AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-course-content\">Course Content<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prompt Engineering<\/li>\n\n\n\n<li>Multi-modal AI<\/li>\n\n\n\n<li>Synthetic Influencers<\/li>\n\n\n\n<li>AI Agents<\/li>\n\n\n\n<li>AI Adoption Across Brands<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\">Meet Your Instructor<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//07//Martin-Waxman-photo-2023.jpg?w=1024\%22 alt=\"\" class=\"wp-image-163451\" style=\"width:300px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-martin-waxman\">Martin Waxman<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Martin writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. Martin is also president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master\u2019s Thesis Award in 2019, entitled \u201cMy BFF is a Chatbot\u201d and the 2024 Thought Leader award from the Canadian Public Relations Society.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Check out these resources:<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Future of Marketing Institute: <a href=https://www.ama.org/"https:////www.linkedin.com//company//future-of-marketing-institute/" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/company\/future-of-marketing-institute<\/a><\/p>\n\n\n\n<p>Digital Marketing Trends Newsletter: <a href=https://www.ama.org/"https:////www.linkedin.com//newsletters//6642894648903823360///" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/newsletters\/6642894648903823360\/<\/a><\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"AI Skills and Trends for 2025","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"ai-skills-and-trends-for-2025","to_ping":"","pinged":"","post_modified":"2025-03-26 08:54:34","post_modified_gmt":"2025-03-26 13:54:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=183235","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116976,"post_author":"109914","post_date":"2025-01-24 10:35:10","post_date_gmt":"2025-01-24 16:35:10","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-better-marketing-through-better-accessibility\">Better Marketing Through Better Accessibility<\/h2>\n\n\n\n<p>Understand why digital accessibility is critical for people with disabilities and how to take actionable steps to make your digital content inclusive.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner\/Intermediate | 1.5 Hours | 11 Modules<\/p>\n\n\n\n<p><strong>$79 for non-members | FREE for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Better Marketing Through Better Accessibility On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//better-marketing-through-better-accessibility///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n\n\n\n<p><span class=\"lozenge\">Digital Accessibility<\/span> <span class=\"lozenge\">Inclusive Marketing<\/span> <span class=\"lozenge\">Accessibility<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get tips for how you can be more inclusive of people, no matter their ability<\/li>\n\n\n\n<li>Understand what digital accessibility is and how it can exclude people from employment, entertainment and education<\/li>\n\n\n\n<li>Learn insights on the business case for disability inclusion and why you need to care<\/li>\n\n\n\n<li>Discover best practices for digital accessibility and actionable steps you can take to make your digital content more inclusive for all people<\/li>\n\n\n\n<li>Gain empathy for others and how they engage with your content<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-1-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115976\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Making your communications accessible and engaging for the disability community results in greater inclusion, lower risk and higher return. This course will teach accessibility best practices, how a person who is blind navigates the web, the challenges people with disabilities face navigating digital content and why accessibility is so critical if you truly want to be inclusive.<\/p>\n\n\n\n<p>Skill Level: Beginner\/Intermediate<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-11-modules\">11 Modules<\/h3>\n\n\n\n\n\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n\n\n\n\n\n<p>Learn more about the instructor's company to gain perspective of where their knowledge on the topic comes from.<\/p>\n\n\n\n\n\n<p>Start the course by identifying what accessibility is along with some common terms used when discussing accessibility.<\/p>\n\n\n\n\n\n<p>Learn how accessibility is measured and standardized by looking at the guidelines that have been put into place throughout the years.<\/p>\n\n\n\n\n\n<p>Gain perspective on the prevalence of disabilities driving the need for and importance of accessibility.<\/p>\n\n\n\n\n\n<p>Learn what a screen reader is and how it works.<\/p>\n\n\n\n\n\n<p>Gain perspective on how screen readers work through a recorded demonstration.<\/p>\n\n\n\n\n\n<p>Begin to identify how you can consider accessibility in your marketing by looking at best practices and supportive tools to ensure accessibility.<\/p>\n\n\n\n\n\n<p>Identify how social media as an extension of your brand can be optimized for accessibility.<\/p>\n\n\n\n\n\n<p>Learn how to structure your content, consider images and links to be accessible without sacrificing SEO best practices.