Connect With Collegis<\/a><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Created By: Collegis Education Staff<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2019//09//collegis-bloxk.png/" alt=\"\" class=\"wp-image-22483\"\/><figcaption> Collegis is passionate about education and driven by the technology that keeps institutions moving forward. <\/figcaption><\/figure><\/div>\n","post_title":"2020 Higher Ed Marketing Trends Roundup","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"2020-higher-ed-marketing-trends-roundup","to_ping":"","pinged":"","post_modified":"2024-01-08 14:58:22","post_modified_gmt":"2024-01-08 20:58:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=26787","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":94706,"post_author":"13094","post_date":"2022-01-27 15:52:12","post_date_gmt":"2022-01-27 15:52:12","post_content":"\n<p>If you want to use search engines to your advantage, <a href=https://www.ama.org/"https:////www.ama.org//toolkits//search-engine-optimization-playbook///">learning SEO best practices and strategies is essential<\/a>. Every day, more websites are indexed by search engines. This means that competition to get to the top of the search engine results pages is becoming even more fierce.<\/p>\n\n\n\n<p>An added difficulty when it comes to SEO is that it is constantly changing. Search engines routinely update their algorithms, so you need to stay updated on changes. Whatever you were told two years ago, or even one year ago, may not be true at all today.<\/p>\n\n\n\n<p>While some businesses have their own SEO marketing professionals, this isn\u2019t always entirely necessary. There are many <a href=https://www.ama.org/"https:////localiq.com//local-marketing-lab//seo///">SEO resources<\/a> available at your fingertips to keep you updated on changes and teach you best practices. Here, we\u2019ve compiled some of the best SEO resources to teach you the most important aspects you need to know.<\/p>\n\n\n\n\n\n<h2 id=\"seo-podcasts\"><a><\/a>SEO Podcasts<\/h2>\n\n\n\n<p>Don\u2019t love reading? Or, prefer to listen to something while you\u2019re driving, working out, or doing some other task? <a href=https://www.ama.org/"https:////www.ama.org//2021//05//10//podcasts-the-influencer-channel-easy-on-a-brands-ears///">SEO podcasts are a great way for you to learn<\/a> SEO best practices.<\/p>\n\n\n\n<h3 id=\"seo-101\"><a><\/a>SEO 101<\/h3>\n\n\n\n<p>The SEO 101 podcast is extremely beginner-friendly. It will give you the basics of SEO concepts and best practices without overwhelming you with too much information. Each episode of this podcast covers <a href=https://www.ama.org/"https:////www.stepforth.com//about//seo-101-podcast//#gs.8xp1x9\" target=\"_blank\" rel=\"noreferrer noopener\">2-4 different topics in about 30-45 minutes<\/a>. This is a great podcast for those who are just getting started learning SEO marketing or want to stay up to date on the latest changes affecting the industry.<\/p>\n\n\n\n<h3 id=\"experts-on-the-wire\"><a><\/a>Experts on the Wire<\/h3>\n\n\n\n<p>This podcast is mainly interview-focused and is hosted by SEO expert and consultant Dan Shure. In it, he interviews other big names in the industry, covering a wide range of topics. These episodes are generally an hour to an hour and a half long and there are currently over 100 episodes available.<\/p>\n\n\n\n<h3 id=\"authority-hacker-podcast\"><a><\/a>Authority Hacker Podcast<\/h3>\n\n\n\n<p>This podcast is hosted by SEO experts Gael Breton and Mike Webster. It primarily focuses on SEO topics, but also features valuable information about content marketing, digital marketing, and more. The podcast follows a casual, conversational format, with the hosts often rounding up audience questions and answering them. There have been around 200 episodes, so there is no shortage of content to listen to.<\/p>\n\n\n\n<h3 id=\"edge-of-the-web\"><a><\/a>Edge of the Web<\/h3>\n\n\n\n<p>SEO expert Erin Sparks interviews prominent guests on this podcast. Each episode covers various important SEO and digital marketing topics. There are over 300 episodes and it is still going strong with new, informative episodes each week. It is a great source to find out the latest industry trends.<\/p>\n\n\n\n<h2 id=\"online-seo-courses\"><a><\/a>Online SEO Courses<\/h2>\n\n\n\n<p>From beginners in SEO to professionals brushing up on their skills, <a href=https://www.ama.org/"https:////www.ama.org//?post_type=ama_event&event_type=virtual-training\%22>online courses are a great resource<\/a>. There are many options out there customized to different experience levels. These are just a few of our favorites.<\/p>\n\n\n\n<h3 id=\"hubspot-s-seo-training\"><a><\/a>HubSpot\u2019s SEO Training<\/h3>\n\n\n\n<p>This free SEO resource is a short, higher-level introduction to SEO. It will take just over an hour and a half to complete. The course will walk you through how you can determine your site\u2019s SEO potential and show you how to develop a strategy. It will also teach you how to create content that ranks and build links to that content.