Access Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. <\/p>\n\n\n\n<p>The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\">What You\u2019ll Learn<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define social media, name several platforms, and explain the benefits and drawbacks of using each platform<\/li>\n\n\n\n<li>Create a content marketing plan that addresses audience, tone, relevance, frequency, and quality of content<\/li>\n\n\n\n<li>List the spheres of reputation according to the Harris Poll and explain how social media can be used to manage each sphere of an organization's reputation<\/li>\n\n\n\n<li>Describe why and how a company should monitor social media<\/li>\n\n\n\n<li>Explain various strategies for engaging with audiences via social media, and the aims of each form of engagement<\/li>\n\n\n\n<li>Set social media marketing objectives that correlate to specific sales and growth goals<\/li>\n\n\n\n<li>Describe how to integrate social media with mobile, email, and a hub website, and describe the advantages of doing so<\/li>\n\n\n\n<li>Demonstrate the difference between organic and paid reach, and list the factors that influence reach on various social media platforms<\/li>\n\n\n\n<li>Explain how to reach influencers and name at least two relevant influencers in the learner's industry<\/li>\n\n\n\n<li>Quantify the time and human capital that will be devoted to the learner's social media marketing campaign based on his or her organization's size<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Social Media Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"social-media-marketing","to_ping":"","pinged":"","post_modified":"2024-10-22 17:13:56","post_modified_gmt":"2024-10-22 22:13:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=152927","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116073,"post_author":"109914","post_date":"2023-04-12 13:41:00","post_date_gmt":"2023-04-12 13:41:00","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-paid-search-ppc\">Paid Search (PPC)<\/h2>\n\n\n\n<p>Boost your website visits and buying cycle with pay-per-click (PPC) advertising by optimizing your targeted ads, landing pages and search process.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 4 Hours | 38 Modules<\/p>\n\n\n\n<p><strong>$129 for non-members | $99 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color\" id=\"h-you-re-in-access-your-course\">You're In! Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing the Paid Search (PPC) on-demand training. Access your course and all related material below.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//paid-search///">access course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Paid Search advertising, also called pay-per-click (PPC), is used to pay for website traffic. This course explores search marketing, the search process and the buying cycle. You will learn how to set up a successful PPC account, set and measure goals, and optimize keyword usage using various strategies. Plus, examine the components of effective ads and landing pages, learn how to optimize ad targeting, and understand when to use search or display advertising. The course also delves into research and analysis considerations, such as report creation, improving quality scores, and using A\/B and multivariate ad testing.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n\n\n\n<ul>\n<li>Identify the benefits of paid search (pay-per-click) and the parts of an ad<\/li>\n\n\n\n<li>Understand how to set PPC account goals and audit a PPC account<\/li>\n\n\n\n<li>Explain how to use keyword planners and how to use keyword matching and negative keywords<\/li>\n\n\n\n<li>Explain how dynamic keywords and different ad extensions are beneficial<\/li>\n\n\n\n<li>Understand how you can segment B2B and B2C searchers<\/li>\n\n\n\n<li>Learn how to optimize a landing page<\/li>\n\n\n\n<li>Understand the difference between search and display advertising<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\">Skills You\u2019ll Gain<\/h2>\n\n\n\n<p><span class=\"lozenge\">Reporting<\/span> <span class=\"lozenge\">PPC<\/span> <span class=\"lozenge\">Digital Advertising<\/span> <span class=\"lozenge\">Multivariate Testing<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-4-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115981\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","post_title":"Paid Search (PPC)","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"paid-search-ppc","to_ping":"","pinged":"","post_modified":"2024-06-06 13:28:16","post_modified_gmt":"2024-06-06 18:28:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116073","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116817,"post_author":"109914","post_date":"2023-03-16 01:04:27","post_date_gmt":"2023-03-16 01:04:27","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-strategy-and-proving-roi\">Social Media Strategy and Proving ROI<\/h2>\n\n\n\n<p>Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner\/Intermediate | 1 Hour | 10 Modules<\/p>\n\n\n\n<p><strong>$79 for non-members | $49 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Social Media Strategy and Proving ROI On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//social-media-strategy-proving-roi///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n\n\n\n<p><span class=\"lozenge\">Social Media Management<\/span> <span class=\"lozenge\">Social Media Trends<\/span> <span class=\"lozenge\">Marketing Attribution<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul>\n<li>Learn how to create an effective social media strategy.