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Fazio et al. 2024<\/a>) compared the efficacy of nine different interventions and found that they were all helpful taken in isolation, but the study did not comment on their joint effect. This could provide an opportunity for intervention design.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To spur creative ideas, as well as reduce the incentive to try small, incremental ideas that are likely to be statistically significant but may not be practically meaningful, we are soliciting <strong>registered reports.<a href=https://www.ama.org/"#_ftn1\" id=\"_ftnref1\"><strong>[1]<\/strong><\/a><\/strong> \u201cRegistered Reports is a publishing format that emphasizes the importance of the research question and the quality of methodology by conducting peer review prior to data collection. High quality protocols are then provisionally accepted for publication if the authors follow through with the registered methodology\u201d (<a href=https://www.ama.org/"https:////www.cos.io//initiatives//registered-reports/">OSF n.d.). This call for papers asks authors to submit a registered report that <strong>proposes new empirical work<\/strong> designed to initiate, develop, and test potential solutions to mitigating the generation and propagation of mis- and disinformation, in an ecologically valid way. Our goal is to encourage the testing of theory-driven ideas that are feasible and scalable.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Authors should address key questions in their submission in addition to presenting the theoretical framework or mechanism, relevant pretests and pilot studies, and the proposed empirical test. These key questions include whether the proposed interventions would work on real social platforms, whether they are desirable from a societal standpoint, the potential downsides and criticisms of the intervention, their feasibility and scalability, and whether the effects are persistent over time. It is also critical to carefully consider the relevant outcomes of interest to combat misinformation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Interventions could be related to the key players and could address topics such as (but are not limited to):<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>PUBLISHERS<ul><li>Addressing the goals of generating fake news<\/li><\/ul><!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Tackling incentives and disincentives for publishers<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>PLATFORM<ul><li>Creating products such as algorithmic and platform-based solutions<\/li><\/ul><!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Testing platform-based cues (e.g., fake-news flags) and policies (e.g., account restrictions)<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>PEOPLE<ul><li>Building communities\/societies that are resilient to fake news<\/li><\/ul><!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Testing cognitive and motivational mechanisms to increase discernment of truth vs. falsehood and reduce spread of fake news<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>In addition, interventions could test potential policy solutions or address incentives for platforms, such as their revenue streams (e.g., advertising-based interventions).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We welcome submissions that feature empirical work, whether experimental or nonexperimental, including field studies. Submissions that propose solutions based on original conceptual insights, methodological innovations, and that offer clear managerial or policy contributions are particularly welcome. Pretesting and pilot-testing ideas can help improve the strength of the registered report; such pretesting of stimuli\/methods\/measures and pilot testing, along with appropriate power analysis, can be included to establish proof of concept, effect size estimations, and the feasibility of proposed methods. Any pilot experiments should be included in the final version of the manuscript (in the main text or the appendix) and should be clearly distinguished from data obtained for the manuscript via preregistered study\/studies as proposed in the initial registered report submission.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-submission-details\"><strong>Submission Details<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Submissions will undergo a two-step double-anonymized review process, with the first step being the submission of a registered report and the second step being the submission of the manuscript (if the registered report is accepted). Registered reports will be screened by the guest editors and those that pass the initial screen will be sent to reviewers for feedback. The same reviewers will be requested to review the manuscript as well. See the special issue <a href=https://www.ama.org/"https:////www.ama.org//2025//01//17//jppm-special-issue-on-mitigating-misinformation-faq-on-registered-reports///">FAQ Page<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-step-1-registered-report-submission\"><strong>Step 1: Registered Report Submission<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Authors will first submit a registered report via <a href=https://www.ama.org/"https:////mc.manuscriptcentral.com//ama_jppm/">JPPM/u2019s ScholarOne site<\/a> (please select \u201cSpecial Issue Submission\u201d as the manuscript type). This is essentially a proposal in the form of a partial manuscript that includes hypotheses, rationale for the proposed study\/studies, experimental design, and methods. The authors should also propose a timeline (which should not exceed nine months) for completing the registered study\/studies and agree to preregister their study\/studies before conducting it\/them. Registered reports should be anonymized for peer review. Authors are strongly encouraged to submit the proposed studies for IRB approval at this stage. If the registered report is accepted, this amounts to provisional acceptance of the final manuscript regardless of the outcome of the study. Registered reports should not exceed 5,000 words of text without including references.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-step-2-manuscript-submission\"><strong>Step 2: Manuscript Submission<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>For the registered reports that are accepted, authors will be asked to follow through with their plan for data collection and to supplement the registered report with the results of their empirical work (conducted after preregistration). Authors will have up to nine months to conduct the study\/studies and submit the manuscript. The complete manuscript will be reviewed for adherence to the proposal contained in the registered report and its accordance with Open Science principles such as making data available in a repository and access to complete stimuli and study materials in a web appendix. Acceptance is not contingent on the results supporting the predictions stated in the registered report. Final manuscript submissions must adhere to <em>Journal of Public Policy & Marketing<\/em>\u2019s <a href=https://www.ama.org/"https:////www.ama.org//submission-guidelines-american-marketing-association-journals///">submission guidelines<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-q-amp-a-webinar\"><strong>Q&A Webinar<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The special issue editors will be holding a free webinar to discuss the special issue and answer any questions you might have. <a href=https://www.ama.org/"https:////docs.google.com//forms//d//e//1FAIpQLSdvPC49Wg0Uuj3UCHMCw_CyGHEULdGuopDlzVOKT2Gf2dP1vg//viewform?usp=sharing\%22>Sign up to attend here.<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Webinar date\/time: Friday, January 24, 2025, 9\u201310 a.m. U.S. Eastern Time<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For specific questions, please contact the special issue editors at <a href=https://www.ama.org/topics/social-media/page/3/\"mailto:jppm.mitigate.misinfo@gmail.com\">jppm.mitigate.misinfo@gmail.com, and visit the special issue <a href=https://www.ama.org/"https:////www.ama.org//2025//01//17//jppm-special-issue-on-mitigating-misinformation-faq-on-registered-reports///">FAQ Page<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-registered-report-submission-deadline-september-15-2025\"><strong>Registered Report Submission Deadline: September 15, 2025<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-special-issue-editors\">Special Issue Editors<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><a href=https://www.ama.org/"https:////business.columbia.edu//faculty//people//gita-johar/">Gita Johar<\/a>, Columbia Business School, Columbia University<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=https://www.ama.org/"https:////ipur.nus.edu.sg//team//leonard-lee///">Leonard Lee<\/a>, Institute for the Public Understanding of Risk (IPUR) and NUS Business School, National University of Singapore<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:paragraph -->\n<p><a href=https://www.ama.org/"#_ftnref1\" id=\"_ftn1\">[1]<\/a> Note here that invited submission of a registered report is different from requiring preregistration of studies. Preregistered empirical studies refer to the registration of hypotheses and plans for data collection and analysis in sites such as AsPredicted or OSF. Such preregistration will be required only if a registered report submission is accepted by the journal.<\/p>\n<!-- \/wp:paragraph -->","post_title":"Call for Papers | Journal of Public Policy & Marketing: Mitigating Misinformation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"call-for-papers-journal-of-public-policy-marketing-mitigating-misinformation","to_ping":"","pinged":"","post_modified":"2025-01-17 14:14:40","post_modified_gmt":"2025-01-17 20:14:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=179741","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":178660,"post_author":"146335","post_date":"2024-12-16 14:36:29","post_date_gmt":"2024-12-16 20:36:29","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-how-executives-are-setting-the-pace-for-ai-adoption-and-why-it-matters\">How executives are setting the pace for AI adoption and why it matters<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>AI is revolutionizing marketing, with a surprising twist. We collaborated with the American Marketing Association to survey 1,000+ marketing professionals, revealing that unlike social media's bottom-up adoption, AI implementation is being driven by executives. Our report looks into this surprising flip, challenging assumptions about who leads technological change in the modern workplace.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Adoption<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Executives are taking the lead in AI adoption, with 61% using AI weekly compared to only 42% of entry level staff. This top-down integration\u2028highlights how AI adoption is being driven by those at the top, flipping the usual script where younger staff generally lead the charge for new technologies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Confidence Flip<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>While 55% of executives trust AI to enhance creativity, only 33% of entry level marketers feel the same. This gap suggests senior leaders<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>AI\u2019s creative potential are embracing AI not just as a tool but as a driver of creativity in marketing, while early-career professionals remain hesitant.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>A Training Gap<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The skills gap is widening: 65% of executives have received formal AI training, while only 34% of early-career marketers have received formal AI training had the same opportunities. This widening gap in training could lead to long-term disparities in AI skill sets across job levels.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Ethical Concerns<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Entry-level marketers are more concerned with ethical issues like bias and copyright infringement, while executives focus on whether AI-generated content meets client expectations. This contrast in meeting client standards reflects how different roles view AI: entry-level marketers worry about the immediate ethical risks, while senior leaders prioritize maintaining brand reputation and meeting external standards.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Executive Edge<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Executives are integrating AI into advanced applications like design, collaboration, and audience targeting\u2014areas not reflected in entry-level marketers\u2019 top uses. This strategic use of AI is enhancing executive capabilities and transforming how marketing teams drive innovation and achieve results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201cOur research shows that AI is more than just another marketing tool \u2013 it's changing how leaders run their business,\u201d said Zeev Farbman, CEO and co-founder of Lightricks. \u201cBy embracing AI for strategic and creative purposes, executives are demonstrating how generative AI can drive transformative results. At Lightricks, we are committed to empowering marketers at every level to unlock the full potential of this technology.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/www.lightricks.com\/ama-survey\",\"buttonLabel\":\"Explore how to prepare for AI\u2019s impact in every department, and download the full report.\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////www.lightricks.com//ama-survey/" download>Explore how to prepare for AI\u2019s impact in every department, and download the full report.<\/a>\n<!-- \/wp:ama\/download -->","post_title":"The Bottom Line: A New Era of Top-Down Digital Transformation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-bottom-line-a-new-era-of-top-down-digital-transformation","to_ping":"","pinged":"","post_modified":"2025-01-06 10:36:52","post_modified_gmt":"2025-01-06 16:36:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=178660","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":177806,"post_author":"199792","post_date":"2024-12-09 05:00:00","post_date_gmt":"2024-12-09 11:00:00","post_content":"<!