<\/p>\n\n\n\n<h3 id=\"semrush-academy\"><a><\/a>SEMrush Academy<\/h3>\n\n\n\n<p>SEMrush is one of the leading providers of SEO tools for marketers and they also have a <a href=https://www.ama.org/"https:////instructify.com//semrush-academy-seo-course-review///" target=\"_blank\" rel=\"noreferrer noopener\">learning center called SEMrush Academy<\/a>. In it, you will find courses related to SEO, social media management, PPC, and content marketing. There are courses for beginners and more complex topics for more experienced SEO professionals. All of the courses are completely free and are prepared by SEO experts Greg Gifford and Bastian Grimm.<\/p>\n\n\n\n<h3 id=\"yoast-seo-academy\"><a><\/a>Yoast SEO Academy<\/h3>\n\n\n\n<p>If you use WordPress for your blog or website, you are probably familiar with Yoast SEO. Their plugin is one of WordPress\u2019s most popular plugins. This is why their courses are a great place to learn about SEO for blogs and WordPress sites. The free course is full of useful details from which beginners to advanced professionals can benefit.<\/p>\n\n\n\n<h3 id=\"google-analytics-academy\"><a><\/a>Google Analytics Academy<\/h3>\n\n\n\n<p>If you\u2019re currently working in SEO marketing, you are probably already using Google Analytics. If you would like specific information about Google Analytics, this is the best place to go. After all, it is coming directly from Google. There are several courses available depending on your experience level and\/or interest in the topic. There is Google Analytics for Beginners, Advanced Google Analytics, Google Analytics for Power Users, and Getting Started with Google Analytics 360. An added bonus is that when you complete these courses, you earn certifications. This can boost your resume and application during job hunts.<\/p>\n\n\n\n<h2 id=\"seo-blogs\"><a><\/a>SEO Blogs<\/h2>\n\n\n\n<p>Blogs are a fantastic source of up-to-date information on SEO best practices. Plus, there is absolutely no shortage of blogs covering this important topic. The options are almost too numerous to mention, but here is a list of some of the best.<\/p>\n\n\n\n<h3 id=\"search-engine-land\"><a><\/a>Search Engine Land<\/h3>\n\n\n\n<p>This blog is one of the best places to find \u201cbreaking news\u201d as it relates to SEO. They always have the most recent information on anything and everything related to search. In addition, you will also find evergreen information and opinion pieces.<\/p>\n\n\n\n<h3 id=\"search-engine-roundtable\"><a><\/a>Search Engine Roundtable<\/h3>\n\n\n\n<p>This blog reports the most relevant and interesting SEO topics around the internet. It is unique because it is not simply a recapitulation of content. Instead, the articles connect the topic to a larger trend or idea. This helps readers understand how the topic fits into the larger SEO picture.<\/p>\n\n\n\n<h3 id=\"moz\"><a><\/a>Moz<\/h3>\n\n\n\n<p>This SEO blog is a <a href=https://www.ama.org/"https:////moz.com//beginners-guide-to-seo//why-search-engine-marketing-is-necessary/" target=\"_blank\" rel=\"noreferrer noopener\">fan favorite for a reason<\/a>. Its topics are almost endless and it is an excellent source of quick, reliable information. If you are ever in a situation where you need to know something ASAP, you can count on Moz. Their content is always clear and comprehensive and you can count on it being trustworthy. In addition to excellent written content, you don\u2019t want to miss out on their Whiteboard Fridays. These are weekly videos that break down interesting and relevant topics in a different format.<\/p>\n\n\n\n<h3 id=\"google-webmaster-central-blog\"><a><\/a>Google Webmaster Central Blog<\/h3>\n\n\n\n<p>This is another place where you can get information directly from the source. Here you will be able to stay on top of all of Google\u2019s latest announcements. Other contributors can also publish hot takes, analyses, and predictions. But for the most accurate information, check out Google\u2019s original announcement post.<\/p>\n\n\n\n<h2 id=\"using-these-seo-resources-will-only-help-you\"><a><\/a>Using These SEO Resources Will Only Help You<\/h2>\n\n\n\n<p>As you probably know by now, there is no specific formula that will get you a number one ranking on Google. However, knowledge is still power. These SEO resources can provide you with valuable information to help you reach a higher ranking on search engines. Ultimately, this leads to more visitors to your website and more paying customers.<\/p>\n","post_title":"Best Resources for Learning SEO Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"best-resources-for-learning-seo-marketing","to_ping":"","pinged":"","post_modified":"2024-01-22 13:42:11","post_modified_gmt":"2024-01-22 19:42:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=94706","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":72002,"post_author":"94224","post_date":"2021-01-07 18:12:07","post_date_gmt":"2021-01-07 18:12:07","post_content":"\n<h2>Sales and marketing will look very different in 2021\u2014and that's a relief<\/h2>\n\n\n\n<p><strong>We\u2019re all tired<\/strong><\/p>\n\n\n\n<p>As we enter 2021, we're all bloody tired.