<\/li>\n\n\n\n<li>Identify the key social media marketing trends and how to adapt your content to suit the platform changes.<\/li>\n\n\n\n<li>Understand how to structure and launch effective social media campaigns that deliver results.<\/li>\n\n\n\n<li>Discover a range of social media measurement tools for tracking ROI.<\/li>\n\n\n\n<li>Define and track the KPIs most relevant to your campaign.<\/li>\n\n\n\n<li>Learn how to put together an effective social media marketing report.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-1-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115975\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>This course is designed for mid-level marketing generalists and social media managers interested in updating their social media strategy and ensuring their proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.<\/p>\n\n\n\n<p>Skill Level: Beginner\/Intermediate<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-10-modules\">10 Modules<\/h3>\n\n\n\n\n\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n\n\n\n\n\n<p>Start the course by understanding what ROI is so that you can work backwards in building a strategy to get your intended outcome for your efforts.<\/p>\n\n\n\n\n\n<p>Dedicate time up front to determining the type of content that will resonate with your audience and how you will approach your content strategy.<\/p>\n\n\n\n\n\n<p>Review the questions to consider up front as you build out your social media strategy and define what success looks like for your organization.<\/p>\n\n\n\n\n\n<p>Consider whether you are going to curate or create content and the pros and cons of both scenarios.<\/p>\n\n\n\n\n\n<p>Identify what to include when building out processes to ensure nothing is overlooked.<\/p>\n\n\n\n\n\n<p>Review your metrics and measure them against the benchmarks you set at the beginning to determine your success.<\/p>\n\n\n\n\n\n<p>Learn how to keep reports and calculate your ROI to see trends and pinpoint how changes have impacted your success.<\/p>\n\n\n\n\n\n<p>Explore different social media tracking tools to help you keep track of all the different metrics across platforms.<\/p>\n\n\n\n\n\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructor\">Meet Your Instructor<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2021//05//Alison-Battisby.png?w=1000\%22 alt=\"Alison Battisby\" class=\"wp-image-80021\" style=\"width:300px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-alison-battisby\">Alison Battisby<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Social Media Trainer and Founder of Avocado Social<\/strong><\/p>\n\n\n\n<p>Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008. Alison launched Avocado Social in 2014 to empower businesses to effectively manage their brand\u2019s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with many growing enterprises and big brands.<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Social Media Strategy and Proving ROI","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"social-media-strategy-and-proving-roi","to_ping":"","pinged":"","post_modified":"2024-06-06 13:32:02","post_modified_gmt":"2024-06-06 18:32:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116817","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116984,"post_author":"109914","post_date":"2023-03-15 18:18:31","post_date_gmt":"2023-03-15 18:18:31","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-intro-to-ux-for-digital-marketing-success\">Intro to UX for Digital Marketing Success<\/h2>\n\n\n\n<p>Bridge the divide between marketers and user experience (UX) for a higher ROI.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 1 Hour | 11 Modules<\/p>\n\n\n\n<p><strong>$79 for non-members | FREE for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Intro to UX for Digital Marketing Success On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//intro-to-ux-for-digital-marketing-success///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n\n\n\n<p><span class=\"lozenge\">User Experience (UX)<\/span> <span class=\"lozenge\">UX Design<\/span> <span class=\"lozenge\">UX Basics<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul>\n<li>Learn about the typical roles within UX, how to define UX and potential implications within marketing-related projects.<\/li>\n\n\n\n<li>Become a marketer who is also a UX evangelist and learn how to make the business case for user experience within your organization.