Winning Strategies for Higher Education Marketers in 2024
Registration for this event is free!
Higher education marketers, like you, play a critical role in ensuring that prospective students have the best possible chance and experience in enrolling and, eventually, graduating from these higher education institutions. As competition for student enrollment grows and digital marketing continues to evolve, it’s essential to stay on the cutting edge of strategies that resonate with prospective students and drive enrollment success.
Join us for this free virtual conference, where you’ll gain practical tools and actionable insights designed to enhance your recruitment, engagement, and retention efforts in the 2024 school year and beyond. Learn from industry leaders and connect with fellow professionals to navigate the unique challenges of higher education marketing in today’s landscape.
Key Takeaways
- Enrollment Funnel Optimization: Discover strategies to fine-tune every stage of the student enrollment journey, from awareness to application.
- Personalized Student Engagement: Learn how to create tailored marketing campaigns that resonate with prospective students and their unique needs.
- Leveraging Data for Student Success: Explore how data-driven insights can improve both marketing strategies and student retention rates.
- Innovative Recruitment Techniques: Gain practical knowledge on the latest trends in digital and content marketing to attract and convert more prospective students.
April 30, 2025 | 10:00 a.m. CT
Bill Campbell
Vice President of Operations & Communications, Chatham University
April 30, 2025 | 10:00 a.m. CT
Dr. Teresa Valerio Parrot, APR
Principal, TVP Communications
Become an AMA Professional Certified Marketer (PCM®)
Achieving PCM® status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.
Are you already an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs). Record your CEU’s to maintain your PCM®️ certification.
Bill Campbell
Vice President of Operations and Communications, Chatham UniversityBill Campbell is an award-winning marketing, technology, and communications leader skilled in creating a unique brand voice, building awareness, improving operations, and driving revenue. He serves as the vice president of operations and communications at Chatham University in Pittsburgh, PA, where he provides strategic leadership and oversees all aspects of the Campus Services division, which includes Marketing & Communications, Information Technology, Facilities Management, Events & Conference Services, the Campus Gear Store, and the Post Office/Print Center. Joining Chatham in 2012 as the vice president of marketing and communications, Campbell helped lead the successful coed transition of Chatham’s 145-year-old undergraduate women’s college and served as the interim vice president of enrollment management. In 2015, he was honored with the American Marketing Association’s Higher Education Marketer of the Year for his team’s efforts. Before Chatham, he worked for over a decade at a brand and marketing agency in North Carolina, culminating in his role as the vice president of brand strategy. He began his career in the nonprofit sector as the director of annual giving and operations for the V Foundation for Cancer Research. He holds a B.A. from the University of Illinois and an MBA from Western Governors University (WGU).
Dr. Teresa Valerio Parrot, APR
Principal of TVP CommunicationsDr. Teresa Valerio Parrot, APR, is principal of TVP Communications, where she works at the intersection of leadership and communications. Valerio Parrot is known for honesty juxtaposed with optimism, and she helps higher education executives truthfully share excellence and genuinely own mistakes through their communications and actions in their proactive and crisis outreach. She is co-host of the Trusted Voices Podcast, co-editor of Call to Action for Inside Higher Ed, has numerous bylines with national and higher education media, and is a frequent keynote speaker. She was awarded the Crystal Apple Award for Teaching Excellence by CASE, serves as a CASE Laureate, and was honored by PR News. Valerio Parrot serves as secretary of the board of directors for the Public Relations Society of America, co-chairs the American Marketing Association’s higher education symposium, and serves on the boards of the PRSA Foundation and the Denver area Scientific and Cultural Facilities District.