<\/p>\n\n\n\n<p>And if a pandemic, economic upheaval, political battles and everything else impacting our lives and emotions wasn\u2019t enough, we\u2019re also exhausted and worn down by much of what's become commonplace in our business lives.<\/p>\n\n\n\n<p><strong>We\u2019re tired of fake empathy<\/strong><\/p>\n\n\n\n<p>\u201cI hope you\u2019re well in these uncertain times\u201d has become boilerplate prospecting copy and if it meant anything at all back in March, it rings extremely hollow today. Yet it keeps coming.<\/p>\n\n\n\n<p><strong>We\u2019re tired of fake personalization<\/strong><\/p>\n\n\n\n<p>\u201cHi [first.name]. I love the work you and your team at [company.name] are doing!\u201d Or, \u201cAs a [job.title] you surely understand the importance of...\u201d That one might fool the na\u00efve if their title is really basic, but with long and highly specific titles, it\u2019s laughably bad.<\/p>\n\n\n\n<p>This really got to me when I was self-employed. Countless emails and LinkedIn connection requests came in with messages like, \u201cI love the work you and your team at Self-Employed are doing!\u201d Even worse was, \u201cI was at a conference recently and Self-Employed came up in several conversations. You guys are making quite a name for yourselves!\u201d<\/p>\n\n\n\n<p>It\u2019s worse than insincere. It\u2019s a lie. You\u2019re leading with a lie.<\/p>\n\n\n\n<p><strong>We\u2019re tired of fake authenticity<\/strong><\/p>\n\n\n\n<p>Someone told sellers to be authentic and now we all get emails saying, \u201cSo, I\u2019m sitting here at my kitchen table sipping my favorite local pale ale while my kids are running around screaming, but all I\u2019m really focused on is what\u2019s keeping YOU up at night. Quick call Tuesday at 2:00?\u201d<\/p>\n\n\n\n<p><strong>We\u2019re tired of low-quality content<\/strong><\/p>\n\n\n\n<p>These are articles with no real substance and no point of view, seemingly only existing to cover some SEO bases, or because someone has a KPI to increase clicks. Sometimes the entire site serves no purpose but to serve ads.<\/p>\n\n\n\n<p><strong>We\u2019re tired of lots more, too<\/strong><\/p>\n\n\n\n<p>But if I spend much more time on what we\u2019re tired of, you\u2019ll get tired of reading so ... on with the predictions, shall we?<\/p>\n\n\n\n<h3>2021 Belongs to the Brand Builders<\/h3>\n\n\n\n<p>I think this is the year when we\u2019ll see real appreciation of\u2014and investment in\u2014brand as a critical competitive differentiator in B2B. Contrary to a commonly held belief, brand is even more important in B2B than it is in B2C because the stakes are higher, the decisions are more complex and the outcomes are less certain.<\/p>\n\n\n\n<p>Brand builders establish a clear, compelling and credible point of view on important changes taking place in the world and on what a much better future looks like.<\/p>\n\n\n\n<p>They earn a reputation for rising above the blocking and tackling of transactional selling by truly educating and inspiring the market. They think far beyond this quarter or this year, and they give much more than they take.<\/p>\n\n\n\n<p>Brand builders shape markets, win over hearts and minds, and build massive long-term value. We\u2019re tired of being subjected to traditional sales and marketing playbooks and we\u2019re going to increasingly embrace great brands in 2021 and beyond.<\/p>\n\n\n\n<h3>2021 Belongs to the Trust Builders<\/h3>\n\n\n\n<p>People do business with those they know and trust.<\/p>\n\n\n\n<p>LinkedIn is the greatest ongoing business conversation the world has ever seen, and active participation in that conversation is an amazing way to learn, grow and build trust.<\/p>\n\n\n\n<p>People who regularly show up, speak up and engage in the conversation in value-providing ways demonstrate authentic passion and expertise for their profession, their industry and those they serve. They build valuable new relationships, strengthen existing relationships and spark business-building conversations of all sorts.<\/p>\n\n\n\n<p>Above all, when they\u2019re consistently seen engaging, conversing, sharing and helping, they build trust. And this trust, nurtured and expanded over time, becomes a massive competitive advantage.<\/p>\n\n\n\n<p>Of course, there are other ways of building trust, too. Trust builders write, podcast, and create videos and all sorts of other valuable assets. They speak at conferences, co-create content with others, and give openly and often.<\/p>\n\n\n\n<p>We\u2019re tired of being on guard against the takers and the deceivers, and we\u2019re going to be drawn to those we trust, more than ever, in 2021 and beyond.<\/p>\n\n\n\n<h3>2021 Belongs to the Magnets, Not the Hunters<\/h3>\n\n\n\n<p>The logical extension of the increasing importance of brand and trust is that magnets will increasingly outperform hunters. The brand-burning, trust-destroying mindsets, metrics and tactics of the \u201csales is a numbers game,\u201d \u201ccoffee is for closers\u201d crowd are so deeply rooted that some can\u2019t envision a different approach.<\/p>\n\n\n\n<p>\u201cIf we don\u2019t chase them down by every means possible, there\u2019ll be no sales conversations. There\u2019ll be no sales!