Data & Analytics | Learn With The AMA https://www.ama.org/topics/data-and-analytics/ Answers into Action Mon, 24 Mar 2025 20:58:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Data & Analytics | Learn With The AMA https://www.ama.org/topics/data-and-analytics/ 32 32 158097978 Building Data Privacy into Your Marketing Strategy https://www.ama.org/events/virtual-training/building-data-privacy-into-your-marketing-strategy/ Mon, 10 Mar 2025 18:21:23 +0000 https://www.ama.org/?post_type=ama_event&p=188423 Proactively incorporate data privacy into your marketing strategy Consumer data privacy is no longer just a legal requirement—it’s a fundamental part of building trust with your audience. Privacy legislation is expanding and progressing rapidly, and no longer are we in the era of “privacy is coming” – it’s here! This session will explore how marketers […]

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Proactively incorporate data privacy into your marketing strategy

Consumer data privacy is no longer just a legal requirement—it’s a fundamental part of building trust with your audience. Privacy legislation is expanding and progressing rapidly, and no longer are we in the era of “privacy is coming” – it’s here!

This session will explore how marketers can proactively incorporate data privacy into their marketing strategy, aligning compliance with consumer expectations to enhance brand perception. Attendees will gain insights into key data privacy concepts, common misconceptions, and the broader implications of privacy missteps.

You’ll also hear about some case studies from organizations who have experienced the real consequences of a lacking privacy strategy. Through real-world case studies, we’ll examine how privacy decisions can impact your brand reputation and consumer trust, and we’ll outline the stakeholders who should be involved in shaping a privacy-conscious marketing approach.

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Note: The information provided here is for general informational purposes only and should not be considered legal advice.

Online | May 7, 2025 | 10:00 AM-12:00 PM Central Time

Key Takeaways

  • Understand the strategic value of integrating data privacy into marketing and how to gain buy-in from key stakeholders.
  • Identify the top themes and concepts of data privacy that marketers need to know.
  • Discuss real-world examples of how data privacy can impact a company’s brand perception.
  • Provide tangible feedback for how to get started within your own organization and who to involve in this discussion.
  • This session does not act as legal advice for your organization, and all content should be ultimately discussed with legal representation for your company in deciding how to take action.

Select your quantity below to register

Building Data Privacy into Your Marketing Strategy (May 2025)

Non-Member

$199.00

Member

$149.00

Qty

Want to join as a group or team? Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Are you a current College Student or AMA Collegiate Member? Register here.

Building Data Privacy into Your Marketing Strategy – Collegiate (May 2025)

Price

$49.00

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

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]]> 188423 Google Analytics Bootcamp https://www.ama.org/events/bootcamp/google-analytics-bootcamp-june-2025/ Thu, 27 Feb 2025 19:12:11 +0000 https://www.ama.org/?post_type=ama_event&p=186915 Extract the best insights from your Google data Unlock the full potential of Google Analytics 4 (GA4) with our comprehensive 4-hour bootcamp designed for digital marketers and data enthusiasts. With a mixture of presentation and live platform demonstrations, you will gain the knowledge needed to navigate and leverage GA4’s advanced features for insightful data analysis […]

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Extract the best insights from your Google data

Unlock the full potential of Google Analytics 4 (GA4) with our comprehensive 4-hour bootcamp designed for digital marketers and data enthusiasts. With a mixture of presentation and live platform demonstrations, you will gain the knowledge needed to navigate and leverage GA4’s advanced features for insightful data analysis and effective decision-making.

Note: This session will not cover account set-up and is intended for users with familiarity to further specific insights and platform use cases.

June 18, 2025 | 10:00AM-2:30PM CT

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Key Takeaways

  • Gain an understanding of GA4’s navigation, usage, and customizable capabilities
  • Identify the difference between session and user-based data
  • Explore reporting features and examples including why you need different reports and what information can be gained from them
  • Discuss how to effectively use GA4’s tools to drive actionable insights and make strategic decisions.

