AMA Event Policies<\/a><\/h4>\n","post_title":"Influencer Marketing Bootcamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"influencer-marketing-bootcamp","to_ping":"","pinged":"","post_modified":"2024-12-17 13:29:40","post_modified_gmt":"2024-12-17 19:29:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=178621","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174584,"post_author":"110977","post_date":"2024-10-31 13:32:56","post_date_gmt":"2024-10-31 18:32:56","post_content":"\n<p><strong>This free event is now available for on-demand registration and access through May 19, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n\n\n\n<p>Ethan Clarke, Ai Media Group\u2019s Senior VP of Client Services, will share how their performance marketing agency and patented technology has been helping Schools, Colleges, and Universities exceed their enrollment goals for more than 16 years. <\/p>\n\n\n\n<p>Ethan will talk through tried-and-true performance media strategies for Higher Education brands, including how their Atrilyx platform (Multi-Touch Attribution) enables their team of performance marketing specialists to track each student from lead to enrollment and optimize budget in-real-time to stay ahead of trends. <\/p>\n\n\n\n<p>If you ever feel unsure about which paid media channels are contributing the most to your school\u2019s bottom line, have a need to increase your enrollment rates, or being asked to lower cost per enrollments -<em> this is the webinar for you!<\/em><\/p>\n\n\n\n<p><strong><em>This webinar airs at 12PM CT and will be available for on-demand for six months after airing.<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//8f05e1e8-85e8-4b1b-b522-d232105da1a3//ondemand/">View On-Demand<\/a><\/div>\n<\/div>\n","post_title":"Need New Students?\u00a0Supercharge Your Enrollment #\u2019s by Properly Attributing your Leads to Marketing Channels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"need-new-students-supercharge-your-enrollment-s-by-properly-attributing-your-leads-to-marketing-channels","to_ping":"","pinged":"","post_modified":"2024-11-19 14:10:17","post_modified_gmt":"2024-11-19 20:10:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=174584","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174381,"post_author":"110977","post_date":"2024-10-29 12:09:01","post_date_gmt":"2024-10-29 17:09:01","post_content":"\n<p><strong>This free event is now available for on-demand registration and access through June 4, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n\n\n\n<p>Networking is more than just a moment; <em>it\u2019s an opportunity to build lasting relationships that can elevate your brand and drive real results<\/em>. <\/p>\n\n\n\n<p>In this webinar, we\u2019ll explore how to design networking experiences that engage and resonate with your audience, whether you\u2019re hosting a single event or creating a series of gatherings. We\u2019ll dive into the strategies that make networking effective and authentic, ensuring every connection counts. <\/p>\n\n\n\n<p><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategies for designing impactful networking experiences tailored to various audiences and event types. <\/li>\n\n\n\n<li>Insights on what drives audience engagement, how to fulfill their needs, and ways to measure success beyond attendance.<\/li>\n\n\n\n<li>Best practices for representing your brand and making impactful connections that last. <\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//0711b991-56b4-40d2-aa38-29a1686cac35//ondemand/">View On-Demand<\/a><\/div>\n<\/div>\n","post_title":"Networking Events Done Right","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"networking-events-done-right","to_ping":"","pinged":"","post_modified":"2024-12-04 13:24:22","post_modified_gmt":"2024-12-04 19:24:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=174381","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":173695,"post_author":"110977","post_date":"2024-10-22 13:18:47","post_date_gmt":"2024-10-22 18:18:47","post_content":"\n<p class=\"has-white-background-color has-background\"><strong><em>This free event is now available for on-demand registration and access through May 19, 2024. Once registered, the on-demand content will become available.\u00a0<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-white-background-color has-background\">Brands are operating in one of the most challenging marketplaces we\u2019ve ever seen.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Attention spans are shorter.<\/em><\/li>\n\n\n\n<li><em>Connections are harder than ever to make.<\/em><\/li>\n\n\n\n<li><em>The bar to success is higher.