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Access Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Develop a solid understanding of the basic concepts and techniques you will encounter as a practitioner in the web analytics field. This course breaks down into two modules:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Module 1 focuses on web analytics concepts, important terms, and organizations and personnel who use web analytics. Dive into key performance indicators and hone in on segmentation strategies for categorizing website visitors. Apply what you've learned to discover how to plan and assess website business strategies using web analytics.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Module 2 explores reporting and dashboards related to web analytics. Come away with an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, you will learn how to conduct split and multivariate testing and implement web analytics best practices.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Understand the difference between search engine optimization (SEO) and search engine marketing (SEM)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn the difference between metrics and KPIs<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover what segmentation is and how it can improve the usability of a website<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn landing page optimization best practices<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn the importance of experimentation and testing in web analytics<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how to identify where a visitor is in the buying cycle and purchase funnel<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how surveys and qualitative information is used in web analytics<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":151417,\"uuid\":\"e205cd7e-c384-4ac7-9bea-1db7c23d38b9\",\"type\":\"product\"}],\"buttonText\":\"Enroll NOw\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this training for 90 days from purchase date.\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"align\":\"center\",\"id\":115980,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115980\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">SEO<\/span> <span class=\"lozenge\">Data Analysis<\/span> <span class=\"lozenge\">Marketing Funnel<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Conversion Rate Optimization\",\"subhead\":\"On-Demand Training\",\"description\":\"Yield stronger digital marketing campaign results through enhanced Conversion Rate Optimization strategies and techniques.\",\"featuredImage\":{\"id\":128489,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Conversion-Rate-Optimization_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/conversion-rate-optimization\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Paid Search (PPC)\",\"subhead\":\"On-Demand Training\",\"description\":\"Boost your website visits and buying cycle with pay-per-click (PPC) advertising by optimizing your targeted ads, landing pages and search process.\",\"featuredImage\":{\"id\":128503,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Paid-Search_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/paid-search-ppc\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\u00ae Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Web Analytics","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"web-analytics","to_ping":"","pinged":"","post_modified":"2024-03-12 10:57:58","post_modified_gmt":"2024-03-12 15:57:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116066","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":184451,"post_author":"168509","post_date":"2025-02-07 12:47:04","post_date_gmt":"2025-02-07 18:47:04","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-how-do-your-marketing-strategies-align-with-increasing-data-protections\">How do your marketing strategies align with increasing data protections?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Discover insights into U.S. privacy legislation and its impact on businesses, marketing strategies, and user behavior. Explore how privacy laws are shaping the MarTech landscape and why respecting data privacy enhances brand trust and reputation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Note: this will be a technical discussion related to current data privacy legislation and its potential impact to your marketing and business strategies<\/em>.<em> The information provided here is for general informational purposes only and should not be considered legal advice.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>March 13, 2025 | 10:00-11:00 AM CT<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\">Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":184457,\"uuid\":\"e6bb0733-995e-459e-910e-48140fd357a9\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/--><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Understand key US privacy legislation updates and their implications.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discuss how privacy trends are reshaping MarTech and influencing consumer behavior.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify best practices for aligning with Privacy-Led Marketing and staying compliant in 2025.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115975,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-1-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115975\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"U.S. Data Privacy Laws and the Impact on Digital Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"u-s-data-privacy-laws-and-the-impact-on-digital-marketing","to_ping":"","pinged":"","post_modified":"2025-03-05 15:07:12","post_modified_gmt":"2025-03-05 21:07:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=184451","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174584,"post_author":"110977","post_date":"2024-10-31 13:32:56","post_date_gmt":"2024-10-31 18:32:56","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through May 19, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ethan Clarke, Ai Media Group\u2019s Senior VP of Client Services, will share how their performance marketing agency and patented technology has been helping Schools, Colleges, and Universities exceed their enrollment goals for more than 16 years.