-- wp:paragraph -->\n<p>Many top Republicans, including Donald Trump and Senators Tim Scott (South Carolina), Marco Rubio (Florida), and Ted Cruz (Texas), refuse to accept the 2020 election results. Many other Republicans falsely assert the 2020 election was rigged and have stated that they stood ready to fight if Trump was not declared the 2024 winner.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In a <a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241264997/" target=\"_blank\" rel=\"noreferrer noopener\">new <em>Journal of Marketing<\/em> study<\/a>, we explain what underlies these Republicans\u2019 thought processes and behaviors and how the majority of news media and social media contribute to this problem.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-the-lethal-combination-polarization-and-misinformation\">The Lethal Combination: Polarization and Misinformation<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Our team finds that political polarization triggers Republicans, but not Democrats, to spread misinformation that is objectively false. Although Republicans may understand the content is very likely false, they are willing to spread it. We also discover the reason why Republicans respond to political polarization by conveying misinformation, while Democrats do not: Republicans strongly value their party winning over the competition. Democrats do not value winning nearly as strongly; they place more value on equity and inclusion, seeing the world in a fundamentally different way than Republicans.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In other words, whenever there is political polarization\u2014that is, fierce competition between political parties\u2014Republicans feel their backs are against the wall and come out swinging. They are willing to convey misinformation that is likely untrue, but not definitively false, to help their fellow Republicans win and Democrats lose. Democrats are less triggered by political polarization\u2014they do not value their party winning over other values, so they do not respond this way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We conducted six studies that demonstrate this. Our first study examines fact-checked statements in the news media and on social media by public figures over 10 years (2007\u20132016). Our second study extends this analysis to 16 years (2007\u20132022). We find that when there was political polarization in the news cycle, Republicans conveyed significantly more misinformation than Democrats.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We verify our findings in three online studies where we surveyed U.S. adults who identified as either Republican or Democrat. We put these individuals in politically polarized situations\u2014for instance, we showed them Senate Republican and Democratic leaders arguing. We then showed them misinformation from current social media. For example, Republicans saw news such as \u201cDemocratic Senators are secretly pro-Russia\u201d and \u201cDemocratic Senators are purposely manipulating gas prices,\u201d while Democrats saw news such as \u201cRepublican Senators are secretly pro-Russia\u201d and \u201cRepublican Senators are purposely manipulating gas prices.\u201d In politically polarized situations, Republicans were significantly more willing to convey misinformation than Democrats to gain an advantage over the opposing party.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our last study examines the speeches of U.S. presidents over 94 years (1929\u20132023), spanning the 31<sup>st<\/sup> president Herbert Hoover to the 46<sup>th<\/sup> president Joseph Biden. We find that in political polarized situations, such as during election periods, Republican presidents talked more about \u201cwe\u201d and \u201cus\u201d than Democratic presidents, indicating they were more focused on their own party and partisanship.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To summarize, Republicans react to political polarization by putting out partisan misinformation. This can have a deleterious effect on the state of democratic institutions and processes. For instance, in the year following the 2020 U.S. presidential election and accompanying misinformation about election fraud, 400 restrictive voting bills were introduced in 47 U.S. state legislatures. Additionally, 14 states passed restrictive voting bills that, for instance, shortened the mail-in voting period, eliminated election day registration, and\/or reduced ballot drop box access. These changes have decreased voter turnout and engagement, particularly among minority voters.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-lessons-for-marketers-media-organizations-and-policy-makers\">Lessons for Marketers, Media Organizations, and Policy Makers<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>What should be done to reduce the harmful effects of misinformation? We offer some ideas that could have a positive effect:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Dampen political polarization in news media and social media. We find numerous instances when the same news story had a polarizing or less polarizing headline depending on the news outlet; for example, the <em>Wall Street Journal<\/em> said \u201ctense vote\u201d while the Guardian said \u201cbipartisan vote.\u201d However, marketplace incentives may be insurmountable because polarization increases audience size, engagement, and political donations.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Invest more money in fact checking, which is now a task performed by volunteer organizations on shoestring budgets. We recommend that fact-checkers strategically allocate more resources when situations are politically polarized (e.g., during elections). They could also integrate fact checks with the U.S. Federal Reserve Bank's polarization index to better understand and predict when misinformation is likely to spike.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>There are 18 U.S. states that mandate media literacy education to teach students how to detect misinformation in the media. We recommend that the remaining U.S. states follow their lead.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Overall, we should strive to create a new generation of citizenry that will not be swayed by objectively false political misinformation to protect trust, truth, and democracy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/call-to-action {\"requires_login\":\"1\",\"new_target\":\"1\",\"cta_title\":\"Read the Full Study for Complete Details\",\"cta_button_label\":\"Get the Full Study\",\"cta_button_link\":\"https:\/\/doi.org\/10.1177\/00222429241264997\",\"className\":\"is-style-default\"} \/-->\n\n<!-- wp:paragraph -->\n<p><strong>Source:<\/strong> Xiajing Zhu and Cornelia Pechmann, \u201c<a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241264997/" target=\"_blank\" rel=\"noreferrer noopener\">Political Polarization Triggers Republicans\u2019 Misinformation Spread to Attain Ingroup Dominance<\/a>,\u201d<em> <a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Go to the\u00a0<em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:block {\"ref\":89390} \/-->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:acf\/ama-curated-posts {\"name\":\"acf\/ama-curated-posts\",\"data\":{\"title\":\"Related Articles\",\"_title\":\"field_5cf4b10fc4ef3\",\"picks\":[\"176390\",\"174949\",\"99158\"],\"_picks\":\"field_5cf4b131c4ef4\",\"columns\":\"1\",\"_columns\":\"field_5d65283c9b4d2\"},\"mode\":\"edit\"} \/-->","post_title":"Study: Republicans Respond to Political Polarization by Spreading Misinformation, Democrats Don't","post_excerpt":"This Journal of Marketing study finds Republicans react to political polarization by sharing misinformation. The study calls for stronger fact-checking, media literacy education, and less polarizing rhetoric from political figures and media outlets.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"study-republicans-respond-to-political-polarization-by-spreading-misinformation-democrats-dont","to_ping":"","pinged":"","post_modified":"2024-12-06 17:37:31","post_modified_gmt":"2024-12-06 23:37:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=177806","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":176841,"post_author":"146335","post_date":"2024-11-22 11:11:17","post_date_gmt":"2024-11-22 17:11:17","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-new-research-reveals-teens-prefer-authentic-cultural-connections-over-social-media-tricks-and-they-can-spot-the-difference-in-seconds\">New research reveals teens prefer authentic cultural connections over social media tricks\u2014and they can spot the difference in seconds.<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Nothing catches a marketer's attention quite like a shiny new trend. But trend hopping comes with significant risks, especially today, as viral moments catch fire and flame out faster than you can flick a BIC. A brand that gets it right lives to move on to the next big thing, but those that get it wrong are suddenly seen as \u201cout-of-date,\u201d \u201cold,\u201d or \u201ccringe.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_teen04\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_teen04&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->","post_title":"Cringey or Cool? What Teens Really Think About Trendiness in Ads","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cringey-or-cool-what-teens-really-think-about-trendiness-in-ads","to_ping":"","pinged":"","post_modified":"2024-11-22 11:11:20","post_modified_gmt":"2024-11-22 17:11:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=176841","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":173032,"post_author":"146335","post_date":"2024-10-14 12:27:07","post_date_gmt":"2024-10-14 17:27:07","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-a-new-study-reveals-gen-z-s-contradictory-feelings-about-constant-connection\">A new study reveals Gen Z\u2019s contradictory feelings about constant connection.<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Teenagers scrolling through social media, their faces illuminated by the glow of their screens\u2014it\u2019s a scene practically emblematic of modern life. While the sight may be familiar, what\u2019s going on is far from simple. A new study by teen research and insights firm TeenVoice reveals teens\u2019 relationship with social media is both complex and contradictory.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_teen02\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_teen02&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->","post_title":"Teens and Social Media: It\u2019s Complicated","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"teens-and-social-media-its-complicated","to_ping":"","pinged":"","post_modified":"2024-10-14 12:27:10","post_modified_gmt":"2024-10-14 17:27:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=173032","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":172164,"post_author":"105492","post_date":"2024-10-08 05:02:00","post_date_gmt":"2024-10-08 10:02:00","post_content":"<!-- wp:paragraph -->\n<p>Many brands have popular nicknames that have become a part of daily conversations. BMW is commonly referred to as Beemer, Bloomingdale\u2019s as Bloomie\u2019s, Rolex as Rollie, Walmart as WallyWorld, and Starbucks as Starbies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Given their popularity, some marketers have embraced these names in their own branding efforts. For instance, in 2021, Bloomingdale\u2019s officially adopted \u201cBloomie\u2019s\u201d for its new store in Fairfax, Virginia; Target launched a style campaign in 2018 with the tagline \u201cFall for Tarzhay All Over Again;\u201d and the Howard Johnson hotel chain slogan goes \u201cGo Happy. Go HoJo.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Do firms actually benefit from adopting popular nicknames in their branding efforts? In a <a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241266586/" target=\"_blank\" rel=\"noreferrer noopener\">new <em>Journal of Marketing<\/em> study<\/a>, we find that nickname branding is actually detrimental to brand performance, damaging their status, reducing their ability to charge a price premium, and causing other harms.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is because brand nicknames are usually given by consumers. Thus, accepting a consumer-generated nickname suggests that a brand implicitly admits that consumers are \u201cin charge\u201d and that they publicly accept and promote an altered identity bestowed by consumers. When a brand starts to accept and even adopt a nickname given by consumers, it makes the brand seem less powerful from an observer\u2019s (i.e., the consumer\u2019s) perspective.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-nickname-use-by-customers-versus-nickname-use-by-marketers\"><strong>Nickname Use by Customers Versus Nickname Use by Marketers<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Many brands closely follow consumers\u2019 language use, especially on social media. However, the purpose of this monitoring should be to generate insights, not to mechanically repeat what consumers say. Brand nicknames are indeed terms of endearment, but only when they are used by the right person (i.e., consumers). When used by marketers, nicknames do not bring consumers closer to the brand. In fact, copying what might be construed as consumers\u2019 \u201cintellectual property\u201d makes the brand appear weak.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Marketers should recognize that there is a difference between a consumer using a nickname and companies using that nickname for branding. Our study finds that because consumer nickname use does not signal that a brand submits to consumer influence, it is less likely to weaken perceptions of brand power. In fact, <a href=https://www.ama.org/"https:////www.ama.org//2021//05//18//why-companies-should-encourage-the-use-of-brand-nicknames///" target=\"_blank\" rel=\"noreferrer noopener\">prior research has shown<\/a> that brand nicknames may lead to desirable consequences when they are used by consumers. Marketers, therefore, should recognize the differences in nickname use by consumers versus by marketers. While one may want to avoid adopting a nickname for marketing, nickname use within the consumer community should not be discouraged.