Skip to Content Skip to Footer
AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Influencer Marketing Bootcamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"influencer-marketing-bootcamp","to_ping":"","pinged":"","post_modified":"2024-12-17 13:29:40","post_modified_gmt":"2024-12-17 19:29:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=178621","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":163469,"post_author":"168509","post_date":"2024-09-30 11:27:25","post_date_gmt":"2024-09-30 16:27:25","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-anticipating-trends-and-staying-ahead-of-the-curve\">Anticipating Trends and Staying Ahead of the Curve<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This interactive session highlights recent digital marketing trends, and the challenges and opportunities they bring for the evolving digital landscape. Participants will gain insights into emerging trends and learn how to future-proof their digital strategies to remain competitive in a rapidly changing environment.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>December 12, 2024 | 10:00 a.m. - Noon CT<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Identify key trends shaping the future of digital marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore strategies for adapting digital marketing tactics to align with evolving consumer preferences, regulatory changes, and technological advancements.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discuss how to prioritize trends to focus on based on business and customer needs<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":163491,\"uuid\":\"763c93b5-8750-4981-abd3-5b381256457d\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Get 10% off pricing by purchasing 3 or more tickets!<br>Users will be assigned once the purchase is complete.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Digital Marketing Trends for 2025","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-marketing-trends-for-2025","to_ping":"","pinged":"","post_modified":"2024-09-30 11:27:28","post_modified_gmt":"2024-09-30 16:27:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=163469","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":159697,"post_author":"168509","post_date":"2024-09-30 11:24:17","post_date_gmt":"2024-09-30 16:24:17","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-stay-ahead-of-and-set-social-media-trends\">Stay Ahead of (and Set) Social Media Trends<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The social media industry moves at a lightning pace. Social media platforms continue to introduce new features, update their algorithms and refresh their user experience constantly. It\u2019s hard for any social media manager to keep up!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So join us to dive into the new and emerging content themes set to skyrocket in 2025. We will demonstrate how to update your social media strategy and use the latest tools to ensure you stay relevant and appealing to your audience. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Plus, throughout the training, we\u2019ll showcase the best-in-class examples of early adopter brands across industries to help inspire you for the year ahead.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>November 19, 2024 | 10AM-12PM CT<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Discover the latest social media statistics and user data for 2025<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn about new platform features and what this could mean for your brand<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand the latest algorithm changes and how this will impact your content strategy<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore best-in-class examples of brands innovating in social media and learn how to adopt key principles to engage your audience<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":159706,\"uuid\":\"e22bf5ba-f15b-445a-af20-437e9fd8a127\",\"type\":\"product\"}],\"buttonText\":\"Register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Register Now\"} \/-->\n\n<!-- wp:ama\/contentblock {\"background_color\":\"#1f304f\",\"edge_to_edge\":\"no\",\"color\":\"#ffffff\",\"link_color\":\"#ffffff\"} -->\n<div class=\"wp-block-ama-contentblock\"><p><\/p><!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Get 10% off pricing by purchasing 3 or more tickets!<br>Users will be assigned once the purchase is complete.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"30px\"} -->\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:ama\/contentblock -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:spacer {\"height\":\"1px\"} -->\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Social Media Trends for 2025","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"social-media-trends-for-2025","to_ping":"","pinged":"","post_modified":"2024-11-07 08:45:41","post_modified_gmt":"2024-11-07 14:45:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=159697","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":171362,"post_author":"168509","post_date":"2024-09-30 10:53:19","post_date_gmt":"2024-09-30 15:53:19","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"align-and-optimize-the-roles-of-marketing-and-sales-for-a-successful-overall-customer-experience\">Unlock the Power of Social Media<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With more than 4 billion users worldwide regularly connecting, communicating and influencing on social media, businesses that aren\u2019t effectively engaging on these same channels could be missing valuable leads and sales! <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The opportunities to build relationships, establish brand loyalty and maintain competitive advantage are yours to achieve through social media.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Forge a confident path in social media with the help of the <strong>AMA Social Media Bootcamp<\/strong> for beginners! In just two days, you'll learn how to effectively showcase your brand so it can be a significant driver for your marketing strategy with clear goals, engaging content and an active presence.