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Register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"id\":120575,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//04//2023_Social-Media-Tech-Boocamp-Sprinklr_Gift-Card.png?w=620\%22 alt=\"\" class=\"wp-image-120575\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>A drawing will be held after the remaining 3 sessions for a <strong>$75 Amazon gift card<\/strong>. There will be 3 winners per session.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Watch the on-demand sessions for a chance to win a <strong>$25 Amazon gift card<\/strong>. There will be 10 winners per on-demand session.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:paragraph -->\n<p>Disclaimer<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>To be eligible for the completion certificate and Amazon drawing, the incumbent should register with organization email and should be a working professional with Manager+ designation in an organization with more than 1k employees. Due to high demand, we are unable to accommodate admins, HR professionals, students, and self-employed professionals at this time.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Modification or Cancellation. AMA reserves the right to modify, discontinue, or change the draw anytime during the webinar series.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Please reach out to AMA or your Sprinklr account executive for more details<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-should-attend\">Who Should Attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Brand<\/strong> and <strong>marketing leaders<\/strong> ready to transform their marketing strategies by investing in AI  <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Social media leads <\/strong>eager to hyper-personalize content marketing with AI  <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Product <\/strong>and <strong>insights leaders<\/strong> looking to drive growth with data-driven decisions <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Digital leads<\/strong> wanting to scale and evolve their social media technology to stay relevant  <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Paid media buyers<\/strong> and <strong>analysts<\/strong> looking to optimize their media investments with AI  <\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Sprinklr and AMA Bootcamp Series: Marketing Transformation in the Age of AI","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"social-media-ai-bootcamp-series-2025-in-partnership-with-sprinklr","to_ping":"","pinged":"","post_modified":"2025-03-24 13:08:26","post_modified_gmt":"2025-03-24 18:08:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=185721","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":190125,"post_author":"149178","post_date":"2025-03-20 11:48:22","post_date_gmt":"2025-03-20 16:48:22","post_content":"<!-- wp:paragraph -->\n<p>Businesses today face increased competition, evolving consumer expectations, convenience, and the rise of digital transformation. In this webinar, hear from Jeanette Geer, Senior Director of Healthcare Category and Client Development at Spectrum Reach, joined by James Pennington, CEO and Gina Kurtz, Business Operations Director at Rubicon Dental Associates as they explore how businesses can leverage innovative advertising strategies to navigate growth and improve patient or client acquisition. You will learn:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How data-driven and personalized campaigns to create meaningful brand connections.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to use scale, audience targeting, HIPAA compliance (where relevant), and measurement to prove performance.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to use addressable targeting for relevant segments and performance tracking is tied to business outcomes<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12 PM CT and will be available on-demand for six months after airing<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//1kYPVb/">register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Navigating Growth and Patient Acquisition Through Effective Marketing Strategies","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"navigating-growth-and-patient-acquisition-through-effective-marketing-strategies","to_ping":"","pinged":"","post_modified":"2025-03-25 13:26:55","post_modified_gmt":"2025-03-25 18:26:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=190125","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":173594,"post_author":"43028","post_date":"2024-10-18 11:41:17","post_date_gmt":"2024-10-18 16:41:17","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-winning-strategies-for-higher-education-marketers-in-2024\">Winning Strategies for Higher Education Marketers in 2024<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Registration for this event is<strong> <span style=\"text-decoration: underline;\">free<\/span><\/strong>!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Higher education marketers, like you, play a critical role in ensuring that prospective students have the best possible chance and experience in enrolling and, eventually, graduating from these higher education institutions. As competition for student enrollment grows and digital marketing continues to evolve, it's essential to stay on the cutting edge of strategies that resonate with prospective students and drive enrollment success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us for this free virtual conference, where you'll gain practical tools and actionable insights designed to enhance your recruitment, engagement, and retention efforts in the 2024 school year and beyond. Learn from industry leaders and connect with fellow professionals to navigate the unique challenges of higher education marketing in today's landscape.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Enrollment Funnel Optimization<\/strong>: Discover strategies to fine-tune every stage of the student enrollment journey, from awareness to application.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Personalized Student Engagement<\/strong>: Learn how to create tailored marketing campaigns that resonate with prospective students and their unique needs.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Leveraging Data for Student Success<\/strong>: Explore how data-driven insights can improve both marketing strategies and student retention rates.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Innovative Recruitment Techniques<\/strong>: Gain practical knowledge on the latest trends in digital and content marketing to attract and convert more prospective students.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:media-text {\"mediaId\":129477,\"mediaLink\":\"https:\/\/www.ama.org\/events\/conference\/2023-ama-symposium-for-the-marketing-of-higher-education\/2023-ama-higher-ed-committee-bill-campbell\/\",\"mediaType\":\"image\",\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile has-blue-900-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//07//2023-AMA-Higher-Ed-Committee-Bill-Campbell.png?w=500\%22 alt=\"\" class=\"wp-image-129477 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}},\"typography\":{\"fontSize\":\"29px\"}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\" style=\"font-size:29px\">April 30, 2025 | 10:00 a.m. CT<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":4,\"textColor\":\"white\"} -->\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-bill-campbell\"><strong>Bill Campbell<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\">Vice President of Operations & Communications, Chatham University<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:media-text {\"mediaId\":129968,\"mediaLink\":\"https:\/\/www.ama.org\/events\/conference\/2023-ama-symposium-for-the-marketing-of-higher-education\/parrot_teresa-8x10-5694\/\",\"mediaType\":\"image\",\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile has-blue-900-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Parrot_Teresa-8x10-5694-e1690429245576.jpg?w=1024\%22 alt=\"\" class=\"wp-image-129968 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}},\"typography\":{\"fontSize\":\"29px\"}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\" style=\"font-size:29px\">April 30, 2025 | 10:00 a.m. CT<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":4,\"textColor\":\"white\"} -->\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-dr-teresa-valerio-parrot-apr\"><strong>Dr. Teresa Valerio Parrot, APR<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\">Principal, TVP Communications<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:ama\/call-to-action {\"requires_login\":\"1\",\"new_target\":\"1\",\"cta_title\":\"Become an AMA\u00a0Professional Certified Marketer (PCM\u00ae)\\u003cbr\\u003e\",\"cta_button_label\":\"Explore PCM\u00ae Options\",\"cta_button_link\":\"https:\/\/www.ama.org\/certifications\/\",\"icon\":\"training\",\"description\":\"Achieving\u00a0\\u003cstrong\\u003ePCM\u00ae\\u003c\/strong\\u003e\u00a0status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.