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph -->\n<p>When used by marketers, nicknames do not bring consumers closer to the brand. In fact, copying what might be construed as consumers\u2019 \u201cintellectual property\u201d makes the brand appear weak.<\/p>\n<!-- \/wp:paragraph --><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p>In addition, brands must carefully evaluate their brand stereotype (i.e., competent vs. warm) and message type (transactional vs. communal) before adopting a nickname. It seems plausible that some brands may benefit from using their nicknames under certain conditions. For example, when a small-town, family-owned restaurant adopts a popular nickname given by the locals for fundraising for the community library, people may not necessarily feel it is inappropriate because the business was not meant to be powerful and its motive is to benefit the community. Instead, the nickname may become an emotional tie that activates consumers\u2019 community identity and could attract more donations for the local community.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Furthermore, it is important for marketers to evaluate the meaningfulness of their brand name change. For example, Apple Computer became Apple, IHOP temporarily became IHOb, and Dunkin\u2019 Donuts became Dunkin\u2019. These were meaningful name changes and part of the brands\u2019 repositioning strategies. The new names clearly tell consumers what the brand wants to be: Apple offers more than personal computers, Dunkin\u2019 offers more than just donuts, and IHOb burgers should be taken seriously. These are internally initiated alterations that signal the brand\u2019s new identity and market position, unlike nickname branding activities that are initiated externally.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If nickname branding is not accompanied by substantial changes to the brand\u2019s core identity, it may appear to be a relatively superficial effort to flatter consumers. For example, Radioshack\u2019s adoption of a nickname (e.g., tagline: \u201cOur friends call us the Shack\u201d) was a high-profile example of explicitly submitting to consumer influence and credited with hastening the company\u2019s trajectory toward bankruptcy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-lessons-for-chief-marketing-officers\">Lessons for Chief Marketing Officers<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Marketers need to be careful about appropriating consumers\u2019 language.<br><br><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Marketers should recognize the difference between consumer nickname use versus nickname branding. For example, when General Motors banned the use of the \u201cChevy\u201d nickname within the organization in 2010, the company received enormous criticism for not being consumer-oriented. However, critics overlooked the fact that the policy was meant to reduce the internal use of the nickname (e.g., when a salesperson talks to consumers) and not to stop consumers from using it externally.<br><br><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Some brands may benefit from using their nicknames under certain conditions.<br><br><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Renaming a brand may be necessary as a brand grows. However, if nickname branding is not accompanied by substantial changes to the brand\u2019s core identity, it may appear to be a superficial effort to flatter consumers.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:ama\/call-to-action {\"requires_login\":\"1\",\"new_target\":\"1\",\"cta_title\":\"Read the Full Study for Complete Details\",\"cta_button_label\":\"Get the Full Study\",\"cta_button_link\":\"https:\/\/doi.org\/10.1177\/00222429241266586\",\"className\":\"is-style-default\"} \/-->\n\n<!-- wp:paragraph -->\n<p><strong>Source: <\/strong>Zhe Zhang, Ning Ye, and Matthew Thomson, \u201c<a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241266586/" target=\"_blank\" rel=\"noreferrer noopener\">BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance<\/a>,\u201d<em> <a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Go to the <em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:block {\"ref\":89390} \/-->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:acf\/ama-curated-posts {\"name\":\"acf\/ama-curated-posts\",\"data\":{\"title\":\"Related Articles\",\"_title\":\"field_5cf4b10fc4ef3\",\"picks\":[\"112887\",\"121178\",\"147238\"],\"_picks\":\"field_5cf4b131c4ef4\",\"columns\":\"1\",\"_columns\":\"field_5d65283c9b4d2\"},\"mode\":\"edit\"} \/-->","post_title":"\"BMW\" Is Powerful, \"Beemer\" Is Not: Why Marketers Should Be Careful When Adopting Consumer Nicknames for Branding","post_excerpt":"Brand nicknames can be beneficial when used by consumers, but according to a Journal of Marketing study, appropriating consumer nicknames into marketing makes the brand appear weak.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bmw-is-powerful-beemer-is-not-why-marketers-should-be-careful-when-adopting-consumer-nicknames-for-branding","to_ping":"","pinged":"","post_modified":"2024-10-07 17:50:33","post_modified_gmt":"2024-10-07 22:50:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=172164","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":159413,"post_author":"185326","post_date":"2024-06-11 13:29:11","post_date_gmt":"2024-06-11 18:29:11","post_content":"<!-- wp:paragraph -->\n<p>Celebrities and influencers like Addison Rae, Hailey Bieber, and even Oprah have, on various occasions, disabled access to their social media comments in response to negative sentiment. Is this misguided?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The answer is yes, according to <a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241252842/" target=\"_blank\" rel=\"noreferrer noopener\">our <em>Journal of Marketing<\/em> study<\/a>. We find that influencers who disable social media comments are less persuasive and likable than those who do not, even when the displayed comments are mostly negative in their content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Celebrities and influencers are more than just public figures in today\u2019s digital age. They often serve as a bridge connecting brands and consumers by integrating their personal narratives into sponsored brand content. Despite their popularity, influencers receive plenty of criticism, and they often disable social media comments as a first line of defense against negative feedback. However, we find that this behavior can negatively impact how consumers judge influencers and respond to their promotional content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Online influencers have the ability to interact with their followers in a relatively intimate and informal manner, which makes them seem sincere and approachable. Such positive assessments are often a product of how influencers engage with their viewers or followers, including directly addressing them in their posts and treating them more as friends than as consumers. Although these behaviors can dramatically increase consumer engagement, this level of approachability can also come at a cost.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As consumers become accustomed to influencers\u2019 accessibility, they may feel emboldened to share feedback that is critical. The constant stream of followers\u2019 feedback can be overwhelming and even detrimental to influencers\u2019 mental health. As a result, many influencers have chosen to turn off their comment sections at various points, likely to avoid unwanted feedback. Our research reveals the negative downstream consequences of this seemingly well-intentioned behavior.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-the-cost-of-disengagement\"><strong>The Cost of Disengagement<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We discover that when influencers disable comments, they are perceived as less receptive to consumer feedback, or what we term \u201cconsumer voice.\u201d Consequently, they are judged as less sincere and ultimately incur both interpersonal and professional consequences. In other words, disabling comments can undermine a key influencer asset\u2014their perceived receptiveness to consumer voice\u2014and, relatedly, their ability to connect and engage with their followers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In fact, we find that turning off comments is more costly for an influencer\u2019s reputation than leaving them on, even when the displayed comments are mostly negative in nature, like those you might find flooding an apology post. This effect occurs because influencers who leave their comments enabled appear to be interested in hearing from the public and learning from their actions, while those who turn them off signal their dismissiveness of others\u2019 opinions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><!-- wp:paragraph -->\n<p>We find that turning off comments is more costly for an influencer\u2019s reputation than leaving them on, even when the displayed comments are mostly negative in nature.<\/p>\n<!-- \/wp:paragraph --><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p>Our results show that, under certain situations, consumers understand an influencer\u2019s decision to disable comments. If, for example, an influencer is perceived as taking reasonable measures to protect themselves during times of emotional turmoil and distress (e.g., grief and mental health struggles), the backlash against disabling comments is weakened.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, it is critical to note that it is consumers, rather than the influencers, who decide what are considered reasonable forms of self-protection. So, while consumers might empathize with an influencer\u2019s decision to disable comments if their beloved pet had recently died, they may be less empathetic to influencers who disable comments to avoid negative feedback after apologizing for a transgression.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-lessons-for-influencers-and-brands\"><strong>Lessons for Influencers and Brands<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Our findings highlight the importance of understanding the delicate balance between establishing personal boundaries and managing audience expectations. While it is necessary for influencers to protect their mental health, how they decide to communicate this desire and manage their social media interactions play a significant role in shaping relationships with their viewership.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Relatedly, our study encourages thoughtful consideration of how best to manage one\u2019s online interactions and highlights the need to clearly communicate a legitimate reason for disabling comments to avoid sending the wrong signals to viewers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By recognizing the tension between mental health protection and audience engagement in the context of social media comments, we strive to empower influencers and public figures to navigate the challenging waters of audience engagement. We hope these findings inspire influencers to adopt strategies that safeguard their well-being while maintaining a strong, positive connection with their followers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Global spending on influencer marketing campaigns reached $34.1 billion in 2023 and is projected to surpass $47.8 billion by the end of 2027. Therefore, seemingly innocuous online activities could have important professional ramifications for influencers\u2019 brand partnerships. Our study demonstrates that the decision to disable social media comments can reduce influencer persuasiveness, which emphasizes the importance of ensuring communication between brands and influencers to optimize their strategic partnerships.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To all the celebrities and influencers out there: Think before you decide to disable comments!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/call-to-action {\"requires_login\":\"1\",\"new_target\":\"1\",\"cta_title\":\"Read the Full Study for Complete Details\",\"cta_button_label\":\"Get the Full Study\",\"cta_button_link\":\"https:\/\/doi.org\/10.1177\/00222429241252842\",\"className\":\"is-style-default\"} \/-->\n\n<!-- wp:paragraph -->\n<p><strong>Source:<\/strong> Michelle E. Daniels and Freeman Wu, \u201c<a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241252842/" target=\"_blank\" rel=\"noreferrer noopener\">No Comments (From You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments<\/a>,\u201d<em> <a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Go to the <em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:block {\"ref\":89390} \/-->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:acf\/ama-curated-posts {\"name\":\"acf\/ama-curated-posts\",\"data\":{\"title\":\"Related Articles\",\"_title\":\"field_5cf4b10fc4ef3\",\"picks\":[\"151890\",\"149157\",\"13578\"],\"_picks\":\"field_5cf4b131c4ef4\",\"columns\":\"1\",\"_columns\":\"field_5d65283c9b4d2\"},\"mode\":\"edit\"} \/-->","post_title":"I'm Not Listening! Disabling Social Media Comments Makes Celebrities and Influencers Less Persuasive and Likable","post_excerpt":"A Journal of Marketing study finds that online influencers who disable social media comments are judged as less receptive to consumers, which in turn decreases their sincerity, likability, and persuasiveness.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"im-not-listening-disabling-social-media-comments-makes-celebrities-and-influencers-less-persuasive-and-likable","to_ping":"","pinged":"","post_modified":"2024-06-20 08:35:13","post_modified_gmt":"2024-06-20 13:35:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=159413","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":176713,"post_author":"161905","post_date":"2024-11-21 08:27:13","post_date_gmt":"2024-11-21 14:27:13","post_content":"<!-- wp:paragraph -->\n<p>Marketing is a crucial driver of business growth. It goes beyond mere transactions; it's about building meaningful connections with your audience and standing out in a competitive landscape.