Marketing Strategy Archives | American Marketing Association https://www.ama.org/topics/marketing-strategy/ Answers into Action Wed, 26 Mar 2025 13:57:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Marketing Strategy Archives | American Marketing Association https://www.ama.org/topics/marketing-strategy/ 32 32 158097978 Advanced Digital Marketing Certification https://www.ama.org/certifications/advanced-digital-marketing-certification/ Fri, 20 Nov 2020 20:28:40 +0000 https://www.ama.org/?page_id=69924 Experienced Leaders Need Next Level Knowledge Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories. DMI Graduates Work for Companies Like One Test = Two Marketing Certifications We’ve […]

The post Advanced Digital Marketing Certification appeared first on American Marketing Association.

]]> Experienced Leaders Need Next Level Knowledge

Being an expert is about seeing a bigger vision and having the skills and insight to make it happen. It means having real and tangible capabilities to take your message, brand and career into unexplored territories.

  • Learn Online
  • 120 Hours Self-Paced Learning
  • Dual PCM Digital Marketing and DMI Certified Digital Marketing Expert
Get Started

DMI Graduates Work for Companies Like

One Test = Two Marketing Certifications

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a meaningful assessment. When you complete the Digital Marketing Expert program, you will become dually certified with the AMA and DMI with two credentials: PCM® Advanced Digital Marketing and Certified Digital Marketing Expert.

Get Started

How Certification Works

Enrollment for the Digital Marketing Expert program happens through our partners at DMI. The program will take around 120 hours to complete. You’ll have access to self-paced online learning and your final assessment will be two 5000 word assignments – a digital marketing research paper and a digital marketing strategy document. What you produce is a meaningful digital marketing campaign, from conception to completion.

Topics Covered

  • Digital Strategy and PlanningSearch and Digital Channels
  • Digital Selling
  • Customer Experience
  • Social Media
  • eCommerce and Conversion Rate Optimization
  • Project Planning and Creative Skills
  • Leadership and Management

If you live outside of the U.S. and would like to pursue dual-certification, please contact DMI Customer Support.

92%

of DMI graduates have said that our digital marketing course has had a positive impact on their career.

81%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at senior or management level.

Get Started

Looking for Something Else?

You have options! We also offer the Digital Marketing Pro certification program. It’s 30 hours of video learning with an online final exam. It’s a more comprehensive curriculum covering broad knowledge areas intended for less senior professionals.

Learn More

I Already Have a PCM® Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

The post Advanced Digital Marketing Certification appeared first on American Marketing Association.

]]> 69924 Marketing Management Certification https://www.ama.org/certifications/marketing-management-certification/ Thu, 13 Dec 2018 20:41:08 +0000 https://www.ama.org/?page_id=2581 As a member of a small team, a leader of a large department, or an entrepreneur on your own, becoming an AMA Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including: This 16-hour online self-paced course will guide you through key areas […]

The post Marketing Management Certification appeared first on American Marketing Association.

]]> As a member of a small team, a leader of a large department, or an entrepreneur on your own, becoming an AMA Professional Certified Marketer®️ is a way to prove you have the knowledge you need across a broad spectrum of marketing topics, including:

  • Marketing Strategy
  • Marketing Research and Data Analytics
  • Pricing Strategy
  • Customer Behavior and Segmentation
  • Product and Services Positioning

This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included!

Get the Prep Course + Exam Bundle

Marketing Management PCM Prep Course + Exam Bundle

Non-Member

$849.00

Member

$749.00

How Certification Works

After enrollment, you’ll have access to 16 hours of self-paced online learning. And when you’re ready to take the online exam, you’ll be directed to AMA’s exam platform.

Eligibility Requirements

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:

  • Bachelor’s degree and four years of professional marketing experience 
  • Master’s degree and two years of professional marketing experience
  • 7 years of professional marketing experience 

Exam Details

The online test is made up of 150 multiple-choice questions. You’ll have three hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

Advertisement

Your exam registration will include three attempts that must be completed within one year of enrollment. If you are unsuccessful in passing the exam, you must wait for a minimum of 15 days between exam attempts.