\",\"backgroundColor\":{\"name\":\"Blue 900\",\"slug\":\"blue-900\",\"color\":\"#19314F\"},\"className\":\"is-style-default\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><br><em>Are you already an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs). <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virtual Conference: Marketing in Higher Education","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-marketing-in-higher-education-3","to_ping":"","pinged":"","post_modified":"2025-03-21 13:13:27","post_modified_gmt":"2025-03-21 18:13:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=173594","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":177719,"post_author":"43028","post_date":"2024-12-05 12:56:24","post_date_gmt":"2024-12-05 18:56:24","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-unlock-the-power-of-ai-in-marketing\">Unlock the Power of AI in Marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Registration for this event is<strong> <span style=\"text-decoration: underline;\">free<\/span><\/strong>!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>As AI continues to transform the marketing landscape, staying ahead of the curve is essential for success. This virtual conference will provide marketers with the tools and strategies needed to leverage AI for smarter, more effective campaigns. From automating processes to personalizing customer experiences, you\u2019ll discover how AI can drive efficiency and innovation in your marketing efforts. Join industry experts as they explore the latest trends, tools, and best practices in AI-driven marketing to help you unlock new opportunities and elevate your strategy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>This event will be available on-demand for six months after the conclusion of the live virtual conference.<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Harnessing AI for Smarter Campaigns<\/strong>: Learn how to integrate AI tools into your marketing strategy to automate processes, enhance personalization, and drive more targeted efforts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Data-Driven Decision Making<\/strong>: Discover how AI can help you analyze vast amounts of data, providing insights to make informed decisions and optimize marketing performance.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>AI-Powered Predictive Analytics<\/strong>: Explore how AI can forecast consumer behavior, predict market trends, and help you stay ahead of the competition with proactive, data-driven strategies.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Measuring AI Impact<\/strong>: Learn how to track and measure the effectiveness of AI-driven marketing campaigns using advanced analytics and actionable insights to prove ROI and marketing success.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:ama\/call-to-action {\"requires_login\":\"1\",\"new_target\":\"1\",\"cta_title\":\"Become an AMA\u00a0Professional Certified Marketer (PCM\u00ae)\\u003cbr\\u003e\",\"cta_button_label\":\"Explore PCM\u00ae Options\",\"cta_button_link\":\"https:\/\/www.ama.org\/certifications\/\",\"icon\":\"training\",\"description\":\"Achieving\u00a0\\u003cstrong\\u003ePCM\u00ae\\u003c\/strong\\u003e\u00a0status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.\",\"backgroundColor\":{\"name\":\"Blue 900\",\"slug\":\"blue-900\",\"color\":\"#19314F\"},\"className\":\"is-style-default\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><em>Are you already an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs). <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virtual Conference: Artificial Intelligence","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-artificial-intelligence","to_ping":"","pinged":"","post_modified":"2025-02-28 12:54:36","post_modified_gmt":"2025-02-28 18:54:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=177719","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174515,"post_author":"43028","post_date":"2024-10-31 08:53:26","post_date_gmt":"2024-10-31 13:53:26","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-growth-driven-strategies-for-demand-generation-in-2024\"><strong>Growth-Driven Strategies for Demand Generation in 2024<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><em>Join this event at no cost\u2014<strong>registration is free<\/strong>!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As competition intensifies and digital marketing continues to advance, capturing and nurturing demand is critical to sustained growth. With diverse channels and ever-evolving customer expectations, it\u2019s essential to leverage strategies that engage, convert, and build loyalty throughout the buyer journey.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us for this free virtual conference to gain actionable insights and practical tools focused on demand generation and growth marketing. Learn from industry experts and connect with peers as you discover innovative approaches to amplify reach, boost engagement, and drive long-term success in 2024 and beyond.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>All content from this virtual conference will be available in the virtual platform for 6 months after the event date.<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Effective Demand Generation Techniques:<\/strong> Learn the latest strategies to create, capture, and nurture demand across multiple channels, maximizing lead generation and streamlining the path to conversion.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Data-Driven Growth Insights:<\/strong> Discover how to leverage analytics and customer insights to identify high-impact opportunities, optimize campaigns, and drive scalable growth for your organization.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Optimized Customer Journeys:<\/strong> Gain tools to build seamless, personalized journeys that engage prospects from first touch to conversion, improving retention and fostering brand loyalty.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Innovative Growth Tactics:<\/strong> Explore creative, growth-focused approaches in digital marketing that enhance brand presence, expand market reach, and amplify revenue potential.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:ama\/call-to-action {\"requires_login\":\"1\",\"new_target\":\"1\",\"cta_title\":\"Become an AMA\u00a0Professional Certified Marketer (PCM\u00ae)\\u003cbr\\u003e\",\"cta_button_label\":\"Explore PCM\u00ae Options\",\"cta_button_link\":\"https:\/\/www.ama.org\/certifications\/\",\"icon\":\"training\",\"description\":\"Achieving\u00a0\\u003cstrong\\u003ePCM\u00ae\\u003c\/strong\\u003e\u00a0status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.\",\"backgroundColor\":{\"name\":\"Blue 900\",\"slug\":\"blue-900\",\"color\":\"#19314F\"},\"className\":\"is-style-default\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><br><em>Are you already an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs). <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->","post_title":"Virtual Conference: Demand Gen\/Growth Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-demand-gen-growth-marketing","to_ping":"","pinged":"","post_modified":"2025-02-28 13:14:17","post_modified_gmt":"2025-02-28 19:14:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=174515","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":188025,"post_author":"110977","post_date":"2025-03-07 08:28:37","post_date_gmt":"2025-03-07 14:28:37","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 26, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If your organization is facing any of these challenges, it may be time to rethink your marketing model:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li> Are teams or departments independently procuring too many platforms?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li> Is it hard for leadership to enforce consistent branding and messaging?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li> Are list management and segmentation becoming cumbersome?<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li> Does your organization need better control over who can create and edit campaigns?<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Join this webinar to explore strategies that empower your teams to deliver the right message to the right audience at the right time\u2014across email, social, SMS, digital ads, and more. In this session, you'll learn how to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li> Enhance list management, segmentation, and unsubscribe processes for better audience engagement.