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As marketing professionals, it\u2019s vital to grasp the different types of marketing and how to leverage them effectively for your success. By mastering this, you\u2019ll be empowered to create targeted campaigns that truly resonate with your audience and yield measurable results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-essential-components-of-marketing\">Essential Components of Marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To engage effectively in marketing, it\u2019s crucial to recognize the difference between:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Marketing strategy<\/strong>: This foundational element outlines your business goals and the approach to achieve them. A well-defined <a href=https://www.ama.org/"https:////www.ama.org//marketing-news//what-is-strategic-marketing-definition-importance-and-key-components///">strategy aligns all marketing<\/a> activities, preventing wasted resources and ensuring your brand stands out in a competitive market.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Marketing technique<\/strong>: Techniques are the methods used to execute your strategy. They dictate how you reach your audience and deliver your message. <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Marketing tactic<\/strong>: Tactics are the specific actions taken to implement your techniques. Effective tactics directly impact your marketing performance, translating strategies and techniques into measurable results.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Together, these components form the backbone of successful marketing efforts.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-top-17-types-of-marketing\">Top 17 Types of Marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Each marketing type serves a unique purpose and can be tailored to specific business goals and target audiences. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are the top 17 types of marketing that can help you succeed:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-1-content-marketing\">1. Content marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Content marketing is centered around creating valuable content designed to attract and engage your target audience. This marketing type has multiple objectives: establishing brand authority, building consumer trust, and fostering deep connections. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With <a href=https://www.ama.org/"https:////www.demandmetric.com//content//content-marketing-infographic/">90% of organizations<\/a> utilizing content marketing and <a href=https://www.ama.org/"https:////www.demandmetric.com//content//content-marketing-infographic/">80% of consumers<\/a> preferring custom content, it is a marketing type you must pay attention to. When implementing a content marketing strategy, consider the following techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Blogging<\/strong>: Regular blog posts boost SEO and share valuable insights, keeping your audience informed and engaged. This technique is crucial for establishing authority in your industry.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Video marketing<\/strong>: Creating engaging videos simplifies complex topics, showcases products, and enhances viewer engagement. Video content is vital for capturing attention and increasing shareability.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Ebooks and whitepapers<\/strong>: These in-depth resources provide valuable information in exchange for contact details, helping to capture leads and educate your audience.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Webinars<\/strong>: Hosting interactive sessions allows for real-time engagement with your audience, facilitating direct communication and feedback.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Infographics<\/strong>: Visual representations of data make information digestible and shareable, effectively increasing your content\u2019s reach.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques are effective because they provide value and create opportunities for engagement and sharing, extending your content\u2019s impact. To employ content marketing effectively, consider these actionable tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Develop a content calendar<\/strong>: Plan your content in advance to ensure a consistent posting schedule that aligns with relevant events and themes.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Optimize for SEO<\/strong>: Incorporate relevant keywords and meta descriptions to enhance visibility in search results and attract organic traffic.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Leverage social media<\/strong>: Share your content across various platforms to broaden your reach and encourage audience interaction through comments and discussions.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Analyze performance<\/strong>: Use analytics tools to track engagement metrics, allowing you to refine your content strategy based on audience preferences.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Encourage user-generated content<\/strong>: Invite your audience to share their experiences with your brand, enriching your content and fostering community.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-2-social-media-marketing\">2. Social media marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Social media marketing focuses on engaging your audience on platforms like Facebook, Instagram, LinkedIn, and Twitter. This marketing type has multiple key objectives: it enhances brand awareness, builds customer loyalty, and drives traffic to your website. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With <a href=https://www.ama.org/"https:////blog.hubspot.com//marketing//state-of-consumer-trends-report?hubs_content=blog.hubspot.com\/marketing\/marketing-types&hubs_content-cta=increasingly%20effective%20strategy\%22>24% of Boomers and 46% of Gen X consumers<\/a> discovering new products through social media, it is an essential marketing type for connecting with customers and promoting your brand. When implementing a social media marketing strategy, consider the following effective techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Content creation<\/strong>: Crafting engaging posts, images, and videos tailored to each platform\u2019s audience enhances engagement and relevance.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Influencer marketing<\/strong>: Collaborating with influencers expands your reach and leverages their credibility with established audiences. This technique is vital for building trust and accessing new customer segments.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Community management<\/strong>: Actively managing and responding to audience interactions fosters a sense of community and strengthens customer relationships.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Social media advertising<\/strong>: Running paid ad campaigns on social media platforms can significantly increase your brand\u2019s visibility and engagement with targeted demographics.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques are effective because they resonate with users, create shareable moments, and enhance brand interactions. To employ social media marketing effectively, consider these actionable tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Develop a posting schedule<\/strong>: Maintain a consistent posting cadence to ensure your content remains timely and relevant.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Engage actively with your audience<\/strong>: Respond to comments and messages promptly to build relationships and foster community.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Monitor trends<\/strong>: Stay updated on trending topics to keep your content relevant and engaging.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Utilize analytics tools<\/strong>: Track engagement metrics to understand what content resonates most with your audience.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Run targeted ads<\/strong>: Use paid advertising to reach specific demographics and boost your visibility.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-3-search-engine-marketing-sem\">3. Search engine marketing (SEM)<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Search Engine Marketing (SEM) is critical, as online search is the number one way today\u2019s buyers discover new products. Effective SEM ensures your brand appears when potential customers search for your products or services.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The key objectives of SEM include increasing website traffic, enhancing brand visibility, and generating leads. When implementing an SEM strategy, consider the following techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Keyword research<\/strong>: Identifying and targeting relevant keywords is fundamental to improving search visibility and relevance.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>On-page SEO<\/strong>: Optimizing your website\u2019s content and structure to enhance search visibility is essential for attracting organic traffic.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Pay-per-click (PPC) advertising<\/strong>: Creating targeted ads that appear in search results drives immediate traffic to your site and increases conversions.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Link building<\/strong>: Developing a network of inbound links to your site improves your domain authority and search engine rankings.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Local SEO<\/strong>: Optimizing for local search helps businesses attract customers in specific geographic areas, which is essential for brick-and-mortar establishments.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques work together to maximize your visibility when potential customers are actively searching. To implement SEM successfully, consider these tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Optimize ad copy<\/strong>: Write compelling and relevant ad copy that encourages clicks and aligns with user intent.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Use negative keywords<\/strong>: Refine your PPC campaigns by excluding irrelevant search terms to maximize budget efficiency.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Track performance metrics<\/strong>: Utilize analytics tools to monitor traffic sources, conversions, and overall ROI from your SEM efforts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Adjust bidding strategies<\/strong>: Manage your bids based on performance data to ensure you\u2019re maximizing your ad spend.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Conduct A\/B testing<\/strong>: Experiment with different ad formats and keywords to determine what resonates best with your audience.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-email-marketing\">4. Email marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Email marketing boasts one of the highest ROIs, yielding returns of up to $36 for every dollar spent. This strategy allows you to nurture leads and maintain customer relationships through direct communication. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The key objectives of email marketing include lead nurturing, building customer relationships, and driving conversions. With a well-timed and personalized email campaign, you can keep your audience engaged and turn leads into loyal customers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When implementing an email marketing strategy, consider the following effective techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Personalized campaigns<\/strong>: Tailoring your email content to the individual recipient increases relevance and engagement, enhancing the overall effectiveness of your communications.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Automated drip campaigns<\/strong>: Setting up automated workflows for welcome emails, follow-ups, and targeted promotions helps maintain consistent communication with your audience.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Newsletters<\/strong>: Regularly sending informative newsletters keeps your audience engaged with valuable content while promoting your offerings.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Feedback surveys<\/strong>: Sending out surveys encourages recipients to share their opinions, providing insights to refine your email marketing strategy.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques enhance the effectiveness of your email campaigns, leading to higher open and click-through rates. To employ email marketing successfully, consider these actionable tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Craft compelling subject lines<\/strong>: Use attention-grabbing subject lines to increase open rates.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Optimize for mobile devices<\/strong>: Ensure your emails are mobile-friendly, as many users access their emails on smartphones.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Use segmentation<\/strong>: Divide your email list into segments based on demographics or behavior to allow for targeted messaging that resonates with different audience segments.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>A\/B test your campaigns<\/strong>: Experiment with different subject lines, content, and send times to determine what works best.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Monitor engagement metrics<\/strong>: Use analytics to track open rates, click-through rates, and conversions to refine your approach.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Maintain a consistent sending schedule<\/strong>: Regular communication keeps your brand top-of-mind without overwhelming your audience.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-5-contextual-marketing\">5. Contextual marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Contextual marketing delivers personalized ads based on users\u2019 online behavior and browsing context. This approach enhances relevance and boosts engagement, making it a powerful strategy in today\u2019s digital landscape.