\u201d<\/p>\n\n\n\n<p>They\u2019re spoofing numbers to trick people into picking up. They\u2019re calling way outside of normal business hours to catch people off-guard. They\u2019re using dishonest FW: and RE: subject lines to trick people into thinking this is a conversation they\u2019re already involved in.<\/p>\n\n\n\n<p>It never seems to occur to them that people generally don\u2019t enjoy being sold to. They <em>do<\/em> however, often want to <em>buy<\/em>. They could become someone that people actually <em>want<\/em> to talk to.<\/p>\n\n\n\n<p>The people and companies that build brand and trust at scale become magnets for high-intent buyers. And that changes everything. When you and your company become a magnet for high-intent buyers, all of your revenue metrics move in the right direction.<\/p>\n\n\n\n<ul><li>Higher win rates (because they know you, they trust you and they really want to do business with you).<\/li><li>Shorter sales cycles (because they prioritize making it work and they bring the right resources and right people to the table).<\/li><li>Larger deal sizes (because they're confident to move assertively and much less likely to defensively hedge their bets).<\/li><li>Greater client loyalty and retention (because they fully and enthusiastically deploy and get to value quickly).<\/li><li>More advocacy and referrals (because they're proud to be associated with you and your brand, and confident that they\u2019re doing a good thing when they refer you to others that trust them).<\/li><\/ul>\n\n\n\n<h3>2021 Belongs to the Humans<\/h3>\n\n\n\n<p>We\u2019re tired of robo-this and automated-that. We\u2019re tired of being on the receiving end of blasts and cadences and constant conversion attempts. We\u2019re tired of being seen as, and treated as, a \u201clead.\u201d<\/p>\n\n\n\n<p>We\u2019re tired of all manner of insincere, selfish marketing and selling, and we\u2019re hungry for real humanity. <\/p>\n\n\n\n<p>2021 is when the companies that enable and empower their people to show up and engage like real humans will begin to build a massive, lasting competitive advantage. That\u2019s a very good thing for buyers and sellers alike.<\/p>\n\n\n","post_title":"The Year of the Business-Building Magnet, and Other 2021 Predictions","post_excerpt":"Sales and marketing will look very different in 2021\u2014and that's a relief.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-year-of-the-business-building-magnet-and-other-2021-predictions","to_ping":"","pinged":"","post_modified":"2024-01-22 14:02:41","post_modified_gmt":"2024-01-22 20:02:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=72002","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":55059,"post_author":"69794","post_date":"2020-03-11 13:50:15","post_date_gmt":"2020-03-11 13:50:15","post_content":"\n<h2 id=\"h-those-who-embrace-accessibility-will-earn-customer-trust-and-reap-rewards-over-the-competition\">Those who embrace accessibility will earn customer trust and reap rewards over the competition<\/h2>\n\n\n\n<p>Marketers, particularly those on the digital side, tend to think that the world moves swiftly\u2014in many cases, that\u2019s true. At the same time, we're often aware of trends long before they reach their tipping points. Google, for instance, warned us about avoiding annoying popups well before they officially started penalizing sites for them in 2017.<\/p>\n\n\n\n<p>Likewise, they encouraged mobile-first development years before we started to see those efforts rewarded with more organic traffic. In short, Google tends to let us know where the web is going in advance. And those who are listening are talking about accessibility more and more.<\/p>\n\n\n\n\n\n<p>Accessibility came to the forefront of the marketing conversation last year when the Supreme Court, by <a rel=\"noreferrer noopener\" aria-label=\"not dismissing a case against Dominos (opens in a new tab)\" href=https://www.ama.org/"https:////www.cnbc.com//2019//10//07//dominos-supreme-court.html/" target=\"_blank\">not dismissing a case against Dominos<\/a>, sent a subtle signal that, from a legal perspective, accessibility matters. But long before this, SEO-hawks were already figuring out that regardless of what your attorney says, accessibility, or lack thereof, might be the newest factor affecting your ranking signals.<\/p>\n\n\n\n<h3 id=\"h-seo-tactics-that-align-with-accessibility\">SEO Tactics That Align with Accessibility<\/h3>\n\n\n\n<p>There are many fundamental elements of accessibility design that inherently overlap with SEO recommendations. In most cases, good SEO also happens to be accessibility-friendly. Here are just a few examples of best practices tactics you\u2019ll find across both disciplines:<\/p>\n\n\n\n<ol>\n<li><strong>Clear and distinct page title tags<\/strong>: SEO experts know these tags help the user lock on to the intent of a page. This is doubly true for visitors using screen readers, as those frequently will read this information first to discover relevant pages.