<\/p>\n\n\n\n\n\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructors\">Meet Your Instructors<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized is-style-default\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2021//08//John-Samuel-Headshot_TBJ-edited.png?w=458\%22 alt=\"John Samuel Headshot\" class=\"wp-image-84742\" style=\"width:300px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-john-samuel\">John Samuel<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Co-Founder & CEO, Ablr<\/strong><\/p>\n\n\n\n<p>John focuses on helping organizations be more inclusive by removing the barriers that have hindered people with disabilities from accessing education, retail, entertainment and employment. John\u2019s passion for his work is very personal, as he is blind and wants to ensure the obstacles he has faced are removed for others. Over the past 15 years, John has held leadership roles domestically and internationally. While launching and serving as the CEO for Aster Cameroon, a global telecom infrastructure Joint Venture, he built a $45 million business bringing internet access across Africa. Afterward, he became an early member of Homestrings, a USAID-backed crowdfunding platform, where he helped raise capital for startups in emerging markets. <\/p>\n\n\n\n<p>John holds his MBA from George Washington University, BS in Accounting from North Carolina State University. John is a former Triangle Business Journal\u2019s 40 under 40 award recipient and was selected to the Business Journal\u2019s Influencers: Rising Stars, a national list of 100 young influential business leaders. He also serves on the Board of Directors of Aravind Eye Foundation, the world\u2019s largest eye care provider, and the United Arts Council of Raleigh and Wake County.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized is-style-default\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2021//08//Kim-Casey-edited.jpg?w=1022\%22 alt=\"Kim Casey\" class=\"wp-image-84741\" style=\"width:300px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kim-casey\">Kim Casey<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Director of Accessibility, Ablr<\/strong><\/p>\n\n\n\n<p>Kim joins the Ablr team after 19 years with Sendero Group, a company dedicated to finding accessible solutions for independent wayfinding. Kim has authored and participated in several federally funded grants totaling over $4 million since 2001 to develop accessible wayfinding tools. Her previous experience with creating accessible products has translated seamlessly into her new role as a digital accessibility consultant at Ablr. Kim has earned the DHS Trusted Tester Certification. Kim holds a BA in Economics and Spanish from the University of California, Davis.<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Better Marketing Through Better Accessibility","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"better-marketing-through-better-accessibility","to_ping":"","pinged":"","post_modified":"2025-01-24 11:04:04","post_modified_gmt":"2025-01-24 17:04:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116976","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174221,"post_author":"168509","post_date":"2024-10-28 09:39:22","post_date_gmt":"2024-10-28 14:39:22","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-small-business-marketing\">Small Business Marketing<\/h2>\n\n\n\n<p>Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 27 Modules<\/p>\n\n\n\n<p><strong>$99 for non-members | $79 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Data-Driven Decision-Making for Marketers On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//data-driven-decision-making-for-marketers///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop and implement an effective marketing plan for your small business<\/li>\n\n\n\n<li>Understand how a conversion funnel works and apply it for e-commerce<\/li>\n\n\n\n<li>Leverage social media platforms to strengthen your marketing campaign<\/li>\n\n\n\n<li>Identify the best social media influencers to benefit your marketing<\/li>\n\n\n\n<li>Apply SEO and keyword research to improve website visibility and traffic<\/li>\n\n\n\n<li>Interpret search analytics to recognize successful marketing resources<\/li>\n\n\n\n<li>Utilize content marketing as a promotional strategy<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Small Business Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"small-business-marketing","to_ping":"","pinged":"","post_modified":"2024-10-28 09:56:45","post_modified_gmt":"2024-10-28 14:56:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=174221","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116237,"post_author":"109914","post_date":"2024-09-13 14:50:00","post_date_gmt":"2024-09-13 19:50:00","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-ads\">Google Ads<\/h2>\n\n\n\n<p>Navigate and optimize Google Ads to improve audience targeting, define KPIs and analyze data.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 6 Hours | 68 Modules<\/p>\n\n\n\n<p><strong>$129 for non-members | $99 for members<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\"><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color\" id=\"h-you-re-in-access-your-course\">You're In! Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing the Google Ads on-demand training. Access your course and all related material below.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//google-ads///">access course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Google Ads is the most widely-used advertising platform today and constantly evolves to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach you how to navigate the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n\n\n\n<ul>\n<li>Understand how to navigate through the Google Ads platform<\/li>\n\n\n\n<li>Describe the foundation of a successful paid search campaign<\/li>\n\n\n\n<li>Identify tools for selecting relevant keywords<\/li>\n\n\n\n<li>Understand the importance of negative keywords<\/li>\n\n\n\n<li>Define multiple bidding strategies<\/li>\n\n\n\n<li>Explain the different types of audience targeting<\/li>\n\n\n\n<li>Analyze performance data<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n\n\n\n<p><span class=\"lozenge\">PPC<\/span> <span class=\"lozenge\">Digital Advertising<\/span> <span class=\"lozenge\">Keyword Research<\/span> <span class=\"lozenge\">Google Ads<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-6-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-116482\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Google Ads","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"google-ads","to_ping":"","pinged":"","post_modified":"2024-10-08 10:20:01","post_modified_gmt":"2024-10-08 