<\/em><\/li>\n<\/ul>\n\n\n\n<p>Thus, it\u2019s more vital than ever for brands to make lasting connections with consumers to drive their desired behaviors. The best way to do that: create a message that resonates. The most successful brands create a connection with consumers that transcends the transactional \u2013 becoming known for something so connected to their brand that it becomes second nature to consumers and fuels growth. When a message resonates, it connects, moves, and compels the consumer to act. Our team will share findings from our Message Resonance & Impact initiative, identifying ways to develop better, more resonant messages to create the most compelling product and brand stories that connect with audiences more authentically. <\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">What you\u2019ll learn:<\/span><\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The characteristics that create messages that resonate<\/li>\n\n\n\n<li>The impact resonant messages have on consumer connections<\/li>\n\n\n\n<li>Actionable steps to incorporate these principles into your insights and marketing strategies<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//3f4f4fe6-4c04-4d67-bd42-93171f821de8//ondemand/">View on-demand<\/a><\/div>\n<\/div>\n","post_title":"Beyond Breakthrough: Building Messages That Resonate","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"beyond-breakthrough-building-messages-that-resonate-brands","to_ping":"","pinged":"","post_modified":"2024-11-20 13:57:02","post_modified_gmt":"2024-11-20 19:57:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=173695","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":171892,"post_author":"110977","post_date":"2024-10-04 09:46:22","post_date_gmt":"2024-10-04 14:46:22","post_content":"\n<p><strong>This free event is now available for on-demand registration and access through May 6, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n\n\n\n<p>Discover how universities can unlock new growth opportunities by combining Performance TV with advanced data segmentation techniques. Performance TV is revolutionizing enrollment marketing by offering the best of both worlds\u2014the wide reach of streaming TV and the measurable impact of digital marketing. For the first time, universities can move beyond the clutter of traditional digital channels, utilizing precise targeting and real-time attribution to boost engagement and enrollment.<\/p>\n\n\n\n<p>Find out how universities can enrich their first-party data by enhancing it with second- and third-party consumer data, enhancing segmentation accuracy and targeting precision. Our platform identifies the home addresses of anonymous website visitors, enabling universities to utilize this data in both digital and print campaigns, expanding outreach. Furthermore, institutions can export segmented data back to their CRM or connect directly to their marketing platforms for seamless execution.<\/p>\n\n\n\n<p>Universities are already witnessing remarkable results, with some reporting that Performance TV has influenced up to 40% of their new applications and inquiries.<\/p>\n\n\n\n<p>Key takeaways will include practical strategies for integrating data and TV campaigns, leveraging audience insights for targeted outreach, and measuring campaign impact across all channels. Attendees will acquire practical knowledge on how to enhance their marketing efforts and drive sustainable growth.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//23c16abb-7b39-406f-a9d4-8e093a663c3d//ondemand/">View ON-Demand<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","post_title":"Smart TV, Smarter Data: The Future of University Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"smart-tv-smarter-data-the-future-of-university-marketing","to_ping":"","pinged":"","post_modified":"2024-11-06 19:35:33","post_modified_gmt":"2024-11-07 01:35:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=171892","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":171502,"post_author":"110977","post_date":"2024-10-01 09:44:28","post_date_gmt":"2024-10-01 14:44:28","post_content":"\n<p><strong>This free event is now available for on-demand registration and access through January 28, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n\n\n\n<p>While over 84% of enrollment marketing teams use CRMs, paid media, and web analytics tools, less than 30% can extract critical insights from this data. Santa Clara University (SCU) is taking a strategic approach to overcome this challenge, investing in the right tools and technology to empower their in-house team<\/p>\n\n\n\n<p>Join us for a webinar where we'll explore how SCU is leveraging connected data to:<\/p>\n\n\n\n<p>- Balance brand building with measurable results<\/p>\n\n\n\n<p>- Build independence through strategic technology investments<\/p>\n\n\n\n<p>- Enhance recruitment efforts and boost enrollment rates<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Learn how to establish a robust foundation for data-driven marketing, including:<\/p>\n\n\n\n<p>- Combining the power of brand with performance marketing essentials<\/p>\n\n\n\n<p>- Gaining deeper insights into student journeys<\/p>\n\n\n\n<p>- Measuring and optimizing marketing effectiveness<\/p>\n\n\n\n<p>- Breaking down data silos to connect disparate systems<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p>This webinar will provide a roadmap for data connectivity, offering valuable insights for institutions looking to strengthen their in-house marketing capabilities and achieve long-term growth in today's competitive market.