SIG Archives

SIG Award Spotlights

Monica Gerhardt — Fri, 06 Sep 2019 15:32:43 +0000

Review award winning work from the AMA journals

Interorganizational Lifetime Achievement Award

The 2019 AMA IOSIG lifetime award recipient is Professor James R. Brown, a Professor Emeritus of Department of Marketing in the John Chambers College of Business & Economics at West Virginia University, USA.

Review Journal Content

Selling and Sales Management SIGS Lifetime Achievement Award

The 2019 SalesSIG lifetime achievement recipient is Jagdip Singh, AT&T Professor of Marketing, Co-Director of MSM-Business Analytics Program, and Professor of Design & Innovation, Weatherhead School of Management at Case Western Reserve University.

Marinova, D., Singh, S. K., & Singh, J. (2018). Frontline Problem-Solving Effectiveness: A Dynamic Analysis of Verbal and Nonverbal Cues. Journal of Marketing Research, 55(2), 178–192.

Marketing for Higher Education SIG Lifetime Achievement Award

V Kumar is the recipient of the Marketing for Higher Education SIG’s 2019 Lifetime Achievement Award.

Sharma, A., Kumar, V., & Cosguner, K. (2019). Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies. Journal of Marketing Research, 56(3), 439–458.

MASSIG Lifetime Achievement Award

Craig Andrews is Professor and Charles H. Kellstadt Chair in Marketing, Marquette University, and winner of the 2019 Marketing and Society SIG Lifetime Achievement Award. Winners of this annual award have contributed a significant body of work in developing and advancing research in the Marketing and Society, Public Policy, and/or the Marketing Ethics areas. This award is given to individuals who exemplify outstanding scholarship in these fields.

Netemeyer, R. G., Burton, S., Andrews, J. C., & Kees, J. (2016). Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking Consideration and Secondhand Smoke Beliefs. Journal of Public Policy & Marketing, 35(1), 124–143.

Significant Contributions to Global Marketing Award

The Global Marketing SIG is pleased to announce that David A. Griffith is the recipient of the 2019 Significant Contributions to Global Marketing Award. The Significant Contributions Award honors a scholar who has contributed significantly to the field of global marketing.

Lee, H. S., & Griffith, D. A. (2019). The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations. Journal of International Marketing, 27(2), 22–37.

Churchill Award for Lifetime Contributions to Marketing Research

The Marketing Research SIG Award Committee has selected Gerard J. Tellis as the recipient of the 2019 Churchill Award for Lifetime Contributions to Marketing Research.

The Churchill award recognizes an individual’s contribution to marketing research including new methodologies, seminal publications, books, awards and other notable contributions.

Tellis, G. J., MacInnis, D. J., Tirunillai, S., & Zhang, Y. (2019). What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence. Journal of Marketing, 83(4), 1–20.

Sport & Sponsorship-Linked Marketing SIG Paper of the Year

Mazodier, Henderson, & Beck’s JM is “Paper of the Year”

The group’s “Paper of the Year” in Sport Marketing is entitled “The long reach of sponsorship: How fan isolation and identification jointly shape sponsorship performance.” Published in the Journal of Marketing in 2018, the paper was authored by Marc Mazodier, Conor M. Henderson, and Joshua T. Beck

Published in the Journal of Marketing, the results of Mazodier, Henderson, and Beck (2018) suggest that in today’s digital era sponsors should prioritize fans who have been commonly ignored: highly identified fans who are out-of-market. Such fans may be even more motivated to both buy team goods and actively choose products from sponsoring brands. The results of a series of experiments involving fans of the English Premier League, the Los Angeles Lakers, Paris Saint Germain, and the National Football League recommend that sponsors should microtarget fans by audience location and interests on social platforms to achieve various sponsorship-linked marketing objectives.

Entrepreneurial Marketing SIG Gerald E. Hills Best Paper Award

Nicole Coviello and Richard Joseph have won the EM SIG‘s Gerald E. Hills Best Paper Award for their 2012 JM article:

Coviello, N. E., & Joseph, R. M. (2012). Creating Major Innovations with Customers: Insights from Small and Young Technology Firms. Journal of Marketing, 76(6), 87–104.

The post SIG Award Spotlights appeared first on American Marketing Association.

About: Consumer Behavior SIG

Monica Gerhardt — Tue, 06 Aug 2019 09:31:06 +0000

The AMA CBSIG enhances thought leadership, community, and the development of professional knowledge through insight into, and opportunities to study and teach, issues related to problems important to practicing marketers. We support the professional development and thought leadership of CBSIG members in building on/developing thought leadership content important to practicing marketers, consumers, and other academics.

For the latest from CB SIG, check out http://cbsig-ama.org/

Pop-Up SIGs

Marilyn Stone — Thu, 11 Apr 2019 16:32:04 +0000

Pop-up SIGs are temporary entities (formed for a period of one to three years) that are created to address emerging topics in marketing that typically fall at the intersection of existing SIGs or around new substantive/thematic developments in the field. These entities may transition into permanent SIGs if they have enough members at the end of three years or may be folded into existing SIGs (provided the SIG agrees to merge with the Pop-Up). It is a way for AMA to promote new topic areas within marketing and to highlight topics at the intersection of sub-fields in marketing.