15:20:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116237","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":124316,"post_author":"109914","post_date":"2024-09-10 13:49:00","post_date_gmt":"2024-09-10 18:49:00","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-navigating-google-analytics-4-ga4\">Navigating Google Analytics 4 (GA4)<\/h2>\n\n\n\n<p>Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 25 Modules<\/p>\n\n\n\n<p><strong>$99 for non-members | or $79 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Navigating Google Analytics 4 On-Demand Training. Just click below to get started. <\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//google-analytics-4///">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basic concepts of Google Analytics, including its role as a web analytics and data collection platform<\/li>\n\n\n\n<li>Differences between dimensions and metrics and how they are used to analyze web traffic<\/li>\n\n\n\n<li>Key Google Analytics metrics and explain how each plays a role in measuring digital marketing efforts<\/li>\n\n\n\n<li>Importance of tracking codes and how it relates to the Google tag and Google Tag Manager<\/li>\n\n\n\n<li>Difference between an event and a conversion and how each plays a role in understanding the target audience<\/li>\n\n\n\n<li>Audiences, segments, filters, and comparisons and how each impacts the data collection process<\/li>\n\n\n\n<li>Using Google Analytics for content publishing, B2B marketing, and ecommerce<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior, and is one of the most widely used web analytics tools on the market. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n\n\n\n<p><span class=\"lozenge\">Google Analytics 4<\/span> <span class=\"lozenge\">Website Analytics<\/span> <span class=\"lozenge\">Data Insights<\/span><\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Navigating Google Analytics 4 (GA4)","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"google-analytics-ga4","to_ping":"","pinged":"","post_modified":"2024-10-08 10:17:05","post_modified_gmt":"2024-10-08 15:17:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=124316","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":147717,"post_author":"168509","post_date":"2024-09-07 14:55:00","post_date_gmt":"2024-09-07 19:55:00","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-digital-marketing\">Certificate in Digital Marketing<\/h2>\n\n\n\n<p>This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Hosted by MindEdge<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | Certificate Program | 9 Courses<\/p>\n\n\n\n<p><strong>$549<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//29707//certificate-in-digital-marketing/" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>You will leave ama.org to make this purchase.<\/em><\/p>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. <\/p>\n\n\n\n<p>It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.<\/p>\n\n\n\n<p>Skill level: Beginner<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\">Skills You'll Gain<\/h2>\n\n\n\n<p><span class=\"lozenge\">Strategic marketing planning<\/span> <span class=\"lozenge\">digital marketing methods and tactics<\/span> <span class=\"lozenge\">digital content storytelling<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This Certificate<\/h2>\n\n\n\n\n\n<p>Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.<\/p>\n\n\n\n\n\n<p>This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.<\/p>\n\n\n\n\n\n<p>This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.<\/p>\n\n\n\n\n\n<p>Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.priate quantitative methods and ways to ensure quality and accuracy through research design.<\/p>\n\n\n\n\n\n<p>This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.<\/p>\n\n\n\n\n\n<p>Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A\/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.<\/p>\n\n\n\n\n\n<p>Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.<\/p>\n\n\n\n\n\n<p>In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.<\/p>\n\n\n\n\n\n<p>As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.<\/p>\n\n\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Certificate-Bundle-Icon-Option-1.png?w=1000\%22 alt=\"\" class=\"wp-image-116635\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Certificate in Digital Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-digital-marketing","to_ping":"","pinged":"","post_modified":"2024-10-08 10:30:05","post_modified_gmt":"2024-10-08 15:30:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=147717","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":167605,"post_author":"168509","post_date":"2024-08-20 14:21:15","post_date_gmt":"2024-08-20 19:21:15","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-marketing-strategy\">Digital Marketing Strategy<\/h2>\n\n\n\n<p>As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 18 Modules<\/p>\n\n\n\n<p><strong>$99 for non-members | or $79 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Digital Marketing Strategy Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//digital-marketing-strategy-2///">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explain the importance of creating a digital marketing strategy in meeting organizational marketing<\/li>\n\n\n\n<li>Discuss the differences between an integrated and non-integrated digital marketing strategy<\/li>\n\n\n\n<li>Describe the five stages of a digital marketing strategy<\/li>\n\n\n\n<li>Explain how digital marketing elements can address strategic needs<\/li>\n\n\n\n<li>Describe the customer journey and how it applies to digital marketing<\/li>\n\n\n\n<li>Explore the use of a digital SWOT in assessing marketing efforts<\/li>\n\n\n\n<li>Explain the use of SMART goals in the planning stage<\/li>\n\n\n\n<li>Describe the use of the Plan, Do, Check, Act model in digital marketing<\/li>\n\n\n\n<li>Explain how lessons learned are integrated into digital marketing<\/li>\n\n\n\n<li>Describe the key ethical and legal issues in digital marketing<\/li>\n\n\n\n<li>Discuss best practices in fashioning a digital marketing strategy<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Digital Marketing Strategy","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"digital-marketing-strategy","to_ping":"","pinged":"","post_modified":"2024-08-21 08:51:20","post_modified_gmt":"2024-08-21 13:51:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=167605","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":167584,"post_author":"168509","post_date":"2024-08-20 13:57:51","post_date_gmt":"2024-08-20 18:57:51","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-copyediting\">Certificate in Copyediting<\/h2>\n\n\n\n<p>Hone your creative problem solving, attention, and editing skills to become an effective copywriter and editor.