<\/p>\n\n\n\n<p><strong>This webinar airs at 12PM CT and will be available on-demand for six months after airing.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//c353bfdf-222a-47bf-bc38-60da78dfd60c//sessions//0632daf4-3d8a-447b-bc58-4a696484a9c8/">View On-Demand<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","post_title":"Data-Driven DIY: The Blueprint for In-House Marketing Success","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"data-driven-diy-the-blueprint-for-in-house-marketing-success","to_ping":"","pinged":"","post_modified":"2024-10-30 15:09:31","post_modified_gmt":"2024-10-30 20:09:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=171502","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":163469,"post_author":"168509","post_date":"2024-09-30 11:27:25","post_date_gmt":"2024-09-30 16:27:25","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-anticipating-trends-and-staying-ahead-of-the-curve\">Anticipating Trends and Staying Ahead of the Curve<\/h2>\n\n\n\n<p>Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?<\/p>\n\n\n\n<p>This interactive session highlights recent digital marketing trends, and the challenges and opportunities they bring for the evolving digital landscape. Participants will gain insights into emerging trends and learn how to future-proof their digital strategies to remain competitive in a rapidly changing environment.<\/p>\n\n\n\n<p><strong><em>December 12, 2024 | 10:00 a.m. - Noon CT<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Identify key trends shaping the future of digital marketing<\/li>\n\n\n\n<li>Explore strategies for adapting digital marketing tactics to align with evolving consumer preferences, regulatory changes, and technological advancements.<\/li>\n\n\n\n<li>Discuss how to prioritize trends to focus on based on business and customer needs<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Get 10% off pricing by purchasing 3 or more tickets!<br>Users will be assigned once the purchase is complete.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"Digital Marketing Trends for 2025","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-marketing-trends-for-2025","to_ping":"","pinged":"","post_modified":"2024-09-30 11:27:28","post_modified_gmt":"2024-09-30 16:27:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=163469","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":161958,"post_author":"168509","post_date":"2024-09-30 11:23:29","post_date_gmt":"2024-09-30 16:23:29","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-optimize-your-creative-development-process\"><strong>Optimize your creative development process<\/strong><\/h3>\n\n\n\n<p>Great advertising and communications campaigns start with great creative briefs, but it\u2019s often easier said than done. Mediocre briefs result in a lack of clarity that misdirects creative teams and sends client-side stakeholders spinning out of alignment. With a great creative brief, rework is avoided and the team gets clarity, inspiration and efficiency.<\/p>\n\n\n\n<p>In this workshop, you will master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work. You can then put your upgraded skills into action the next time you brief a creative team for a new ad campaign.<\/p>\n\n\n\n<p>This workshop applies to teams involved in the creation of advertising\/communications across mediums such as TV, print, billboard, radio, online video and banner. Real-world case studies and best-practice frameworks are included to immediately implement in your business.<\/p>\n\n\n\n<p><em><strong>November 7, 2024 | 10:00 a.m. \u2013 Noon CT<\/strong><\/em><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n\n\n<div class=\"wp-block-ama-contentblock\"><p><\/p>\n<p class=\"has-text-align-center\">Get 10% off member pricing by purchasing 3 or more tickets for your group or team!<br>Users will be assigned once the purchase is complete.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Understand the real purpose of creative briefs.<\/li>\n\n\n\n<li>Optimize your creative development process for less creative rework.<\/li>\n\n\n\n<li>Learn how to develop the heart of your strategy before writing the brief.<\/li>\n\n\n\n<li>Proficiently write each creative brief component.<\/li>\n\n\n\n<li>See real-world creative brief examples.<\/li>\n\n\n\n<li>Collect tools, templates and best-practice frameworks to immediately apply.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"How to Write a Powerful Creative Brief","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-write-a-powerful-creative-brief-5","to_ping":"","pinged":"","post_modified":"2024-10-25 07:52:47","post_modified_gmt":"2024-10-25 12:52:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=161958","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":165043,"post_author":"168509","post_date":"2024-08-01 09:10:47","post_date_gmt":"2024-08-01 14:10:47","post_content":"\n<h2 class=\"wp-block-heading\" id=\"h-experience-top-notch-content-amp-career-defining-connections-at-b2bmx-east\">Experience Top-Notch Content & Career-Defining Connections at #B2BMX East!