Select your quantity to register

Google Analytics Bootcamp (June 2025)

Non-Member

$399.00

Member

$299.00

Qty

Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 186915 Maximize ROI with Strategic Budget Management https://www.ama.org/events/virtual-training/maximize-roi-with-strategic-budget-management/ Thu, 06 Feb 2025 18:54:33 +0000 https://www.ama.org/?post_type=ama_event&p=184342 From Burnout to Breakthrough: A Smarter Approach to Marketing Budgets and ROI In today’s fragmented marketing landscape, success hinges not on widespread presence, but on strategic channel optimization. This transformative approach can drive remarkable results such as 40% revenue increase while simultaneously reducing ad spend by 30%. Modern marketing requires precision. By replacing vanity metrics […]

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From Burnout to Breakthrough: A Smarter Approach to Marketing Budgets and ROI

In today’s fragmented marketing landscape, success hinges not on widespread presence, but on strategic channel optimization. This transformative approach can drive remarkable results such as 40% revenue increase while simultaneously reducing ad spend by 30%.

Modern marketing requires precision. By replacing vanity metrics with true ROI measurement, organizations can unlock more powerful strategies. The key is focusing on top-performing channels and content that genuinely drive business outcomes.

Attendees in this session will discover how to apply the 80/20 principle to marketing budgets, enabling more targeted and efficient execution. Gain practical techniques to streamline marketing efforts and achieve higher conversion rates.

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April 17, 2025 | 10:00 a.m. – 12:00 p.m. Central Time

Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.

Select your quantity below to register

Maximize ROI with Strategic Budget Management (Apr 2025)

Non-Member

$169.00

Member

$129.00

Qty

Key Takeaways

  • Identify and share tools to measure marketing effectiveness 
  • Discuss strategies you can use to identify high-performing content for ads
  • Plan more effective media ad buying

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 184342 How to Connect, Converse, and Convert With Social Listening https://www.ama.org/events/virtual-training/how-to-connect-converse-and-convert-with-social-listening/ Thu, 30 Jan 2025 15:32:22 +0000 https://www.ama.org/?post_type=ama_event&p=183406 Turn Customer Conversations into Business Intelligence Customer insights drive business success, regardless of your industry or scale. While traditional market research remains valuable, social listening has emerged as a powerful tool for understanding and engaging with your audience in real-time. In 2025’s digital landscape, mastering voice of customer (VoC) data is essential for competitive advantage. […]

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Turn Customer Conversations into Business Intelligence

Customer insights drive business success, regardless of your industry or scale. While traditional market research remains valuable, social listening has emerged as a powerful tool for understanding and engaging with your audience in real-time.

In 2025’s digital landscape, mastering voice of customer (VoC) data is essential for competitive advantage. With social listening, you can use the VoC data around organic conversations to find new customers, understand the sentiment around your brand, monitor your competitors, and develop the most effective marketing messaging.

May 6, 2025 | 10:00 a.m. – 12:00 p.m. Central Time

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Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.

Select your quantity below to register

Connect, Converse, and Convert With Social Listening (May 2025)

Non-Member

$189.00

Member

$149.00

Qty

Key Takeaways

  • What is social media listening & how does it work?
  • The difference between social media listening and social media monitoring
  • Social listening tactics including sentiment scoring and coding your customer conversations
  • Tools and targeting strategies for marketing success

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 183406 Introduction to Business Analysis https://www.ama.org/on-demand/intro-to-business-analysis/ https://www.ama.org/on-demand/intro-to-business-analysis/#respond Mon, 24 Mar 2025 19:54:26 +0000 https://www.ama.org/?post_type=ama_courses&p=190520 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 25 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Business analysis is the discipline of identifying business needs and requirements and designing and executing solutions to business problems. This introductory course provides a wide-ranging overview of the […]

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  • Introduction to Business Analysis

    This course considers the place of business analysis and product development life cycles within the greater scheme of project life cycle management. While this course is not officially or directly aligned as an exam prep course, it contains sufficient content that can be used as a resource for individuals preparing for the PMI-PBA or IIBA-CBAP certification exams.

    Beginner | 25 Hours

    $699 for non-members | $599 for members

    Buy This Course

What You’ll Learn

  • Explain the general concepts of business analysis and its strategic importance
  • Discuss the role of the business analyst in different organizations and identify skills needed
  • Describe the concept of requirements and identify the various types of analysis
  • Create a needs assessment and roadmap to the future state
  • Analyze current capabilities, design future state options, and recommend the best option for implementation
  • Identify and engage with stakeholders to prepare them for the transition to the future state
  • Define requirements elicitation and outline the elicitation process
  • Employ analysis tools and techniques to refine requirements in order to validate, verify, and prioritize requirements and essential product information
  • Manage changes, linkages, and dependencies related to requirements
  • Evaluate the solution to determine business value and the product’s fitness for release

You will gain access to this course for 180 days from purchase date.

