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Cultivating Global Marketing Expertise

The Global Marketing SIG serves members who have an interest in the teaching, research, and facilitating of global marketing. The Global Marketing SIG is one of the largest and most active special interest groups in the AMA. They create value for their members through newsletters, special international conferences and pre-conference and in-conference sessions. They are dedicated to faculty growth and education and to the development of new knowledge.

Our Objectives

  1. Facilitate interaction among academics, business people, and government representatives;
  2. Promote the globalization of marketing courses;
  3. Foster research on global marketing issues; and
  4. Disseminate research findings, theoretical contributions, and successful business practices among members.

These objectives are accomplished though activities, such as:

  1. Offer conference seminars and programs that will enhance classroom and research activities;
  2. Offer competitive, in-conference sessions of peer-reviewed papers and panels;
  3. Sponsor international conference with the Academy of Marketing (UK) on a bi-annual basis;
  4. Co-sponsor other international conference(s) when and where appropriate;
  5. Support international activities that augment AMA international objectivies;
  6. Recognize contributions of scholars to the development of international marketing education.

For more information, please visit the Global Marketing SIG website.

 

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