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LOGIN AS A MEMBER TO DOWNLOAD<\/a><\/div>\n<!-- \/wp:button -->\n\n<!-- wp:spacer {\"height\":\"25px\"} -->\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|grey-900\"}}}},\"textColor\":\"grey-900\"} -->\n<p class=\"has-text-align-center has-grey-900-color has-text-color has-link-color\">Not a member? <a href=https://www.ama.org/"https:////www.ama.org//ama-member-benefits///">Explore membership<\/a> or <a href=https://www.ama.org/"https:////resources.ama.org//2025-marketers-skills-report-nm/">enter your details to download the report<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:ama\/roleblock -->\n\n<!-- wp:ama\/roleblock {\"public\":\"hide\",\"chapter_admin\":\"show\",\"chapter_leader\":\"show\",\"student\":\"hide\",\"paid_member\":\"show\",\"free_account\":\"hide\",\"expired_member\":\"hide\"} -->\n<div class=\"wp-block-ama-roleblock\"><p><\/p><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//01//AMA-Skills-Marketers-Need-2025-And-Beyond.pdf/">Download The Full Report<\/a><\/div>\n<!-- \/wp:button -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:ama\/roleblock -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-level-up-your-skills-with-the-ama\">Level Up Your Skills With the AMA<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>AMA offers training and certificates in the critical skills marketers need to advance and future-proof their careers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/content-cards {\"heading\":\"AI\"} -->\n<!-- wp:ama\/content-card {\"postId\":160411,\"postType\":\"ama_courses\",\"description\":\" \"} \/-->\n\n<!-- wp:ama\/content-card {\"postId\":172287,\"postType\":\"ama_event\",\"subhead\":\"Live Online Training\",\"description\":\"\\u003cbr\\u003e\"} \/-->\n\n<!-- wp:ama\/content-card {\"postId\":177719,\"postType\":\"ama_event\",\"description\":\"\\u003cbr\\u003e\"} \/-->\n<!-- \/wp:ama\/content-cards -->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Innovation and Adaptability\"} -->\n<!-- wp:ama\/content-card {\"postId\":181616,\"postType\":\"ama_courses\",\"subhead\":\"Online Certificate\",\"description\":\" \"} \/-->\n\n<!-- wp:ama\/content-card {\"postId\":180163,\"postType\":\"ama_courses\",\"description\":\" \"} \/-->\n\n<!-- wp:ama\/content-card {\"postId\":181554,\"postType\":\"ama_event\",\"subhead\":\"Live Online Training\",\"description\":\"\\u003cbr\\u003e\"} \/-->\n<!-- \/wp:ama\/content-cards -->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Changing Marketing Channels\"} -->\n<!-- wp:ama\/content-card {\"postId\":178737,\"postType\":\"ama_event\",\"header\":\"Digital Marketing Bootcamp \",\"description\":\"\"} \/-->\n\n<!-- wp:ama\/content-card {\"postId\":138823,\"postType\":\"ama_courses\",\"subhead\":\"Online Certificate\",\"description\":\" \"} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Pro Certification\",\"subhead\":\"Professional Certification\",\"description\":\"\",\"sponsor\":\"partner\",\"featuredImage\":{\"id\":147895,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/Digital-Marketing-Pro_Web-Card-620x466-1.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->\n\n<!-- wp:media-text {\"mediaId\":173357,\"mediaLink\":\"https:\/\/www.ama.org\/ama-member-benefits\/toolkits-2\/\",\"mediaType\":\"image\",\"backgroundColor\":\"beige-100\"} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile has-beige-100-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//10//Toolkits.jpg?w=1024\%22 alt=\"\" class=\"wp-image-173357 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-find-more-learning\">Find More Learning<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Our courses cover a wide range of topics, and you can choose from a variety of in-person and online formats that fit your schedule.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"className\":\"is-style-secondary\"} -->\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\">See All Upcoming Learning<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"The Skills Marketers Need in 2025 and Beyond","post_excerpt":" ","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"2025-marketing-skills-report","to_ping":"","pinged":"","post_modified":"2025-03-26 13:53:09","post_modified_gmt":"2025-03-26 18:53:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=181934","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":111521,"post_author":"146335","post_date":"2022-12-02 16:15:33","post_date_gmt":"2022-12-02 16:15:33","post_content":"<!-- wp:heading {\"textAlign\":\"center\",\"level\":3} -->\n<h3 class=\"has-text-align-center\" id=\"h-alumni-ryan-boh-credits-his-regis-university-education-with-setting-him-up-for-professional-success\">Alumni Ryan Boh credits his Regis University education with setting him up for professional success.<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:heading -->\n<h2 id=\"h-building-careers-and-community\">BUILDING CAREERS AND COMMUNITY<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"align\":\"right\",\"id\":111656,\"width\":428,\"height\":321,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image alignright size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//12//P1088349-1.jpg?resize=1024,768\%22 alt=\"\" class=\"wp-image-111656\" width=\"428\" height=\"321\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>\"Every day is different.