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Hosted by MindEdge<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | Certificate Program | 3 Courses<\/p>\n\n\n\n<p><strong>$199<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//24503//certificate-in-copyediting/" target=\"_blank\" rel=\"noreferrer noopener\">GET STARTED<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>You will leave ama.org to make this purchase.<\/em><\/p>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>Editors work collaboratively with writers and publishers to produce clear, engaging content that resonates with the right audience. Such work requires creative problem solving, a thorough understanding of English grammar, and an eye for detail. In this certificate program, you'll learn how to hone these skills to become an effective editor. <\/p>\n\n\n\n<p>Each course in this certificate program features in-depth lessons on key topics, as well as interactive games and exercises, which provide hands-on practice to help you deepen your knowledge and gain confidence. Learn from experts in the field of editing and see how a passion for precision can translate into a rewarding career.<\/p>\n\n\n\n<p>Skill level: Beginner<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//24503//certificate-in-copyediting/" target=\"_blank\" rel=\"noreferrer noopener\">Get started<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced certificate program features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\">Courses Included in This Certificate<\/h2>\n\n\n\n\n\n<p>Writing is central to our personal and professional lives. Errors in writing can derail a job application, miscommunicate a plan, and confuse our audience in many ways. This course will guide you through the writing process, from brainstorming the content to polishing the final draft. Along the way, you'll be given tips for how to speed up the writing process and ensure that you send out error-free writing. Topics include time management, structure, crafting complex and clear sentences, and troubleshooting common grammar errors.<\/p>\n\n\n\n\n\n<p>A great editor is like a great mechanic. They look at a piece of writing the same way a mechanic looks at a car: they assess the current state, see if it has any issues, and tune it up so it's good to go. As you can imagine, there is no lack of metaphor to describe the task of editing. This course will help you discern between metaphor and fact to discover the truth of editing. You will learn the foundational principles of copyediting, the golden rules of proofreading, and what professional editors actually do and how you can do it, too.<\/p>\n\n\n\n\n\n<p>This course, a staple for anyone who is interested in copy editing, will ensure you have a detailed understanding of word categories, punctuation, and sentence construction. The course will guide you through the eight parts of speech; simple, compound, complex, and compound-complex sentences; ten punctuation marks; and the rules for capitalization. Through real-world exercises, you'll be able to categorize words and phrases, build different types of sentences, and correct common syntax and punctuation errors.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Certificate-Bundle-Icon-Option-1.png?w=1000\%22 alt=\"\" class=\"wp-image-116635\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Certificate in Copyediting","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-copyediting","to_ping":"","pinged":"","post_modified":"2024-11-26 16:16:38","post_modified_gmt":"2024-11-26 22:16:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=167584","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":165109,"post_author":"168509","post_date":"2024-08-01 11:44:38","post_date_gmt":"2024-08-01 16:44:38","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-for-nonprofits\">Social Media for Nonprofits<\/h2>\n\n\n\n<p>Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 5 Hours | 21 Modules<\/p>\n\n\n\n<p><strong>$99 for non-members | or $79 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Social Media for Nonprofits Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//social-media-for-nonprofits///">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How social media can be used to better engage a nonprofit's audience<\/li>\n\n\n\n<li>Key questions nonprofits should consider as they become involved in social media<\/li>\n\n\n\n<li>Strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms<\/li>\n\n\n\n<li>Costs involved in social media<\/li>\n\n\n\n<li>Importance of establishing social media policies for your nonprofit<\/li>\n\n\n\n<li>Measurement of social media effectiveness in communicating messages and in fundraising<\/li>\n\n\n\n<li>Tools and techniques for successful social media use by a nonprofit<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//01//AMA-PCM-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-143929\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Social Media for Nonprofits","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"social-media-for-nonprofits","to_ping":"","pinged":"","post_modified":"2024-08-01 11:52:51","post_modified_gmt":"2024-08-01 16:52:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=165109","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Digital Marketing