Introduction to Business Analysis

Non-Member

$699.00

Member

$599.00

Are you an AMA Professional Certified Marketer®️? This training is worth 25 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Business analysis is the discipline of identifying business needs and requirements and designing and executing solutions to business problems. This introductory course provides a wide-ranging overview of the principles and concepts of business analysis, with a focus on the following six areas: needs assessment, stakeholder engagement, requirements elicitation, requirements analysis, requirements tracing and monitoring, and solution evaluation.

This course covers the common stages of a business analysis project and describes common terminology and tools and techniques utilized by a business analyst. It provides subject matter expert testimony by business analysis practitioners on important topics related to successfully completing business analysis activities.

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AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Related Courses

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]]> https://www.ama.org/on-demand/intro-to-business-analysis/feed/ 0 190520 Data-Driven Decision-Making for Marketers https://www.ama.org/on-demand/data-driven-decision-making-for-marketers/ https://www.ama.org/on-demand/data-driven-decision-making-for-marketers/#respond Tue, 24 Sep 2024 19:06:08 +0000 https://www.ama.org/?post_type=ama_courses&p=121031 Skills You’ll Gain Data Insights Data Visualization Analytics What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Businesses and articles regularly discuss making data-driven decisions or using data for “actionable insights”. The words “business intelligence” and “analytics” […]

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  • Data-Driven Decision-Making for Marketers

    Identify and interpret critical aspects of data in a strategic direction to help your organization.

    Beginner | 1 Hour | 11 Modules

    $79 or 49 for members

    Buy This Course

Skills You’ll Gain

Data Insights Data Visualization Analytics

What You’ll Learn

  • Identify the difference between data and noise
  • Discuss the various types of data in marketing and advertising
  • Discuss data collection and the different methodologies
  • Learn how to blend data into something “clean”
  • Visualize complex datasets to have a better understanding of the data
  • Evaluate trends and patterns to make better decisions

You'll get instant access to this on-demand training lasting one year from your purchase date.

Data-Driven Decision-Making for Marketers

Non-Member

$79.00

Member

$49.00

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Businesses and articles regularly discuss making data-driven decisions or using data for “actionable insights”. The words “business intelligence” and “analytics” are in our everyday vocabulary, but honestly, there are a million definitions of what this can be and how it’s done. This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization. This introductory discussion will help guide you toward the next steps in making your organization “data-driven”.

Skill Level: Beginner

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11 Modules

Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.

Lay the foundation with a baseline understanding of what data and analytics can provide and how they can be used.

Begin your data journey by determining your goals and understanding the data analytics life cycle.

Learn about the 3 different types of analytics and in what situations each is best to consider.

Level set why it is important to focus on data and analytics given the huge investment of time and energy to do it right.

Take a look at the most common marketing and advertising metrics and when you might focus on them.

Gain an understanding of the different channels and tools where you might gather the various different metrics and the types of data you might get.

Review some of the top business intelligence platforms to determine which tools can help you quickly access and analyze your data.

Look at data differently by using charts, graphs or infographics to visualize trends and gaps.

Focus on how to see the bigger picture and share access with others by setting up dashboards.

Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.

Meet Your Instructor

Chris Coomer

Chris Coomer

Vice President of Data Analytics, and Business Insights at Neil Patel Accel (NPAccel)

Chris is Vice President of Data Analytics, and Business Insights at Neil Patel Accel (NPAccel) Driving Data Management, Analytics Strategies, and Technical Architecture to Scale Optimized Enterprise Operations. Chris is also an Adjunct Professor at The University of Tampa, in Tampa, Florida and a former interrogator with the United States Army. Chris holds a BA in International Business with a focus on Management Information Systems from The University of South Florida and two Master’s Degrees from The University of Tampa: MS in Marketing with a focus on Marketing Analytics and a MBA.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

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]]> https://www.ama.org/on-demand/data-driven-decision-making-for-marketers/feed/ 0 121031 Navigating Google Analytics 4 (GA4) https://www.ama.org/on-demand/google-analytics-ga4/ https://www.ama.org/on-demand/google-analytics-ga4/#respond Tue, 10 Sep 2024 18:49:00 +0000 https://www.ama.org/?post_type=ama_courses&p=124316 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior, and is one of the most widely used web analytics tools on […]

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  • Navigating Google Analytics 4 (GA4)

    Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.

