab Marketing Competition
Returning for the second year, this in-person program, the Design Lab Marketing Competition, will be a 2-hour engaging session that will allow teams to compete against other teams as they compete to create a winning marketing strategy plan. Pre-registration was required.
Sponsored by: JBL
11:00 a.m. – 3:00 p.m.
T-Shirt Competition Drop-Off
The Chapter T-Shirt competition invites chapters to design and showcase a shirt that represents their chapter/university spirit, and students attending ICC will have the opportunity to view and vote on the winning Chapter T-shirt. Make sure you cast your vote! The 2025 AMA ICC Chapter T-Shirt Competition is sponsored by MemberPromos.
12:30 – 1:15 p.m.
Deloitte Workshop #1
Sponsored by: Deloitte Digital
12:30 – 1:30 p.m.
Student Agency Networking Blitz
Does your chapter have a marketing or consulting agency? If so, please make your way to our session for a speed networking and brainstorming event! Two representatives from each chapter will be paired with another duo for 5 minutes to share information regarding their agencies before rotating to meet with a new chapter. Topics such as management strategies, organizational structures, and finances will be discussed. Hope to see you there!
Speakers: Jenifer Skiba and Rylan Pipergerdes
1:00 – 2:00 p.m.
Host Chapter Meeting
ICC Host Chapter Representatives will be meeting to prepare for the conference ahead.
1:00 – 3:00 p.m.
Digital Marketing Competition
The McGraw Hill Sachdev Digital Marketing Competition is designed to challenge students to create effective digital marketing outputs based on a given digital marketing brief which will be provided at the start of this in-person competition at the ICC. Teams will be asked to create two digital marketing outputs (details to be provided in the digital marketing brief) within the time allotted. Pre-registration is required.
Sponsored by: McGraw Hill
1:30 – 2:15 p.m.
Deloitte Workshop #2
Sponsored by: Deloitte Digital
2:00 – 2:45 p.m.
What to Expect at ICC
Join us for the “What to Expect” session where the Conference Co-Chairs will provide a roadmap to make the most of your conference experience! Discover insider tips on navigating workshops, networking events, and competitions. Whether you are new to ICC, or haven’t been in a while, you don’t want to miss out on this opportunity to ask questions, enhance your conference journey, and make lasting connections!
2:15 – 3:15 p.m.
New Faculty Advisor Workshop
Is this your first ICC? Are you a new AMA Faculty Advisor at your university? At this workshop, seasoned advisors (who were once in your shoes) will share tips and resources that will allow you to prioritize sessions you and your students attend at ICC, and provide best practices for chapter planning, membership recruitment, programming, marketing, and succession planning. Seasoned advisors are also welcome to attend and share advice!
Speaker: Leslie Kendrick
2:30 – 3:15 p.m.
Deloitte Workshop #3
Sponsored by: Deloitte Digital
3:00 – 4:00 p.m.
Chapter Leader Roundtable Mixer
Chapter Presidents and Vice-Presidents are invited to this exclusive chapter leader event to network and connect with fellow chapters and provide the AMA with feedback to strengthen our programs and support for the collegiate community.
Competition Info Session
Get ready for AMA Competitions! This session covers what to expect, important details, and a Q&A to ensure you’re fully prepared—whether competing individually or as a team—at ICC.
3:30 – 4:15 p.m.
Deloitte Workshop #4
Sponsored by: Deloitte Digital
4:00 – 5:00 p.m.
Social Scramble + T-shirt Exchange
Join us for this fun-filled, high-energy social gathering and get to meet your fellow Conference attendees. You will also have a chance to win some prizes!
In addition, bring extra chapter t-shirts with you to exchange with other attendees!
Faculty Advisors Reception
We invite all Collegiate Chapter Presidents and President-Elects in attendance at ICC to be part of this welcome mixer.
5:00 – 6:00 p.m.
Parade of Chapters Line Up
Parade participants, please report to Borgne to check in and make sure your chapter is accounted for in the lineup.
6:30 – 8:00 p.m.
Opening Kick-Off + Parade of Chapters
Let’s kick off this year’s conference and celebrate another return to New Orleans, featuring the Parade of Chapters and Keynote Speaker Martin Nance, Executive Vice President and Chief Marketing Officer for the Minnesota Vikings.
Thanks to our Welcome Sponsor, Gerber Life Insurance!
8:00 – 8:30 p.m.
Perfect Pitch Info Session
8:00 – 10:00 p.m.
Chapter T-Shirt Competition
The Chapter T-Shirt Competition invites chapters to design and showcase a shirt that represents their chapter/university spirit, and students attending ICC will have the opportunity to view and vote on the winning Chapter T-shirt. Make sure you cast your vote in Cvent! The 2025 AMA ICC Chapter T-Shirt Competition is sponsored by MemberPromos.
“Back to the 2010’s” with DJ Pdogg
AMA is throwing the best party ICC has ever seen! DJ Pdogg will take you down memory lane with the best hits from 2010-2019!
8:00 – 9:15 a.m.
Faculty Research Presentations (AM Session)
Faculty sessions will consist of paper presentations based on the submission of extended abstracts that have been accepted. All papers will undergo a double-blind review process. Accepted papers will be published digitally on the AMA website.
8:00 a.m. – 7:00 p.m.
Registration
Come check in, get your badge and more information on the event.
Self-Care Room
Available throughout the conference if you need a moment of reprieve; please inquire at AMA Registration.
8:30 – 9:00 a.m.
Mandatory Competitors Meeting for Marketing Strategy Competition
All competing teams in Marketing Strategy in both AM and PM sessions must attend this mandatory briefing.
9:00 – 10:00 a.m.
College2Career Panel presented by Enterprise | Diverse Journeys: Embracing Growth and Mobility in the Workplace
Discover how embracing growth and career mobility can unlock limitless opportunities! Join us for an engaging panel discussion, proudly sponsored by Enterprise Mobility, featuring a diverse lineup of industry leaders—including panelists from beyond Enterprise Mobility—who will share their personal stories of navigating various career paths. Gain valuable insights, practical advice, and inspiration to chart your own journey in today’s dynamic workforce. Whether you’re exploring possibilities or taking your first steps, this event will empower you to shape a future that’s uniquely yours. Don’t miss it!
