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Download our whitepaper<\/strong><\/a> for the full how-to guide. Here are the pared-down tips:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"className\":\"list-block\"} -->\n<div class=\"list-block\" style=\"color:#201c0f;font-size:21px\"><ul><li>Identify subsets of the student population you want to target<\/li><li>Use persona construction to identify the types of students you\u2019re attracting<\/li><li>Develop robust feedback loops that benchmark those who move through the admissions process seamlessly and later excel<\/li><\/ul><\/div>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Higher education is known, perhaps infamously, for disjointed operations created by the various silos on campus. When different departments rely on their own platforms, practices, or data taxonomies, chasms of missed opportunities and miscommunication open.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is another area where marketing needs the collective effort to drive the message. Our survey revealed that students ranked admissions counselors far more influential than a college\u2019s social media. To put it succinctly, universities and colleges can break down silos by focusing on the following:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"className\":\"list-block\"} -->\n<div class=\"list-block\" style=\"color:#201c0f;font-size:21px\"><ul><li>Centralize your marketing department to encourage coordination with other people<\/li><li>Create a cohesive informational playing field for all stakeholders to access and utilize<\/li><li>Leverage insights to feed success elsewhere within the institution<\/li><\/ul><\/div>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Lead the way with this creative, data-driven approach, and you can create a powerful enrollment cycle that enriches the entire institution.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":92418,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//01//Sponsored-Content-AMA-image-2.jpg?resize=1024,683\%22 alt=\"\" class=\"wp-image-92418\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading -->\n<h2>Data. Data. Data.<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>One of the misconceptions about marketing is that it isn\u2019t measurable because it can be challenging to pinpoint origin stories and perceptions. But data has come a long way, even in measuring student sentiment, and it\u2019s where the gap lies in higher education.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In order to determine the return on your marketing investment and to continuously improve your efforts, you need data. Robust data will enable you to measure, track and refine your marketing approach to ensure you\u2019re effectively targeting your right audience, and making real progress with them. Our interviews, survey data, and third-party research point to three things that support institutions in their marketing execution:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"className\":\"list-block\"} -->\n<div class=\"list-block\" style=\"color:#201c0f;font-size:21px\"><ul><li>Develop a user experience roadmap rooted in real-time data<\/li><li>Invest in the right martech stack and human resources<\/li><li>Create iterative processes for continued optimization<\/li><\/ul><\/div>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Get the comprehensive blueprint by <a href=https://www.ama.org/"https:////www.salesforce.com//form//sfdo//edu//student-centric-marketing//?d=7013y000002UnETAA0&nc=7013y000002UkgRAAS&utm_source=AMA&utm_medium=display&utm_campaign=amer_eduhedcon&utm_content=student-centric-marketing-ameredu-mktg&utm_term=&ban=amer_AMA\%22>downloading our whitepaper<\/strong><\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We mentioned user personas earlier, and here\u2019s where we teach you how. To isolate your ideal students, we suggest two exercises: develop audience personas and user journeys.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This step is one of the more labor-intensive processes, requiring that institutions use data-based insights through surveys, focus groups, and intensive research to successfully accomplish both tasks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Finding the ideal union of people, processes, and platforms helps marketing teams perform this lofty effort. Institutions need a mix of the right tech and the right people to gather and activate the insights that matter. For an easy breakdown of the type of technology to consider, read more<a href=https://www.ama.org/"https:////www.salesforce.org//wp-content//uploads//2021//11//edu-report-student-centric-approach-to-higher-ed-marketing_111621_v1.pdf/"> <\/a><a href=https://www.ama.org/"https:////www.salesforce.com//form//sfdo//edu//student-centric-marketing//?d=7013y000002UnETAA0&nc=7013y000002UkgRAAS&utm_source=AMA&utm_medium=display&utm_campaign=amer_eduhedcon&utm_content=student-centric-marketing-ameredu-mktg&utm_term=&ban=amer_AMA\%22>here<\/a>.<\/p>\n

Higher Education Marketing

Higher education marketing refers to the marketing efforts that go into promoting furthered education at the collegiate level. It’s critical for universities and colleges to stay current and in the know regarding the latest marketing strategies to effectively gain the attention of prospective students. Here you will find a collection of marketing news articles and research insights regarding higher education marketing.

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