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ethan will talk through tried-and-true performance media strategies for Higher Education brands, including how their Atrilyx platform (Multi-Touch Attribution) enables their team of performance marketing specialists to track each student from lead to enrollment and optimize budget in-real-time to stay ahead of trends.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you ever feel unsure about which paid media channels are contributing the most to your school\u2019s bottom line, have a need to increase your enrollment rates, or being asked to lower cost per enrollments -<em> this is the webinar for you!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>This webinar airs at 12PM CT and will be available for on-demand for six months after airing.<\/em><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//8f05e1e8-85e8-4b1b-b522-d232105da1a3//ondemand/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->","post_title":"Need New Students?\u00a0Supercharge Your Enrollment #\u2019s by Properly Attributing your Leads to Marketing Channels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"need-new-students-supercharge-your-enrollment-s-by-properly-attributing-your-leads-to-marketing-channels","to_ping":"","pinged":"","post_modified":"2024-11-19 14:10:17","post_modified_gmt":"2024-11-19 20:10:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=174584","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":173589,"post_author":"43028","post_date":"2024-10-18 11:26:00","post_date_gmt":"2024-10-18 16:26:00","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-next-level-marketing-success-awaits\">Next-Level Marketing Success Awaits<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Registration for this event is<strong> <span style=\"text-decoration: underline;\">free<\/span><\/strong>!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><br>In today's data-driven world, mastering analytics and measurement is key to marketing success. This virtual conference will equip marketers with the tools and insights needed to harness data effectively, optimize campaigns, and measure impact. From tracking performance metrics to understanding advanced analytics techniques, you'll gain the knowledge to drive informed decisions and boost ROI. Join industry experts as they explore the latest trends in data analysis, measurement tools, and strategies to take your marketing to the next level.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>All content from this virtual conference will be available in the virtual platform for 6 months after the event date. <\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//m88WZm/">Already Registered? Log in here<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Data-Driven Decision Making<\/strong>: Learn how to leverage analytics to make informed marketing decisions that drive performance and optimize ROI.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Advanced Measurement Techniques<\/strong>: Discover cutting-edge tools and methodologies to track, measure, and evaluate the effectiveness of your marketing efforts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Predictive Insights<\/strong>: Explore how to use predictive analytics to anticipate trends, consumer behavior, and market shifts for proactive strategy development.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Proving Marketing Impact<\/strong>: Master the art of demonstrating the value of your marketing campaigns through actionable metrics and clear reporting strategies.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:media-text {\"mediaId\":186193,\"mediaLink\":\"https:\/\/www.ama.org\/events\/conference\/virtual-conference-analytics-measurement\/scott-taylor-headshot1-2\/\",\"mediaType\":\"image\",\"backgroundColor\":\"blue-900\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile has-blue-900-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//10//Scott-Taylor-Headshot1-1.png?resize=1024,874\%22 alt=\"\" class=\"wp-image-186193 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:paragraph {\"placeholder\":\"Content\u2026\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}},\"typography\":{\"fontSize\":\"29px\"}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\" style=\"font-size:29px\">March 11, 2025 | 10:00 a.m. CT<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":4,\"textColor\":\"white\"} -->\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-scott-taylor\"><strong>Scott Taylor<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"textColor\":\"white\"} -->\n<p class=\"has-white-color has-text-color has-link-color\">The Data Whisperer, MetaMeta Consulting<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:ama\/call-to-action {\"requires_login\":\"1\",\"new_target\":\"1\",\"cta_title\":\"Become an AMA\u00a0Professional Certified Marketer (PCM\u00ae)\\u003cbr\\u003e\",\"cta_button_label\":\"Explore PCM\u00ae Options\",\"cta_button_link\":\"https:\/\/www.ama.org\/certifications\/\",\"icon\":\"training\",\"description\":\"Achieving\u00a0\\u003cstrong\\u003ePCM\u00ae\\u003c\/strong\\u003e\u00a0status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.\",\"backgroundColor\":{\"name\":\"Beige 100\",\"slug\":\"beige-100\",\"color\":\"#e4e4e4\"},\"className\":\"is-style-default\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><br><em>Are you already an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs). <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n<!-- \/wp:paragraph -->","post_title":"Virtual Conference: Analytics & Measurement","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-analytics-measurement","to_ping":"","pinged":"","post_modified":"2025-03-14 13:44:23","post_modified_gmt":"2025-03-14 18:44:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=173589","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":171892,"post_author":"110977","post_date":"2024-10-04 09:46:22","post_date_gmt":"2024-10-04 14:46:22","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through May 6, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Discover how universities can unlock new growth opportunities by combining Performance TV with advanced data segmentation techniques. Performance TV is revolutionizing enrollment marketing by offering the best of both worlds\u2014the wide reach of streaming TV and the measurable impact of digital marketing. For the first time, universities can move beyond the clutter of traditional digital channels, utilizing precise targeting and real-time attribution to boost engagement and enrollment.