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What Is Quality? An Integrative Framework of Processes and States<\/a>,\u201d <a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///">Journal of Marketing<\/em><\/a>, 76 (July), 1-23.<\/p>\n<!-- \/wp:paragraph -->","post_title":"Defining and Managing Quality: A Guide for Business Leaders","post_excerpt":"The management of quality is a critical component of business strategy. It is a key force leading to the creation of delighted customers, firm profitability, and the economic growth of nations. Unfortunately, quality is also a complex and multi-faceted concept that is often viewed differently by engineers and marketers.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-comprehensive-view-of-quality-and-its-implications-for-managers","to_ping":"","pinged":"","post_modified":"2024-07-10 10:06:07","post_modified_gmt":"2024-07-10 15:06:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=27220","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

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