You will have access to the online learning program and exam for one year from purchase. Instructions for accessing the exam are provided after completion of the prep course.

Exam Preparation

Are You Interested in Just the PCM® Exam?

Purchase just the PCM®️ Marketing Management exam and prepare and study independently. While there are preparation recommendations below, we do not require that individuals purchase or study from a specific source to be eligible for the exam.

AMA MemberNon-Member
$249$349
Enroll In the Exam Only

Have You Already Passed the PCM® Exam?

Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.

Questions?

No problem. We realize it’s a big commitment to become a PCM® in Marketing Management. Check out our FAQ page or email us at pcm@ama.org. 

The post Marketing Management Certification appeared first on American Marketing Association.

]]> 2581 Digital Marketing Certification https://www.ama.org/certifications/digital-marketing-certification/ Thu, 13 Dec 2018 15:42:30 +0000 https://www.ama.org/?page_id=2561 We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional. Delivered 100% online […]

The post Digital Marketing Certification appeared first on American Marketing Association.

]]>

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

Get Started

Why certification matters

Certification demonstrates your commitment to keeping up to date and helps prove you have the knowledge employers can trust.

Relevant skills are evolving. According to The State of Digital Skills & Corporate Training report, 49% of the senior executives see artificial intelligence (AI) strategy development as the most important missing skill.

Our programs are designed and endorsed by industry leaders, boosting your reputation with two globally-recognized certifications. Take advantage of this shift to boost your prominence and leadership in this field.

Advertisement

92%

of DMI graduates agree that our digital marketing course positively impacted their career.

79%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at, or have been promoted to senior or management level.

virtual work

How Certification Works

Enrollment for the Digital Marketing Pro program happens through our partners at DMI. You’ll have access to 30 hours of self-paced online learning. And when you’re ready to take the exam, you’ll schedule a time with a testing center near you.

Get Started

Topics Covered

  • Digital Marketing in the Era of AI
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Email Marketing
  • Website Optimization
  • Google Analytics
  • Digital Marketing Strategy
GET STARTED

Looking for more advanced training?

We also offer the Digital Marketing Expert advanced certification. It’s 16 months of video learning with regular assessments. It’s a more advanced curriculum designed for senior professionals.

Learn More

I Already Have a PCM® Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

The post Digital Marketing Certification appeared first on American Marketing Association.

]]> 2561 Navigating Growth and Patient Acquisition Through Effective Marketing Strategies https://www.ama.org/events/webinar/navigating-growth-and-patient-acquisition-through-effective-marketing-strategies/ Thu, 20 Mar 2025 16:48:22 +0000 https://www.ama.org/?post_type=ama_event&p=190125 Businesses today face increased competition, evolving consumer expectations, convenience, and the rise of digital transformation. In this webinar, hear from Jeanette Geer, Senior Director of Healthcare Category and Client Development at Spectrum Reach, joined by James Pennington, CEO and Gina Kurtz, Business Operations Director at Rubicon Dental Associates as they explore how businesses can leverage […]

The post Navigating Growth and Patient Acquisition Through Effective Marketing Strategies appeared first on American Marketing Association.

]]> Businesses today face increased competition, evolving consumer expectations, convenience, and the rise of digital transformation. In this webinar, hear from Jeanette Geer, Senior Director of Healthcare Category and Client Development at Spectrum Reach, joined by James Pennington, CEO and Gina Kurtz, Business Operations Director at Rubicon Dental Associates as they explore how businesses can leverage innovative advertising strategies to navigate growth and improve patient or client acquisition. You will learn:

  • How data-driven and personalized campaigns to create meaningful brand connections.
  • How to use scale, audience targeting, HIPAA compliance (where relevant), and measurement to prove performance.
  • How to use addressable targeting for relevant segments and performance tracking is tied to business outcomes

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

register now

The post Navigating Growth and Patient Acquisition Through Effective Marketing Strategies appeared first on American Marketing Association.

