The post Sprinklr and AMA Bootcamp Series: Marketing Transformation in the Age of AI appeared first on American Marketing Association.
]]>A Gartner study revealed that in 2025, large organizations will turn to AI for generating 30% of their outbound marketing messages. Over the past year, AI has evolved from being an enabler to an autonomous driver of marketing transformation. Brands are now using AI to analyze vast data streams, automate decision-making, and optimize performance at every touchpoint. The rapid adoption of AI-powered tools is reshaping customer engagement, campaign management, and CX intelligence.
To drive measurable business impact, marketing leaders must focus on three key areas — AI-led efficiency, automated optimization, and data unification. To stay ahead, brands must move beyond traditional strategies and harness AI as a catalyst for marketing innovation.
Join us at the Sprinklr and AMA Bootcamp: Marketing Transformation in the Age of AI to explore cutting-edge AI applications, industry best practices, and the future of intelligent marketing.
Who says marketing transformation needs to be slow? In just four power-packed sessions, dive deep into how AI is reshaping campaign management, brand intelligence, and multi-channel optimization. Learn how to harness AI-powered automation, unify data, and use real-time analytics to drive measurable business impact. Walk away with practical strategies to stay ahead in an AI-first marketing landscape.
A drawing will be held after the remaining 3 sessions for a $75 Amazon gift card. There will be 3 winners per session.
Watch the on-demand sessions for a chance to win a $25 Amazon gift card. There will be 10 winners per on-demand session.
Disclaimer
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]]>The post How to Connect, Converse, and Convert With Social Listening appeared first on American Marketing Association.
]]>Customer insights drive business success, regardless of your industry or scale. While traditional market research remains valuable, social listening has emerged as a powerful tool for understanding and engaging with your audience in real-time.
In 2025’s digital landscape, mastering voice of customer (VoC) data is essential for competitive advantage. With social listening, you can use the VoC data around organic conversations to find new customers, understand the sentiment around your brand, monitor your competitors, and develop the most effective marketing messaging.
May 6, 2025 | 10:00 a.m. – 12:00 p.m. Central Time
Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
The post How to Connect, Converse, and Convert With Social Listening appeared first on American Marketing Association.
]]>The post Reimagining the Creative Process for Marketing appeared first on American Marketing Association.
]]>The creative process can be challenging, even for the most experienced marketer. In today’s digital age fighting through the “noise” to get your campaign in front of your target audience requires agility and a refreshed creative mentality.
In this workshop, discover tools, resources, and peer experience for reimagining and rebuilding the creative process to increase engagement and effective storytelling across platforms.
April 15, 2025 | 10:00 a.m. – 12:00 p.m. Central Time
Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
The post Reimagining the Creative Process for Marketing appeared first on American Marketing Association.
]]>The post 2025 Trends Bundle (Social Media & AI Skills) appeared first on American Marketing Association.
]]>The social media industry moves at a lightning pace. Social media platforms continue to introduce new features, update their algorithms and refresh their user experience constantly. It’s hard for any social media manager to keep up!
Update your social media strategy and use the latest tools to ensure you stay relevant and appealing to your audience.
Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and marketers must learn to adapt to the paid, earned, shared, and owned landscape.
This session highlights recent digital marketing trends, and the challenges and opportunities they bring for the evolving digital landscape.
Pricing will update in your cart once code is applied.
You will gain access to these courses for 90 days from purchase date.
Are you an AMA Professional Certified Marketer®️? Completing this bundle’s training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008.
Alison launched Avocado Social in 2014 with the sole aim of empowering businesses to effectively manage their own brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with a wide range of growing enterprises and big brands.
Martin writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. Martin is also president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center.
He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019, entitled “My BFF is a Chatbot” and the 2024 Thought Leader award from the Canadian Public Relations Society.
Beginner | 3 Hours
Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.
Beginner | 3 Hours
As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.
certificate program
This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.
The post 2025 Trends Bundle (Social Media & AI Skills) appeared first on American Marketing Association.
]]>The post Social Media Trends for 2025 appeared first on American Marketing Association.
]]>The social media industry moves at a lightning pace. Social media platforms continue to introduce new features, update their algorithms and refresh their user experience constantly. It’s hard for any social media manager to keep up!
So join us to dive into the new and emerging content themes set to skyrocket in 2025. We will demonstrate how to update your social media strategy and use the latest tools to ensure you stay relevant and appealing to your audience. Plus, throughout the training, we’ll showcase the best-in-class examples of early adopter brands across industries to help inspire you for the year ahead.