Speaker: Sally Ivester, Charique Richardson, Bea Forlano, Dolca Martinez
Moderator: Ryan Emrick
9:00 a.m. – Noon
Perfect Pitch Competition
9:00 a.m. – 12:15 p.m.
Marketing Strategy Competition (AM Round)
The Marketing Strategy Competition levels the playing field for all schools, big and small, to challenge your wit, speed and presentation skills. This one is all about using your knowledge and experience to react quickly to come up with a case solution. You have the option of participating in this morning session, or during the afternoon session starting at 1:45 p.m.
9:15 – 9:30 a.m.
Undergraduate Research Poster Set-up
Undergraduate students will set up their poster presentations from 9:15 – 9:30 a.m. Preview and judging will begin at 9:30 and conclude at 10:30 a.m.
9:30 – 10:30 a.m.
Undergraduate Research Preview and Judging (Round 1)
Undergraduate research presenters will have the opportunity to meet with judges for Q&A and Round 1 Judging.
10:00 a.m. – 4:30 p.m.
Skill-Up Stations
ICC Career Fair
Don’t miss the opportunity to connect with recruiters from around the country!
10:15 – 11:15 a.m.
Marketing Ed Session #1 | Redefining Cultural Connections in Marketing From Demographics to Tribes
Traditional demographic categories like age, gender, or location are failing to capture the rich, nuanced identities that drive consumer behavior. In today’s diverse and interconnected world, marketing must shift focus from generalized groupings to culturally rooted “tribes”—communities bonded by shared values, interests, and experiences. This session will explore how brands like Cxmmunity Media leverage tribal marketing to connect authentically with youth culture at the intersection of gaming, music, and entertainment. With the goal to help brands and audiences alike to create a sense of belonging that goes beyond demographics. Learn strategies to engage and amplify voices within cultural tribes.
Speaker: Chris Peay
Marketing Ed Session #2 | What is Brand Management?
The typical US grocery store has nearly 40,000 unique items on its shelves. A Walmart Supercenter has even more, and when you add in club retailers like Costco and the “unlimited shelf” of ecommerce retailers like Amazon, consumer packaged goods (CPGs) are available to buy in more places and ways than ever. As consumers, most of us don’t think much about how the products we buy get there, but Brand Managers, who are “mini-CEOs” within CPG companies (think: Procter & Gamble, Nestle, Unilever, Johnson & Johnson, L’Oreal, etc.), are on a constant journey to understand what consumers want and need to bring products to market that consumers will love. Join this session to learn about brand management as a career: how to break into brand management, what it’s like to be a brand manager, the sorts of experiences you’ll have and skills you’ll develop along the way.
Speaker: Jay Gleba
Marketing Ed Session #3 | Books to Business: Navigating Your College to Career Transition
Speaker: Meg Meyers
Sponsored by: Enterprise Mobility
Marketing Ed Session #4 | A Practical AI Workshop for Marketers: 3 Tools to Work Smarter, Faster
AI can feel overwhelming—especially when you’re figuring it out alone. But the best marketers aren’t just keeping up; they’re using AI to supercharge their work.
In this step-by-step workshop, we’ll break it down and make AI practical:
✅ 3 essential AI tools every marketer should be using (and exactly how to use them)
✅ How to prompt AI the right way to get better, faster, and more actionable results
✅ Hands-on co-working time where we’ll test AI together—so you leave with real experience, not just theory
No fluff, no overwhelm—just the exact AI workflows that will make you sharper, faster, and more effective as a marketer. Let’s get to work.
11:00 a.m. – Noon
Undergraduate Research Oral Presentations (Final Round)
Come hear the top selected undergraduate research presentations! Each student will have approximately 6 minutes to share an overview of their research poster.
11:30 a.m. – 12:30 p.m.
Marketing Ed Session #1 | Redefining Cultural Connections in Marketing From Demographics to Tribes
Traditional demographic categories like age, gender, or location are failing to capture the rich, nuanced identities that drive consumer behavior. In today’s diverse and interconnected world, marketing must shift focus from generalized groupings to culturally rooted “tribes”—communities bonded by shared values, interests, and experiences. This session will explore how brands like Cxmmunity Media leverage tribal marketing to connect authentically with youth culture at the intersection of gaming, music, and entertainment. With the goal to help brands and audiences alike to create a sense of belonging that goes beyond demographics. Learn strategies to engage and amplify voices within cultural tribes.
Speaker: Chris Peay
Marketing Ed Session #2 | What is Brand Management?
The typical US grocery store has nearly 40,000 unique items on its shelves. A Walmart Supercenter has even more, and when you add in club retailers like Costco and the “unlimited shelf” of ecommerce retailers like Amazon, consumer packaged goods (CPGs) are available to buy in more places and ways than ever. As consumers, most of us don’t think much about how the products we buy get there, but Brand Managers, who are “mini-CEOs” within CPG companies (think: Procter & Gamble, Nestle, Unilever, Johnson & Johnson, L’Oreal, etc.), are on a constant journey to understand what consumers want and need to bring products to market that consumers will love. Join this session to learn about brand management as a career: how to break into brand management, what it’s like to be a brand manager, the sorts of experiences you’ll have and skills you’ll develop along the way.
Speaker: Jay Gleba
Marketing Ed Session #3 | Books to Business: Navigating Your College to Career Transition
Speaker: Meg Meyers
Sponsored by: Enterprise Mobility
Marketing Ed Session #4 | A Practical AI Workshop for Marketers: 3 Tools to Work Smarter, Faster
AI can feel overwhelming—especially when you’re figuring it out alone. But the best marketers aren’t just keeping up; they’re using AI to supercharge their work.