\" That\u2019s how Ryan Boh describes his work for Oracle, where his current title is Head of Activation & Identity Product Strategy. He\u2019s in an industry that changes every day, in a volatile technological and regulatory environment. As he rubs shoulders with top executive leaders and finds ways to solve changing problems, Ryan credits his <a href=https://www.ama.org/"https:////info.regis.edu//about//?utm_source=sponsored_story&utm_medium=cpc&utm_campaign=ama_ryanssstory&cid1=cpc&cid2=sponsored_story&cid3=ama_ryanssstory&_vsrefdom=business\%22 target=\"_blank\" rel=\"noreferrer noopener\">Regis University education<\/a> \u2014 Master of Science in Marketing, class of 2019 \u2014 with setting him up for success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-how-professors-made-the-program-career-oriented\">HOW PROFESSORS MADE THE PROGRAM CAREER-ORIENTED<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>\"At the time I was at a massive global advertising agency, working with a lot of data and technology. There were classes at Regis that were oriented for those types of activities. The classes themselves, the basic curriculum, was a little more general than what I needed, but I had professors who were eager and willing to make the classes more challenging, which I was grateful for. I ended up having a very positive experience because of them.\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-the-innovation-challenge\">THE INNOVATION CHALLENGE<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"align\":\"left\",\"id\":111711,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image alignleft size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//12//REGIS-University_Americ486x365-px.jpg/" alt=\"\" class=\"wp-image-111711\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>\"[Regis has] an innovation competition, and I was able to enroll and participate just like anybody going through the on-campus experience. I was working with a few other gentlemen who were interested in bringing a gaming company to market. We were building up a Kickstarter and we used the innovation competition to test out our pitch, see how it would land and figure out where we would need to level up the product. We got to see how a room of customers we had never engaged with would respond to that. We got a lot of great feedback, and it was a great experience all around.\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-the-power-of-a-catholic-liberal-arts-education\"><strong>THE POWER OF A CATHOLIC LIBERAL ARTS EDUCATION<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>\"I'm very bullish on Catholic liberal arts schools because of the focus on the whole: the whole person, the whole environment. Being a multidisciplinary thinker has been a tremendous advantage in the workforce and otherwise. That was a major part of my decision to go to Regis. I felt like <a href=https://www.ama.org/"https:////info.regis.edu//about//?utm_source=sponsored_story&utm_medium=cpc&utm_campaign=ama_ryanssstory&cid1=cpc&cid2=sponsored_story&cid3=ama_ryanssstory&_vsrefdom=business\%22 target=\"_blank\" rel=\"noreferrer noopener\">a Jesuit Catholic liberal arts school<\/a> would be a great place to spend my graduate studies and I have no regrets.\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-get-down-to-business-with-regis-university\"><a href=https://www.ama.org/"https:////info.regis.edu//programs//business-and-management//?utm_source=sponsored_story&utm_medium=cpc&utm_campaign=ama_ryanssstory&cid1=cpc&cid2=sponsored_story&cid3=ama_ryanssstory&_vsrefdom=business\%22 target=\"_blank\" rel=\"noreferrer noopener\"><em>Get Down to Business with Regis University<\/em><\/a><\/h2>\n<!-- \/wp:heading -->","post_title":"Find the Power of Flexible Thinking & Advertising at Regis","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"find-the-power-of-flexible-thinking-advertising-at-regis","to_ping":"","pinged":"","post_modified":"2024-01-03 16:56:25","post_modified_gmt":"2024-01-03 22:56:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=111521","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":97175,"post_author":"55593","post_date":"2022-03-18 16:22:56","post_date_gmt":"2022-03-18 16:22:56","post_content":"<!-- wp:paragraph -->\n<p>Marketing professor <a href=https://www.ama.org/"https:////anatolicolicev.com///" target=\"_blank\" rel=\"noreferrer noopener\">Anatoli Colicev<\/a> (Bocconi University) presents a collection of thoughts and tools for PhD students navigating their doctoral programs. Dr. Colicev has given this presentation at several institutions to provide early career academics in marketing and other management disciplines with valuable advice regarding data collection, getting published, finding a job, achieving a healthy work\u2013life balance, and more:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<iframe src=https://www.ama.org/"////www.slideshare.net//slideshow//embed_code//key//aw3iecUiX0AfwB/" width=\"100%\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen=\"\"> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=https://www.ama.org/"////www.slideshare.net//AMA-Journals//anatoli-colicev-the-phd-journey-251376910/" title=\"Anatoli Colicev: The PhD Journey\" target=\"_blank\" rel=\"noopener\">Anatoli Colicev: The PhD Journey<\/a> <\/strong> from <strong><a href=https://www.ama.org/"////www.slideshare.net//AMA-Journals/" target=\"_blank\" rel=\"noopener\">American Marketing Association | Journals<\/a><\/strong> <\/div>\n<!