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>March 11-12, 2025 | 10:00AM - 3:00PM CT<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\"} -->\n<ul class=\"wp-block-list list-block\"><!-- wp:list-item -->\n<li>Understand the latest social media marketing best practices including strategy, content creation, platform engagement, advertising, and auditing.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how to develop and implement an effective social media strategy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Master effective growth tactics to implement across your social media campaigns including advertising and creator partnerships.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover inspirational case studies of effective social media use across a range of B2B and B2C industries.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Build a network and discuss painpoints with other social media professionals.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Define and track the KPIs most relevant to your campaigns.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":171363,\"uuid\":\"bde6e908-8acd-4139-b332-089b8d438022\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:group {\"backgroundColor\":\"blue-700\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-blue-700-background-color has-background\"><!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":171365,\"uuid\":\"5e50df1b-c751-4fd9-a94f-be2b0f7c708b\",\"type\":\"product\"}],\"buttonText\":\"Register Collegiate member\",\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Are you a current College Student or AMA Collegiate Member? Register here\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\",\"fontSize\":\"small\"} -->\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-small-font-size\"><em>*10% discounted group pricing does not apply to Collegiate offering<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":118889,\"scale\":\"cover\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-8-CEU-Badge.png/" alt=\"\" class=\"wp-image-118889\" style=\"object-fit:cover\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p><br>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 8 Continuing Education Units (CEUs) for those who attend the full training to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"ama-event-policies\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:spacer {\"height\":\"42px\"} -->\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->","post_title":"Social Media Bootcamp (March 2025)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"social-media-bootcamp-march-2025","to_ping":"","pinged":"","post_modified":"2025-01-31 10:23:53","post_modified_gmt":"2025-01-31 16:23:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=171362","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":169751,"post_author":"168509","post_date":"2024-09-12 10:57:06","post_date_gmt":"2024-09-12 15:57:06","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"align-and-optimize-the-roles-of-marketing-and-sales-for-a-successful-overall-customer-experience\">Build confidence on camera and combat Imposter Syndrome<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In today\u2019s social media landscape, short-form video content is taking the reigns. If you aren\u2019t in the game, now is the time to level up your video presence. When you only have a few seconds to capture your audience, your short-form video strategy can make or break whether you get their attention or not. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This 1-day bootcamp will help you boost your confidence in creating short-form video content efficiently and effectively. Learn about best practices for content creation, the impact of different types of short-form video, and how to strategically repurpose video content you already have.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>January 8, 2025 | Online | 10:00 AM - 2:30 PM CT<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\"} -->\n<ul class=\"wp-block-list list-block\"><!-- wp:list-item -->\n<li>How to build confidence on camera and combat Imposter Syndrome <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understanding the power of short-form video in today\u2019s social media landscape<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to strategically repurpose content from collateral you already have<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identifying your \u201canchor\u201d piece of content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Developing your repurposing strategy and system<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Create a short-form video<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":169749,\"uuid\":\"5098773b-d59f-4e71-92d3-4c03864e750b\",\"type\":\"product\"}],\"buttonText\":\"Register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":155333,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//04//634887da-0715-15b4-c45c-cfc2988b240d1.png/" alt=\"\" class=\"wp-image-155333\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Mastering Short-Form Video Content","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mastering-short-form-video","to_ping":"","pinged":"","post_modified":"2024-10-07 12:12:18","post_modified_gmt":"2024-10-07 17:12:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=169751","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":167349,"post_author":"168509","post_date":"2024-08-19 08:11:20","post_date_gmt":"2024-08-19 13:11:20","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"align-and-optimize-the-roles-of-marketing-and-sales-for-a-successful-overall-customer-experience\">Elevate your content creation and audience engagement skills<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Explore the art of creating quality content, mixing brand standards and creativity, while crafting impactful social media posts across various content types. Gain better understanding of your audiences, conduct thorough content audits, and measure the success of your strategies. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This 1-day Bootcamp is ideal for content creators and marketers looking to enhance their digital presence. Don't miss this opportunity to refine your skills and take your content to the next level!<br><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>October 3, 2024 | Online | 10:00 AM - 2:30 PM CT<\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\"} -->\n<ul class=\"wp-block-list list-block\"><!-- wp:list-item -->\n<li>Discuss what makes content to be considered \u201cgood quality\u201d<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore the best practices and use cases for different types of content and how to align your content strategy to achieve your goals<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Share best practices for creating quality content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify different opportunities for engagement<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":167352,\"uuid\":\"8e3c397e-c857-4c29-a64f-8653f1583930\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select quantity to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Get 10% off pricing by purchasing 3 or more tickets!<br>Email customersupport@ama.org to register your group.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":155333,\"sizeSlug\":\"full\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//04//634887da-0715-15b4-c45c-cfc2988b240d1.png/" alt=\"\" class=\"wp-image-155333\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Creating Engaging & Quality Content","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"creating-engaging-quality-content","to_ping":"","pinged":"","post_modified":"2024-11-14 09:48:22","post_modified_gmt":"2024-11-14 15:48:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=167349","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":165285,"post_author":"168509","post_date":"2024-08-02 11:44:12","post_date_gmt":"2024-08-02 16:44:12","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-extract-more-meaningful-social-insights\">Extract More Meaningful Social Insights<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions? <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session, learn how to effectively analyze social media data and extract meaningful insights to better communicate key findings in a clear, concise, and actionable manner to your various stakeholders.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>February 6, 2025 | 10:00 a.m. - Noon CT<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Learn how to review social media metrics to identify the key trends, insights, and actionable recommendations based on the stories you want to tell<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore strategies for translating social media data into actionable insights and recommendations that drive business growth and inform marketing strategy and decision-making<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how to tailor social media analytics presentations to different stakeholders and audience segments, focusing on relevant metrics and insights that align with their interests, priorities, and decision-making needs.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":165287,\"uuid\":\"eca1c843-c146-4a2c-ab69-a2cd0efde677\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:ama\/contentblock {\"background_color\":\"#1f304f\",\"edge_to_edge\":\"no\",\"color\":\"#ffffff\",\"link_color\":\"#ffffff\"} -->\n<div class=\"wp-block-ama-contentblock\"><p><\/p><!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"5px\"} -->\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:ama\/contentblock -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Who Should Attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Digital Marketing and Social Media Specialists\/Managers<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Marketing Coordinators\/Managers involved in social media campaigns<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><strong>Pre-Requisites<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Existing experience with social media analytics<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Will not cover basic metrics (likes, shares, etc.) or setting up a report<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Interpreting and Presenting Your Social Media Analytics","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"interpreting-and-presenting-your-social-media-analytics","to_ping":"","pinged":"","post_modified":"2024-09-25 11:24:28","post_modified_gmt":"2024-09-25 16:24:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=165285","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":164164,"post_author":"43028","post_date":"2024-07-25 15:26:37","post_date_gmt":"2024-07-25 20:26:37","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-unlock-the-full-potential-of-social-media\">Unlock the Full Potential of Social Media<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Registration for this event is<strong> <span style=\"text-decoration: underline;\">free<\/span><\/strong>!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This virtual conference is designed to equip marketers with the expertise and tools needed to navigate the complexities of influencer marketing, creative content strategies, and the ever-evolving digital engagement landscape. As an industry leader, you'll gain actionable insights and practical strategies to enhance your social media impact. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is your opportunity to elevate your marketing efforts and achieve remarkable results in the digital space. Don\u2019t miss out on the chance to transform your approach and drive greater success through innovative social media tactics!