<\/h2>\n\n\n\n<p>Building on the B2B Marketing Exchange legacy, this East Coast #B2BMX event is crafted for marketers, by marketers, delivering actionable insights through dynamic keynotes, breakout sessions, and hands-on workshops. <\/p>\n\n\n\n<p>Nestled in the vibrant Avalon community of Alpharetta, attendees will experience top-notch content, interactive programming, and exceptional networking opportunities\u2014all at an unbeatable value. Join #B2BMX East this October to refine your marketing strategies, drive success for 2025 and beyond, and leave as a better marketer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//01//b2bmx.png/" alt=\"\" class=\"wp-image-165040\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High-Value Content<\/strong>: With more than 50 sessions spanning three days, #B2BMX East features three main tracks and three new engagement tracks, plus workshops, lunch & learns, case studies and labs. The agenda is designed to provide you with high-caliber, actionable insights that you can implement immediately for tangible results.<\/li>\n\n\n\n<li><strong>Unrivaled Networking Experience<\/strong>: Connect with industry peers, thought leaders, and potential partners through our structured networking programs, including B2B Mentors, the CMO exchange, collaborative workshops, and intimate roundtable discussions. #B2BMX East is designed to foster meaningful connections that can lead to lasting business relationships and collaborations.<\/li>\n\n\n\n<li><strong>Leading Industry Experts<\/strong>: Engage with leading industry experts and solution providers ready to help you put your ideas into action. Our marketplace features top-tier companies offering innovative solutions to enhance your marketing efforts. With our AI-powered event platform, you\u2019ll receive curated meeting recommendations tailored to connect you with the best-fit solution providers.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////b2bmarketing.exchange//east//?utm_source=AMA&utm_medium=misc&utm_campaign=B2BMX24-AMA-Promo\%22 target=\"_blank\" rel=\"noreferrer noopener\">Learn MORE<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//01//SAVE-25-on-All-Access-Standard-or-Day-Pass-purchase-1.png/" alt=\"\" class=\"wp-image-146111 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"h-ama-members-save-25\">AMA Members<br>Save 25%<\/h3>\n\n\n\n<p>We're excited to partner with Demand Gen Report to get you great pricing for this event. Use the code \"<strong>MXe24AMA25P<\/strong>\" for 25% off All-Access, Standard, or Day pass purchase.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////b2bmarketing.exchange//east//?utm_source=AMA&utm_medium=misc&utm_campaign=B2BMX24-AMA-Promo\%22 target=\"_blank\" rel=\"noreferrer noopener\">REGISTER NOW<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-earn-ama-certification-ceus\">Earn AMA Certification CEUs<\/h2>\n\n\n\n<p>If you have your <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">PCM\u00ae credential<\/a>, you can get up to 8 continuing education units (CEUs) by attending this event.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-8-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-118889\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//01//DemandGen.png/" alt=\"\" class=\"wp-image-146112\" style=\"width:255px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<p>B2BMX is produced by Demand Gen Report. You will be sent to their site to purchase this event, and their customer service team can answer any additional questions you have about the B2B Marketing Exchange.<\/p>\n<\/div>\n<\/div>\n","post_title":"B2B Marketing Exchange - East","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"b2b-marketing-exchange-east","to_ping":"","pinged":"","post_modified":"2024-08-26 12:00:03","post_modified_gmt":"2024-08-26 17:00:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=165043","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Marketing Strategy

What is a marketing strategy?

A marketing strategy refers to an organization or person’s plan of action created to sell or advertise a product or service. It is fundamental to the overall business strategy and is designed to guide the company’s marketing efforts, tactics, and resources in a coordinated and cohesive manner.

What is a go-to-market (GTM) strategy?

A go to market strategy is a plan that outlines how a company or organization will introduce new products or services to a target audience or market. The primary goal of a go-to-market strategy is to maximize market penetration, customer acquisition, and revenue generation.

What is a digital marketing strategy?

A digital marketing strategy is a comprehensive plan that outlines how a business or organization will leverage digital channels and technologies to promote its products or services, engage with its target audience, and achieve its marketing goals.

Here, you will find a collection of the best articles and research insights regarding marketing strategy, digital marketing, and other types of strategies like account-based marketing strategies.

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