]]> 190125 How to Start, Grow & Scale Your Freelance Business https://www.ama.org/events/virtual-training/how-to-start-grow-scale-your-freelance-business/ Fri, 14 Mar 2025 16:35:15 +0000 https://www.ama.org/?post_type=ama_event&p=189125 The Ultimate Freelancer Success Blueprint This hands-on, high-impact workshop is designed for aspiring and current freelancers who want to build a profitable, sustainable freelance business. Whether you’re looking to land your first client, price your services correctly, or establish the right business foundation, this workshop will give you a step-by-step approach to success. Online | […]

The post How to Start, Grow & Scale Your Freelance Business appeared first on American Marketing Association.

]]>

The Ultimate Freelancer Success Blueprint

This hands-on, high-impact workshop is designed for aspiring and current freelancers who want to build a profitable, sustainable freelance business. Whether you’re looking to land your first client, price your services correctly, or establish the right business foundation, this workshop will give you a step-by-step approach to success.

Online | June 3, 2025 | 10:00 AM-12:00 PM Central Time

Key Takeaways

  • Setting up your business correctly
  • Strategies for finding your first client
  • Common pricing mistakes & how to avoid undercharging
  • Positioning yourself in the market
  • Building an online presence that attracts clients

Select your quantity below to register

How to Start, Grow & Scale Your Freelance Business (June 2025)

Non-Member

$189.00

Member

$149.00

Qty

Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

How to Start, Grow & Scale Your Freelance Business – Collegiate (June 2025)

Price

$49.00

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

The post How to Start, Grow & Scale Your Freelance Business appeared first on American Marketing Association.

]]> 189125 Maximize ROI with Strategic Budget Management https://www.ama.org/events/virtual-training/maximize-roi-with-strategic-budget-management/ Thu, 06 Feb 2025 18:54:33 +0000 https://www.ama.org/?post_type=ama_event&p=184342 From Burnout to Breakthrough: A Smarter Approach to Marketing Budgets and ROI In today’s fragmented marketing landscape, success hinges not on widespread presence, but on strategic channel optimization. This transformative approach can drive remarkable results such as 40% revenue increase while simultaneously reducing ad spend by 30%. Modern marketing requires precision. By replacing vanity metrics […]

The post Maximize ROI with Strategic Budget Management appeared first on American Marketing Association.

]]>

From Burnout to Breakthrough: A Smarter Approach to Marketing Budgets and ROI

In today’s fragmented marketing landscape, success hinges not on widespread presence, but on strategic channel optimization. This transformative approach can drive remarkable results such as 40% revenue increase while simultaneously reducing ad spend by 30%.

Modern marketing requires precision. By replacing vanity metrics with true ROI measurement, organizations can unlock more powerful strategies. The key is focusing on top-performing channels and content that genuinely drive business outcomes.

Attendees in this session will discover how to apply the 80/20 principle to marketing budgets, enabling more targeted and efficient execution. Gain practical techniques to streamline marketing efforts and achieve higher conversion rates.

Advertisement

April 17, 2025 | 10:00 a.m. – 12:00 p.m. Central Time

Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.

Select your quantity below to register

Maximize ROI with Strategic Budget Management (Apr 2025)

Non-Member

$169.00

Member

$129.00

Qty

Key Takeaways

  • Identify and share tools to measure marketing effectiveness 
  • Discuss strategies you can use to identify high-performing content for ads
  • Plan more effective media ad buying

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post Maximize ROI with Strategic Budget Management appeared first on American Marketing Association.