In this step-by-step workshop, we’ll break it down and make AI practical:
✅ 3 essential AI tools every marketer should be using (and exactly how to use them)
✅ How to prompt AI the right way to get better, faster, and more actionable results
✅ Hands-on co-working time where we’ll test AI together—so you leave with real experience, not just theory
No fluff, no overwhelm—just the exact AI workflows that will make you sharper, faster, and more effective as a marketer. Let’s get to work.
12:30 – 1:30 p.m.
Student Lunch
Join us for the Student Lunch, exclusively for students to grab a bite, network with fellow attendees and recharge for the rest of the program!
Sponsored by: University of San Francisco
Specialty Faculty Luncheon
Join us for a faculty luncheon sponsored by the Digital Marketing Institute (DMI), the world’s leading global certification and professional body for the digital marketing industry, which offers dual certifications with the American Marketing Association (AMA). Learn how DMI collaborates with universities worldwide to develop accreditation and certification programs that enhance the value of higher education while also supporting professors, like yourself, to maintain their program’s relevancy in an industry that’s ever changing.
Bridge the gap between education and industry, while elevating higher education and student employability using DMI’s unique approach that combines insights from academia and industry to create programs that not only meet today’s market demands but also anticipate tomorrow’s challenges.
Sponsored by: DMI
1:30 – 2:00 p.m.
Undergraduate Research Poster Viewing
Final poster viewing for undergraduate research participants.
1:30 – 5:30 p.m.
Sales Competition
Sponsored by: Insight Global
1:30 – 4:45 p.m.
Marketing Strategy Competition (PM Round)
The Marketing Strategy Competition levels the playing field for all schools, big and small, to challenge your wit, speed and presentation skills. This one is all about using your knowledge and experience to react quickly to come up with a case solution. You have the option of participating in this afternoon session, or the morning session starting at 9 a.m.
1:45 – 2:30 p.m.
Join us to hear top winning chapters speak and share their insights!
Chapter Leadership 1: How To Become a Top Small Chapter
Chapter Leadership 2: Communications
Chapter Leadership 3: Fundraising
Chapter Leadership 4: How to Become a Top Chapter
2:00 – 3:15 p.m.
Faculty Research Presentations (PM Session)
Faculty sessions will consist of paper presentations based on the submission of extended abstracts that have been accepted. All papers will undergo a double-blind review process. Accepted papers will be published digitally on the AMA website.
2:45 – 3:30 p.m.
Join us to hear top winning chapters speak and share their insights!
Chapter Leadership 5: Case Competition
Chapter Leadership 6: How to Become Chapter of the Year
Chapter Leadership 7: E-Board Leadership/Chapter Planning
Chapter Leadership 8: Planning an AMAzing Marketing Week
3:30 – 4:30 p.m.
Faculty Session | Strategies for Teaching Digital Marketing: Practical Assessments, Noise, and AI
Come learn about trends and strategies for teaching digital marketing in 2025-2026 and beyond. This session will allow you to take back real strategies for the classroom including how to administer practical assessments, certifications, and navigate evolving digital marketing environments. Learn strategies relating to teaching with AI, emerging and futuristic technologies in digital marketing and what students need to know amidst all the noise.
Speaker: Dr. Raj Sachdev, Cornell University and Plymouth State
Sponsored by: McGraw Hill
3:45 – 4:30 p.m.
Join us to hear top winning chapters speak and share their insights!
Chapter Leadership 9: Community & Social Impact
Chapter Leadership 10: Membership
Chapter Leadership 11: Professional Development
4:45 – 5:30 p.m.
Join us to hear top winning chapters speak and share their insights!
Chapter Leadership 12: Annual Report
6:00 – 7:15 p.m.
Keynote and Awards Ceremony
8:00 – 9:00 a.m.
Breakfast
8:00 a.m. – 3:00 p.m.
Self-Care Room
8:00 a.m. – 5:00 p.m.
Registration
9:00 – 10:00 a.m.
AMA Today: Insights & Opportunities for Collegiate Faculty
Join Bennie F. Johnson, AMA CEO, and Tim Butler, CCC President, for an in-depth update on AMA and Collegiate Chapters. Discover current priorities, ask questions, and explore ways to engage with the CCC.
Ed Workshop #1 (Career) Networking 101: Connect, Collaborate, and Conquer
Dive into the dynamic world of networking and discover how to build meaningful connections that can propel your marketing career to new heights! Join us for an interactive workshop where you’ll learn the essentials of making lasting connections, from your college years to your professional journey. In this session, you’ll: – Engage in a fun ice-breaking activity to kickstart your networking skills. – Hear Breauna’s inspiring story of how she transformed from a college student working multiple jobs to a six-figure marketing professional through the power of networking. – Perfect your elevator pitch to make a lasting impression. – Discover actionable steps to take in your own networking journey, ensuring you’re ready to connect and succeed in the marketing industry. Don’t miss this opportunity to link up with like-minded peers and take the first step towards a thriving career in marketing!
Speaker: Breauna Canty
Ed Workshop #2 (Career) Professionally Amplify Your Emotional Intelligence with Insight Global
Emotional Intelligence is more than personal empathy or emotional management. It’s the secret ingredient that forges solid and positive relationships, fosters clear communication, elevates leadership, diffuses stress and conflict, and drives cohesive teams to perform beyond the sum of their parts. Candidates with strong emotional intelligence (EQ) will hold a distinct advantage in this new era of work. Let’s explore the benefits of EQ in the workplace, how employers hire for EQ, and more.
Speaker: Adam Reese
Ed Workshop #3 (Career) Interview Tips & Tricks with Gartner
This presentation on Interview Tips and Tricks is designed to help individuals prepare for and excel in job interviews. We will cover essential strategies, including how to establish your personal brand, how to craft answer common interview questions using the STAR method, and how to tailor your individual experiences. By the end of this presentation, students will be equipped with the tools to confidently navigate interviews and stand out as top candidates.