Digital marketing is the use of digital channels to promote a brand or reach consumers. This kind of marketing can be executed on the internet, social media, search engines, mobile devices, and other channels.

Why is Digital Marketing Important?

Digital marketing allows businesses to reach a global audience quickly and cost-effectively. It also provides extensive data and analytics, enabling marketers to track performance and make data-driven decisions. Additionally, digital marketing offers personalized and targeted approaches, ensuring messages resonate with specific audiences. Moreover, it facilitates two-way communication with customers, fostering engagement and loyalty.

Here, you will find a collection of research insights and marketing news articles regarding digital marketing.

Free for Members Only

Free for All

279 results

AMA

On-Demand Training

AI Skills and Trends for 2025

Intermediate | 1 Hour | 5 modules
AMA

On-Demand Training

Better Marketing Through Better Accessibility

Free for Members

Beginner/Intermediate | 1.5 Hours
Partner

On-Demand Training

Small Business Marketing

Beginner | 3 Hours | 11 Modules
Partner

On-Demand Training

Google Ads

Beginner | 6 Hours
Partner

On-Demand Training

Navigating Google Analytics 4 (GA4)

Beginner | 3 Hours
Partner

On-Demand Training

Certificate in Digital Marketing

Beginner | Certificate Program
Partner

On-Demand Training

Digital Marketing Strategy

Digital Marketing Strategy
Partner

On-Demand Training

Certificate in Copyediting

Certificate in Copyediting
Partner

On-Demand Training

Social Media for Nonprofits

Social Media for Nonprofits

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