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Find out how universities can enrich their first-party data by enhancing it with second- and third-party consumer data, enhancing segmentation accuracy and targeting precision. Our platform identifies the home addresses of anonymous website visitors, enabling universities to utilize this data in both digital and print campaigns, expanding outreach. Furthermore, institutions can export segmented data back to their CRM or connect directly to their marketing platforms for seamless execution.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Universities are already witnessing remarkable results, with some reporting that Performance TV has influenced up to 40% of their new applications and inquiries.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Key takeaways will include practical strategies for integrating data and TV campaigns, leveraging audience insights for targeted outreach, and measuring campaign impact across all channels. Attendees will acquire practical knowledge on how to enhance their marketing efforts and drive sustainable growth.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//23c16abb-7b39-406f-a9d4-8e093a663c3d//ondemand/">View ON-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Smart TV, Smarter Data: The Future of University Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"smart-tv-smarter-data-the-future-of-university-marketing","to_ping":"","pinged":"","post_modified":"2024-11-06 19:35:33","post_modified_gmt":"2024-11-07 01:35:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=171892","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":171502,"post_author":"110977","post_date":"2024-10-01 09:44:28","post_date_gmt":"2024-10-01 14:44:28","post_content":"<!-- wp:paragraph -->\n<p><strong>This free event is now available for on-demand registration and access through January 28, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>While over 84% of enrollment marketing teams use CRMs, paid media, and web analytics tools, less than 30% can extract critical insights from this data. Santa Clara University (SCU) is taking a strategic approach to overcome this challenge, investing in the right tools and technology to empower their in-house team<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Join us for a webinar where we'll explore how SCU is leveraging connected data to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Balance brand building with measurable results<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Build independence through strategic technology investments<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Enhance recruitment efforts and boost enrollment rates<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:paragraph -->\n<p>Learn how to establish a robust foundation for data-driven marketing, including:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Combining the power of brand with performance marketing essentials<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Gaining deeper insights into student journeys<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Measuring and optimizing marketing effectiveness<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>- Breaking down data silos to connect disparate systems<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>This webinar will provide a roadmap for data connectivity, offering valuable insights for institutions looking to strengthen their in-house marketing capabilities and achieve long-term growth in today's competitive market.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>This webinar airs at 12PM CT and will be available on-demand for six months after airing.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//c353bfdf-222a-47bf-bc38-60da78dfd60c//sessions//0632daf4-3d8a-447b-bc58-4a696484a9c8/">View On-Demand<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Data-Driven DIY: The Blueprint for In-House Marketing Success","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"data-driven-diy-the-blueprint-for-in-house-marketing-success","to_ping":"","pinged":"","post_modified":"2024-10-30 15:09:31","post_modified_gmt":"2024-10-30 20:09:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=171502","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":163469,"post_author":"168509","post_date":"2024-09-30 11:27:25","post_date_gmt":"2024-09-30 16:27:25","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-anticipating-trends-and-staying-ahead-of-the-curve\">Anticipating Trends and Staying Ahead of the Curve<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This interactive session highlights recent digital marketing trends, and the challenges and opportunities they bring for the evolving digital landscape. Participants will gain insights into emerging trends and learn how to future-proof their digital strategies to remain competitive in a rapidly changing environment.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><em>December 12, 2024 | 10:00 a.m. - Noon CT<\/em><\/strong><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Identify key trends shaping the future of digital marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore strategies for adapting digital marketing tactics to align with evolving consumer preferences, regulatory changes, and technological advancements.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discuss how to prioritize trends to focus on based on business and customer needs<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":163491,\"uuid\":\"763c93b5-8750-4981-abd3-5b381256457d\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Get 10% off pricing by purchasing 3 or more tickets!<br>Users will be assigned once the purchase is complete.