<\/li>\n\n\n\n<li>Learn skills like UX strategy, effective user targeting, and task prioritization to aid your marketing efforts.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-1-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115975\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Marketers often misunderstand User Experience (UX). Isn\u2019t UX the same as marketing and Customer Experience (CX)? What happens to the performance of our products and websites when UX is overlooked? This course bridges the divide between marketing and UX so marketers will be more informed and trained to contribute to UX efforts. These efforts help move the needle for higher ROI on the performance of your products and websites.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-11-modules\">11 Modules<\/h3>\n\n\n\n\n\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n\n\n\n\n\n<p>Learn more about the instructor's company to gain perspective of where their knowledge on the topic comes from.<\/p>\n\n\n\n\n\n<p>Lay the foundation by understanding what UX is to frame its relevance for marketing professionals.<\/p>\n\n\n\n\n\n<p>Follow several examples to understand what can happen when UX goes wrong and why it is important to focus on up front.<\/p>\n\n\n\n\n\n<p>Understand the return on investment for UX, including the cost and time savings it can have for your business.<\/p>\n\n\n\n\n\n<p>Consider your user's expectations by exploring mental models and understanding how experiences should function.<\/p>\n\n\n\n\n\n<p>Determine how to tailor your product by building out UX profiles to meet the different segments and your business needs.<\/p>\n\n\n\n\n\n<p>Visualize who you are designing for to better understand their perspective by completing a persona exercise.<\/p>\n\n\n\n\n\n<p>Replicate how your users will engage to identify the pain points they might face by completing a scenario activity.<\/p>\n\n\n\n\n\n<p>Focus on identifying the tasks your user has to do through completing prioritization and task flow exercises.<\/p>\n\n\n\n\n\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructor\">Meet Your Instructor<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized is-style-default\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//02//aa8b39e188aa42cd96a5a31d29061f44.png?w=346\%22 alt=\"Abdul Suleiman\" class=\"wp-image-96590\" style=\"width:300px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-abdul-suleiman\">Abdul Suleiman<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Chief Experience Officer of UX 4Sight<\/strong><\/p>\n\n\n\n<p>Abdul Suleiman is the Chief Experience Officer of UX 4Sight, a digital user experience (UX) agency specializing in making websites and software applications more intuitive, engaging and profitable. For the last 20 years, he has helped over 40 Fortune 500 companies, including AT&T, Citi and Merck, strategically gather, analyze and apply evidence-based user research to make informed user-centered design decisions.<\/p>\n\n\n\n<p>As an Adjunct Professor, Abdul has taught in DePaul University\u2019s graduate UX programs and for ten other universities. He has also taught over 330 UX best practices courses across 12 different course titles for companies like Disney, Capital One, Visa and Intuit. Abdul holds a Master of Science in Information from the University of Michigan, Ann Arbor. His degree specialization encompasses User Experience and MBA coursework. He received his BA with honors from Loyola University Chicago.<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Intro to UX for Digital Marketing Success","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"intro-to-ux-for-digital-marketing-success","to_ping":"","pinged":"","post_modified":"2024-06-06 13:33:23","post_modified_gmt":"2024-06-06 18:33:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116984","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116056,"post_author":"109914","post_date":"2023-02-27 13:38:16","post_date_gmt":"2023-02-27 13:38:16","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mobile-marketing\">Mobile Marketing<\/h2>\n\n\n\n<p>Reach your audience where they are\u2014through their phones! Leverage mobile devices' unique benefits to make your mobile marketing responsive and across multi-channels to drive profitable customer action.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 3 hours | 21 Modules<\/p>\n\n\n\n<p><strong>$99 for non-members | $79 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//mobile-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Access course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course introduces mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course will teach you how to leverage mobile devices' unique benefits to drive profitable customer action.