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li> Maintain brand consistency across departments, teams, and business units<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>\u00a0Streamline your marketing tech stack and operations\u2014while reducing costs<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//2e37408e-01a0-4118-a87d-4689908a0b53//ondemand/">View on-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-who-should-attend\">Who should attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong> <\/strong>Organizations with multiple departments, locations, or business units<strong> <\/strong>such as: franchises, universities, school districts, state and local governments, real estate and insurance firms, healthcare networks\u2014plus<strong> <\/strong>agencies and tech companies who support these organizations.<\/p>\n<!-- \/wp:paragraph -->","post_title":"Master Cross-Functional Digital Marketing: Streamline Operations, Cost, and Brand Authority","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"master-cross-functional-digital-marketing-streamline-operations-cost-and-brand-authority","to_ping":"","pinged":"","post_modified":"2025-03-26 14:01:55","post_modified_gmt":"2025-03-26 19:01:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=188025","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":186667,"post_author":"149178","post_date":"2025-02-26 16:53:03","post_date_gmt":"2025-02-26 22:53:03","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 18, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Video is more powerful than ever\u2014but managing it shouldn\u2019t slow you down.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us for an exclusive deep dive into MediaValet\u2019s cutting-edge video tools, built to revolutionize how you organize, find, and repurpose video content at the speed of consciousness.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What You\u2019ll Learn:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Audio Video Intelligence<\/strong> \u2013 Instantly detect faces, objects, and on-screen text, while generating transcripts and subtitles in 50+ languages.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Seamless Video Trimming<\/strong> \u2013 Cut through the clutter. Extract and share the exact clips you need\u2014no extra software required.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Next-Level Collaboration<\/strong> \u2013 Say goodbye to scattered files and endless searching. <\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>MediaValet transforms video management into a seamless, high-speed operation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Are you ready to amplify the power of video and up your content game? Secure your spot now and take control of your video content like never before.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//OxaE58/">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Amplify the Power of Video with Next-Level Digital Asset Management","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"amplify-the-power-of-video-with-next-level-digital-asset-management","to_ping":"","pinged":"","post_modified":"2025-03-18 16:40:10","post_modified_gmt":"2025-03-18 21:40:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=186667","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":186560,"post_author":"149178","post_date":"2025-02-26 12:23:34","post_date_gmt":"2025-02-26 18:23:34","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 27, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Student stories have the power to captivate and convert, but only when they're crafted with intention. Too often, student stories (or \"case studies\") fall flat due to generic messaging, uninspired narratives, or simply a general vibe of inauthenticity.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this webinar, you\u2019ll learn: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"className\":\"is-style-default\"} -->\n<ul class=\"wp-block-list is-style-default\"><!-- wp:list-item -->\n<li>How to create dynamic stories that grab attention, spark emotion, and inspire action. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Share tactics to help you craft and promote stories that people not only want to read but feel compelled to share. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover how to turn real student experiences into your school's most compelling marketing asset -Learning Outcomes <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Finding the best stories hidden in your student body. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Adopting a reusable story structure that works Incorporating numbers and metrics into stories without losing the human touch.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Creating emotional impact and making stories memorable. <\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//b2aca274-5c4c-4225-bcf6-a3ba5aac6b15//sessions//61bf905e-13b8-4107-ae4f-c6185279ef48/">View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"From Boring to Bingeable: How to Write Student Stories That Stick\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"from-boring-to-bingeable-how-to-write-student-stories-that-stick","to_ping":"","pinged":"","post_modified":"2025-03-27 14:32:00","post_modified_gmt":"2025-03-27 19:32:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=186560","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":186540,"post_author":"110977","post_date":"2025-02-26 10:17:49","post_date_gmt":"2025-02-26 16:17:49","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 25, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Higher ed marketing has a pattern: A new channel emerges, universities hesitate, budgets stay stuck in traditional tactics, and by the time they catch up, they\u2019re already behind.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We saw this happen with digital marketing in the early 2010s\u2014skepticism around Facebook ads, SEO, and retargeting. Yet today, digital is the foundation of enrollment marketing. Now, it\u2019s happening again with Performance TV (Connected TV\/OTT).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s the difference: Undergraduate audiences are already there. Gen Z is consuming more video than any generation before them, and platforms like YouTube, streaming TV, and TikTok have become their primary sources for content. Marketers outside of higher ed know this\u2014and they\u2019re investing heavily in Performance TV. Meanwhile, universities are still treating TV like a broad awareness tool instead of a high-intent, precision-targeted enrollment driver.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>\"TV is expensive!\" \"Commercials don\u2019t drive leads!\" \"TV is for branding, not enrollment!\"<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Sound familiar? The reality is, Performance TV isn\u2019t just branding\u2014it\u2019s a performance marketing powerhouse.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Universities that move fast on Performance TV are gaining a competitive edge\u2014and the results speak for themselves. Schools that integrated this channel into their marketing strategy are seeing increased website traffic, more inquiries, and a surge in applications. Whether they are facing declining enrollment or simply looking for a competitive edge, these institutions are proving that streaming TV isn\u2019t optional anymore. It\u2019s the next big shift in enrollment marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//0099220f-edba-44cf-9afe-1e5e6909e2a6//ondemand/">View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Change the Freakin' Channel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"change-the-freakin-channel","to_ping":"","pinged":"","post_modified":"2025-03-25 13:26:59","post_modified_gmt":"2025-03-25 18:26:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=186540","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":185759,"post_author":"149178","post_date":"2025-02-19 18:27:08","post_date_gmt":"2025-02-20 00:27:08","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through September 21, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Good news! B2B buyers are consuming more content than ever. The bad news? They\u2019re also taking longer to act. How do you capture their attention, nurture them effectively, and turn insights into revenue in 2025?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We\u2019ll show you how in this webinar.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>NetLine\u2019s latest State of B2B Content Consumption and Demand Report uncovers new insights, including:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>7.9 million first-party leads delivered in 2024<\/strong>\u2014a record-breaking 27% YoY surge.