<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//47AVYq/" target=\"_blank\" rel=\"noreferrer noopener\">Already REgistered? Log In<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Master Your Social Media:<\/strong> Discover techniques to enhance your brand\u2019s presence and build genuine connections with your audience.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Leverage Influencer Marketing:<\/strong> Gain insights into selecting the right influencers and creating authentic partnerships that resonate with your target market.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Create Engaging Content:<\/strong> Explore methods for developing content that captures attention and encourages sharing.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Analyze Performance:<\/strong> Learn how to measure the effectiveness of your social media campaigns and adjust strategies accordingly.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:media-text {\"mediaId\":176744,\"mediaLink\":\"https:\/\/www.ama.org\/events\/virtual-conference\/virtual-conference-social-media-and-influencer-marketing\/keith-bendes-headshot-1\/\",\"linkDestination\":\"custom\",\"mediaType\":\"image\",\"mediaWidth\":34,\"mediaSizeSlug\":\"medium\",\"imageFill\":true,\"focalPoint\":{\"x\":0.53,\"y\":0.28},\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element has-blue-900-background-color has-background\" style=\"grid-template-columns:34% auto\"><figure class=\"wp-block-media-text__media\"><a href=https://www.ama.org/"https:////www.linkedin.com//in//shamahyder///">\"\"Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->","post_title":"Virtual Conference: Social Media and Influencer Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-social-media-and-influencer-marketing","to_ping":"","pinged":"","post_modified":"2024-12-03 11:19:56","post_modified_gmt":"2024-12-03 17:19:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=164164","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":190793,"post_author":"205337","post_date":"2025-03-27 08:28:31","post_date_gmt":"2025-03-27 13:28:31","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-how-gen-z-really-shops-and-what-it-means-for-gen-alpha\">How Gen Z really shops \u2013 and what it means for Gen Alpha<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Gen Z isn\u2019t just reshaping shopping \u2013 they\u2019re redefining how brands earn their attention. Unlike older generations who discovered products through TV, magazines, or word-of-mouth, today\u2019s teens navigate a digital-first world where social media drives discovery.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>They crave engaging content but aren\u2019t easily convinced. Instead, they take a practical, research-driven approach, weighing price, quality, and social proof before making a purchase. Traditional advertising alone won\u2019t win them over \u2013 they trust what feels real, transparent, and relevant.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Two recent surveys of teens, ages 13 to 19, reveal the key forces shaping Gen Z\u2019s shopping habits and what they signal about the next generation of consumers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a><\/a>1. Social Media Drives Discovery<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>For Gen Z, shopping starts on social media. More than half of teens (51%) say they\u2019re most likely to discover something they want to buy on a social platform. By comparison, traditional channels\u2014like TV ads (8%) and in-store browsing (23%)\u2014have taken a backseat.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When it comes to discovering new brands, products, services, or experiences, TikTok leads the way (57%), followed by Instagram (49%) and YouTube (46%). Pinterest and Snapchat also play a role, especially for female teens.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And while 42% of teens use TikTok Shop, many still prefer to buy through links in posts or head directly to e-commerce sites (see Insight 4).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a><\/a>2<strong>. <\/strong>Authentic Ads Get Attention<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Teens don\u2019t mind ads\u2014as long as they feel real and relevant. The most effective ones show products in action, with 31% of teens saying this makes them stop scrolling. Music (28%) and humor (26%) also help grab their attention.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Traditional tactics, however, are losing their edge. Only 18% of teens are swayed by celebrity endorsements, and even Super Bowl ads don\u2019t stick\u201468% strongly and 43% somewhat agree they don\u2019t remember them a week later. Meanwhile, 66% say they\u2019re more likely to buy something they saw on TikTok than from a big-budget TV campaign.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What works best? Ads that feel native to the platform. Gen Z engages with content they can interact with\u2014not just passively watch. <em>(For more on what makes or breaks an ad with teens, check out<\/em> <a href=https://www.ama.org/"https:////www.teenvoice.com//insights//teen-voice-article-cringey-or-cool-what-teens-really-think-about-trendiness-in-ads/">Cringey or Cool? What Teens Really Think About Trendiness in Ads<\/em><\/a><em>)<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a><\/a>3. Gen Z Researches Most Every Purchase<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Despite their reputation for short attention spans, Gen Z takes a thoughtful approach to shopping. When they spot something they like on social media, most teens dig deeper\u201475% read comments, 74% visit the brand\u2019s website, and 72% check product reviews before making a purchase.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>No single source dictates their decisions, but reviews carry the most weight, whether on a brand\u2019s website (39%) or in social media comments (35%). Recommendations from friends (31%) and family (28%) also play a role, while influencers (17%) and celebrity endorsements (14%) have less sway.