]]> 184342 9 Ways to Increase Response Using Behavioral Science https://www.ama.org/events/virtual-training/9-ways-to-increase-response-using-behavioral-science/ Wed, 18 Dec 2024 17:58:37 +0000 https://www.ama.org/?post_type=ama_event&p=178895 Brain Hacking: The Secret Science of Marketing In the intricate landscape of human decision-making, behavioral science reveals a profound truth: our decisions are far less rational than we believe. People tend to navigate complex choices through unconscious mental shortcuts that dictate everything from media consumption to purchasing behavior. If you want your marketing messages to […]

The post 9 Ways to Increase Response Using Behavioral Science appeared first on American Marketing Association.

]]>

Brain Hacking: The Secret Science of Marketing

In the intricate landscape of human decision-making, behavioral science reveals a profound truth: our decisions are far less rational than we believe. People tend to navigate complex choices through unconscious mental shortcuts that dictate everything from media consumption to purchasing behavior.

If you want your marketing messages to persuade people to act, you need to know how to trigger these psychological decision defaults in an easy and scalable way.

Move beyond traditional marketing approaches and gain a critical understanding of the fundamental mechanics of human decision-making, and how you can make sure your marketing messages generate leads. Don’t risk being ignored, overlooked, or forgotten. In this example-jammed presentation, gain your competitive advantage by writing to hack people’s brains.

Advertisement

April 10, 2025 | 10:00 a.m. – Noon CT

Select your quantity below to register

9 Ways to Increase Response Using Behavioral Science (Apr 2025)

Non-Member

$169.00

Member

$129.00

Qty

Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

9 Ways to Increase Response Using Behavioral Science – Collegiate

Price

$49.00

Key Takeaways

  • Learn how your target audience really makes decisions, including the role of decision defaults
  • Discuss the “think vs. feel” argument and why it’s important for both B2C and B2B
  • Determine the surprising role of under-the-radar reactions, including tactics that influence people although they don’t realize it
  • Identify how what we hear prompts hardwired human behaviors, including the sizable differences small tweaks to words and phrases make

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post 9 Ways to Increase Response Using Behavioral Science appeared first on American Marketing Association.

]]> 178895 Bridging the Gap Between AI & Marketing https://www.ama.org/events/virtual-training/ai-marketing/ Tue, 08 Oct 2024 18:57:50 +0000 https://www.ama.org/?post_type=ama_event&p=172287 Get the most out of your AI technologies Generative Artificial Intelligence (GenAI), is revolutionizing technology and how marketers scale and work more efficiently. This 2-hour training session is designed for marketing professionals seeking to understand how GenAI works and how to leverage its capabilities to drive marketing success. Participants will explore fundamental principles of Generative […]

The post Bridging the Gap Between AI & Marketing appeared first on American Marketing Association.

]]>

Get the most out of your AI technologies

Generative Artificial Intelligence (GenAI), is revolutionizing technology and how marketers scale and work more efficiently. This 2-hour training session is designed for marketing professionals seeking to understand how GenAI works and how to leverage its capabilities to drive marketing success.

Participants will explore fundamental principles of Generative AI and gain actionable strategies to incorporate GenAI into their marketing initiatives, enhance creativity and efficiency, and deliver more impactful and personalized experiences to their target audience.

May 27, 2025 | 10:00 a.m. – Noon CT

Advertisement

Key Takeaways

  • Gain insights into the principles of Generative AI and understand how these technologies power GenAI platforms and tools.
  • Learn how GenAI can be applied across various marketing channels and initiatives to automate repetitive tasks, generate personalized content, and enhance creativity and efficiency.
  • Understand how GenAI can provide valuable insights and recommendations to optimize marketing campaigns and enable marketers to make data-driven decisions and drive better results.

Select your quantity below to register

Bridging the Gap Between AI & Marketing (May 2025)

Non-Member

$189.00

Member

$149.00

Qty

Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

Bridging the Gap Between AI & Marketing – Collegiate (May 2025)

Price

$69.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

The post Bridging the Gap Between AI & Marketing appeared first on American Marketing Association.