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>The Consumption Gap widened by 7+ hours<\/strong>\u2014buyers are slowing down, so your follow-up strategy needs to speed up.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>Playbooks drive the highest purchase intent<\/strong>\u2014115% more likely to signal a buying decision.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>C-suite engagement jumped 27% YoY<\/strong>\u2014but earning their attention (and keeping it) is a different challenge.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, what does that mean for you? Stop guessing. Start optimizing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s what you\u2019ll learn:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>Which content formats actually drive the most action<\/strong> (Hint: eBooks = 53% of demand, but Playbooks = greater purchase intent).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>How to work with (not against) the Consumption Gap<\/strong>\u2014your leads are moving slower, so your nurture and follow-up game needs to be sharper.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>How to spot high-intent buyers faster,<\/strong> so your team spends less time chasing and more time closing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u00b7 <strong>How marketing and sales can win together,<\/strong> using data to personalize outreach, re-engage leads, and close deals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This isn\u2019t theory\u2014this is the real data, the real trends, and the real strategies you need to dominate 2025. Register now, because if you\u2019re not using these insights, your competitors will be. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//930f6877-8821-4e9d-843b-a0efbf2a8a7b//schedule/">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"The 2025 State of B2B Content Consumption: What\u2019s Changing, What\u2019s Working, and What You Need to Do Now","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-2025-state-of-b2b-content-consumption-whats-changing-whats-working-and-what-you-need-to-do-now","to_ping":"","pinged":"","post_modified":"2025-03-21 14:24:49","post_modified_gmt":"2025-03-21 19:24:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=185759","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":182733,"post_author":"110977","post_date":"2025-01-27 13:15:04","post_date_gmt":"2025-01-27 19:15:04","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through August 12, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As AI expands how students discover and select educational programs, University of Iowa CMO Ali Yildirim and Everspring CMO Michael Bell share their blueprint for authentic brand presence in the evolving digital landscape. These pioneering marketing leaders will deliver a power-packed session on optimizing digital presence for AI-powered student search without sacrificing institutional voice.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Roll up your sleeves with industry leaders and walk away with actionable tools to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Create content strategies that preserve institutional voice while optimizing for AI<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Implement technical optimizations for enhanced visibility in AI search<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Apply proven strategies from real-world AI search success stories<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build scalable frameworks for consistent, high-impact content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Put our exclusive optimization guide to work immediately<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Don't miss this unique opportunity to learn directly from two of higher education's most innovative CMOs as they share their vision for enrollment success in the AI era.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//691fbb98-9831-4c48-b4d1-2c95ee2aa445//ondemand/">View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Authenticity in an AI-Driven World: How to Stand Out Without Selling Out","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"authenticity-in-an-ai-driven-world-how-to-stand-out-without-selling-out","to_ping":"","pinged":"","post_modified":"2025-02-12 13:16:30","post_modified_gmt":"2025-02-12 19:16:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=182733","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":182367,"post_author":"149178","post_date":"2025-01-23 17:22:38","post_date_gmt":"2025-01-23 23:22:38","post_content":"<!-- wp:paragraph -->\n<p>The \u201csame old marketing\u201d will no longer work in 2025. The marketers that hit their pipeline targets in the new year, will be the ones that break out of old habits, to create audience experiences that their audiences love.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session you will learn easy to implement tactics and strategies to re-imagine your webinar programs to more effectively engage, connect and ultimately convert prospects into customers. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will learn how to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Create engaging webinar formats<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Personalize audience experiences<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Re-purpose webinars into new actionable content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build audiences through an on-demand strategy<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>It\u2019s time to break out of old habits and drive real success in 2025.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"http:////www.on24.com//resources//asset//5-webinar-trends-transform-marketing//?utm_medium=sponsored-webinar&utm_source=vendor&utm_campaign=Q1-2025-03-06-AM-SP-WBNR-AMA-5-Webinar-Trends&utm_content=Q1-2025-03-06-AM-SP-WBNR-AMA-5-Webinar-Trends&utm_contrib=AMA&utm_region=AM\%22>Register <\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"5 Webinar Trends for 2025 That Will Transform Your Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-webinar-trends-for-2025-that-will-transform-your-marketing","to_ping":"","pinged":"","post_modified":"2025-03-07 14:28:19","post_modified_gmt":"2025-03-07 20:28:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=182367","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":182169,"post_author":"110977","post_date":"2025-01-22 16:05:06","post_date_gmt":"2025-01-22 22:05:06","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through August 13, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Are your marketing automation workflows truly driving results, or are they stuck in surface-level tactics? With 75% of companies planning to increase their marketing automation budgets in 2025, mastering advanced strategies is no longer optional\u2014it\u2019s essential. In this advanced-level webinar, we\u2019ll dive into the \u201cB2B State of Marketing Automation\u201d report by Ascend2, uncovering trends, challenges, and untapped opportunities that will define 2025. From multi-channel customer journey orchestration to AI-driven optimization, this session will provide actionable strategies and practical frameworks to elevate your automation success.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//1207a704-27bf-485f-8efd-19eb91dd3192//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\"><strong>Key Takeaways<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>The Hits:<\/strong> Explore trends like AI-powered predictive scoring and increased data quality. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>The Misses: <\/strong>Identify pitfalls such as underutilized features and misaligned workflows. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>The Opportunities: <\/strong>Unlock the full potential of predictive analytics and advanced segmentation.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->","post_title":"Marketing Automation in 2025: The Hits, The Misses, and The Opportunities\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketing-automation-in-2025-the-hits-the-misses-and-the-opportunities","to_ping":"","pinged":"","post_modified":"2025-02-13 13:38:37","post_modified_gmt":"2025-02-13 19:38:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=182169","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":182098,"post_author":"110977","post_date":"2025-01-22 12:56:47","post_date_gmt":"2025-01-22 18:56:47","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through August 25, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us on February 25th with a 90-minute virtual gathering that promises to be an insightful exploration into the intersection of artificial intelligence and marketing and a conversation about the tools that drive efficiency in both areas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Kicking off the event, our distinguished thought leader will take the stage for an engaging 30-minute presentation, offering invaluable insights and strategies on leveraging AI in marketing practices. Attend to gain a deeper understanding of how AI is reshaping the marketing landscape and discover actionable tactics and tools to stay ahead in the industry. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Following the thought-provoking keynote, three esteemed sponsors will showcase their cutting-edge AI products through dynamic 20-minute product demos. Explore firsthand how these solutions are changing marketing strategies, driving efficiency, and enhancing customer engagement. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Don't miss this unique opportunity to immerse yourself in the world of AI-powered marketing and gain a competitive edge in today's dynamic business environment. Join us to unlock the limitless potential of artificial intelligence for your marketing endeavors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//2971b93e-d82a-46eb-b123-8fec0f04c106//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Leading with AI in Marketing and the Tools to Succeed","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"leading-with-ai-in-marketing-and-the-tools-to-succeed","to_ping":"","pinged":"","post_modified":"2025-02-26 08:55:38","post_modified_gmt":"2025-02-26 14:55:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=182098","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":179256,"post_author":"149178","post_date":"2024-12-23 01:27:37","post_date_gmt":"2024-12-23 07:27:37","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through July 15, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Struggling to keep your emails out of spam folders, boost open rates, or deliver real ROI from your campaigns? You\u2019re not alone. Many marketers face these challenges as they try to scale their email strategies in an increasingly competitive landscape.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join GetResponse, in partnership with the American Marketing Association (AMA), for an exclusive webinar packed with actionable insights to overcome these obstacles and thrive in 2025.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Discover how GetResponse\u2019s advanced tools\u2014backed by over 25 years of email marketing expertise\u2014can help you master engagement, improve deliverability, and maximize ROI. From leveraging AI-powered content to automating personalized campaigns, this session will equip you with everything you need to succeed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whether you\u2019re a seasoned marketer or just getting started, this webinar will provide the tools and strategies you need to stay ahead.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>Key Takeaways:<\/em><\/strong> <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Leverage AI for ROI<\/strong>: Understand how GetResponse\u2019s AI-driven tools can optimize your campaigns and deliver measurable results.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Top Trends for 2025<\/strong>: Discover the latest email marketing trends and how to integrate them into your strategy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Boost Engagement<\/strong>: Learn to craft personalized campaigns that capture attention and foster connections.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Master Deliverability<\/strong>: Insider tips to ensure your emails reach inboxes and maintain sender credibility.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Maximize Conversions<\/strong>: Explore proven techniques to turn email subscribers into loyal customers.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//d35e5b4d-939d-4318-a8d8-9c64d1a86693//ondemand/">View On-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Email Marketing Mastery for 2025: Boost Engagement, Deliverability, and ROI","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"email-marketing-mastery-for-2025-boost-engagement-deliverability-and-roi","to_ping":"","pinged":"","post_modified":"2025-01-15 13:28:00","post_modified_gmt":"2025-01-15 19:28:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=179256","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":175123,"post_author":"110977","post_date":"2024-11-05 16:04:12","post_date_gmt":"2024-11-05 22:04:12","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through June 12, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Generative AI is transforming marketing, but not all team members are on board. This webinar, based on the AMA x Lightricks \"State of Generative AI in Marketing\" report, reveals why executives must take the lead in providing training, addressing ethical concerns, and fostering a culture of confident AI usage.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//898658d4-2d5c-4097-9a14-71859b649bda//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Preparing for the AI Revolution: How Marketing Executives Should Focus on Generative AI Adoption","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"preparing-for-the-ai-revolution-how-marketing-executives-should-focus-on-generative-ai-adoption","to_ping":"","pinged":"","post_modified":"2024-12-12 13:44:28","post_modified_gmt":"2024-12-12 19:44:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=175123","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174584,"post_author":"110977","post_date":"2024-10-31 13:32:56","post_date_gmt":"2024-10-31 18:32:56","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through May 19, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ethan Clarke, Ai Media Group\u2019s Senior VP of Client Services, will share how their performance marketing agency and patented technology has been helping Schools, Colleges, and Universities exceed their enrollment goals for more than 16 years.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ethan will talk through tried-and-true performance media strategies for Higher Education brands, including how their Atrilyx platform (Multi-Touch Attribution) enables their team of performance marketing specialists to track each student from lead to enrollment and optimize budget in-real-time to stay ahead of trends.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you ever feel unsure about which paid media channels are contributing the most to your school\u2019s bottom line, have a need to increase your enrollment rates, or being asked to lower cost per enrollments -<em> this is the webinar for you!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>This webinar airs at 12PM CT and will be available for on-demand for six months after airing.<\/em><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//8f05e1e8-85e8-4b1b-b522-d232105da1a3//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Need New Students?\u00a0Supercharge Your Enrollment #\u2019s by Properly Attributing your Leads to Marketing Channels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"need-new-students-supercharge-your-enrollment-s-by-properly-attributing-your-leads-to-marketing-channels","to_ping":"","pinged":"","post_modified":"2024-11-19 14:10:17","post_modified_gmt":"2024-11-19 20:10:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=174584","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174381,"post_author":"110977","post_date":"2024-10-29 12:09:01","post_date_gmt":"2024-10-29 17:09:01","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through June 4, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Networking is more than just a moment; <em>it\u2019s an opportunity to build lasting relationships that can elevate your brand and drive real results<\/em>. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this webinar, we\u2019ll explore how to design networking experiences that engage and resonate with your audience, whether you\u2019re hosting a single event or creating a series of gatherings. We\u2019ll dive into the strategies that make networking effective and authentic, ensuring every connection counts. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Key Takeaways:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Strategies for designing impactful networking experiences tailored to various audiences and event types. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Insights on what drives audience engagement, how to fulfill their needs, and ways to measure success beyond attendance.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Best practices for representing your brand and making impactful connections that last. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//0711b991-56b4-40d2-aa38-29a1686cac35//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Networking Events Done Right","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"networking-events-done-right","to_ping":"","pinged":"","post_modified":"2024-12-04 13:24:22","post_modified_gmt":"2024-12-04 19:24:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=174381","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":173695,"post_author":"110977","post_date":"2024-10-22 13:18:47","post_date_gmt":"2024-10-22 18:18:47","post_content":"<!-- wp:paragraph {\"backgroundColor\":\"white\"} -->\n<p class=\"has-white-background-color has-background\"><strong><em>This free event is now available for on-demand registration and access through May 19, 2024. Once registered, the on-demand content will become available.\u00a0<\/em><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"backgroundColor\":\"white\"} -->\n<p class=\"has-white-background-color has-background\">Brands are operating in one of the most challenging marketplaces we\u2019ve ever seen.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><em>Attention spans are shorter.<\/em><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><em>Connections are harder than ever to make.<\/em><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><em>The bar to success is higher.<\/em><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Thus, it\u2019s more vital than ever for brands to make lasting connections with consumers to drive their desired behaviors. The best way to do that: create a message that resonates. The most successful brands create a connection with consumers that transcends the transactional \u2013 becoming known for something so connected to their brand that it becomes second nature to consumers and fuels growth. When a message resonates, it connects, moves, and compels the consumer to act. Our team will share findings from our Message Resonance & Impact initiative, identifying ways to develop better, more resonant messages to create the most compelling product and brand stories that connect with audiences more authentically. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><span style=\"text-decoration: underline;\">What you\u2019ll learn:<\/span><\/strong> <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>The characteristics that create messages that resonate<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The impact resonant messages have on consumer connections<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Actionable steps to incorporate these principles into your insights and marketing strategies<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//3f4f4fe6-4c04-4d67-bd42-93171f821de8//ondemand/">View on-demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Beyond Breakthrough: Building Messages That Resonate","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"beyond-breakthrough-building-messages-that-resonate-brands","to_ping":"","pinged":"","post_modified":"2024-11-20 13:57:02","post_modified_gmt":"2024-11-20 19:57:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=173695","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":173589,"post_author":"43028","post_date":"2024-10-18 11:26:00","post_date_gmt":"2024-10-18 16:26:00","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-next-level-marketing-success-awaits\">Next-Level Marketing Success Awaits<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Registration for this event is<strong> <span style=\"text-decoration: underline;\">free<\/span><\/strong>!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>In today's data-driven world, mastering analytics and measurement is key to marketing success. This virtual conference will equip marketers with the tools and insights needed to harness data effectively, optimize campaigns, and measure impact. From tracking performance metrics to understanding advanced analytics techniques, you'll gain the knowledge to drive informed decisions and boost ROI. Join industry experts as they explore the latest trends in data analysis, measurement tools, and strategies to take your marketing to the next level.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>All content from this virtual conference will be available in the virtual platform for 6 months after the event date. <\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//m88WZm/">Already Registered? Log in here<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Data-Driven Decision Making<\/strong>: Learn how to leverage analytics to make informed marketing decisions that drive performance and optimize ROI.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Advanced Measurement Techniques<\/strong>: Discover cutting-edge tools and methodologies to track, measure, and evaluate the effectiveness of your marketing efforts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Predictive Insights<\/strong>: Explore how to use predictive analytics to anticipate trends, consumer behavior, and market shifts for proactive strategy development.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Proving Marketing Impact<\/strong>: Master the art of demonstrating the value of your marketing campaigns through actionable metrics and clear reporting strategies.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:media-text {\"mediaId\":186193,\"mediaLink\":\"https:\/\/www.ama.org\/events\/conference\/virtual-conference-analytics-measurement\/scott-taylor-headshot1-2\/\",\"mediaType\":\"image\",\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile has-blue-900-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//10//Scott-Taylor-Headshot1-1.png?resize=1024,874\%22 alt=\"\" class=\"wp-image-186193 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}},\"typography\":{\"fontSize\":\"29px\"}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\" style=\"font-size:29px\">March 11, 2025 | 10:00 a.m. CT<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":4,\"textColor\":\"white\"} -->\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-scott-taylor\"><strong>Scott Taylor<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\">The Data Whisperer, MetaMeta Consulting<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:ama\/call-to-action {\"requires_login\":\"1\",\"new_target\":\"1\",\"cta_title\":\"Become an AMA\u00a0Professional Certified Marketer (PCM\u00ae)\\u003cbr\\u003e\",\"cta_button_label\":\"Explore PCM\u00ae Options\",\"cta_button_link\":\"https:\/\/www.ama.org\/certifications\/\",\"icon\":\"training\",\"description\":\"Achieving\u00a0\\u003cstrong\\u003ePCM\u00ae\\u003c\/strong\\u003e\u00a0status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.\",\"backgroundColor\":{\"name\":\"Beige 100\",\"slug\":\"beige-100\",\"color\":\"#e4e4e4\"},\"className\":\"is-style-default\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><br><em>Are you already an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs). <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virtual Conference: Analytics & Measurement","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-analytics-measurement","to_ping":"","pinged":"","post_modified":"2025-03-14 13:44:23","post_modified_gmt":"2025-03-14 18:44:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=173589","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":172381,"post_author":"168509","post_date":"2024-10-14 09:16:04","post_date_gmt":"2024-10-14 14:16:04","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-get-the-most-out-of-your-ai-technologies\">Get the most out of your AI technologies<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This webinar is designed to teach a wide range of marketers at different levels how to create AI Assistants to improve productivity and streamline workflow. Attendees will learn how to build their own personalized assistant according to the task at hand and their marketing speciality needs.<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>FREE EVENT | October 30, 2024 | 9:00 a.m. - 10:00 a.m. CT<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>How AI can assist in your daily marketing tasks, saving you time and improving results.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Live demonstration, watch how to build your AI Assistants, including persona creation, content strategy, competitor analysis and more.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover real-world examples of how AI Assistants have driven productivity for businesses.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.bigmarker.com//digital-marketing-institute//Build-Your-Ultimate-Personalized-AI-Marketing-Assistant?utm_source=AMA&utm_medium=referral&utm_campaign=AI+Webinar+Sept+24\%22 target=\"_blank\" rel=\"noreferrer noopener\">Register Now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><em>Note: you will be leaving the AMA website to complete your registration<\/em><\/p>\n<!