Content Marketing Archives | American Marketing Association https://www.ama.org/topics/content-marketing/ Answers into Action Tue, 11 Mar 2025 14:39:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Content Marketing Archives | American Marketing Association https://www.ama.org/topics/content-marketing/ 32 32 158097978 Content Marketing Certification https://www.ama.org/certifications/content-marketing-certification/ Thu, 13 Dec 2018 21:01:58 +0000 https://www.ama.org/?page_id=2587 In Today’s Digital Age, Content Marketing IS Marketing. Content marketing has moved from an often-underestimated piece of the marketing puzzle to an essential and foundational piece of every brand’s marketing strategy. Now’s time to break through the noise of dated content marketing practices and gain the tools you need to drive content marketing success. That’s […]

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In Today’s Digital Age, Content Marketing IS Marketing.

Content marketing has moved from an often-underestimated piece of the marketing puzzle to an essential and foundational piece of every brand’s marketing strategy. Now’s time to break through the noise of dated content marketing practices and gain the tools you need to drive content marketing success.

That’s why we’ve partnered with Content Marketing Institute (CMI), a global leader in advancing the practice of content marketing, to develop a learning program to prepare for the AMA Professional Certified Marketer® (PCM®) Content Marketing exam.

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This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing. It’s your ultimate key to success, providing a deep dive into the following critical areas:

  • Modern Content Marketing
  • Building Your Team
  • Operations and Content Modeling
  • Standards and Guidelines
  • Audience
  • Product Development
  • Storytelling
  • Measurement
  • Story mapping

Pricing

AMA Member

$1,295

Non-Member

$1,395

Get Started

How Certification Works

Enrollment for the Content Marketing Certification program happens through our partners at CMI. You’ll have access to 15 hours of self-paced online learning, followed by an online exam.

  • Strategically Align Your Content Marketing
  • Get Actionable Takeaways
  • Unlock your potential

Eligibility Requirements

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:

  • Bachelor’s degree and four years of professional marketing experience 
  • Master’s degree and two years of professional marketing experience
  • 7 years of professional marketing experience 

Exam Details

The online test is made up of 100 multiple-choice questions. You’ll have two hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

Your exam registration includes three attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.

Exam Preparation

Have You Already Passed the PCM® Exam?

Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.

Frequently Asked Questions

If you currently have and are planning to maintain and renew the PCM Content Marketing certification, you will simply report your continuing education units as outlined here and renew when your three-year time period expires. You will not need to take a new exam.

If you purchased the PCM Content Marketing exam prior to October 25, you will still have access to that version of the exam, which has not been updated to reflect the materials and content covered in the Content Marketing Institute program. If you would like to take the updated exam, you will also need to purchase the preparation course.

The new PCM Content Marketing program is different enough from the CMI University program that we will not be able to confer the PCM designation to those who previously completed the CMI University program. A new exam must be completed in order to achieve the PCM designation.

If you purchased the PCM Content Marketing exam prior to October 25, 2023 you will still have access to that version of the exam, which has not been updated to reflect the materials and content covered in the Content Marketing Institute program.

If you currently have and are planning to maintain and renew the PCM Content Marketing certification, you will simply report your continuing education units as outlined here and renew when your three-year time period expires. You will not need to take a new exam.

AMA members receive a $100 discount. They must log into their AMA account for the discount code to use for purchase on the Content Marketing Institute website.

No. Unfortunately, we do not offer payment plan options at this time.

You will access the exam through the Content Marketing Institute’s learning management system upon completion of the course material.

Additional Questions?

No problem. We realize it’s a big commitment to become a PCM® in Content Marketing. Check out our FAQ page or email us at pcm@ama.org. 

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]]> 2587 Elevate Your Video Content: From Concept to Creation https://www.ama.org/events/bootcamp/video-production-bootcamp-from-concept-to-creation/ Fri, 04 Oct 2024 15:04:37 +0000 https://www.ama.org/?post_type=ama_event&p=171904 Take Your Video Content To The Next Level We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text. The average person spends 1-3 hours every day watching videos – on social […]

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Take Your Video Content To The Next Level

We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text. The average person spends 1-3 hours every day watching videos – on social media and beyond.