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Digital Marketing Trends for 2025","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital-marketing-trends-for-2025","to_ping":"","pinged":"","post_modified":"2024-09-30 11:27:28","post_modified_gmt":"2024-09-30 16:27:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=163469","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":165285,"post_author":"168509","post_date":"2024-08-02 11:44:12","post_date_gmt":"2024-08-02 16:44:12","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-extract-more-meaningful-social-insights\">Extract More Meaningful Social Insights<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions? <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this session, learn how to effectively analyze social media data and extract meaningful insights to better communicate key findings in a clear, concise, and actionable manner to your various stakeholders.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>February 6, 2025 | 10:00 a.m. - Noon CT<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Learn how to review social media metrics to identify the key trends, insights, and actionable recommendations based on the stories you want to tell<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore strategies for translating social media data into actionable insights and recommendations that drive business growth and inform marketing strategy and decision-making<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how to tailor social media analytics presentations to different stakeholders and audience segments, focusing on relevant metrics and insights that align with their interests, priorities, and decision-making needs.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":165287,\"uuid\":\"eca1c843-c146-4a2c-ab69-a2cd0efde677\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:ama\/contentblock {\"background_color\":\"#1f304f\",\"edge_to_edge\":\"no\",\"color\":\"#ffffff\",\"link_color\":\"#ffffff\"} -->\n<div class=\"wp-block-ama-contentblock\"><p><\/p><!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"5px\"} -->\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:ama\/contentblock -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Who Should Attend?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Digital Marketing and Social Media Specialists\/Managers<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Marketing Coordinators\/Managers involved in social media campaigns<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\"><strong>Pre-Requisites<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Existing experience with social media analytics<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Will not cover basic metrics (likes, shares, etc.) or setting up a report<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"Interpreting and Presenting Your Social Media Analytics","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"interpreting-and-presenting-your-social-media-analytics","to_ping":"","pinged":"","post_modified":"2024-09-25 11:24:28","post_modified_gmt":"2024-09-25 16:24:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=165285","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":163516,"post_author":"168509","post_date":"2024-07-22 13:54:14","post_date_gmt":"2024-07-22 18:54:14","post_content":"<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-proving-roi-through-data-visualization\">Proving ROI Through Data Visualization<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Communicating data is completely different from (and entirely the same as) communicating other types of information. It\u2019s different, in that there are best practices for how to talk about and visualize data that is different from talking about and visualizing other things.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But it\u2019s the same, in that you need to remember that just because what you\u2019re communicating is numbers, that doesn\u2019t mean the audience isn\u2019t still a bunch of humans who just need to understand what\u2019s important. And guess what, it\u2019s not \u201cthe data\u201d that\u2019s important. It\u2019s the insights in the data. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>January 30, 2025 | 10:00 a.m. - Noon CT<\/em><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list {\"className\":\"list-block\",\"fontSize\":\"medium\"} -->\n<ul class=\"wp-block-list list-block has-medium-font-size\"><!-- wp:list-item -->\n<li>Strategies for creating memorable and effective communications for your organization<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Creating narratives that connect with any audience, particularly when communicating \u201cup\u201d to leadership<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Neuroscience and psychology behind how your audience will receive your visual displays<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Information hierarchy and data visualization best practices<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":163519,\"uuid\":\"1d2b0c5e-42e4-40d8-aee3-ce4ba18e7f3b\",\"type\":\"product\"}],\"buttonText\":\"register now\",\"showRolePrices\":true,\"showQuantity\":true,\"bannerText\":\"\",\"heading\":\"Select your quantity below to register\"} \/-->\n\n<!-- wp:ama\/contentblock {\"background_color\":\"#1f304f\",\"edge_to_edge\":\"no\",\"color\":\"#ffffff\",\"link_color\":\"#ffffff\"} -->\n<div class=\"wp-block-ama-contentblock\"><p><\/p><!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|white\"}}}},\"backgroundColor\":\"blue-900\",\"textColor\":\"white\"} -->\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Join as a group or team! Get 10% off pricing by purchasing 3 or more tickets!<br>Users will be assigned once the purchase is complete.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"5px\"} -->\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:ama\/contentblock -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":125746,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:block {\"ref\":124431} \/-->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n<!-- \/wp:heading -->","post_title":"From Numbers to Narrative: Data Storytelling & Visualization","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"from-numbers-to-narrative-data-storytelling-visualization","to_ping":"","pinged":"","post_modified":"2024-07-22 14:05:04","post_modified_gmt":"2024-07-22 19:05:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=163516","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

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