<\/li>\n\n\n\n<li><strong>Proper header structures<\/strong>: It\u2019s always easy to spot lazy SEO headers\u2014they\u2019re the ones set up like a middle schooler\u2019s first book report outline. Google has long stated that header structures should be \u201clogical,\u201d and the same structure easily enables screen reader users to quickly move through content within pages.<\/li>\n\n\n\n<li><strong>Alt-text for images<\/strong>: It probably won\u2019t surprise you that visually impaired readers rely heavily on alt-text to comprehend images. But you might not be aware that Google, despite cutting-edge vision recognition algorithms, also does so as a way to understand not just an image, but how it contributes to the content on the page. Moreover, alt-text is a high ranking signal specifically for image searches.<\/li>\n<\/ol>\n\n\n\n<p>The list goes on, but the general idea is simple: Good accessibility practices commonly align with SEO best practices. If the past is any guide, it stands to reason that within a period of time, those who embrace accessibility over their competition will reap the rewards.<\/p>\n\n\n\n<p>Those of us in hyper-competitive verticals will spend hours obsessing over the button or color of a landing page, trying to eke out an extra half-point in conversion. As marketers, those battles are hard-fought and help us to get an edge up on the competition. We shouldn\u2019t view accessibility as a burden in our efforts\u2014we risk alienating potential customers. Instead, focus on accessibility, and you\u2019ll ultimately improve your website performance.<\/p>\n\n\n\n<p><em>Illustration by Bill Murphy.<\/em><\/p>\n\n\n","post_title":"Accessibility: The Next Big Thing in SEO","post_excerpt":"Those who embrace accessibility will earn customer trust and reap rewards over the competition.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"accessibility-the-next-big-thing-in-seo","to_ping":"","pinged":"","post_modified":"2024-01-22 14:13:01","post_modified_gmt":"2024-01-22 20:13:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=55059","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":25234,"post_author":"210","post_date":"2019-11-22 03:00:25","post_date_gmt":"2019-11-22 03:00:25","post_content":"\n<h2>In this week\u2019s roundup, we're reading about an odd new anti-drug campaign, fast food chains having a (toy) meltdown of sorts and the possible automation of podcast ads<\/h2>\n\n\n\n<h3><a href=https://www.ama.org/"https:////www.washingtonpost.com//health//2019//11//18//meth-were-it-says-south-dakota-new-ad-campaign///">Meth. South Dakota Is On It.<\/a><\/h3>\n\n\n\n<p>South Dakota paid Minneapolis ad agency Broadhead $449,000 for its new anti-drug campaign, which includes the slogan, \u201cMeth. We\u2019re On It.\u201d The campaign features photos of people alongside the motto, and Gov. Kristi L. Noem\u2019s effort includes a request of more than $1 million to support meth treatment services and a website promising to connect residents to preventive and treatment resources. <a href=https://www.ama.org/"https:////www.washingtonpost.com//health//2019//11//18//meth-were-it-says-south-dakota-new-ad-campaign///">The Washington Post<\/a> spoke with Bill Pearce, assistant dean at the University of California at Berkeley\u2019s Haas School of Business, who said the Noem\u2019s sincerity was lost by the \u201cpoor strategy and poor execution\u201d of the ad campaign. \u201cI can\u2019t imagine this is what they intended to do; any good marketer would look at this and say: 'Yeah, let\u2019s not do that,\u2019 \u201d Pearce told The Post. \u201cI\u2019m sure South Dakota residents don\u2019t like being laughed at. That\u2019s what\u2019s happening right now.\"<\/p>\n\n\n\n<p>Read more: <a href=https://www.ama.org/"https:////www.washingtonpost.com//health//2019//11//18//meth-were-it-says-south-dakota-new-ad-campaign///">The Washington Post<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=eBVTl1RAA8E\n<\/div><\/figure>\n\n\n\n<h3><a href=https://www.ama.org/"https:////gizmodo.com//google-will-restrict-political-ads-worldwide-starting-i-1839981909/">Google to Restrict Political Ads<\/a><\/h3>\n\n\n\n<p>Starting in 2020, Google plans to restrict the way political groups can target its users. Political advertisers will only be able to target people based on their age, gender and postal code location. Advertisers will still be able to use \u201ccontextual targeting,\u201d or targeting based on the types of stories people view. Previously, Google offered \u201cbasic political targeting capabilities\u201d to verified advertisers that allowed them to show ads based on public voter records and general political affiliations. \u201cThis will align our approach to election ads with long-established practices in media such as TV, radio, and print, and result in election ads being more wildly seen and available for public discussion,\u201d Scott Spencer, Google\u2019s vice president of product management for Google Ads, <a href=https://www.ama.org/"https:////blog.google//technology//ads//update-our-political-ads-policy/">wrote in a blog<\/a>.<\/p>\n\n\n\n<p>Read more: <a href=https://www.ama.org/"https:////gizmodo.com//google-will-restrict-political-ads-worldwide-starting-i-1839981909/">Gizmodo
/n