But how do you go about building a plan and executing a consistent set of quality videos? Join our 6-week online video master session to learn skills and strategies you need to thrive in a digital landscape dominated by video content.

With hands-on and detailed instruction covering the entire video production lifecycle, you will create your own video strategy and content, as well as get guidance from your instructor, ensuring you’re battle-ready for the new era of social media.

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Please Note: A few different softwares will be touched upon (both free and paid options), but a little more time will be spent on walking through CapCut which has free access. No access to any paid software will be provided, but participants will be able to utilize whatever software they have to complete activities.

What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Wednesday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on March 5, March 19, April 2 and April 16.

Who Will Benefit?

This course is for digital marketers who are (or want to be) focused mostly on social media, as this is where videos will have the highest impact on an organization’s goals.

Whether you’ve never created a single video, or you’re already shooting some basic ones for social, this course will be a serious level-up to video mastery.

Select your quantity to register

Elevate Your Video Content (March 2025)

Registration is closed

Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

Key Takeaways

  • Develop a comprehensive video strategy for social media platforms
  • Master the fundamentals of video planning and pre-production
  • Learn essential video shooting techniques for social media
  • Acquire video editing skills using popular, inexpensive tools
  • Create effective video ads for social media platforms
  • Gain proficiency in measuring and reporting video performance
  • Adapt video strategies to different social media platforms and audience needs

Prove your new skills! When you finish this program, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Elevate Your Video Content: From Concept to Creation appeared first on American Marketing Association.

]]> 171904 Digital Marketing Copywriting – April 2025 https://www.ama.org/events/bootcamp/digital-marketing-copywriting-april-2025/ Fri, 04 Oct 2024 13:54:07 +0000 https://www.ama.org/?post_type=ama_event&p=171380 Create Impactful Messaging Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business. This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — […]

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Create Impactful Messaging

Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and email.

You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.

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What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Thursday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on April 30, May 14, May 28 and June 11.

Select your quantity below to register

Digital Marketing Copywriting (April 2025)

Non-Member

$999.00

Member

$799.00

Qty

Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

Who Should Attend?

This intermediate-level training is tailored for learners with some copywriting experience. If you want to go deeper into copywriting principles to sharpen your skills and write more effectively, this training is for you!

Key Takeaways

  • Understand the content marketing funnel and the role customer awareness plays in copywriting.
  • Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.
  • Create a brand voice and personality.
  • Write effective website copy for home pages, products and services and micro-copy.
  • Develop impactful email copy considering subject lines, body copy and using A/B testing.
  • Write effective long-form copy in the form of articles or blogs.
  • Create social media copy for newsfeeds, video and stories that drive people to action.
  • Understand the implications of accessibility in copywriting.

Prove your new skills! When you finish this program, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post Digital Marketing Copywriting – April 2025 appeared first on American Marketing Association.

]]> 171380 Certificate in Copyediting https://www.ama.org/on-demand/certificate-in-copyediting/ https://www.ama.org/on-demand/certificate-in-copyediting/#respond Tue, 20 Aug 2024 18:57:51 +0000 https://www.ama.org/?post_type=ama_courses&p=167584 Course Overview Editors work collaboratively with writers and publishers to produce clear, engaging content that resonates with the right audience. Such work requires creative problem solving, a thorough understanding of English grammar, and an eye for detail. In this certificate program, you’ll learn how to hone these skills to become an effective editor. Each course […]

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  • Certificate in Copyediting

    Hone your creative problem solving, attention, and editing skills to become an effective copywriter and editor.

    Hosted by MindEdge

    Beginner | Certificate Program | 3 Courses

    $199

    GET STARTED

    You will leave ama.org to make this purchase.