    Beginner | 3 Hours | 25 Modules

    $99 for non-members | or $79 for members

    Buy This Course

What You’ll Learn

  • Basic concepts of Google Analytics, including its role as a web analytics and data collection platform
  • Differences between dimensions and metrics and how they are used to analyze web traffic
  • Key Google Analytics metrics and explain how each plays a role in measuring digital marketing efforts
  • Importance of tracking codes and how it relates to the Google tag and Google Tag Manager
  • Difference between an event and a conversion and how each plays a role in understanding the target audience
  • Audiences, segments, filters, and comparisons and how each impacts the data collection process
  • Using Google Analytics for content publishing, B2B marketing, and ecommerce

You will gain access to this course for 90 days from purchase date.

Navigating Google Analytics 4

Non-Member

$99.00

Member

$79.00

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior, and is one of the most widely used web analytics tools on the market. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.

Skill Level: Beginner

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Skills You’ll Gain

Google Analytics 4 Website Analytics Data Insights

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Related Courses

  • Beginner | 5 Hours

    This course introduces the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision-making.

  • Beginner | 3.5 Hours

    Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.

  • Beginner | 1 Hour

    This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization.

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]]> https://www.ama.org/on-demand/google-analytics-ga4/feed/ 0 124316 Certificate in Data Analytics https://www.ama.org/on-demand/certificate-in-data-analytics/ https://www.ama.org/on-demand/certificate-in-data-analytics/#respond Wed, 01 Nov 2023 20:56:26 +0000 https://www.ama.org/?post_type=ama_courses&p=138823 Skills You’ll Gain Data Analysis Statistics Data-Driven Decision Making What You’ll Learn Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date. Course Overview This certificate program will present the basics of quantitative analysis and its […]

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  • Certificate in Data Analytics

    Gain an overview of topics in statistics and their applications in various fields.

    Hosted by MindEdge

    Beginner | Certificate Program | 6 Courses

    $399

    Get Started

    You will leave ama.org to make this purchase.

Skills You’ll Gain

Data Analysis Statistics Data-Driven Decision Making

What You’ll Learn

  • Statistical Process Control
  • Data Analysis in the Real World
  • Data Analysis for Improving Organizational Performance
  • Introduction to Data Analysis
  • Tools of Data Analysis
  • Statistics as a Managerial Tool

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

Course Overview

This certificate program will present the basics of quantitative analysis and its increasing use in today’s professional landscape. Learners will be exposed to quantitative decision-making tools and techniques, which tie into real-world case studies.

Skill level: Beginner

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Learning Format

This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.

Courses Included in This Certificate

Statistical Process Control is all about boosting quality. Quality management can not only deliver value to customers and stakeholders, it can also enable data-driven decision making that helps organizations gain a competitive advantage in the marketplace. This intermediate-level course will introduce the basics of quality management, explaining the difference between quality control and quality assurance, providing methods for application of analysis, showing different applications of the Seven Basic Quality Tools. It all culminates in a brief case study, which illustrates the concepts covered.

This course discusses data-driven decision making across a variety of sectors such as healthcare, education, and government. This course also offers recommendations for decision-making based on data analytics for each sector. The course will begin with an introduction of Big Data, then continue into a deeper dive on its implications within each sector.

When using data analysis to improve organizational performance, it’s vital to employ the tools that bring the data to life and keep people engaged in the process. Organizations in both the public and private sectors often use tools and frameworks to deliver the data, and the information the data might suggest, to its staff. This intermediate-level course will explain some of these measures and tools, describe some specific measurements, and explain the relationship between assessment and strategy. Summarizing the data with the correct tool can be the gating factor to reaching staff and effecting changes that spur performance improvement.

Whatever your profession. Whatever your field. As a professional, and certainly as a leader, you will be asked to make a decision based on data. This course will introduce the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision making. Since quantitative analytics is used in various settings, this introductory-level course also offers insight into how research is used in different sectors. From a management perspective, the course highlights appropriate quantitative methods and ways to ensure quality and accuracy through research design.

There are a number of statistical tools and techniques that are commonly used by organizations to inform decision-making. These tools span numerous business functions and support many different objectives. This intermediate-level course describes, evaluates, and analyzes different statistical techniques and their real-world limitations and benefits. The course features crossover analysis, break-even analysis, cluster analysis, decision tree analysis as well as an introduction to regression.