SEO and Search Marketing

What is SEO?

SEO stands for Search Engine Optimization. It is the process of improving different website elements like content and structure in order to increase its visibility in search engine results.

Why is SEO important?

SEO helps websites rank higher in search engine results, leading to increased organic traffic. This can enhance a website’s authority, credibility, and, ultimately, increase its potential for conversion and revenue.

What is technical SEO?

Technical SEO is a branch that focuses on optimizing technical website elements like website speed, mobile-friendliness, site architecture, and crawling errors.

What is on-page SEO?

On-page SEO is the branch of SEO that focuses on optimizing individual web pages to improve their search engine rankings. This includes optimizing content, meta tags, headings, keywords, and user experience.

What is SEO strategy?

An SEO strategy is a plan that outlines how to improve a website’s search engine visibility. It involves goal setting, technical SEO, on-page SEO, off-page SEO, and goal tracking through analytics.

What is Off-page SEO?

Off-page SEO refers to any optimization done outside of the website. This includes external factors that affect website performance, like backlinking, public relations, and social media engagement.

What is SEM?

SEM stands for Search Engine Marketing. It refers to the paid advertising efforts carried out to promote a website’s visibility in search engine results. It involves techniques like pay-per-click (PPC) advertising through Google Ads.

SEO vs. SEM: What is the difference?

The main difference between SEO and SEM lies in the methods and costs. SEO is focused on organic, unpaid methods to improve search rankings, while SEM involves paid advertising to achieve immediate visibility in search results. SEO is a long-term strategy, while SEM is more short-term.

Often, SEO programs are a blend of several elements and strategies. Here, you will find a collection of marketing news articles and research insights regarding SEO and Search Marketing.

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