Speaker: Audra Nothaus, Riley Hill
Ed Workshop #5 (Career) The Future of Storytelling
Storytelling is both a science and an art that requires intention, design, and practice. Presenting information while hooking your audience with a compelling story can be challenging even under the best circumstances. In Era of AI, storytelling has become a powerful business tool because it begins and ends with empathy, driving an immersive and emotional experience for stakeholders and audiences that inspires them to action. In this dynamic and interactive session, Miri Rodriguez will offer practical storytelling techniques that will help you design your business stories for impact, leveraging Design Thinking Principles and the power of Generative AI. Key takeaways from the session: • Understand brand storytelling: Gain a clear definition of storytelling as a connection tool with your audience and learn what it is—and what it is not. • Design impactful stories: Learn to mix the right set of story elements, structure, and format to design stories that matter to your audience. • Craft story prototypes with Generative AI: Use design thinking principles and Copilot to build story prototypes and test them with your audience.
Speaker: Miri Rodriguez
9:00 a.m. – Noon
Perfect Pitch Competition Finals
Finalists for the Perfect Pitch Competition will have one more opportunity to compete, as judges determine the winners.
9:00 a.m. – 1:00 p.m.
Skill-Up Stations
ICC Career Fair
Don’t miss the opportunity to connect with recruiters from around the country!
Marketing Strategy Competition Finals
Finalists for the Marketing Strategy Competition will have one more opportunity to compete, as judges determine the winners.
Sponsored by: Deloitte Digital
9:00 a.m. – 1:30 p.m.
Sales Competition Finals
Finalists for the Sales Competition will have one more opportunity to compete, as judges determine the winners.
Sponsored by: Insight Global
10:15 – 11:15 a.m.
Ed Workshop #1 (Career) Networking 101: Connect, Collaborate, and Conquer
Dive into the dynamic world of networking and discover how to build meaningful connections that can propel your marketing career to new heights! Join us for an interactive workshop where you’ll learn the essentials of making lasting connections, from your college years to your professional journey. In this session, you’ll: – Engage in a fun ice-breaking activity to kickstart your networking skills. – Hear Breauna’s inspiring story of how she transformed from a college student working multiple jobs to a six-figure marketing professional through the power of networking. – Perfect your elevator pitch to make a lasting impression. – Discover actionable steps to take in your own networking journey, ensuring you’re ready to connect and succeed in the marketing industry. Don’t miss this opportunity to link up with like-minded peers and take the first step towards a thriving career in marketing!
Speaker: Breauna Canty
Ed Workshop #2 (Career) Professionally Amplify Your Emotional Intelligence with Insight Global
Emotional Intelligence is more than personal empathy or emotional management. It’s the secret ingredient that forges solid and positive relationships, fosters clear communication, elevates leadership, diffuses stress and conflict, and drives cohesive teams to perform beyond the sum of their parts. Candidates with strong emotional intelligence (EQ) will hold a distinct advantage in this new era of work. Let’s explore the benefits of EQ in the workplace, how employers hire for EQ, and more.
Speaker: Adam Reese
Ed Workshop #3 (Career) Interview Tips & Tricks with Gartner
This presentation on Interview Tips and Tricks is designed to help individuals prepare for and excel in job interviews. We will cover essential strategies, including how to establish your personal brand, how to craft answer common interview questions using the STAR method, and how to tailor your individual experiences. By the end of this presentation, students will be equipped with the tools to confidently navigate interviews and stand out as top candidates.
Speaker: Audra Nothaus, Riley Hill
Ed Workshop #5 (Career) The Future of Storytelling
Storytelling is both a science and an art that requires intention, design, and practice. Presenting information while hooking your audience with a compelling story can be challenging even under the best circumstances. In Era of AI, storytelling has become a powerful business tool because it begins and ends with empathy, driving an immersive and emotional experience for stakeholders and audiences that inspires them to action. In this dynamic and interactive session, Miri Rodriguez will offer practical storytelling techniques that will help you design your business stories for impact, leveraging Design Thinking Principles and the power of Generative AI. Key takeaways from the session: • Understand brand storytelling: Gain a clear definition of storytelling as a connection tool with your audience and learn what it is—and what it is not. • Design impactful stories: Learn to mix the right set of story elements, structure, and format to design stories that matter to your audience. • Craft story prototypes with Generative AI: Use design thinking principles and Copilot to build story prototypes and test them with your audience.
Speaker: Miri Rodriguez
11:30 a.m. – 12:30 p.m.
Case Competition Winners Showcase
The 1st Place winners of the 2025 AMA Collegiate Case Competition will present their case. Open to all conference attendees. The 2025 AMA ICC Case Competition is co-sponsored Adobe & Deloitte Digital.
12:30 – 2:00 p.m.
Lunch on your own
2:00 – 3:15 p.m.
AI in Marketing Panel
Hear from top experts as they unpack the game-changing power of AI in marketing. Gain insights from our panelists into trends, tools, and tactics shaping the industry’s future. Engage in a dynamic dialogue about what’s next.
Speakers: Clay Sharman, Efe Abugo, Dyani Marvel, Catherine Richards and David Armano
2:00 – 3:30 p.m.
Sales Showcase: Networking Tips from Corporate Executives sponsored by Insight Global, Gartner and Sherwin Williams
4:00 – 6:00 p.m.
Faculty Meet and Greet sponsored by DMI
5:00 – 6:00 p.m.
Council Reception
This reception is closed to the AMA Collegiate Chapters Council, special guests and AMA Support Center Staff.
6:00 – 8:00 p.m.
Chapter Awards and Dinner Banquet
Join the Conference Co-Chairs, Collegiate Chapters Council and AMA Support Center, as they present awards to the AMA Collegiate Chapters for excellent work completed during the year, and recipients for our various individual awards. Let’s come together, celebrate and bring the 2025 AMA ICC to an AMAzing close! Business or evening attire required.
“I gained lots of insights from other chapters on how to improve our own. The advice from speakers and the 1-on-1 time with experienced marketers was invaluable.”
– 2024 Attendee
AMA Event Policies
Gerber Life Insurance is a trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company.