Although Pop-up SIGs do not receive steady funding the way a traditional SIG typically does, they can apply for funding on an ad hoc basis to support their activities. They are also highly encouraged to collaborate with existing SIGs.

Pop-Up SIG Membership Application

To launch a Pop-up SIG, please provide a proposal with the following information:

Name and Topic/Focus of Pop-up: 50–200 words.
Point of Distinction: The proposal will need to address how the proposed Pop-up is different from and related to existing SIGs (in 400 words or less). The AMA SIG liaison will bring these proposals to the Academic Council for approval. The Pop-up application must also identify the pre-existing SIGS most closely related to it.
Name of Applicant: Name, institution, and brief bio of the proposed Pop-up SIG coordinator. This coordinator will be the point of contact and will be required to respond to inquiries from AMA within 7 days.
Name of Pop-up SIG leadership committee (if applicable): Names and contact information.
Names of initial members: Names and emails of at least 10 members.
Proposed/Planned Activities: 400 words or less. Please include some specific activities the Pop-Up would like to implement in the next 18 months (e.g., networking reception, topic-specific poster session, special session, pre-conference program, something specific in the conference city like visiting a company or non-profit). The application should specify a targeted time and location for the proposed event(s) (e.g., Thursday of Summer AMA, group tour of XYZ company headquarters). There may be funding available to support these activities, and the Pop-Up can approach the SIG/Pop-Up liaison within AMA to secure funding for the events. Many of these events can be planned around the Academic Conferences or activities of various AMA Chapters.

Please submit applications to rfickett@ama.org

The post Pop-Up SIGs appeared first on American Marketing Association.

About: Sport & Sponsorship-Linked Marketing SIG

Monica Gerhardt — Wed, 10 Apr 2019 18:47:56 +0000

The mission of SPORTSIG is to expand the knowledge base in the field of sports and event marketing and further develop the academic community dedicated to this field through collaborative scholarly activities and outputs focused on the research, teaching and practice of sports marketing. SPORTSIG strives to creating opportunities at both the Summer and Winter AMA Academics Conferences for participants to interact and network with key sports industry executives by facilitating programing at local professional and collegiate sports properties in the host cities. We also seek to hold a Sports Industry Keynote speaker series at each Summer and Winter AMA that highlights seminal scholars and practitioners from the sports industry.

Follow AMA SportSIG on Twitter: https://twitter.com/amasportsig

About: Doctoral Student SIG

Monica Gerhardt — Mon, 11 Feb 2019 18:47:40 +0000

The Doctoral Student SIG (DocSIG) is a special interest group of the American Marketing Association designed specifically for marketing doctoral students. DocSIG was founded by marketing doctoral students and continues to respond to the needs of marketing doctoral students. DocSIG offers opportunities for students to develop professional skills in the areas of research, writing, teaching, presenting, reviewing, and other areas that aid in job placement and career college paper format development. In addition, we seek to provide a community for students of marketing to interact, ask questions, and generally support each other. In this way, DocSIG not only aims to offer useful information that can aid students in their study program, but strives to facilitate professional relationships that will last long after one’s years as a doctoral student.

For the latest from DocSIG, check out their website and follow up on Facebook, Twitter, LinkedIn or YouTube.

AMA Membership for Doctoral Students

Doctoral students get an exclusive discount on AMA professional membership. Just follow these steps and use the discount code AMADOCTORAL:

About: Innovation, Technology and Interactivity SIG

Monica Gerhardt — Sun, 03 Feb 2019 11:05:03 +0000

The TechSIG serves members who are marketing academics and professionals interested in the confluence of technology and marketing. TechSIG was founded by Gary Lynn and held its first organizational meeting on August 4 at the 1996 Summer Marketing Educators’ Conference. Since that time, TechSIG has sponsored panels and sessions at every AMA Educators’ Conference. The goals of the group are to share information on: digital marketing (e. g. Web, social, mobile), innovation (e. g. new product development), direct marketing (e. g. clickstream modeling and A/B testing), and the marketing of technology-based products (e.g., smartphones, nano, biotech, 3D printing).

Follow us on Twitter at @AMATechSIG.

About: Marketing Strategy SIG

Monica Gerhardt — Sat, 02 Feb 2019 22:53:53 +0000

Marketing Strategy SIG encourages and promotes the intellectual contributions and leadership of marketing strategy scholars to the broader discipline. Marketing strategy topics are viewed as those that exhibit the following characteristics: (1) The relevant marketing strategy decision variable has long-term consequences; (2) the marketing strategy topic comes under the decision purview of senior marketing executives (e.g., chief marketing officer, vice president-marketing); (3) decisions relating to the marketing strategy topic involve a substantial amount of marketing resources; and (4) research results change the way strategic decisions are made. Illustrative topics in marketing strategy research include: market entry strategy, marketing management approach, CRM strategy, brand equity, e-commerce/online marketing strategy, new product management strategy, innovation strategy, competitor response strategy, channel management strategy, pricing strategy, and marketing intelligence systems.

