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College Recruitment Gets a Crisis Overhaul<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As campuses remain closed and COVID-19 weighs on the minds of prospects, it\u2019s time for higher ed marketers to reconfigure tours, social media strategy and other traditional recruitment tactics.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:spacer {\"height\":60} -->\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"align\":\"center\",\"id\":63393,\"width\":300,\"height\":300,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=https://www.ama.org/"https:////www.ama.org//marketing-news//the-ethics-of-marketing-a-degree-in-an-economic-downturn///">![\"man](https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2020//07//ethics-sq.jpg?w=550\%22)
The Ethics of Marketing a Degree in an Economic Downturn<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Higher education is hyped as a means to successful ends\u2014but that guarantee is in question during volatile economic times.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"align\":\"center\",\"id\":63397,\"width\":300,\"height\":300,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=https://www.ama.org/"https:////www.ama.org//marketing-news//higher-education-marketing-statistics-before-and-during-the-covid-19-pandemic///">![\"illustration](https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2020//07//stats_main_WEB-sq.jpg?w=550\%22)
Higher Ed Marketing Stats Before and During COVID-19<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>An infographic outlining the state of higher education during COVID and how the pandemic has affected prospective students\u2019 decision-making about their college career.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"align\":\"center\",\"id\":63399,\"width\":300,\"height\":300,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=https://www.ama.org/"https:////www.ama.org//marketing-news//thoughts-from-the-virtual-quad-how-higher-ed-marketers-are-working-remotely///">![\"illustrated](https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2020//07//quotes_MAIN_WEB-sq.jpg?w=550\%22)
Thoughts From the (Virtual) Quad<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Marketers from small and large higher education institutions weigh in on how the coronavirus shutdown has affected their work.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"align\":\"center\",\"id\":63400,\"width\":300,\"height\":300,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=https://www.ama.org/"https:////www.ama.org//marketing-news//marketers-research-institutions-best-brightest///">![\"woman](https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2020//07//success2_FINAL-sq.jpg?w=1024\%22)
Marketing Research Institutions' Best and Brightest<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Whether attracting future scientists or offering updates on COVID research, it\u2019s vital to pass along a school\u2019s research stories.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"align\":\"center\",\"id\":63401,\"width\":300,\"height\":300,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=https://www.ama.org/"https:////www.ama.org//marketing-news//harnessing-community-university-partnerships-to-move-through-and-beyond-the-crisis///">![\"man](https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2020//07//coreconcepts2-sq.jpg?w=550\%22)
Harnessing Community-University Partnerships to Advance Beyond Crisis<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Universities are a major part of their local ecosystems, and both parties require one another to survive and thrive after the pandemic ends.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:image {\"align\":\"center\",\"id\":63403,\"width\":300,\"height\":300,\"sizeSlug\":\"large\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=https://www.ama.org/"https:////www.ama.org//marketing-news//free-college-hits-students-by-surprise///">![\"SNHU](https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2020//07//snhu1_FINAL-sq.jpg?w=1024\%22)
Free College Hits Students By Surprise<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Southern New Hampshire University faces the COVID financial crisis head-on by reducing its tuition to zero.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->","post_title":"Marketing News Special Issue: Higher Ed Marketing During the Pandemic","post_excerpt":"This higher education marketing special issue of Marketing News explores what marketers can do to navigate the uncertainty of the coronavirus pandemic.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketing-news-special-issue-higher-ed-marketing-during-the-pandemic","to_ping":"","pinged":"","post_modified":"2024-01-08 14:51:08","post_modified_gmt":"2024-01-08 20:51:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=63388","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":68934,"post_author":"88333","post_date":"2020-11-03 14:39:38","post_date_gmt":"2020-11-03 14:39:38","post_content":"<!-- wp:heading -->\n<h2>Attracting greater diversity takes more than targeted marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The quest for greater diversity on college campuses has long been a need, but only recently has it been backed with so much intentionality. Many institutions have pulled diversity, equity and inclusion to the top of their enrollment goals. However, for many institutions, simply increasing student diversity without addressing equity gaps may be a short-term or even harmful pursuit.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Without proper structures to support the success of diverse students, increasing diversity is simply funneling more students into an environment that may not enable them to thrive. It benefits enrollment data \u2014 but not the students. For an expanded and detailed view on this, check out the <a href=https://www.ama.org/"https:////cue.usc.edu//equity///" target=\"_blank\" rel=\"noreferrer noopener\">Center for Urban Education at University of Southern California<\/a>. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This approach can negatively impact retention, student success, and outcomes, along with many other factors of the student experience. Students love to share their experience via social media like @blackivystories, college search sites like <a rel=\"noreferrer noopener\" href=https://www.ama.org/"https:////www.niche.com///" target=\"_blank\">niche.com<\/a> and other public forums like the <a rel=\"noreferrer noopener\" href=https://www.ama.org/"https:////www.reddit.com//r//ApplyingToCollege///" target=\"_blank\">ApplyingToCollege<\/a> subreddit. that your current and future students read. What do you hope they\u2019re saying about your student experience?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":30} -->\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CGklQHhhc34\/?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <p><\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p> <\/p>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> @brownu . . . . . . #brown #brownu #brownuniversity #blackatbrown #blackstudentsmatter #blackstudentsspeak #blackivystories #blackivyleague #ivyleague<\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by @ blackivystories on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-10-20T16:12:00+00:00\">Oct 20, 2020 at 9:12am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=https://www.ama.org/"////www.instagram.com//embed.js/">/n/n
Higher education marketing refers to the marketing efforts that go into promoting furthered education at the collegiate level. It’s critical for universities and colleges to stay current and in the know regarding the latest marketing strategies to effectively gain the attention of prospective students. Here you will find a collection of marketing news articles and research insights regarding higher education marketing.
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