Martin Nance
Keynote | Executive Vice President and Chief Marketing Officer, Minnesota VikingsMartin Nance serves as Executive Vice President and Chief Marketing Officer for the club, where he’s responsible for developing fan engagement strategy through marketing, content and brand initiatives. Nance manages multiple departments, including marketing, sponsorship activation, events, premium services, creative, sales analytics & engagement and Vikings Entertainment Network.
Nance played a major role in welcoming back fans to U.S. Bank Stadium in 2021 and joined the organization in 2020 with over 10 years of leadership experience in strategic marketing programs, advertising, branding, fan engagement and customer relations for PepsiCo/Gatorade, previously serving as the Senior Director of Marketing and Sports Intelligence. Prior to his move to senior director, Nance served in a number of roles for PepsiCo/Gatorade from 2011-20, including Director of Marketing and Head of Gatorade Athlete Activation (2018-20), Senior Marketing Manager of Gatorade Brand Strategy (2015-18), Marketing Innovation Manager (2013-15) and Marketing Associate Manager (2011-13).
As an NFL WR, Nance spent time with Buffalo, Minnesota and Pittsburgh from 2006-09, seeing game action with the Vikings as a rookie in 2006 and finishing the 2009 season as a Super Bowl XLIII Champion with the Steelers. He began his post-playing business pursuits with the NFL office in 2011, working on corporate development activities for both team organizations and league revenue generation.
Nance graduated with a BS in Accountancy from Miami University of Ohio in 2005, and later went on to earn his MBA at the University of Michigan Ross School of Business and a certificate in Executive Education from the Harvard Business School. Nance currently serves on the boards of Miami University’s athletic department and University of Minnesota Fairview Masonic Children’s Hospital. He and his wife, Minya, have two daughters, Alina and Ava.
Mark Collins Romig
Keynote | Senior Vice President and Chief Marketing Officer, New Orleans & CompanyA native New Orleanian, Mark is the Senior Vice President and Chief Marketing Officer of New Orleans & Company, the New Orleans tourism industry’s destination marketing and sales organization.
His public relations career has spanned more than four decades and has taken him from teaching in college classrooms to the 1984 Louisiana World’s Fair, from working as a Staff Assistant to U.S. Dept. of Transportation Secretary Elizabeth Dole and the 1987-88 presidential campaign of U.S. Senator Bob Dole, and to corporate and non-profit public relations and marketing counseling.
In 2013 Mark became the Stadium Announcer for the NFL’s New Orleans Saints in the Mercedes-Benz Superdome, succeeding his father, Jerry (who served in the same role for 446 consecutive Saints home games over 44 years). Mark is also a member of the Board of Directors of Fidelity Bank, headquartered in New Orleans.
Active in his community, Mark recently served as the appointed volunteer President and CEO of the 2018 NOLA Foundation, the organization responsible for organizing the City of New Orleans’ Tricentennial celebration in 2018. He is also working in several other volunteer roles, including past Chairman of the Board for the Louisiana Travel Association. Among his community activities, Mark is a member of board of directors of the Audubon Nature Institute, and the Emeril Lagasse Foundation, WYES-TV, Fore!Kids Foundation, Methodist Health System Foundation, and the Academy of the Sacred Heart. He also serves on the Federal Reserve Bank of Atlanta’s Travel and Tourism Advisory Council and as an advisor to the Louisiana Hospitality Foundation. Mark is also completing his service as a member of the Board and President of the Board of Directors for the Parking Facilities Corporation (PFC), which operates the long term and economy parking garages at the Louis Armstrong New Orleans International Airport.
Efe Abugo
MicrosoftEfe Abugo is a dynamic, AI-native storyteller and Senior Product Marketing Manager at Microsoft, specializing in technical product marketing for Microsoft 365 Copilot. Efe also leads Microsoft CMO Takeshi Numoto’s Copilot Rollout Task Force, driving the adoption of generative AI across the company’s marketing organization and empowering over 2,600 marketers to become AI practitioners.
With over a decade of experience in content production, communications, marketing, and creative direction, Efe has held impactful roles throughout his career, including leading digital content strategy and activation as creative director of digital communications at Lockheed Martin. He also led the transformation of the online presence for the company’s F-35 fighter jet program, among other high-profile initiatives that took him around the world.
Passionate about bridging the gap between cutting-edge technology and real-world applications, Efe is dedicated to delivering actionable insights and unforgettable experiences that inspire, move the needle, and provide practical value. Outside of work, he enjoys exploring backroads with his car, capturing moments through photography, and diving into YouTube rabbit holes to fuel his curiosity and love for lifelong learning.
David Armano
Launch by NTT DATA
Breauna Canty
SalesforceBreauna Canty is a dynamic marketing professional with extensive experience in event strategy, brand partnerships, and executive engagement. Known for her creative approach and results-driven mindset, Breauna has successfully
led high-prole initiatives for a leading Fortune 500 company, blending innovation with data-driven decision-making. Passionate about mentorship and empowering the next generation, she is dedicated to sharing her expertise with aspiring marketers to help them thrive in the ever-evolving industry.
Ryan Emrick
Enterprise MobilityRyan Emrick is the Replacement and Leisure Director for Southern Louisiana at Enterprise Mobility. A graduate of The Ohio State University with a degree in Economics, he relocated to New Orleans after graduation and soon began his career with Enterprise Mobility. Over the past 20 years, Ryan has held various roles across Southern Louisiana, gaining extensive experience in operations and leadership. For six years, he served as an Area Manager, overseeing both the Baton Rouge and New Orleans markets. In 2021, he was promoted to his current role, where he focuses on driving strategic growth and operational excellence in the Replacement and Leisure segment. Ryan’s leadership and industry expertise continue to play a key role in Enterprise Mobility’s success.Ryan Emrick is the Replacement and Leisure Director for Southern Louisiana at Enterprise Mobility. A graduate of The Ohio State University with a degree in Economics, he relocated to New Orleans after graduation and soon began his career with Enterprise Mobility. Over the past 20 years, Ryan has held various roles across Southern Louisiana, gaining extensive experience in operations and leadership. For six years, he served as an Area Manager, overseeing both the Baton Rouge and New Orleans markets. In 2021, he was promoted to his current role, where he focuses on driving strategic growth and operational excellence in the Replacement and Leisure segment. Ryan’s leadership and industry expertise continue to play a key role in Enterprise Mobility’s success.
