We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM^® Digital Marketing and Certified Digital Marketing Professional.

Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

Why certification matters

Certification demonstrates your commitment to keeping up to date and helps prove you have the knowledge employers can trust.

Relevant skills are evolving. According to The State of Digital Skills & Corporate Training report, 49% of the senior executives see artificial intelligence (AI) strategy development as the most important missing skill.

Our programs are designed and endorsed by industry leaders, boosting your reputation with two globally-recognized certifications. Take advantage of this shift to boost your prominence and leadership in this field.

Advertisement

Converting Connection into Commitment

When there’s so much competition for time, attention, and resources, getting the right people to see you as right for them—quickly—is critical. But what do you do when all your reasons for being “right” aren’t right for those you’re talking to?

In this practical and energizing keynote, 25-year message strategist and nonprofit veteran Tamsen Webster will show you how to get people invested (literally and figuratively!) in all you have to offer, starting with the easiest elements for your audience to identify with: the principles that provide common ground for even the most uncommon ideas.

The result? You’ll be able to summarize your strategies in a sentence and your manifesto in a minute. This workshop is specifically designed for marketing professionals and agency leaders who need their social content, campaigns, and client pitches to convert more reliably. Learn a groundbreaking framework for crafting messages that drive action by building on beliefs your audience already has.

Online | June 4, 2025 | 10:00 AM-12:00 PM Central Time

Elevate Your Digital Marketing Skills in Two Days

Create more effective campaigns, increase website traffic, and demonstrate clear marketing ROI to your leadership team. In just two days, you’ll learn actionable strategies to improve digital content, search engine rankings, and lead generation—giving you the tools to deliver measurable growth for your team or organization.

Our expert-led program goes beyond theory, providing step-by-step techniques in AI-powered content creation, SEO optimization, and performance analytics. You’ll walk away with a comprehensive toolkit, including proven AI prompts, Google Analytics 4 measurement strategies, and content marketing frameworks you can implement immediately in your work.

Online | April 23-24, 2025 | 12:30-4:00 PM Central Time

The New Blueprint for Creative Thinking

The creative process can be challenging, even for the most experienced marketer. In today’s digital age fighting through the “noise” to get your campaign in front of your target audience requires agility and a refreshed creative mentality.

In this workshop, discover tools, resources, and peer experience for reimagining and rebuilding the creative process to increase engagement and effective storytelling across platforms. 

April 15, 2025 | 10:00 a.m. – 12:00 p.m. Central Time

Growth-Driven Strategies for Demand Generation in 2024

Join this event at no cost—registration is free!

As competition intensifies and digital marketing continues to advance, capturing and nurturing demand is critical to sustained growth. With diverse channels and ever-evolving customer expectations, it’s essential to leverage strategies that engage, convert, and build loyalty throughout the buyer journey.

Join us for this free virtual conference to gain actionable insights and practical tools focused on demand generation and growth marketing. Learn from industry experts and connect with peers as you discover innovative approaches to amplify reach, boost engagement, and drive long-term success in 2024 and beyond.

All content from this virtual conference will be available in the virtual platform for 6 months after the event date.

Get the most out of your AI technologies

Generative Artificial Intelligence (GenAI), is revolutionizing technology and how marketers scale and work more efficiently. This 2-hour training session is designed for marketing professionals seeking to understand how GenAI works and how to leverage its capabilities to drive marketing success.

Participants will explore fundamental principles of Generative AI and gain actionable strategies to incorporate GenAI into their marketing initiatives, enhance creativity and efficiency, and deliver more impactful and personalized experiences to their target audience.

May 27, 2025 | 10:00 a.m. – Noon CT

Take Your Video Content To The Next Level

We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text. The average person spends 1-3 hours every day watching videos – on social media and beyond.

But how do you go about building a plan and executing a consistent set of quality videos? Join our 6-week online video master session to learn skills and strategies you need to thrive in a digital landscape dominated by video content.

With hands-on and detailed instruction covering the entire video production lifecycle, you will create your own video strategy and content, as well as get guidance from your instructor, ensuring you’re battle-ready for the new era of social media.

Please Note: A few different softwares will be touched upon (both free and paid options), but a little more time will be spent on walking through CapCut which has free access. No access to any paid software will be provided, but participants will be able to utilize whatever software they have to complete activities.

Create Impactful Messaging

Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and email.

You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.