The working mission of the AMA Marketing Strategy SIG includes:

Encouraging and promoting intellectual contributions and leadership of our members to the broader discipline.
Nurturing new scholars in the field of marketing strategy and celebrating the best work and leaders in our field.
Creating opportunities (both physical and virtual) for our members to interact and to share ideas and their work.
Maintaining and selectively broadening the membership base.
Fostering connections to and partnerships with new groups and other fields which can enrich marketing strategy scholarship and practice.
Elevating the field of marketing strategy to a more prominent position in academic research and in practice.

Our primary goals for the Marketing Strategy SIG are:

To enhance the breadth and depth of interactions within the community of marketing strategy scholars
To improve the visibility of the SIG among scholars in marketing science and strategic management and practitioners of marketing strategy, and
To deepen the impact of marketing strategy research through purposeful dissemination of knowledge and insights in marketing strategy for research, teaching, and practice.

This vision statement emphasizes three key issues: (1) establish stronger ties within the existing network, (2) develop ties with relevant academic constituencies that currently do not participate in the SIG, and (3) disseminate knowledge. Performing these activities effectively would help establish the relevance of the SIG. Especially critical is the need to make the SIG relevant to the typical INFORMS researcher. The SIG will continue to play an important role in facilitating marketing strategy teaching as well. Importantly, it would help shape the research agenda in marketing strategy by identifying areas of critical interest in marketing strategy and by organizing special sessions at key conferences.

About: Marketing Research SIG

Monica Gerhardt — Sat, 02 Feb 2019 22:27:26 +0000

The Marketing Research SIG serves members who have a special interest in the academic study of the field of marketing research. We welcome any AMA member with teaching and/or research responsibilities in marketing research, or just an interest in marketing research to join us.

About: Marketing for Higher Education SIG

Monica Gerhardt — Sat, 02 Feb 2019 22:09:22 +0000

The Marketing for Higher Education Special Interest Group (Higher Ed SIG) is an international group of marketing academics. Our principal mission is to encourage, support, develop and disseminate knowledge for higher education marketing through research and to promote the academic discipline of marketing for higher education to benefit all stakeholders.

The Higher Ed SIG provides a forum dedicated to all aspects of marketing for higher education. We aim to bridge the disciplines of marketing and higher education and to address the emerging issues and debates concerning the role of marketing in policy making and the management of universities worldwide through rigorous research from all perspectives. The Higher Ed SIG acts as a vehicle for the advancement of knowledge and debate that stimulates further research and theory development in connection with the role of marketing for higher education.

As a Higher Ed SIG member:

You will be updated with relevant news about events, conferences, special sessions, etc. via electronic Newsletters.
You can network with other people who share your interests and learn about the best practices and trends in marketing of higher education.
You will be informed about the special issues, call for papers, etc. in the area of marketing for higher education.
You will be invited to attend special sessions, workshops, and other events held by the Higher Ed SIG.

For more information, please visit our website and Facebook page. Connect with us on LinkedIn and Twitter

About: Service SIG

Monica Gerhardt — Sat, 02 Feb 2019 21:30:33 +0000

Mission

The mission of SERVSIG is to be the best full-service system for keeping in touch with the people, events, and knowledge of services marketing and management. SERVSIG has adopted three goals: Open, Flexible, and Fun. First, we strive to be open to new people, new ideas, global contributions, interdisciplinary contributions, practitioner contributions, and to new ways of doing things. Second, we strive for the maximum of organizational flexibility. Third, we strive to be a fun organization by being both lighthearted and intellectually nourishing.

Membership

SERVSIG’s annual budget is determined by the size of our membership, so we need your help if we are to continue to support the services marketing community. There are two ways to join SERVSIG and support all of our great activities. (1) When you join the AMA, you are allowed to join one special interest group for free. If you are interested in supporting SERVSIG, then please check the Service box under the Special Interest Groups section of the AMA application. (2) If you are already a member of AMA, then you need to renew your application each year. To support SERVSIG, please select “Service” as your SIG on the renewal application.

Additional Benefits

SERVNET is a moderated electronic mail network for services marketing academics. SERVNET is designed to facilitate the sharing of ideas and to help others find answers to questions about services marketing. It is a free service offered to SERVSIG and those interested in services marketing issues through cooperation with Arizona State University’s Center for Services Leadership.

Facebook: Join SERVSIG on Facebook! Members can post and comment on updates, chat with everyone at once, schedule group events, create shared docs, and more.

SERVSIG’s Service Doctoral Consortium: This consortium is designed to help doctoral students and new faculty in their academic careers as teachers and researchers of services marketing. By promoting a collegial atmosphere, the Consortium provides a wonderful opportunity to interact with the field’s leading scholars and up-and-coming services marketing scholars.

For more information, visit the SERVSIG Website.