Bea Forlano
Enterprise MobilityBea Forlano is the Group Rental Manager for Southern Louisiana at Enterprise Mobility, bringing 20 years of expertise in management, sales, operations, and customer service. She oversees the strategic direction and operations of 26 rental branches across the New Orleans metro area, driving growth and excellence in customer experience. Originally from Chicago, Bea earned a double major in Management and Marketing from Loyola University New Orleans, where she also served as Student Government Association President. Her passion for leadership and service led her to volunteer with the Peace Corps in Kenya and later serve on the United Way of Southeast Louisiana Board of Trustees. In 2023, she was honored as the United Way Volunteer of the Year for her dedication to community impact. A champion of employee development, Bea is deeply committed to fostering a promote-from-within culture at Enterprise Mobility. Under her leadership, training, mentorship, and career growth initiatives empower employees to reach their full potential. Beyond work, Bea embraces New Orleans’ rich culture, fully immersing herself in everything the city has to offer. Known for her energy, enthusiasm, and unwavering support for those around her, Bea is more than a leader—she’s a mentor and advocate who truly believes in her team.
Jay Gleba
NestléJay Gleba is a B2C marketing leader with a decade of experience in CPG brand management and media agency roles. He began his marketing journey as a brand management intern at Red Bull. After graduating from Johns Hopkins University in 2014, he was in consulting for a year before going to performance marketing agency Ampush Media in New York City. He joined Procter & Gamble in 2017 and spent 4 years in brand management leading strategic projects on the Always and Gillette brands in Cincinnati and Boston. In 2021 he returned to Ampush where he led a team of 30 and was on the senior leadership team that led the company to an exit. After leading his team through integration with acquirer, Tinuiti, he returned to CPG brand management and now leads the US Starbucks K-Cup business at Nestlé Coffee Partners. In 2019 Jay and several business partners launched spirit brand Svöl Aquavit which is now sold in most states and several other countries. He lives with his fiance and dog in Seattle, loves snowboarding, riding motorcycles on the racetrack, and traveling.
Riley Hill
GartnerRiley has supported Gartner’s University Recruiting efforts for over 2.5 years. She manages our New York territory and helps drive hiring initiatives for our sales positions at Gartner.
Sally Ivester
Big TechI’ve always been a hard worker. When I faced a challenge, I’d just “work harder” to overcome it. And while that work ethic helped me excel in high school to get into an Ivy League college, I quickly realized it didn’t work in the corporate world.
When I started my first job, I stumbled. I faced things I had never dealt with before – speaking about my work, managing my Manager, and struggling under the pressure of “everything is a priority”. I had no one to lean on – my parents couldn’t advise me. I didn’t have a mentor, a coach, or a playbook to follow – I had to figure it out on my own. So, I created what I couldn’t and – a practical guide to succeeding in the corporate job. I studied the habits and strategies of high-performers, and put together a practical guide that helps you stand out in the corporate job without the cringe. And it’s designed for the NEW ways of working – where job security is meeting and where your network is your net worth. It’ll help you get a competitive edge and separate you from everyone else.
I’m excited to share this with you so you can start applying it to your own career — I can’t wait to see where you go 🙂
Leslie Kendrick
Dolca Martinez
Enterprise MobilityDolca Martinez has been with Enterprise Mobility for 11 years, beginning as a Management Trainee Intern and building a successful career in sales, marketing, and management. In her current role, she mentors and coaches employees to run a well-balanced business, focusing on employee development, customer satisfaction, and strong business partnerships. A passionate leader, Dolca has played a key role in helping multiple teams improve sales performance, surpass company expectations, and develop confident sales experts through hands-on training, role-playing exercises, and one-on-one mentorship. During her time in Southern Louisiana, Dolca has helped newly hired Management Trainees’ many with little to no sales experience excel and achieve Elite Top 10 Tier status. Seeing individuals grow and succeed, both personally and professionally, is one of her greatest motivators.
Outside of work, Dolca is a proud wife and mother to two daughters who stay active with gymnastics and soccer. In her free time, she enjoys cooking and making the most of family time.
Dyani Marvel
Wondr NationDyani Marvel Vice President of Marketing Strategy & Operations, Wondr Nation Dyani Marvel is a performance-driven strategic marketing leader with a passion for innovation, first-to-market initiatives, and harnessing technology to drive business results. She has over 20 years of experience leading teams and directing omnichannel campaigns across various industries, targets and channels. Dyani has worked with numerous Fortune 500 brands as well as entrepreneurs and start-ups. She has led marketing teams on the corporate and agency-side with brands such as Sears, Kmart, Life Fitness, Kellogg, Allstate Insurance, Abbott Laboratories, General Motors and more. Dyani’s marketing leadership experience and expertise spans the communications spectrum including marketing strategy and planning, advertising, promotions, multicultural marketing, digital marketing, experiential marketing, marketing analytics and generative AI. Dyani is currently the Vice President of Marketing Strategy and Operations for Wondr Nation, an iGaming startup, where she leads marketing vision for all corporate efforts and builds functional marketing excellence within the organization. She is also an adjunct instructor for Northwestern University Medill School’s Integrated Marketing Communications graduate program, where she developed and teaches a course on data-inspired creativity. Dyani is a Board Member and Marketing Advisor for African Americans in Gaming and on the Board of Directors for Global Gaming Women. She is a certified SCORE mentor and volunteers as a marketing and AI webinar and workshop leader for small businesses and entrepreneurs. Dyani holds a BS in journalism and a MS in Integrated Marketing Communications from Northwestern University.