Managing today can require good instincts. However, instinct is not enough to manage the huge amounts of available data and the complex variables of the business world. Statistics can help managers and leaders make sense of these complexities, back-up their assertions, and feel confident about when to take the risks and when to pump the breaks. This intermediate-level course examines statistics as a managerial tool. It also looks at common graphical representations of data and how these can be effective tools to explain situations and support persuasive arguments for a course of action.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

  • Certification

    When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

  • On-Demand Training

    This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization.

  • On-Demand Training

    Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.

The post Certificate in Data Analytics appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/certificate-in-data-analytics/feed/ 0 138823 Introduction to Data Analysis https://www.ama.org/on-demand/introduction-to-data-analysis/ https://www.ama.org/on-demand/introduction-to-data-analysis/#respond Fri, 24 Mar 2023 16:44:07 +0000 https://www.ama.org/?post_type=ama_courses&p=118468 Course Overview This course introduces the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision-making. Since quantitative analytics is used in various settings, this introductory-level course offers insight into how research is used in different sectors. Plus, from a management perspective, you’ll learn […]

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  • Introduction to Data Analysis

    Dive into the importance of quantitative analytics and how data quality can affect decision-making.

    Beginner | 5 Hours | 23 Modules

    $99 for non-members | $79 for members

    Buy Now

Course Overview

This course introduces the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision-making. Since quantitative analytics is used in various settings, this introductory-level course offers insight into how research is used in different sectors. Plus, from a management perspective, you’ll learn about appropriate quantitative methods and ways to ensure quality and accuracy through research design.

Skill Level: Beginner

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What You’ll Learn

  • Discover different decision-making models and tools.
  • Learn about the fundamental concepts of measurement, including levels of measurement, reliability and validity, errors, measurement and information bias.
  • Understand methods of ensuring the quality of data.
  • Learn data management techniques, including transforming, recoding and handling missing data.
  • Identify some biases and errors data collection may be subject to.
  • Know how to distinguish between correlation and causation.

You will gain access to this course for 90 days from purchase date.

Enroll Now

Introduction to Data Analysis

Non-Member

$99.00

Member

$79.00

Skills You’ll Gain

Data Analysis Modeling Bias Identification Data Repair

Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

  • Certification

    When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

  • On-Demand Training

    Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.

  • Certificate

    Gain an overview of topics in statistics and their applications in various fields.

The post Introduction to Data Analysis appeared first on American Marketing Association.

]]> https://www.ama.org/on-demand/introduction-to-data-analysis/feed/ 0 118468 Web Analytics https://www.ama.org/on-demand/web-analytics/ https://www.ama.org/on-demand/web-analytics/#respond Mon, 27 Feb 2023 13:39:47 +0000 https://www.ama.org/?post_type=ama_courses&p=116066 Course Overview Develop a solid understanding of the basic concepts and techniques you will encounter as a practitioner in the web analytics field. This course breaks down into two modules: Skill Level: Beginner What You’ll Learn Learning Format This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have […]

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  • Web Analytics

    Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.

    Beginner | 3.5 Hours | 42 Modules

    $99 for non-members | $79 for members

    Enroll Now

Course Overview

Develop a solid understanding of the basic concepts and techniques you will encounter as a practitioner in the web analytics field. This course breaks down into two modules:

  • Module 1 focuses on web analytics concepts, important terms, and organizations and personnel who use web analytics. Dive into key performance indicators and hone in on segmentation strategies for categorizing website visitors. Apply what you’ve learned to discover how to plan and assess website business strategies using web analytics.
  • Module 2 explores reporting and dashboards related to web analytics. Come away with an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, you will learn how to conduct split and multivariate testing and implement web analytics best practices.

Skill Level: Beginner

What You’ll Learn

  • Understand the difference between search engine optimization (SEO) and search engine marketing (SEM)
  • Learn the difference between metrics and KPIs
  • Discover what segmentation is and how it can improve the usability of a website
  • Learn landing page optimization best practices
  • Learn the importance of experimentation and testing in web analytics
  • Learn how to identify where a visitor is in the buying cycle and purchase funnel
  • Understand how surveys and qualitative information is used in web analytics

You will gain access to this training for 90 days from purchase date.

Enroll Now

Web Analytics

Non-Member

$99.00

Member

$79.00

Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Are you an AMA Professional Certified Marketer®️? This training is worth 3.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Skills You’ll Gain

SEO Data Analysis Marketing Funnel

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

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