Course Overview

Editors work collaboratively with writers and publishers to produce clear, engaging content that resonates with the right audience. Such work requires creative problem solving, a thorough understanding of English grammar, and an eye for detail. In this certificate program, you’ll learn how to hone these skills to become an effective editor.

Each course in this certificate program features in-depth lessons on key topics, as well as interactive games and exercises, which provide hands-on practice to help you deepen your knowledge and gain confidence. Learn from experts in the field of editing and see how a passion for precision can translate into a rewarding career.

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Skill level: Beginner

Get started

Learning Format

This self-paced certificate program features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Courses Included in This Certificate

Writing is central to our personal and professional lives. Errors in writing can derail a job application, miscommunicate a plan, and confuse our audience in many ways. This course will guide you through the writing process, from brainstorming the content to polishing the final draft. Along the way, you’ll be given tips for how to speed up the writing process and ensure that you send out error-free writing. Topics include time management, structure, crafting complex and clear sentences, and troubleshooting common grammar errors.

A great editor is like a great mechanic. They look at a piece of writing the same way a mechanic looks at a car: they assess the current state, see if it has any issues, and tune it up so it’s good to go. As you can imagine, there is no lack of metaphor to describe the task of editing. This course will help you discern between metaphor and fact to discover the truth of editing. You will learn the foundational principles of copyediting, the golden rules of proofreading, and what professional editors actually do and how you can do it, too.

This course, a staple for anyone who is interested in copy editing, will ensure you have a detailed understanding of word categories, punctuation, and sentence construction. The course will guide you through the eight parts of speech; simple, compound, complex, and compound-complex sentences; ten punctuation marks; and the rules for capitalization. Through real-world exercises, you’ll be able to categorize words and phrases, build different types of sentences, and correct common syntax and punctuation errors.

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

  • On-Demand Training

    Enhance your writing and communication skills to make an impact.

  • On-Demand Training

    Connect with your audience, and build your brand awareness and trust using content marketing.

  • Certification

    This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing.

The post Certificate in Copyediting appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/certificate-in-copyediting/feed/ 0 167584 Content Marketing https://www.ama.org/on-demand/content-marketing/ https://www.ama.org/on-demand/content-marketing/#respond Thu, 23 Feb 2023 22:21:21 +0000 https://www.ama.org/?post_type=ama_courses&p=115970 Course Overview This course introduces content marketing—a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. With an emphasis on key concepts, definitions, and metrics, you will learn how to tailor your content to meet the specific needs of potential customers as they travel through […]

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  • Content Marketing

    Connect with your audience, and build your brand awareness and trust using content marketing.

    Beginner | 3.5 Hours | 24 Modules

    $119 for non-members | $99 for members

    enroll now

Course Overview

This course introduces content marketing—a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. With an emphasis on key concepts, definitions, and metrics, you will learn how to tailor your content to meet the specific needs of potential customers as they travel through the sales funnel. In addition, you will explore how to use content to build brand awareness and establish the brand as a trusted source of expert advice.

Skill Level: Beginner

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What You’ll Learn

  • Define content marketing, and explain how it relates to social media and SEO
  • List the major types of content used in content marketing, and explain the strengths of each
  • Describe the online marketing funnel, and explain which types of content are appropriate for which stages of the funnel
  • Articulate the advantages of audience targeting and audience segmentation
  • Describe the process of channel management, and explain why it is important to furthering your marketing goals

You will gain access to this course for 90 days following purchase date.

Enroll Now

Content Marketing

Non-Member

$119.00

Member

$99.00

Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Skills You’ll Gain

Content Marketing Marketing Funnel Content Development

Are you an AMA Professional Certified Marketer®️? This training is worth 3.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

  • On-Demand Training

    Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

  • On-Demand Training

    Cut through Search Engine Optimization (SEO) jargon and learn the essential basics to get results.

  • Certification

    This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing.