Meg Meyers
Enterprise MobilityMeg Myers is a Corporate Talent Acquisition Manager at Enterprise Mobility, with over a decade of experience in talent acquisition and human resources. She holds a Bachelor of Science in Psychology from East Stroudsburg University and began her career through the renowned Management Training Program. Known for her results-driven approach, Meg is focused on supporting and empowering her teams with innovative hiring strategies that enhance productivity and streamline processes. A champion of university recruitment, Meg is passionate about helping teams build strategic partnerships with academic institutions to attract top-tier talent. Her work aligns with Enterprise Mobility’s commitment to excellence, collaboration, and growth. Meg’s insights and expertise continue to shape the future of talent acquisition, making her a valuable leader in the field.
Audra Nothaus
GartnerAudra has supported Gartner’s University Recruiting efforts for over 3.5 years. She manages our Wisconsin territory and helps drive hiring initiatives for our sales positions at Gartner.
Chris Peay
Cxmmunity Media CoChris Peay is the Co-Founder and CMO of Cxmmunity Media, a media-tech company focused on futureproofing diversity in the esports and gaming industry by creating engaging, educational, and entertaining programming. After graduating in 2016 from HBCU – North Carolina Central University with a degree in Mass Communications and Media Studies, he completed his master’s degree in marketing at Georgia State University to hone his passions for tech, sports, and entertainment.
Using his experience in brand storytelling and roots in the HBCU culture, Chris co-founded the groundbreaking HBCU Esports League with the intention to increase diverse representation in the esports and video game industry. HBCU Esports League is the world’s first and only competitive esports league for Historically Black Colleges and Universities (HBCUs). In their first three seasons, they amassed a total of 40 million live views and provided over $1.7 million in scholarships to HBCU Students through competitive gameplay opportunities. Ultimately unlocking an additional revenue stream for HBCUs
across the country.
Through Cxmmunity Media, Chris led brand strategy for films such as Space Jam: A New Legacy and Jordan Peele’s Candyman. He’s also curated bespoke gaming strategies for corporations such as Mountain Dew, Microsoft, Verizon, Discover, Nike/House of Hoops, and NBCUniversal. Chris continues to use his talents to build and expand the Cxmmunity Media brand to become a household name across the world.
Rylan Pipergerdes
MSU AMA ChapterVice President
Adam Reese
Insight GlobalDirector of Campus Relations
Catherine Richards
Expera ConsultingCatherine Richards guides Fortune 500 organizations through AI transformation as Co-Founder of Expera Consulting, specializing in AI strategy, adoption, and governance for regulated industries. A MarCom Gold Award recipient for AI innovation at VMware, she helped upskill 700 global marketers with practical AI capabilities and contributed to the playbook that became the enterprise standard for AI Councils.
At Dell Technologies, VMware, and Adobe, Catherine developed strategic messaging and content strategy for multibillion-dollar technology portfolios, with focus on security and regulation. Her background in cybersecurity, privacy, and regulatory frameworks helps organizations implement AI responsibly while maintaining trust and integrity.
She writes about practical approaches to AI through The Strategist Blog and works with leaders and teams to create opportunities for talent at every level to advance strategic impact as AI redefines knowledge work.
Charique Richardson
Digital Innovation Media GroupCharique L. Richardson, MBA is the dynamic Founder and Web Designer of Digital Innovation Media Group, where she helps service-based businesses—law firms, CPAs, consultants, and more—transform their websites into client-generating powerhouses. With over 25 years of experience in marketing and sales, including a high-performing career at Pfizer and Duke Hospital, Charique blends strategy, SEO, and stunning design to help businesses attract high-value clients and boost conversions.
A proud graduate of Florida A&M University, where she earned her MBA in Marketing, Charique is deeply committed to advancing the marketing profession. She is the DEI Chair of AMA New Orleans and chairs the Annual AMA/TUAMA Marketing Competition.
Beyond her career, she resides in Slidell, LA, with her three sons. Her advice to aspiring marketers? She advises college students starting their careers: “Always document your success. It will motivate you on tough days and as a roadmap when you’re ready to take your next big career step.”
Clay Sharman
Krateo.AIClay Sharman is the Co-Founder and Chief Creative Dude for Krateo.AI, a pioneering AI-driven prospect engagement platform. With over a decade of experience in AI and machine learning platform integration, Clay leads Krateo.AI’s innovative strategies and creative direction. Before founding Krateo.AI in April 2022, Clay spent 20+ years in the government sector, delivering technology and software solutions. Notably, he helped craft and deliver solutions using artificial intelligence and machine learning solutions for the Department of Defense and other national security agencies. Clay’s vision for Krateo.AI emerged in 2020 while working on an enterprise intelligence platform for national security. Recognizing the potential for a commercial application to provide better information on anonymous web visitors, he founded Krateo.AI to help businesses uncover the identities and behaviors of these visitors, facilitating direct connections with potential customers. In addition to his technological pursuits, Clay is an author, a producer, and currently is a drummer/singer a local pop rock band, reflecting his passion for creative endeavors.
Jenifer Skiba
Missouri State UniversityAssociate Professor of Marketing & Faculty Advisor
Miri Rodriguez
Empressa.aiMiri Rodriguez is an award-winning storyteller at Microsoft, CEO of Empressa.ai, and a renowned public speaker who’s making waves around the world. As the leader of a groundbreaking AI company focused on reshaping the future of work for women, Miri is all about pushing boundaries and driving real change. She’s the author of “Brand Storytelling” and soon to be published “The Women of Microsoft”—two influential books that inspire professionals everywhere to harness the power of empathy and storytelling to build their personal and professional brands. At Microsoft, Miri’s role as a Senior Storyteller is all about creating powerful, relatable narratives that leave a lasting impact. Her unique blend of expertise, empathy, and global perspective makes her a highly sought-after speaker and consultant, known for her fresh insights and authentic delivery. Miri’s dedication to social advocacy runs deep. From training social enterprise leaders in Africa to mentoring students and professionals across the U.S., she’s all about helping people build purpose-driven brands rooted in empathy and passion. And through her platform, Be Mindful Be Happy, she spreads wisdom on mindfulness and happiness. Miri also loves traveling the world with her husband while her kids are off at university. Those experiences inspire her work every day and fuel her belief that human connection and technology can create meaningful, positive change.