]]> 172287 Marketing Management PCM® Prep Course & Exam Bundle https://www.ama.org/on-demand/marketing-management-pcm-prep-course/ https://www.ama.org/on-demand/marketing-management-pcm-prep-course/#respond Wed, 26 Mar 2025 13:56:57 +0000 https://www.ama.org/?post_type=ama_courses&p=145950 What You’ll Learn This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included! You’ll get instant access to this on-demand prep course lasting one year from your purchase date. You will be enrolled in […]

The post Marketing Management PCM® Prep Course & Exam Bundle appeared first on American Marketing Association.

]]>

  • Marketing Management PCM® Prep Course & Exam Bundle

    Prepare for your Marketing Management PCM® Exam

What You’ll Learn

This 16-hour online self-paced course will guide you through key areas of marketing, equipping you with the knowledge you need to take the PCM® Marketing Management exam – which is included!

Marketing Management PCM Prep Course + Exam Bundle

Non-Member

$849.00

Member

$749.00

You’ll get instant access to this on-demand prep course lasting one year from your purchase date. You will be enrolled in your exam within a month following purchase.

Marketing Management PCM® Exam Details

The online test is made up of 150 multiple-choice questions. You’ll have three hours to complete it.

To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.

Your exam registration will include three attempts that must be completed within one year of enrollment. If you are unsuccessful in passing the exam, you must wait for a minimum of 15 days between exam attempts.

Advertisement

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

The post Marketing Management PCM® Prep Course & Exam Bundle appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/marketing-management-pcm-prep-course/feed/ 0 145950 Introduction to Business Analysis https://www.ama.org/on-demand/intro-to-business-analysis/ https://www.ama.org/on-demand/intro-to-business-analysis/#respond Mon, 24 Mar 2025 19:54:26 +0000 https://www.ama.org/?post_type=ama_courses&p=190520 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 25 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Business analysis is the discipline of identifying business needs and requirements and designing and executing solutions to business problems. This introductory course provides a wide-ranging overview of the […]

The post Introduction to Business Analysis appeared first on American Marketing Association.

]]>

  • Introduction to Business Analysis

    This course considers the place of business analysis and product development life cycles within the greater scheme of project life cycle management. While this course is not officially or directly aligned as an exam prep course, it contains sufficient content that can be used as a resource for individuals preparing for the PMI-PBA or IIBA-CBAP certification exams.

    Beginner | 25 Hours

    $699 for non-members | $599 for members

    Buy This Course

What You’ll Learn

  • Explain the general concepts of business analysis and its strategic importance
  • Discuss the role of the business analyst in different organizations and identify skills needed
  • Describe the concept of requirements and identify the various types of analysis
  • Create a needs assessment and roadmap to the future state
  • Analyze current capabilities, design future state options, and recommend the best option for implementation
  • Identify and engage with stakeholders to prepare them for the transition to the future state
  • Define requirements elicitation and outline the elicitation process
  • Employ analysis tools and techniques to refine requirements in order to validate, verify, and prioritize requirements and essential product information
  • Manage changes, linkages, and dependencies related to requirements
  • Evaluate the solution to determine business value and the product’s fitness for release

You will gain access to this course for 180 days from purchase date.

Introduction to Business Analysis

Non-Member

$699.00

Member

$599.00

Are you an AMA Professional Certified Marketer®️? This training is worth 25 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Business analysis is the discipline of identifying business needs and requirements and designing and executing solutions to business problems. This introductory course provides a wide-ranging overview of the principles and concepts of business analysis, with a focus on the following six areas: needs assessment, stakeholder engagement, requirements elicitation, requirements analysis, requirements tracing and monitoring, and solution evaluation.

This course covers the common stages of a business analysis project and describes common terminology and tools and techniques utilized by a business analyst. It provides subject matter expert testimony by business analysis practitioners on important topics related to successfully completing business analysis activities.

Advertisement

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Related Courses

The post Introduction to Business Analysis appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/intro-to-business-analysis/feed/ 0 190520