-- \/wp:paragraph -->","post_title":"Build Your Ultimate Personalized AI Marketing Assistant","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"build-your-ultimate-personalized-ai-marketing-assistant","to_ping":"","pinged":"","post_modified":"2024-10-14 10:27:49","post_modified_gmt":"2024-10-14 15:27:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=172381","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":172038,"post_author":"110977","post_date":"2024-10-07 09:08:37","post_date_gmt":"2024-10-07 14:08:37","post_content":"<!-- wp:paragraph -->\n<p>Webinars have become one of the highest-performing channels, across every industry, to drive pipeline and revenue. But a few basic mistakes can make the difference between a successful event and a missed opportunity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join ON24 Chief Webinerd, Mark Bornstein for \u201c10 Common Webinar Mistakes to Avoid in 2024\u201d and learn actionable ways to fix them so you can ensure every event delivers maximum results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will learn how to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Generate larger registrations to increase reach\u00a0<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Optimize for audience engagement and conversion\u00a0<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Get more out of your webinar content post-event<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Drive attendance and engagement after your live event is over<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Your webinars are too valuable to let a small mistake cost you a big opportunity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Save your spot now.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 1PM CT and will be available on-demand after airing. <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.on24.com//resources//asset//ama-10-common-webinar-mistakes-avoid///">register now<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"10 Common Webinar Mistakes to Avoid","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"10-common-webinar-mistakes-to-avoid","to_ping":"","pinged":"","post_modified":"2024-10-07 09:08:39","post_modified_gmt":"2024-10-07 14:08:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=172038","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":171892,"post_author":"110977","post_date":"2024-10-04 09:46:22","post_date_gmt":"2024-10-04 14:46:22","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through May 6, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Discover how universities can unlock new growth opportunities by combining Performance TV with advanced data segmentation techniques. Performance TV is revolutionizing enrollment marketing by offering the best of both worlds\u2014the wide reach of streaming TV and the measurable impact of digital marketing. For the first time, universities can move beyond the clutter of traditional digital channels, utilizing precise targeting and real-time attribution to boost engagement and enrollment.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Find out how universities can enrich their first-party data by enhancing it with second- and third-party consumer data, enhancing segmentation accuracy and targeting precision. Our platform identifies the home addresses of anonymous website visitors, enabling universities to utilize this data in both digital and print campaigns, expanding outreach. Furthermore, institutions can export segmented data back to their CRM or connect directly to their marketing platforms for seamless execution.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Universities are already witnessing remarkable results, with some reporting that Performance TV has influenced up to 40% of their new applications and inquiries.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Key takeaways will include practical strategies for integrating data and TV campaigns, leveraging audience insights for targeted outreach, and measuring campaign impact across all channels. Attendees will acquire practical knowledge on how to enhance their marketing efforts and drive sustainable growth.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//23c16abb-7b39-406f-a9d4-8e093a663c3d//ondemand/">View ON-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Smart TV, Smarter Data: The Future of University Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"smart-tv-smarter-data-the-future-of-university-marketing","to_ping":"","pinged":"","post_modified":"2024-11-06 19:35:33","post_modified_gmt":"2024-11-07 01:35:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=171892","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":171502,"post_author":"110977","post_date":"2024-10-01 09:44:28","post_date_gmt":"2024-10-01 14:44:28","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through January 28, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>While over 84% of enrollment marketing teams use CRMs, paid media, and web analytics tools, less than 30% can extract critical insights from this data. Santa Clara University (SCU) is taking a strategic approach to overcome this challenge, investing in the right tools and technology to empower their in-house team<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us for a webinar where we'll explore how SCU is leveraging connected data to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Balance brand building with measurable results<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Build independence through strategic technology investments<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Enhance recruitment efforts and boost enrollment rates<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:paragraph -->\n<p>Learn how to establish a robust foundation for data-driven marketing, including:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Combining the power of brand with performance marketing essentials<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Gaining deeper insights into student journeys<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Measuring and optimizing marketing effectiveness<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Breaking down data silos to connect disparate systems<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>This webinar will provide a roadmap for data connectivity, offering valuable insights for institutions looking to strengthen their in-house marketing capabilities and achieve long-term growth in today's competitive market.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12PM CT and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//c353bfdf-222a-47bf-bc38-60da78dfd60c//sessions//0632daf4-3d8a-447b-bc58-4a696484a9c8/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Data-Driven DIY: The Blueprint for In-House Marketing Success","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"data-driven-diy-the-blueprint-for-in-house-marketing-success","to_ping":"","pinged":"","post_modified":"2024-10-30 15:09:31","post_modified_gmt":"2024-10-30 20:09:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=171502","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":171009,"post_author":"110977","post_date":"2024-09-25 13:51:03","post_date_gmt":"2024-09-25 18:51:03","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through May 7, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join AMA and Wrike for an enlightening webinar as we dive into the dynamic relationship between AI and marketing project management. We\u2019ll explore how key AI technologies in project management enhance efficiency and collaboration, while addressing challenges like resource management, communication in remote environments, and performance monitoring. Find out how you can navigate barriers like resistance to change and data privacy concerns while leveraging AI for your marketing team. Don\u2019t miss this chance to get ahead of the curve and future-proof your strategies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//a9ada9ba-6409-403d-b4dc-384bdc2a8f5e//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"The AI Advantage: Shaping the Future of Marketing Project Management","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-ai-advantage-shaping-the-future-of-marketing-project-management","to_ping":"","pinged":"","post_modified":"2024-11-07 13:07:40","post_modified_gmt":"2024-11-07 19:07:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=171009","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":169214,"post_author":"110977","post_date":"2024-09-05 14:14:59","post_date_gmt":"2024-09-05 19:14:59","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through April 24, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Sustainability is a topic area that is constantly shifting based on the latest science, trends, regulations, market landscape and more. Because of this, staying focused on where your brand marketing and sustainability intersect can be the missing piece of the puzzle when it comes to generating value for your brand.