Dom Webb
Enterprise MobilityDominique started her career with Enterprise Mobility in August 2011. Dominique navigated her career with Enterprise Mobility as Management Trainee, Management Assistant, Assistant Manager, and Branch Manager, landing the position of Area Manager in 2017 in the Western part of the Group where she oversaw the Baton Rouge airport and 2 local Daily Rental offices. Dominique’s promotion to Area Rental Manager, made her the group’s first African American woman to hold the title. After a year out west, Dominique was promoted back to New Orleans where she oversaw the downtown New Orleans market. After only a year in that Area, Dominique took advantage of another opportunity, Area Rental Manager of the MSY airport. After 4 years overseeing the MSY airport, Dominique was promoted to Group Truck Rental Manager of Southern Louisiana in August 2023. Outside of Dominique’s accomplishments in Rental, Dominique was accepted to join the North American Diversity/Career and Family Focus Team in 2018. While doing so, Dominique also spearheaded her groups Founding Values plank where she executed many Minority Leadership Forums, Women’s Events and outings geared toward the LGBTQ community. Her efforts resulted in the groups first Founding Values award, ever. Dominique is also on the steering committee for Southeast Louisiana United Way Young Leaders United where she partners with other young professional to execute volunteer projects in the New Orleans community. Born and raised in New Orleans, Dominique attended Loyola University New Orleans where she obtained her undergraduate degree in Mass Communication.
Event Location
Please feel free to book at the Sheraton New Orleans, where the conference is being held, just be aware the price will not include the special AMA rate.
Sheraton New Orleans
500 Canal Street
New Orleans, LA 70130
Phone: (504) 525-2500
Internet Service
Complimentary basic internet access will be provided in guest rooms.
Airport
Louis Armstrong New Orleans International Airport
Distance From Property: 14.8 Miles
Area Information
Located on historic Canal Street just steps from the French Quarter, the Sheraton New Orleans Hotel is a short walk from Bourbon Street and steps away from the Mississippi River. The Warehouse Arts District, Harrah’s Casino, the Aquarium of the Americas, IMAX Theater, the Superdome are all nearby, as are major malls including the Outlet Collection at Riverwalk, French Market and The Shops at Canal Place. Please visit New Orleans & Company for additional city information. https://www.neworleans.com/
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
Case Competition Co-Sponsors
Sales Competition Sponsor
Perfect Pitch Competition Sponsor
Competition Sponsor
Event Partner
Faculty Experience Sponsor
Welcome Sponsor
Gerber Life Insurance is a trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company.
Digital Marketing Competition Sponsor
Design Lab Marketing Competition Sponsor
Marketing Business Simulation Competition Sponsor
Luncheon Sponsor
Sales Showcase Sponsors
Exhibitors and Recruiters
Opportunities to Secure Funding
Faculty Advisors
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- Judge a Competition: Plan to volunteer to judge a student competition and receive free registration.
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- Speak at ICC: Submit a faculty paper/abstract and approach your institution for funding to attend ICC.
Students
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- Speak at ICC: Submit an undergraduate research poster; institutions often fund these presentations.
Driving Evolution: Securing Institutional Resources for ICC and Beyond
Watch the AMA Collegiate Chapters Council (CCC) hosted webinar below—designed for AMA’s Collegiate Faculty Advisors to discuss what to expect at ICC, key steps for funding, institution-specific requirements such as IRAs and how to obtain external sponsorships.
Are you interested in becoming involved with the CCC? Learn more about applying to join or nominate someone to be considered.
Boost Your Fundraising Efforts
Looking for some fresh and fun ways to raise funds? We’ve got you covered! Check out these creative and effective fundraising ideas that will help you reach your goals.
Creative Fundraisers
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- Faculty Pie in the Face: Organize an event where students can donate to see faculty members get a pie in the face.
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- Chapter Movie Night: Charge $50 for businesses to run ad spots before the movie starts, charge students for movie tickets, facilitate snack sales, and offer sponsorship opportunities.
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- Bingo Fundraiser: Collect prizes from local businesses, charge for entry and bingo cards, and sell snacks during the event.
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- Karaoke Night: Rent a karaoke machine and work with your campus to find a location for the event. Charge an entry fee and invite students to showcase their vocal talents and support a great cause.
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- Gaming Tournament: Charge entry fees, and solicit donations for prizes for winners. It’s a great way to get the gaming community involved and have fun while raising funds.
Service-Based Fundraisers
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- Client Projects: Position chapter work as agency projects and secure funding by taking on 4 to 6 client projects.
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- Headshot Session: Host an event where professional headshots are taken. Charge a fee for student members and non-members. To reduce costs, use a team member who’s in marketing/reporting/communications or enjoys photography to take the photos.
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- Tutoring Services: Offer tutoring for donations to help students on and off campus.
Partnership Fundraisers
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- Restaurant Nights: Partner with a local restaurant and receive a percentage of the sales for the chapter funding.
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- Golf or Bowling Outings: Organize fun community-building golf/mini-golf or bowling outings to secure funds.
Event-Based Fundraisers
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- Career Fairs: Host small career fairs on campus and charge businesses a fee to participate. Invite them to recruit marketing and business students.
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- Silent Auction: Solicit donations from area businesses, display items for bidding, and encourage participants to place bids to raise funds.
Sponsorship Opportunities
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- Sponsorship Packages: Offer sponsorship packages to include speaker spots at workshops at your local event, sponsor placements on chapter t-shirts and career fair engagements.
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- Paid Ads: Sell advertising space to be showcased at fundraising and other events through slideshows or videos.
Institution Support
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- State Funding Proposal: Submit proposals to the school for state funding to help secure chapter funding.