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n\n\n\n<ul>\n<li>Define mobile marketing and explain its benefits <\/li>\n\n\n\n<li>Learn about the key policies, guidelines, and\/or organizations in the mobile marketing industry<\/li>\n\n\n\n<li>Identify various methods for locating mobile users<\/li>\n\n\n\n<li>Distinguish mobile-dedicated websites from responsive design websites<\/li>\n\n\n\n<li>Consider how to choose the right mix of mobile marketing channels<\/li>\n\n\n\n<li>Define key metric categories and explain the use of channel-specific metrics<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n\n\n\n<p><span class=\"lozenge\">Responsive Design<\/span> <span class=\"lozenge\">Data Analysis<\/span> <span class=\"lozenge\">Mobile Marketing<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115979\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Mobile Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"mobile-marketing","to_ping":"","pinged":"","post_modified":"2024-03-12 10:40:32","post_modified_gmt":"2024-03-12 15:40:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116056","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116029,"post_author":"109914","post_date":"2023-02-27 13:34:00","post_date_gmt":"2023-02-27 13:34:00","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conversion-rate-optimization\">Conversion Rate Optimization<\/h2>\n\n\n\n<p>Yield stronger digital marketing campaign results through enhanced Conversion Rate Optimization strategies and techniques.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Intermediate | 3 hours | 23 Modules<\/p>\n\n\n\n<p><strong>$99 for non-members | $79 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//conversion-rate-optimization/">Access Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, you will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. In addition, you will gain the knowledge and resources to be a more effective professional through various instructive techniques, including subject matter expert videos and case-study scenarios.<\/p>\n\n\n\n<p>Skill Level: Intermediate<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n\n\n\n<ul>\n<li>Understand conversion rate and the many factors that contribute to it<\/li>\n\n\n\n<li>Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization<\/li>\n\n\n\n<li>Identify strategies for enhancing conversion rates<\/li>\n\n\n\n<li>Demonstrate successful application of the concepts learned to real-world scenarios<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115979\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n\n\n\n<p><span class=\"lozenge\">CRO<\/span> <span class=\"lozenge\">Marketing Strategy<\/span> <span class=\"lozenge\">Data Analysis<\/span><\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Conversion Rate Optimization","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"conversion-rate-optimization","to_ping":"","pinged":"","post_modified":"2024-03-14 10:32:26","post_modified_gmt":"2024-03-14 15:32:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116029","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":188025,"post_author":"110977","post_date":"2025-03-07 08:28:37","post_date_gmt":"2025-03-07 14:28:37","post_content":"\n<p><strong>This free event is now available for on-demand registration and access through September 26, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n\n\n\n<p>If your organization is facing any of these challenges, it may be time to rethink your marketing model:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Are teams or departments independently procuring too many platforms?<\/li>\n\n\n\n<li> Is it hard for leadership to enforce consistent branding and messaging?<\/li>\n\n\n\n<li> Are list management and segmentation becoming cumbersome?<\/li>\n\n\n\n<li> Does your organization need better control over who can create and edit campaigns?<\/li>\n<\/ul>\n\n\n\n<p>Join this webinar to explore strategies that empower your teams to deliver the right message to the right audience at the right time\u2014across email, social, SMS, digital ads, and more. In this session, you'll learn how to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Enhance list management, segmentation, and unsubscribe processes for better audience engagement.<\/li>\n\n\n\n<li> Maintain brand consistency across departments, teams, and business units<\/li>\n\n\n\n<li>\u00a0Streamline your marketing tech stack and operations\u2014while reducing costs<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//2e37408e-01a0-4118-a87d-4689908a0b53//ondemand/">View on-Demand<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-should-attend\">Who should attend?<\/h2>\n\n\n\n<p><strong> <\/strong>Organizations with multiple departments, locations, or business units<strong> <\/strong>such as: franchises, universities, school districts, state and local governments, real estate and insurance firms, healthcare networks\u2014plus<strong> <\/strong>agencies and tech companies who support these organizations.