Skill Level: Intermediate
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Social Media Trainer and Founder of Avocado Social
Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008.
Alison launched Avocado Social in 2014 with the sole aim of empowering businesses to effectively manage their own brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with a wide range of growing enterprises and big brands.
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Beginner | 1 Hour
Learn how to structure and launch effective social media campaigns and marketing attribution to track your activity and create an effective report.
beginner | 2 hours
This course focuses on Facebook, Instagram, and TikTok advertising and how to plan, build and launch successful campaigns within the native advertising dashboards.
certificate program
This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.
The post Social Media Trends for 2025 appeared first on American Marketing Association.
]]>The post Small Business Marketing appeared first on American Marketing Association.
]]>Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.
Skill Level: Beginner
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
beginner | 1 hour
Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.
Beginner | 1.5 Hours
Cut through Search Engine Optimization (SEO) jargon and learn the essential basics to get results.
Beginner | 3 Hours
Dive into digital marketing for entrepreneurs and small-business people with real-world, prize-winning editorial content and strategies from Inc. Magazine.
The post Small Business Marketing appeared first on American Marketing Association.
]]>The post Social Media for Nonprofits appeared first on American Marketing Association.
]]>Are you an AMA Professional Certified Marketer®️? This training is worth 5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
Skill Level: Beginner
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.
Beginner | 3 Hours
Learn the impact of AI systems and how to leverage these tools to perform marketing tasks.
Beginner | 3.5 Hours
Integrate your social media with other channels and learn how to use strategic metrics for tracking success.
Beginner | 9 Courses
This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.
The post Social Media for Nonprofits appeared first on American Marketing Association.
]]>The post Social Media Marketing appeared first on American Marketing Association.
]]>Using social media in marketing is practically a requirement in today’s highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan.
The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers.
Skill Level: Beginner
This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.
On-Demand Training
Implement the different levels of listening and experience the value of “flipping the script” with the key stakeholders.
Certificate
Stand out as a leader by becoming a master in effective change, impactful body language and navigating a team.
On-Demand Training
Enhance your writing and communication skills to make an impact.
The post Social Media Marketing appeared first on American Marketing Association.
]]>The post Social Media Strategy and Proving ROI appeared first on American Marketing Association.
]]>Social Media Management Social Media Trends Marketing Attribution
Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
This course is designed for mid-level marketing generalists and social media managers interested in updating their social media strategy and ensuring their proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.
Skill Level: Beginner/Intermediate
Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.
Start the course by understanding what ROI is so that you can work backwards in building a strategy to get your intended outcome for your efforts.
Dedicate time up front to determining the type of content that will resonate with your audience and how you will approach your content strategy.
Review the questions to consider up front as you build out your social media strategy and define what success looks like for your organization.
Consider whether you are going to curate or create content and the pros and cons of both scenarios.
Identify what to include when building out processes to ensure nothing is overlooked.
Review your metrics and measure them against the benchmarks you set at the beginning to determine your success.
Learn how to keep reports and calculate your ROI to see trends and pinpoint how changes have impacted your success.
Explore different social media tracking tools to help you keep track of all the different metrics across platforms.
Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.
Social Media Trainer and Founder of Avocado Social
Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008. Alison launched Avocado Social in 2014 to empower businesses to effectively manage their brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with many growing enterprises and big brands.
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Intermediate | 2 Hours
As social media advertising become increasingly competitive, it’s time to focus on what, why and how ads convert within the native platform.
Beginner | 5 Hours
Dive into the importance of quantitative analytics and how data quality can affect decision-making.
Intermediate | 2 Hours
Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.
The post Social Media Strategy and Proving ROI appeared first on American Marketing Association.
]]>The post Influencer Marketing Bootcamp appeared first on American Marketing Association.
]]>Dive into the dynamic world of influencer marketing and unlock the secrets of digital storytelling that captivates millions! This bootcamp offers a comprehensive look into influencer marketing, exploring how brands can effectively work with online creators to reach their target audiences.
Journey from the early days of blogging to the video-driven landscapes of TikTok, YouTube, and Instagram. Discover the nuanced ecosystem of creators—from nano-influencers to global stars—and learn how to craft campaigns that resonate across different platforms and audiences.
The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.
You’ll leave this session with the tools to identify, work with, and evaluate effective influencer marketing strategies.
March 26, 2025 | 10:00AM-2:30PM CT
This is an introductory course for users of all levels and experience. However, attendees who work at an agency or brand and are interested in running influencer campaigns may get the most out of this content.
Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
The post Influencer Marketing Bootcamp appeared first on American Marketing Association.
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