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The key objectives of contextual marketing include improving relevance, enhancing the user experience, and driving conversions. Targeting users with ads that align with their current interests increases the likelihood of engagement and immediate actions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When implementing a contextual marketing strategy, consider the following effective techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Behavioral targeting<\/strong>: Utilizing data on user behavior allows you to deliver tailored messages that align with their interests, significantly increasing engagement rates.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Dynamic ad placement<\/strong>: Adjusting your advertising based on real-time user engagement ensures better relevance and improves user experience.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Retargeting campaigns<\/strong>: Serving ads to users who have previously interacted with your brand helps to remind them of their interests and encourages conversions.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Content-based targeting<\/strong>: Placing ads within the context of relevant content enhances the user experience and encourages interaction.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Geotargeting<\/strong>: Delivering contextually relevant ads based on a user\u2019s geographic location can increase the likelihood of engagement, especially for local businesses.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques ensure your marketing messages resonate with users at the right moment. To implement contextual marketing successfully, consider these tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Utilize data analytics<\/strong>: Leverage analytics tools to track user behavior and inform your targeting strategy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Create relevant content<\/strong>: Ensure your ads and messaging are contextually appropriate, enhancing user engagement.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Test different contexts<\/strong>: Experiment with various placements and messaging to see what resonates most with your audience.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Monitor performance continuously<\/strong>: Analyze the effectiveness of your contextual ads to refine targeting and improve results.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Stay updated on trends<\/strong>: Keep an eye on evolving user behavior and preferences to adapt your contextual marketing strategy effectively.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-6-influencer-marketing\">6. Influencer marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Influencer marketing is becoming increasingly important, with <a href=https://www.ama.org/"https:////influencermarketinghub.com//influencer-marketing-benchmark-report///">85.8% of marketers<\/a> planning to allocate a budget toward this strategy in 2024. Partnering with influential figures helps tap into established audiences, enhance credibility, and expand your brand visibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The key objectives of influencer marketing include increasing brand awareness, building trust with consumers, and driving engagement. Influencers have loyal followings, which can translate to higher trust for your brand and increased customer interactions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When implementing an influencer marketing strategy, consider the following effective techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Micro-influencer collaborations<\/strong>: Partnering with micro-influencers can yield high engagement rates, often at a lower cost than working with larger influencers.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Brand ambassadors<\/strong>: Establishing long-term partnerships with influencers as brand ambassadors helps create consistent messaging and deeper brand associations.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Content co-creation<\/strong>: Collaborating with influencers to produce content ensures that it resonates with their audience while authentically promoting your brand.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Affiliate marketing with influencers<\/strong>: Providing influencers with unique affiliate links incentivizes them to promote your products while earning commissions on sales.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Product reviews<\/strong>: Having influencers create authentic reviews increases trust and encourages their audience to consider your products.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques effectively leverage the trust and engagement influencers have cultivated with their followers. To implement influencer marketing successfully, consider these tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Set clear objectives<\/strong>: Define what you want to achieve with your influencer campaign, whether it\u2019s brand awareness, engagement, or sales.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Develop guidelines<\/strong>: Provide influencers with brand guidelines to ensure consistent messaging while allowing creative freedom.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Monitor campaign performance<\/strong>: Use analytics to track engagement metrics and assess the effectiveness of your influencer partnerships.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Engage with influencers<\/strong>: Foster ongoing relationships with influencers for sustained collaboration and authenticity.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Leverage a mix of influencers<\/strong>: Consider working with both micro and macro influencers to maximize reach and engagement across different audience segments.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-7-event-marketing\">7. Event marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Event marketing focuses on hosting or sponsoring events to create direct customer interactions and showcase your brand. In a <a href=https://www.ama.org/"https:////www.hubspot.com//state-of-marketing?hubs_post=blog.hubspot.com\/marketing\/marketing-types&hubs_post-cta=survey\%22>recent report<\/a>, over half of global marketing leaders listed in-person or virtual events as one of the most effective marketing channels.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This marketing type has multiple objectives: it builds relationships, generates leads, and enhances brand visibility. When implementing an event marketing strategy, consider the following techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Conferences and trade shows<\/strong>: Participating in industry-specific events allows you to connect with potential customers and establish your presence in the market.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Webinars and online workshops<\/strong>: Hosting educational sessions online helps to engage your audience and showcase your expertise, making it easier to gather leads.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Networking events<\/strong>: Creating opportunities for attendees to connect fosters relationships and promotes community engagement.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Product launch events<\/strong>: Organizing events to unveil new products creates excitement and drives media attention, generating buzz around your brand.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Sponsorships<\/strong>: Partnering with established events or causes can enhance your brand\u2019s visibility and reputation by association.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques are effective because they create memorable experiences that foster deeper connections with your audience. To employ event marketing effectively, consider these actionable tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Promote your events<\/strong>: Use social media, email marketing, and traditional advertising to raise awareness about your event.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Engage attendees<\/strong>: Offer interactive sessions and activities to keep participants engaged and encourage networking.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Follow-up post-event<\/strong>: Send thank-you emails and surveys to attendees to gather feedback and nurture leads generated during the event.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Utilize event technology<\/strong>: Incorporate event apps and digital tools to enhance the attendee experience and facilitate networking.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Measure success<\/strong>: Track attendance, engagement levels, and follow-up conversions to evaluate the effectiveness of your events.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-8-affiliate-marketing\">8. Affiliate marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Affiliate marketing involves leveraging third-party affiliates to promote your products in exchange for a commission on sales. This marketing type has key objectives: it expands your reach, drives sales, and builds credibility. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With <a href=https://www.ama.org/"https:////www.emarketer.com//content//affiliate-marketing-2023?_gl=1*1wuh4xk*_gcl_au*NjM0ODI0ODIzLjE3MjkyNTI2NTU.*_ga*ODgxMTkyNzg2LjE3MjkyNTI2NTU.*_ga_XXYLHB9SXG*MTczMDc2MzUwMy4yLjAuMTczMDc2MzUwMy42MC4wLjA.&_ga=2.243857413.1655978783.1730763503-881192786.1729252655\%22>half of U.S. marketers<\/a> employing affiliate marketing, this method is essential for driving conversions at various customer journey stages. When implementing an affiliate marketing strategy, consider the following effective techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Affiliate networks<\/strong>: Joining established affiliate networks helps you connect with a wide range of affiliates who can promote your products effectively.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Content creators and bloggers<\/strong>: Partnering with bloggers and content creators in your niche can enhance credibility and reach target audiences more effectively.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Email marketing affiliates<\/strong>: Allow affiliates to promote your products through their email lists, providing an additional channel for conversions.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Influencer affiliates<\/strong>: Working with influencers who share your brand values can help tap into their audience while leveraging their trust and authority.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Discount codes and promotions<\/strong>: Providing affiliates with unique discount codes incentivizes their audience to purchase, driving conversions.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques are effective because they enable you to scale your marketing efforts while only paying for successful conversions. To employ affiliate marketing successfully, consider these tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Define commission structures<\/strong>: Set clear commission rates and structures that motivate affiliates while ensuring profitability for your business.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Provide marketing materials<\/strong>: Equip your affiliates with banners, product descriptions, and promotional content to help them effectively market your products.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Track affiliate performance<\/strong>: Utilize tracking tools to monitor affiliate sales, clicks, and conversions to understand which partners are most effective.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Foster relationships<\/strong>: Maintain ongoing communication with affiliates to build strong partnerships and provide support.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Evaluate and optimize<\/strong>: Regularly assess the performance of your affiliate programs and adjust strategies as needed to improve results.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-9-video-marketing\">9. Video marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Video marketing focuses on using video content to engage audiences and promote your brand. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=https://www.ama.org/"https:////blog.hubspot.com//marketing//state-of-video-marketing-new-data?hubs_content=blog.hubspot.com\/marketing\/marketing-types&hubs_content-cta=recent%20study\%22>87% of marketers<\/a> report that incorporating video into their marketing strategy has resulted in a positive ROI.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This marketing type has several key objectives: it increases brand awareness, enhances customer engagement, and drives conversions. When implementing a video marketing strategy, consider the following effective techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Product demos<\/strong>: Showcasing your products through demonstrations can help potential customers understand their value and functionality.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>How-to videos<\/strong>: Educational content that provides solutions to common problems engages viewers and positions your brand as an authority.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Customer testimonials<\/strong>: Featuring satisfied customers in videos builds trust and credibility, encouraging prospects to choose your brand.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Live streaming<\/strong>: Hosting live events allows for real-time interaction with your audience, fostering a sense of community.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Social media clips<\/strong>: Creating short, engaging videos tailored for social media platforms maximizes reach and encourages sharing.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques are effective because they capture attention, convey information quickly, and encourage audience interaction. To employ video marketing effectively, consider these actionable tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Optimize for SEO<\/strong>: Use relevant keywords in video titles and descriptions to enhance search visibility.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Leverage social media<\/strong>: Share your videos across social media platforms to broaden your reach and engage with your audience.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Analyze performance<\/strong>: Use analytics to track views, engagement, and conversion rates to understand the effectiveness of your videos.