<\/p>\n","post_title":"Master Cross-Functional Digital Marketing: Streamline Operations, Cost, and Brand Authority","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"master-cross-functional-digital-marketing-streamline-operations-cost-and-brand-authority","to_ping":"","pinged":"","post_modified":"2025-03-26 14:01:55","post_modified_gmt":"2025-03-26 19:01:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=188025","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":186856,"post_author":"168509","post_date":"2025-02-27 10:20:14","post_date_gmt":"2025-02-27 16:20:14","post_content":"\n<h2 class=\"wp-block-heading\" id=\"h-webinar-elevate-your-program-nbsp-with-ama-amp-dmi-dual-certification\">Webinar: <strong>Elevate Your Program with AMA & DMI Dual Certification<\/strong><\/h2>\n\n\n\n<p><strong>Join us for an exclusive webinar March 20, 2025<\/strong> where we unveil the power of how integrating the Digital Marketing Accreditation into your university's curriculum can elevate your University competitiveness in the market and how your students will benefit from this dual-accreditation.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.bigmarker.com//digital-marketing-institute//dmixama-university-partnership-program-open-day?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_pro_course_page_dmi_pro_referral\%22>register to learn more<\/a><\/div>\n<\/div>\n\n\n\n<p>Discover the Impact (based on the DMI Chief Marketing Officer Survey 2024):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>87% of of employers globally say that they are more likely to hire candidates with a Digital Marketing Certification on their resume.<\/li>\n\n\n\n<li>95% of students believe the addition of the Digital Marketing certification made their degree more attractive.<\/li>\n\n\n\n<li>94% say it provides essential hands-on digital marketing experience.<\/li>\n\n\n\n<li>94% feel it significantly improves career prospects.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Don't miss this opportunity to revolutionize your programs and pave the way for student success. Register today and take the first step toward your University's success.<\/p>\n\n\n\n<p><\/p>\n","post_title":"Elevate Your University\u2019s Programs With Digital Marketing Certification","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"elevate-your-universitys-programs-with-digital-marketing-certification","to_ping":"","pinged":"","post_modified":"2025-03-03 10:21:03","post_modified_gmt":"2025-03-03 16:21:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=186856","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":184451,"post_author":"168509","post_date":"2025-02-07 12:47:04","post_date_gmt":"2025-02-07 18:47:04","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-how-do-your-marketing-strategies-align-with-increasing-data-protections\">How do your marketing strategies align with increasing data protections?<\/h2>\n\n\n\n<p>Discover insights into U.S. privacy legislation and its impact on businesses, marketing strategies, and user behavior. Explore how privacy laws are shaping the MarTech landscape and why respecting data privacy enhances brand trust and reputation.<\/p>\n\n\n\n<p><em>Note: this will be a technical discussion related to current data privacy legislation and its potential impact to your marketing and business strategies<\/em>.<em> The information provided here is for general informational purposes only and should not be considered legal advice.<\/em><\/p>\n\n\n\n<p><strong><em>March 13, 2025 | 10:00-11:00 AM CT<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\">Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Understand key US privacy legislation updates and their implications.<\/li>\n\n\n\n<li>Discuss how privacy trends are reshaping MarTech and influencing consumer behavior.<\/li>\n\n\n\n<li>Identify best practices for aligning with Privacy-Led Marketing and staying compliant in 2025.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-1-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115975\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"U.S. Data Privacy Laws and the Impact on Digital Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"u-s-data-privacy-laws-and-the-impact-on-digital-marketing","to_ping":"","pinged":"","post_modified":"2025-03-05 15:07:12","post_modified_gmt":"2025-03-05 21:07:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=184451","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Digital Marketing

Digital marketing is the use of digital channels to promote a brand or reach consumers. This kind of marketing can be executed on the internet, social media, search engines, mobile devices, and other channels.

Why is Digital Marketing Important?

Digital marketing allows businesses to reach a global audience quickly and cost-effectively. It also provides extensive data and analytics, enabling marketers to track performance and make data-driven decisions. Additionally, digital marketing offers personalized and targeted approaches, ensuring messages resonate with specific audiences. Moreover, it facilitates two-way communication with customers, fostering engagement and loyalty.

Here, you will find a collection of research insights and marketing news articles regarding digital marketing.

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