The post Content Marketing appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/content-marketing/feed/ 0 115970 Creating Engaging & Quality Content https://www.ama.org/events/bootcamp/creating-engaging-quality-content/ Mon, 19 Aug 2024 13:11:20 +0000 https://www.ama.org/?post_type=ama_event&p=167349 Elevate your content creation and audience engagement skills Explore the art of creating quality content, mixing brand standards and creativity, while crafting impactful social media posts across various content types. Gain better understanding of your audiences, conduct thorough content audits, and measure the success of your strategies. This 1-day Bootcamp is ideal for content creators […]

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Elevate your content creation and audience engagement skills

Explore the art of creating quality content, mixing brand standards and creativity, while crafting impactful social media posts across various content types. Gain better understanding of your audiences, conduct thorough content audits, and measure the success of your strategies.

This 1-day Bootcamp is ideal for content creators and marketers looking to enhance their digital presence. Don’t miss this opportunity to refine your skills and take your content to the next level!

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October 3, 2024 | Online | 10:00 AM – 2:30 PM CT

Key Takeaways

  • Discuss what makes content to be considered “good quality”
  • Explore the best practices and use cases for different types of content and how to align your content strategy to achieve your goals
  • Share best practices for creating quality content
  • Identify different opportunities for engagement

Select quantity to register

Creating Engaging & Quality Content

Registration is closed

Get 10% off pricing by purchasing 3 or more tickets!
Email customersupport@ama.org to register your group.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 167349 Streamline Your Content Planning Strategy https://www.ama.org/events/virtual-training/streamline-your-content-planning-strategy/ Mon, 22 Jul 2024 16:44:26 +0000 https://www.ama.org/?post_type=ama_event&p=163457 Develop more comprehensive content plans Strategic content planning is the cornerstone of successful marketing campaigns, enabling businesses to create and deliver relevant and valuable content to their target audience while staying on message and on brand. Effective content planning can also streamline the work process, better enabling diverse marketing teams to work together more efficiently.  […]

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Develop more comprehensive content plans

Strategic content planning is the cornerstone of successful marketing campaigns, enabling businesses to create and deliver relevant and valuable content to their target audience while staying on message and on brand. Effective content planning can also streamline the work process, better enabling diverse marketing teams to work together more efficiently. 

This 2-hour training session is designed for marketing professionals seeking to enhance their content planning skills and develop strategic content campaigns that drive results. Participants will review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI. 

December 11, 2024 | 10:00 a.m. – 12:00 p.m. CT

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Enter your quantity below to register

Streamline Your Content Planning Strategy (December 2024)

Registration is closed

Get 10% off member pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Key Takeaways

  • Identify how to align your content strategy and messaging with audience needs, preferences, and pain points.
  • Explore techniques for generating creative content ideas, brainstorming topics, and developing editorial calendars and content schedules to ensure consistency, relevance, and alignment with marketing goals and objectives.
  • Learn how to use data analytics tools to assess content effectiveness, identify opportunities for optimization, and refine content strategies over time.
  • Explore multi-channel distribution strategies to maximize the reach and impact of your content campaigns. These include leveraging owned, earned, and paid media channels, influencer partnerships, and community engagement.
  • Identify who should be part of your content strategy team and how best to work and communicate for successful outcomes.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post Streamline Your Content Planning Strategy appeared first on American Marketing Association.

]]> 163457 AMA Digital Marketing Copywriting – January 2025 (SOLD OUT) https://www.ama.org/events/bootcamp/ama-digital-marketing-copywriting-january-2025/ Fri, 19 Jul 2024 18:07:11 +0000 https://www.ama.org/?post_type=ama_event&p=163240 Create Impactful Messaging Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business. This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — […]

The post AMA Digital Marketing Copywriting – January 2025 (SOLD OUT) appeared first on American Marketing Association.

]]>

Create Impactful Messaging

Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and email.

You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.

Advertisement

Select your quantity below to register

Digital Marketing Copywriting (January 2025)

Registration is closed

This event is sold out. Please join our next cohort in April 2025

What to Expect

This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The six-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.

Weekly Assignments

Each Thursday, you’ll be given online assignments to complete and discuss with fellow learners. These assignments will prepare you for the live sessions so you can make the most of your time with the instructor and peer collaboration.