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Gen Z is also selective about sharing personal information. While discounts are the biggest incentive (55%), most won\u2019t opt-in to being contacted via email or text unless the deal is worth it. Even after signing up, email engagement is hit or miss\u2014some use discounts immediately (26%), others save them (30%), and many forget about them entirely (23%).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-price-and-quality-win-over-brand-loyalty\">4. Price and Quality Win Over Brand Loyalty<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>For Gen Z, price is the top priority. Nearly half (43%) want to see it upfront in an ad, followed closely by quality (41%) and product details (36%).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When it comes to shopping, their habits are fluid. TikTok and Instagram drive discovery, but only 28% use in-app checkout. Instead, 32% prefer tapping product links in non-sponsored posts, while 27% engage with shoppable ads. And when asked to pick just one place to shop, Amazon is the clear favorite.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Gen Z is also strategic about spending. Many will add extra items to their cart just to qualify for free shipping rather than paying for it outright.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As for payment, 39% use credit or debit cards, 33% rely on mobile payments like CashApp and Apple Pay, and 25% have parents cover the bill. To streamline checkout, many teens create shopping lists with product links for quick parental approval.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><a><\/a>5. Gen Alpha Will Demand Even More Frictionless Shopping<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The differences between younger Gen Z (ages 13-14) and older Gen Z (ages 17-18) offer hints about how Gen Alpha may shop in the future. Interestingly, more 17- and 18-year-olds (23%) report <em>not<\/em> using any in-app shopping features compared to 13- and 14-year-olds (17%). If looked at directionally, this could indicate that Gen Alpha will enter their teen years with an already-established comfort with social commerce.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-final-takeaway\">Final Takeaway<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Gen Z isn\u2019t just shaping the future of shopping \u2013 they\u2019re raising the bar for brand trust. They expect brands to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Be where they scroll \u2013 <\/strong>on TikTok, Instagram, and YouTube.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Prove their value upfront \u2013 <\/strong>through price transparency, product demos, and real customer reviews.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Engage in real conversations \u2013 <\/strong>not just ads, but authentic interactions through comments, DMs, and social proof.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Prioritize authenticity over marketing gimmicks \u2013 <\/strong>trust is built over time, not through one-off campaigns.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Make shopping effortless \u2013 <\/strong>without sacrificing transparency or control.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>To connect with Gen Z, brands need to rethink not just how they market but also how they research. Traditional tactics won\u2019t cut it, and outdated research won\u2019t reveal what truly drives their decisions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our custom survey builder helps you reach Gen Z where they are \u2013 digitally, authentically, and in real time. Get the insights you need. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/www.teenvoice.com\/research-survey-builder?utm_medium=content\\u0026utm_source=AMA\\u0026utm_campaign=traffic_sponsoredcontent\",\"buttonLabel\":\"TRY IT TODAY\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////www.teenvoice.com//research-survey-builder?utm_medium=content&utm_source=AMA&utm_campaign=traffic_sponsoredcontent\%22 download>TRY IT TODAY<\/a>\n<!-- \/wp:ama\/download -->","post_title":"5 Key Insights Into Gen Z Shopping Habits \u2013 And What They Mean for Gen Alpha","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-key-insights-into-gen-z-shopping-habits-and-what-they-mean-for-gen-alpha","to_ping":"","pinged":"","post_modified":"2025-03-27 08:31:58","post_modified_gmt":"2025-03-27 13:31:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=190793","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Social Media

Social media involves the use of social networks as marketing communications media. These websites often have users actively participate to determine what is popular. Social marketing is a tactic that taps into the growth of social networks, encouraging users to adopt and pass along widgets or other content modules created by a brand, or to add a brand to the user’s social circle of friends.

Social marketing has traditionally referred to the branch of marketing that is concerned with the use of marketing knowledge, concepts, and techniques to enhance social ends, as well as the social consequences of marketing strategies, decisions, and actions. This type of marketing is designed to influence the behavior of a target audience in which the benefits of the behavior are intended by the marketer to accrue primarily to the audience or to the society in general and not to the marketer. Social marketing can be carried on by for-profit, public, and private nonprofit organizations or by individuals.

Examples would be attempts to influence individuals to stop smoking (by the private nonprofit American Cancer Society) or report crimes (by the public U.S. Department of Justice). An attempt of one friend to influence another to go on a diet is also social marketing. Here you will find a collection of marketing news articles and research insights regarding social media.

171 results
Load More
The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.