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Engage with viewers<\/strong>: Respond to comments and encourage discussions around your video content to build community.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Create a video distribution plan<\/strong>: Plan how and where you will distribute your videos to maximize their reach and effectiveness.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-10-brand-marketing\">10. Brand marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Brand marketing focuses on shaping public perception of your brand to foster trust, loyalty, and recognition. This marketing type has several key objectives: it builds brand identity, differentiates your offerings from competitors, and creates emotional connections with customers. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>An effective brand marketing strategy is essential in a crowded marketplace where 77% of consumers make purchasing decisions based on brand trust. When implementing a brand marketing strategy, consider the following techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Brand storytelling<\/strong>: Sharing your brand\u2019s story helps create emotional connections with consumers, making your brand more relatable.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Consistent messaging<\/strong>: Ensuring your messaging is consistent across all channels strengthens brand recognition and trust.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Visual branding<\/strong>: Developing a recognizable logo, color palette, and design elements reinforces your brand identity and makes it memorable.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Community engagement<\/strong>: Actively participating in community events or causes helps humanize your brand and build goodwill.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Customer experience<\/strong>: Focusing on creating a positive customer experience enhances loyalty and encourages word-of-mouth referrals.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques are effective because they build a strong, recognizable brand that resonates with your audience and differentiates you from competitors.To employ brand marketing effectively, consider these actionable tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Conduct market research<\/strong>: Understand your target audience\u2019s preferences and behaviors to tailor your branding efforts accordingly.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Create a brand style guide<\/strong>: Develop guidelines for how your brand should be presented across all media, ensuring consistency.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Leverage user-generated content<\/strong>: Encourage customers to share their experiences with your brand, which can help enhance authenticity.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Monitor brand sentiment<\/strong>: Use social listening tools to track how your brand is perceived online and respond to feedback.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Reevaluate brand positioning<\/strong>: Regularly assess your brand\u2019s position in the market to ensure it remains relevant and resonates with your audience.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-11-conversational-marketing\">11. Conversational marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Conversational marketing focuses on engaging prospects and customers through real-time, one-on-one conversations. This marketing type has several key objectives: it enhances customer experience, gathers insights, and drives conversions. With consumers increasingly expecting immediate responses, this approach is essential for meeting their needs.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When implementing a conversational marketing strategy, consider the following effective techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Live chat<\/strong>: Offering real-time support through live chat on your website allows for immediate assistance and helps address customer inquiries quickly.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Chatbots<\/strong>: Automated chatbots can handle common questions and guide users through the sales process, providing 24\/7 support.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Social messaging<\/strong>: Engaging with customers on social media messaging platforms creates direct lines of communication and enhances customer satisfaction.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Personalized conversations<\/strong>: Tailoring interactions based on customer data increases relevance and improves engagement.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Feedback loops<\/strong>: Actively soliciting customer feedback during conversations helps gather insights for improving products and services.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques are effective because they facilitate immediate communication, improve customer satisfaction, and drive conversions. To employ conversational marketing effectively, consider these tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Set up automated responses<\/strong>: Implement automated responses for common inquiries to provide instant support.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Train your team<\/strong>: Ensure your team is equipped to handle conversations effectively, maintaining a consistent brand voice.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Utilize CRM tools<\/strong>: Use customer relationship management tools to track conversations and gather insights on customer preferences.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Monitor engagement<\/strong>: Track engagement metrics to assess the effectiveness of your conversational marketing efforts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Continuously improve<\/strong>: Regularly analyze conversation data to refine your approach and enhance customer interactions.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-12-acquisition-marketing\">12. Acquisition marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Acquisition marketing focuses on converting leads into customers through targeted campaigns and offers. This marketing type has several key objectives: it drives new customer acquisition, increases sales, and enhances brand visibility. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With effective acquisition strategies, businesses can optimize their marketing spend and ensure a strong return on investment. When implementing an acquisition marketing strategy, consider the following techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Lead generation campaigns<\/strong>: Utilizing targeted campaigns to attract potential customers helps in building a solid lead base. This technique is essential for creating opportunities for future sales.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Landing pages<\/strong>: Creating dedicated landing pages for specific offers or promotions increases conversion rates by providing focused information to potential customers.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Free trials or samples<\/strong>: Offering free trials or samples allows potential customers to experience your product or service without risk, often leading to increased conversions.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Referral programs<\/strong>: Encouraging existing customers to refer new clients can enhance your customer base and leverage word-of-mouth marketing effectively.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Email campaigns for lead nurturing<\/strong>: Sending targeted email campaigns that educate and engage leads helps guide them through the sales funnel.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques are effective because they directly address potential customers' needs and concerns, making the path to conversion clearer. To employ acquisition marketing successfully, consider these actionable tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Implement targeted advertising<\/strong>: Use pay-per-click (PPC) and social media advertising to reach specific demographics likely to convert.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Create compelling offers<\/strong>: Develop attractive offers or discounts that entice potential customers to make a purchase.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Use analytics to monitor performance<\/strong>: Track conversion rates and analyze the effectiveness of different campaigns to refine your strategy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Segment your audience<\/strong>: Tailor your messaging to different segments of your audience for more effective communication.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Follow up with leads<\/strong>: Implement a structured follow-up process to ensure no potential customer is left unattended.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-13-proximity-marketing\">13. Proximity marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Proximity marketing utilizes location-based targeting to reach customers near a physical location. The proximity marketing market is predicted to grow significantly, with a projected value of around <a href=https://www.ama.org/"https:////www.verifiedmarketresearch.com//product//global-proximity-marketing-market-size-and-forecast-to-2025///">$423.67 billion by 2031<\/a>, showing its increased popularity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This marketing type has multiple objectives: it enhances customer engagement, drives foot traffic to stores, and increases sales. When implementing a proximity marketing strategy, consider the following techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Bluetooth beacons<\/strong>: Using Bluetooth technology to send targeted messages to customers' smartphones when they are within range of your store enhances engagement.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Geofencing<\/strong>: Creating virtual boundaries around specific locations allows you to send promotional messages to customers' devices when they enter or exit these areas.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Location-based ads<\/strong>: Serving ads tailored to users\u2019 current locations helps drive traffic to nearby stores and encourages immediate purchases.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>In-store promotions<\/strong>: Offering special deals or promotions to customers who are physically present in your store can increase sales.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Mobile apps<\/strong>: Utilizing a mobile app that provides location-based services can enhance customer experience and facilitate engagement.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques are effective because they target customers when they are most likely to convert. To implement proximity marketing successfully, consider these tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Define your target areas<\/strong>: Clearly identify the geographic areas where you want to reach potential customers.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Ensure clear messaging<\/strong>: Craft concise and compelling messages that resonate with customers and encourage them to take action.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Utilize customer data<\/strong>: Leverage data analytics to understand customer behavior and optimize your proximity marketing efforts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Monitor engagement levels<\/strong>: Track the performance of your proximity campaigns to assess their effectiveness and make necessary adjustments.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Respect privacy regulations<\/strong>: Ensure compliance with data protection and privacy regulations when collecting and using customer location data.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-14-guerrilla-marketing\">14. Guerrilla marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Guerrilla marketing uses unconventional tactics to promote a brand in public spaces, often creating memorable experiences that engage consumers. This marketing type has multiple key objectives: it raises brand awareness, generates buzz, and fosters community engagement. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Guerrilla marketing campaigns are designed to be cost-effective while delivering high impact, often using creativity to captivate audiences. When implementing a guerrilla marketing strategy, consider the following techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Street art<\/strong>: Creating eye-catching murals or installations in public spaces can generate significant attention and conversation around your brand.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Flash mobs<\/strong>: Organizing spontaneous performances can attract a crowd and create a memorable experience that aligns with your brand message.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Pop-up experiences<\/strong>: Setting up temporary installations or events can create a sense of urgency and exclusivity, driving engagement and foot traffic.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Public stunts<\/strong>: Executing unexpected and attention-grabbing stunts can generate media coverage and social media buzz, amplifying your reach.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Viral marketing<\/strong>: Creating content specifically designed to be shared widely can leverage social media to increase brand awareness.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques are effective because they break through the clutter of traditional advertising, leaving a lasting impression on consumers. To implement guerrilla marketing successfully, consider these actionable tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Identify your target audience<\/strong>: Ensure that your campaign resonates with the demographic you wish to reach.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Leverage social media<\/strong>: Use social media platforms to amplify your guerrilla marketing efforts, encouraging participants to share their experiences.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Plan for safety and permissions<\/strong>: Ensure that your campaigns are safe for participants and comply with local regulations regarding public advertising.