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us as Julia Lyon, US Communications & Engagement Lead at Quantis, shares insights on how to harness these changes to build messaging and a marketing strategy that resonates with your customers and key audiences.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//7ZDeQD?RefId=CTA2\%22>VIEW ON-DEMAND<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-in-this-webinar-you-ll-learn-nbsp\">In this webinar, you\u2019ll learn: <\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Recommendations for marketers to better integrate sustainability into your brand messaging, while mitigating greenwashing <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How brands today are leveraging sustainability for brand marketing, including key topics and trends <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Key considerations for your brand, whether your organization is early on in its sustainability journey or an industry leader <\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->","post_title":"The sustainability landscape for today\u2019s marketers: How can you generate value for your brand?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-sustainability-landscape-for-todays-marketers-how-can-you-generate-value-for-your-brand","to_ping":"","pinged":"","post_modified":"2024-10-23 14:02:20","post_modified_gmt":"2024-10-23 19:02:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=169214","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":168255,"post_author":"43028","post_date":"2024-08-26 17:35:07","post_date_gmt":"2024-08-26 22:35:07","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-preparing-for-the-future-of-marketing\">Preparing for the Future of Marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Registration for this event is<strong> <span style=\"text-decoration: underline;\">free<\/span><\/strong>!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As the marketing landscape continues to evolve, it's essential for professionals to stay informed and adaptable to the changes ahead. Join us for a dynamic two-day conference where we'll explore the key trends, challenges, and opportunities that will define the year in marketing. This event is designed to equip you with the insights and strategies needed to thrive in an ever-changing environment.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Industry experts will lead discussions on the most pressing topics, from emerging technologies and shifting consumer behaviors to innovative marketing strategies and best practices. Whether you're focused on digital marketing, brand management, or customer engagement, this conference will provide you with the tools and knowledge to make the most of the year ahead.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//5gg0QR/">Already registered? Login here<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"100%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:100%\"><!-- wp:group {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}},\"typography\":{\"fontSize\":\"100px\"}},\"backgroundColor\":\"white\",\"textColor\":\"black\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-black-color has-white-background-color has-text-color has-background has-link-color\" style=\"font-size:100px\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Trends to Watch:<\/strong> Identify the key trends that will shape the marketing industry in the coming year and learn how to leverage them for success.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Strategic Insights:<\/strong> Gain actionable insights into the latest strategies and approaches that will help you stay competitive in a rapidly evolving market.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Adapting to Change:<\/strong> Understand the challenges and opportunities presented by new technologies and shifting consumer behaviors.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Expert-Led Sessions:<\/strong> Hear from industry leaders who will share their experiences and perspectives on what's next in marketing.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:media-text {\"mediaId\":149771,\"mediaLink\":\"https:\/\/www.ama.org\/events\/collegiate\/2024-ama-international-collegiate-conference\/ama-ceo-bennie-johnson\/\",\"linkDestination\":\"custom\",\"mediaType\":\"image\",\"mediaWidth\":34,\"mediaSizeSlug\":\"medium\",\"imageFill\":true,\"focalPoint\":{\"x\":0.58,\"y\":0.36},\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element has-blue-900-background-color has-background\" style=\"grid-template-columns:34% auto\"><figure class=\"wp-block-media-text__media\"><a href=https://www.ama.org/"https:////www.linkedin.com//in//benniejohnson/">\"\"\"\"\"\"Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->","post_title":"Virtual Conference: Social Media and Influencer Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-social-media-and-influencer-marketing","to_ping":"","pinged":"","post_modified":"2024-12-03 11:19:56","post_modified_gmt":"2024-12-03 17:19:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=164164","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":163529,"post_author":"43028","post_date":"2024-07-22 14:23:15","post_date_gmt":"2024-07-22 19:23:15","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-shape-the-future-of-digital-marketing\">Shape The Future of Digital Marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Registration for this event is<strong> <span style=\"text-decoration: underline;\">free<\/span><\/strong>!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us for the AMA Digital Marketing Virtual Conference, a must-attend event for forward-thinking marketers like you. Over two days, you\u2019ll dive into the world of digital channels\u2014social media, email, search engines, and websites\u2014and learn how to authentically engage your audience and drive measurable results. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This virtual conference will equip you with the tools to amplify your brand's visibility, refine your digital strategy, and achieve tangible business outcomes. Don\u2019t miss this chance to elevate your digital marketing game and stand out in a competitive landscape. Secure your spot now and step confidently into the future of digital marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Can't attend every session live? All conference content will be available to view on-demand for 6 months after the live event concludes<\/em>. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//B0Waka/">already registered? Log in<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"100%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:100%\"><!-- wp:group {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}},\"typography\":{\"fontSize\":\"100px\"}},\"backgroundColor\":\"white\",\"textColor\":\"black\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-black-color has-white-background-color has-text-color has-background has-link-color\" style=\"font-size:100px\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Master Your Social Media:<\/strong> Discover techniques to enhance your brand\u2019s presence and build genuine connections with your audience.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Craft Impactful Email Campaigns:<\/strong> Learn how to create compelling email content that resonates and drives action.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Enhance Search Engine Performance:<\/strong> Gain insights into optimizing your digital footprint to attract the right traffic.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Optimize Website Engagement:<\/strong> Explore methods to make your website a powerful tool for engaging users and generating leads.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:media-text {\"mediaId\":172181,\"mediaLink\":\"https:\/\/www.ama.org\/events\/general\/virtual-conference-digital-marketing-2\/brian_galicia3\/\",\"linkDestination\":\"custom\",\"mediaType\":\"image\",\"mediaWidth\":46,\"mediaSizeSlug\":\"thumbnail\",\"imageFill\":true,\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill has-blue-900-background-color has-background\" style=\"grid-template-columns:46% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https://www.ama.org/format/live-online-learning/?cost%5B0%5D=free-for-all\/\/www.ama.org\/wp-content\/uploads\/2024\/07\/Brian_Galicia3.jpg?w=1024);background-position:50% 50%\"><a href=https://www.ama.org/"https:////www.linkedin.com//in//shamahyder///">\"\"\"\"

Live Online Learning

From small group cohorts to large virtual trainings, our live learning covers a wide variety of topics suited to the needs of modern marketers. Whether you are building your knowledge foundation or seeking enhanced skills, our live training offers insights and will equip you with tools to succeed.

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