4 Live Classes

Your instructor leads the live sessions where you will discuss the online assignments, ask questions and learn about trending topics. The live sessions will occur on January 15, January 29, February 12, and February 26.

Who Should Attend?

This intermediate-level training is tailored for learners with some copywriting experience. If you want to go deeper into copywriting principles to sharpen your skills and write more effectively, this training is for you!

Key Takeaways

  • Understand the content marketing funnel and the role customer awareness plays in copywriting.
  • Identify how to create and analyze a customer persona related to understanding their pain points, desires and needs.
  • Create a brand voice and personality.
  • Write effective website copy for home pages, products and services and micro-copy.
  • Develop impactful email copy considering subject lines, body copy and using A/B testing.
  • Write effective long-form copy in the form of articles or blogs.
  • Create social media copy for newsfeeds, video and stories that drive people to action.
  • Understand the implications of accessibility in copywriting.

Prove your new skills! When you finish this program, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

The post AMA Digital Marketing Copywriting – January 2025 (SOLD OUT) appeared first on American Marketing Association.

]]> 163240 Content Marketing World 2024 https://www.ama.org/events/conference/content-marketing-world-2024/ Tue, 11 Jun 2024 18:44:35 +0000 https://www.ama.org/?post_type=ama_event&p=159424 Innovate. Connect. Evolve. Join AMA at the largest gathering of content marketers in the world. Jam-packed with keynotes, sessions, workshops, and industry master classes, featuring practical advice, detailed case studies, creative storytelling, new inspiration, and the latest trends in the content marketing space. AMA Presentation Content Marketing Strategy: Harnessing The Power of Your Brand’s VoiceThis […]

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]]> Innovate. Connect. Evolve.

Join AMA at the largest gathering of content marketers in the world. Jam-packed with keynotes, sessions, workshops, and industry master classes, featuring practical advice, detailed case studies, creative storytelling, new inspiration, and the latest trends in the content marketing space.

AMA Presentation

Content Marketing Strategy: Harnessing The Power of Your Brand’s Voice
This interactive workshop is a primer for the Content Marketing Institute x American Marketing Association certification program. You’ll learn about the 10 Major Pillars of a Content Marketing Strategy and how to deploy them in your organization. Attendees will walk away prepared for their next steps in either developing, optimizing, or rebooting their strategic approach to modern content marketing.

Attendees will receive 1.5 AMA Continuing Education Units (CEUs) and a special discount for the full online training program.

Monday, October 21 | 9:00 AM – 10:30 AM

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  • Meaningful Connections – With thousands of content marketing professionals attending, I’ll have the chance to network and hear what’s working (and what’s not) for others.
  • Inspiring Education – From content creation to demand generation and SEO to social media, the agenda is jam-packed with expert advice and fresh ideas in 150+ sessions.
  • Innovative Technology – There will be dozens of martech solution providers that I can meet with to discuss our needs and pain points.
Learn MORE

AMA Members
Save $100

We’re excited to partner with Content Marketing Institute to get you great pricing for this event. Use the code “AMA100” for $100 off All-Access, Main Conference or Digital Pass purchase.

REGISTER NOW

This event is hosted by Content Marketing Institute. You will be sent to their site to purchase this event, and their customer service team can answer any additional questions you have about the conference.

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]]> 159424 TikTok for Business Holiday Playbook https://www.ama.org/2024/10/14/tiktok-for-business-holiday-playbook/ Mon, 14 Oct 2024 14:01:02 +0000 https://www.ama.org/?p=172675 Get tips for planning campaigns, creating content & seizing every opportunity. Get proven strategies for planning successful campaigns, creating engaging content, and seizing every opportunity during the year’s busiest shopping season. Advertisement

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]]> Get tips for planning campaigns, creating content & seizing every opportunity.

Get proven strategies for planning successful campaigns, creating engaging content, and seizing every opportunity during the year’s busiest shopping season.

Download
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