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Measure impact<\/strong>: Use metrics such as social media engagement, foot traffic, and media mentions to assess the effectiveness of your campaign.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Be creative and authentic<\/strong>: Ensure your campaign aligns with your brand values and authentically engages your target audience.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>By employing these strategies, techniques, and tactics, you can effectively use guerrilla marketing to raise brand awareness and create memorable experiences.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-15-product-marketing\">15. Product marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Product marketing focuses on positioning and promoting products to drive demand and sales. This marketing type has several key objectives: identifying target markets, differentiating your product from competitors, and communicating value to potential customers. Effective product marketing ensures a successful product launch and sustains demand over time.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When implementing a product <a href=https://www.ama.org/"https:////www.ama.org//topics//marketing-strategy///">marketing strategy<\/a>, consider the following techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Market research<\/strong>: Conducting thorough research helps identify target audiences and understand their needs, informing your product positioning.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Product positioning<\/strong>: Clearly defining how your product stands out from competitors enables effective messaging and communication of its value.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Go-to-market strategy<\/strong>: Developing a comprehensive plan for launching your product ensures all stakeholders are aligned and ready to support the launch.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Sales enablement<\/strong>: Equipping your sales team with the necessary tools, training, and resources helps them effectively communicate your product\u2019s benefits to customers.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Customer feedback<\/strong>: Gathering and analyzing customer feedback post-launch allows for continuous improvement and adaptation of your marketing strategy.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques are effective because they ensure your product resonates with the target audience and meets their needs. To employ product marketing successfully, consider these tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Define clear messaging<\/strong>: Develop concise and impactful messaging that communicates the product's value proposition.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Utilize multi-channel marketing<\/strong>: Promote your product across various channels to maximize visibility and reach your target audience.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Train your team<\/strong>: Ensure that sales and customer service teams are well-informed about product features and benefits to address customer inquiries effectively.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Analyze competitive landscape<\/strong>: Regularly assess competitors to adjust your positioning and strategy as needed.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Set measurable goals<\/strong>: Establish specific, measurable objectives to track the success of your product marketing efforts.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-16-word-of-mouth-marketing\">16. Word-of-mouth marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Word-of-mouth marketing leverages satisfied customers to promote a brand through personal recommendations. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Research shows that <a href=https://www.ama.org/"https:////www.nielsen.com//wp-content//uploads//sites//2//2021//11//2021-Nielsen-Trust-In-Advertising-Sell-Sheet.pdf/">88% of consumers<\/a> trust recommendations from friends and family more than any other form of advertising, making this marketing type incredibly powerful.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Word-of-mouth marketing has several key objectives: it builds trust, enhances credibility, and drives customer acquisition. When implementing a word-of-mouth marketing strategy, consider the following techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Referral programs<\/strong>: Encouraging existing customers to refer friends and family in exchange for incentives can drive new customer acquisition.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Customer testimonials<\/strong>: Featuring positive reviews and testimonials on your website and marketing materials builds trust and encourages others to try your product.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Social sharing campaigns<\/strong>: Encouraging customers to share their experiences on social media amplifies your reach and generates organic interest.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Influencer advocacy<\/strong>: Leveraging influencers to promote your brand authentically can help spark conversations and recommendations among their followers.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Community engagement<\/strong>: Actively participating in community events and initiatives fosters goodwill and encourages customers to spread the word.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques are effective because they rely on the authenticity of personal recommendations, creating a powerful influence on consumer behavior. To employ word-of-mouth marketing successfully, consider these actionable tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Encourage reviews<\/strong>: Prompt satisfied customers to leave positive reviews on platforms like Google and Yelp to enhance credibility.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Create shareable content<\/strong>: Develop content that is easy for customers to share, increasing the likelihood of recommendations.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Leverage social proof<\/strong>: Use user-generated content and testimonials in your marketing efforts to reinforce positive perceptions.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Engage with your community<\/strong>: Build relationships with customers and engage with them regularly to foster loyalty and advocacy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Measure impact<\/strong>: Track referrals and customer acquisition to assess the effectiveness of your word-of-mouth marketing efforts.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-17-experiential-marketing\">17. Experiential marketing<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Experiential marketing focuses on creating immersive, memorable experiences that engage consumers and foster emotional connections with your brand. This marketing type has three main objectives: increasing brand awareness, enhancing customer loyalty, and generating positive word-of-mouth. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>According to <a href=https://www.ama.org/"https:////blog.hubspot.com//marketing//hubspot-blog-marketing-industry-trends-report?hubs_content=blog.hubspot.com\/marketing\/experiential-marketing-investments&hubs_content-cta=Marketing%20Industry%20Trends%20Report\%22>a recent report<\/a>, 29% of marketers report using experiential marketing, and of those, 51% say it is one of the most effective trends they leverage. When implementing an experiential marketing strategy, consider the following techniques:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Interactive brand activations<\/strong>: Hosting live events or installations that allow consumers to interact with your brand creates memorable experiences that resonate.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Pop-up shops<\/strong>: Creating temporary retail spaces allows for unique experiences and direct engagement with customers, driving both awareness and sales.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Immersive experiences<\/strong>: Utilizing technology such as virtual reality or augmented reality can transport consumers into your brand\u2019s world, providing a unique engagement opportunity.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Product sampling events<\/strong>: Allowing consumers to experience your product firsthand can lead to immediate purchase decisions and positive associations.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Collaborative events<\/strong>: Partnering with other brands or organizations for co-hosted experiences can expand your reach and introduce your brand to new audiences.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These techniques create lasting impressions and emotional connections that foster brand loyalty. To employ experiential marketing successfully, consider these tactics:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Define your objectives<\/strong>: Establish what you want to achieve with your experiential marketing campaigns, whether it\u2019s brand awareness or direct sales.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Utilize social media<\/strong>: Promote your events and experiences on social media to drive attendance and engagement.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Collect feedback<\/strong>: Use surveys or direct interactions to gather feedback from participants, helping refine future experiential campaigns.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Document the experience<\/strong>: Capture high-quality photos and videos during events to share on your marketing channels and extend the campaign\u2019s reach.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Analyze impact<\/strong>: Evaluate the success of your experiential campaigns through metrics such as attendance, engagement levels, and subsequent sales.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>By employing these strategies, techniques, and tactics, you can effectively leverage experiential marketing to engage consumers, foster loyalty, and drive growth.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To drive significant business growth and attain success, it is essential to align your marketing strategies with your business goals. Each marketing type offers unique strengths that contribute to different objectives, whether increasing brand awareness or generating leads. Therefore, choose a handful of strategies that align with your goals and work for your business. By strategically selecting the right combination of marketing types, you can create a cohesive approach that meets your business objectives and effectively engages your audience.<\/p>\n<!-- \/wp:paragraph -->","post_title":"Guide to Types of Marketing: Strategies, Techniques, and Tactics Explained","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"guide-to-types-of-marketing-strategies-techniques-and-tactics-explained","to_ping":"","pinged":"","post_modified":"2024-12-20 06:17:05","post_modified_gmt":"2024-12-20 12:17:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=176713","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":165791,"post_author":"161905","post_date":"2024-08-19 16:27:31","post_date_gmt":"2024-08-19 21:27:31","post_content":"<!-- wp:paragraph -->\n<p>The role of hashtags in social media marketing is still a hot debate in 2025, and for good reason. The number of hashtags deemed effective has considerably gone down over the years.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Additionally, every social media platform has an ever-evolving algorithm that makes it difficult for marketers to settle on a single hashtag strategy. This, among many other factors, makes this a necessary topic in 2025.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, there is no debate that a well-thought-out hashtag strategy can significantly influence a campaign\u2019s visibility, engagement, and overall success. Therefore, finding that sweet spot is essential. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Let\u2019s unpack all you need to know about social media hashtags to keep your brand\u2019s socials at the forefront.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-hashtag\"><strong>What is a Hashtag?<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A hashtag is a word or phrase preceded by the # symbol. It\u2019s used on social media to categorize content, making it easier for users to find posts related to specific topics.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When you add a hashtag, your post becomes discoverable to anyone searching for that topic, even if they don\u2019t follow you. Hashtags can be placed anywhere in your post\u2014at the beginning, middle, or end\u2014and are a powerful tool for reach.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-hashtags-in-2025\"><strong>Benefits of Hashtags in 2025<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Increased visibility and reach<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Hashtags can significantly boost your post's visibility by making it discoverable to a wider audience beyond your followers. This can lead to higher engagement rates as more people interested in topics connected to your product can find your content. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A notable example is the <a href=https://www.ama.org/"https:////www.instagram.com//explore//tags//tacotuesday///">#TacoTuesday<\/a> hashtag, widely used by individuals and brands to share their love for tacos. This hashtag has helped countless food posts gain visibility, driving engagement and creating a popular weekly trend that restaurants and food bloggers alike can capitalize on.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":2} -->\n<ol start=\"2\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Community building and engagement<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Hashtags help create and foster online communities, providing a sense of belonging among users with shared interests. Brands can use them to encourage user interaction and generate conversations. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A prime example is Coca-Cola's <a href=https://www.ama.org/"https:////www.instagram.com//explore//tags//shareacoke///">#ShareACoke<\/a> campaign, which encourages users to share photos of personalized Coke bottles. This hashtag drove user-generated content and strengthened the connection among fans. It also <a href=https://www.ama.org/"https:////www.wsj.com//articles//share-a-coke-credited-with-a-pop-in-sales-1411661519/">increased U.S. sales by more than 2%<\/a>, reversing over a decade of declining Coke consumption.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":3} -->\n<ol start=\"3\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Discoverability and trends<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Hashtags enhance content discovery and help brands stay on top of trends. Using trending hashtags can boost your content's chances of going viral, align your brand with current conversations, and increase its visibility during major events or cultural moments. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A prime example is the #IceBucketChallenge, which went viral and <a href=https://www.ama.org/"https:////www.als.org//stories-news//ice-bucket-challenge-dramatically-accelerated-fight-against-als/">raised significant awareness<\/a> and funds for ALS research.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":4} -->\n<ol start=\"4\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>SEO benefits<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Hashtags contribute to social media SEO by improving the searchability of your posts within social platforms. Targeted hashtags can enhance your content's ranking in search results, making it easier for a larger audience to find and engage with your posts.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, it's also important to consider the challenges and potential downsides of hashtags.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-disadvantages-of-hashtags-in-202-5\"><strong>Disadvantages of Hashtags in 202<\/strong>5<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>While hashtags offer many benefits, there are also significant challenges and potential downsides to consider. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Algorithm challenges<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Social media algorithms have evolved, affecting the performance of hashtagged posts. Platforms like Instagram can identify posts with excessive or irrelevant hashtags as spammy, leading to decreased visibility in feeds and searches. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In fact, according to recent <a href=https://www.ama.org/"https:////www.threads.net//@mattnavarra//post//C3Sz0tto1bY/">user reports<\/a>, Instagram is already testing a feature that limits certain users to adding only five hashtags per post. If users try to add more, a message appears saying, \u201cYou can only add 5 hashtags.\u201d This is just one clear example of the algorithm discouraging hashtag overuse.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":2} -->\n<ol start=\"2\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Shadowbanning<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Chronic misuse of irrelevant or excessive hashtags can lead to shadowbanning. This is where your reach is limited by a social media platform without your knowledge. Your content might not appear in searches or on your followers' feeds, causing a significant drop in likes and comments.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>While social media platforms often <a href=https://www.ama.org/"https:////abcnews.go.com//Technology//twitter-denies-conservative-shadow-banning-claims-alters-search//story?id=56841398\%22>deny the existence of shadowbanning<\/a>, they do acknowledge hiding posts that violate their guidelines or appear inappropriate.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":3} -->\n<ol start=\"3\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Negative user experience and perception<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Overusing hashtags can clutter posts, making them hard to read and negatively impacting user experience. Additionally, users who click on a hashtag expecting specific content but find irrelevant posts are likely to feel misled and disengaged. This can lead to fewer likes, comments, and shares, and even cause unfollows. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-how-to-select-the-right-hashtags-in-202-5\"><strong>How to Select the Right Hashtags in 202<\/strong>5<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Here are some strategies to help you select the best hashtags in 2025:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Analyze successful hashtags<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Keep track of which hashtags have worked well on previous posts. Review your most popular posts and identify any trends in the hashtags you used. If specific hashtags consistently appear in your top-performing posts, make a point to include them in your future content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":2} -->\n<ol start=\"2\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Keep up with trending hashtags<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Stay updated on current trends using tools that show trending hashtags on social media platforms. For instance, when you log in, Twitter displays a list of trending hashtags. While not all trending hashtags will be relevant to your brand, using a trending hashtag that aligns with your content can increase visibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":3} -->\n<ol start=\"3\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Use related hashtags<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>If you already know which hashtags are working well for your brand, consider using related hashtags. These can be more specific to help you connect with a more targeted audience or they can be broad to help you connect with a wider audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Start typing your hashtag into the platform\u2019s search bar to see suggested search terms. These related terms are all viable options for new, relevant hashtags to add to your posts.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":4} -->\n<ol start=\"4\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Create a unique hashtag<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Consider creating your own unique hashtag to start a conversation or campaign around your brand. A catchy, unique hashtag that resonates with your target audience can help build brand recognition and encourage user-generated content. Ensure the hashtag is clear and directly relates to your campaign or event to avoid any confusion.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-hashtags-on-social-media-platforms\"><strong>How to Use Hashtags on Social Media Platforms<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Understanding how to effectively use hashtags on different social media platforms is key to maximizing engagement. Here\u2019s a breakdown of how hashtags perform and best practices for each platform.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Instagram<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Instagram is a powerful platform for hashtag use, significantly boosting engagement and visibility. Unlike platforms like X (formerly Twitter), Instagram generally allows people to use more hashtags per post. It is not uncommon to find posts with more than 10 hashtags.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Apart from the number of hashtags, hashtag length matters on this platform. It is widely believed that hashtags with 21 to 25 characters tend to perform better. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Placement of hashtags is an additional consideration. Captions seem to be the most effective place to put hashtags, with up to <a href=https://www.ama.org/"https:////drive.google.com//file//d//1a-g4g0gzUKAapk7Lrgv7y4-ODRmTJhu3//view/">89% of brands preferring to use hashtags in their post captions. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":2} -->\n<ol start=\"2\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>X (formerly Twitter)<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Twitter is a dynamic platform where hashtags can significantly enhance engagement and visibility. In fact, hashtags on this platform can increase engagement by about <a href=https://www.ama.org/"https:////blog.x.com//official//en_us//a//2012//best-practices-for-journalists.html?ref=buffer.com\%22>50%<\/a> for brands and businesses. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When picking hashtags, consider participating in trending conversations by leveraging popular hashtags, especially during live events or breaking news. This can drastically increase the reach of your tweets. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Additionally, create branded hashtags for specific campaigns to foster cohesive conversations around your brand and encourage user participation. However, when using hashtags on Twitter, you must be careful about the number of hashtags used. Aim for only 1 or 2 relevant hashtags per tweet. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tweets with more than two hashtags see about <a href=https://www.ama.org/"https:////buffer.com//resources//a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many///">17% less engagement. Use Twitter analytics tools to identify which hashtags resonate best with your audience and refine your strategy accordingly.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":3} -->\n<ol start=\"3\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Facebook<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Using hashtags on Facebook is less prevalent compared to other platforms, and their impact varies, necessitating a careful and strategic approach. To maximize engagement on Facebook in 2025, use hashtags sparingly and aim to include only one relevant hashtag per post.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Unlike Twitter and Instagram, Facebook posts with one hashtag see the highest average engagement, around <a href=https://www.ama.org/"https:////www.statista.com//chart//2032//hashtags-affect-interaction///">593 engagements per post<\/a>. Using more than three hashtags can significantly reduce engagement, with posts featuring over ten hashtags averaging only 188 engagements per post.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Furthermore, specific and relevant hashtags improve discoverability, especially in Facebook groups and pages dedicated to particular interests. By focusing on quality over quantity, you can effectively use hashtags to enhance your social media presence on Facebook.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":4} -->\n<ol start=\"4\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>TikTok<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>On TikTok, Posts with at least 3-5 hashtags tend tohave more reach, so having a minimum of 3 hashtags is recommended. To optimize engagement on TikTok in 2025, consider trending hashtags like the popular hashtag #fyp (For You Page) has amassed almost <a href=https://www.ama.org/"https:////www.statista.com//statistics//1299851//tiktok-top-hashtags-by-post-views///">35 trillion views<\/a>.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>TikTok trends play a huge role in content distribution and are a contributing factor to virality. An example of a viral challenge is the Cuff  It Dance challenge, which went viral during Beyonce\u2019s Rennaisance Tour. Engaging with trending hashtags and challenges can help you significantly boost visibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true,\"start\":5} -->\n<ol start=\"5\" class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>LinkedIn<\/strong><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>LinkedIn is a platform where strategically using hashtags helps establish credibility and reach a professional audience. For the best reach, consider using three hashtags per post. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Also, consider combining one niche hashtag with two broader industry hashtags. This ensures your content is discoverable to people with wide topical interest and people who are looking for specific topical content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Do hashtags work in 2025? Yes, they do and they remain an essential part of social media strategy. By adapting your strategy to each platform, you can maximize reach, engage your audience, and enhance your social media presence in 2025.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Hashtags in 2025. Do They Work?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"social-media-hashtags","to_ping":"","pinged":"","post_modified":"2024-12-20 06:16:18","post_modified_gmt":"2024-12-20 12:16:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=165791","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Social Media

Social media involves the use of social networks as marketing communications media. These websites often have users actively participate to determine what is popular. Social marketing is a tactic that taps into the growth of social networks, encouraging users to adopt and pass along widgets or other content modules created by a brand, or to add a brand to the user’s social circle of friends.

Social marketing has traditionally referred to the branch of marketing that is concerned with the use of marketing knowledge, concepts, and techniques to enhance social ends, as well as the social consequences of marketing strategies, decisions, and actions. This type of marketing is designed to influence the behavior of a target audience in which the benefits of the behavior are intended by the marketer to accrue primarily to the audience or to the society in general and not to the marketer. Social marketing can be carried on by for-profit, public, and private nonprofit organizations or by individuals.

Examples would be attempts to influence individuals to stop smoking (by the private nonprofit American Cancer Society) or report crimes (by the public U.S. Department of Justice). An attempt of one friend to influence another to go on a diet is also social marketing. Here you will find a collection of marketing news articles and research insights regarding social media.

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