-- \/wp:html -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>For more information, contact Anatoli <a href=https://www.ama.org/"https:////www.linkedin.com//in//anatoli-colicev-6b222837///" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. For more doctoral student resources, explore our <a href=https://www.ama.org/"https:////www.ama.org//doctoral-student-sig///" target=\"_blank\" rel=\"noreferrer noopener\">Doctoral Student SIG<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:acf\/ama-curated-posts {\"id\":\"block_6234ba490702a\",\"name\":\"acf\/ama-curated-posts\",\"data\":{\"title\":\"Related\",\"_title\":\"field_5cf4b10fc4ef3\",\"picks\":[\"5293\",\"5256\",\"12229\"],\"_picks\":\"field_5cf4b131c4ef4\",\"columns\":\"1\",\"_columns\":\"field_5d65283c9b4d2\"},\"align\":\"\",\"mode\":\"edit\"} \/-->","post_title":"Anatoli Colicev: The PhD Journey (and Beyond)","post_excerpt":"Marketing professor Anatoli Colicev presents a collection of thoughts and tools for PhD students navigating their doctoral programs.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"anatoli-colicev-the-phd-journey-and-beyond","to_ping":"","pinged":"","post_modified":"2024-01-03 17:05:27","post_modified_gmt":"2024-01-03 23:05:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=97175","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":89306,"post_author":"147","post_date":"2021-10-25 17:33:59","post_date_gmt":"2021-10-25 17:33:59","post_content":"<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\">Customer acquisition and growth means delivering meaningful moments to a customer for successful conversions, retention, and overall business impact. But with all of the tools, technology, and solutions out there \u2013 brands are confused with where to start. Sound familiar? <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\">In our latest eBook, Creating Scalable and Efficient Customer Acquisition and Growth, you\u2019ll find digestible, actionable ways to create a single and accurate view of your customer.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\">See how to drive more efficient ad campaigns, target highly engaged audiences, and find more of the right customers for your brand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\">Read the eBook and learn how to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<div class=\"list-block\" style=\"color:#201c0f;font-size:21px\"><ul><li>Use a CDP to eliminate manual campaign processes and avoid longer timelines and wasted resources.<\/li><li>Leverage your existing customer database to accurately target lookalike audiences across ad platforms like Facebook.<\/li><li>Create a single view of your customer to reduce wasted ad spend on those who have already converted from a campaign.<\/li><\/ul><\/div>\n<!-- \/wp:list -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_teab22\\u0026ch=\",\"buttonLabel\":\"Download this eGuide\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//free//w_teab22//prgm.cgi?a=1\%22>Download this eGuide<\/a>\n<!-- \/wp:ama\/download -->","post_title":"Creating Scalable and Efficient Customer Acquisition and Growth","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"creating-scalable-and-efficient-customer-acquisition-and-growth","to_ping":"","pinged":"","post_modified":"2024-01-04 12:48:16","post_modified_gmt":"2024-01-04 18:48:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=89306","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":106300,"post_author":"12","post_date":"2022-09-08 14:47:18","post_date_gmt":"2022-09-08 14:47:18","post_content":"<!-- wp:paragraph -->\n<p>If you know anything about the world of marketing, you\u2019ll know that right now there\u2019s a huge demand for marketers with digital skills. As more and more companies move online to drive brand awareness and customer engagement, employers strive to have the perfect <a href=https://www.ama.org/"https:////digitalmarketinginstitute.com//resources//ebooks//digital-marketing-skills-industry-technology-for-2022-and-beyond?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_5_great_reasons_to_choose_a_digital_marketing_career_referral\%22 rel=\"nofollow\">combination of technology and skills<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Let\u2019s just look at some figures to put the scale of the industry into context. The U.S. digital advertising and marketing market is currently valued at <a href=https://www.ama.org/"https:////www.prnewswire.com//news-releases//digital-marketing-market-to-be-valued-at-460-billion-by-2022-says-beroe-inc-301497636.html/">$460 billion<\/a>. In comparison, gaming is worth $300 billion, cybersecurity at $146 billion and website design at $11 billion. And there\u2019s so much scope for further growth in the digital marketing sector.   <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But market size isn\u2019t the only reason you should choose a digital marketing career. There are many reasons to embark on this exciting path. In this blog, we\u2019re going to look at five of the best reasons to kickstart your digital career.   <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":116899} \/-->\n\n<!-- wp:heading -->\n<h2 id=\"h-lots-of-jobs-and-career-opportunities\"><strong>Lots of jobs and career opportunities<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A <a href=https://www.ama.org/"https:////www.linkedin.com//business//marketing//blog//trends-tips//the-most-valuable-skills-to-have-on-your-linkedin-profile-this-year/">survey by LinkedIn<\/a> discovered a rise in companies looking to hire people with digital skills - a 63% increase in just six months! Plus, one in every two of the top marketing jobs listed on LinkedIn is in the digital or media space. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The types of jobs in demand are <a href=https://www.ama.org/"https:////www.ama.org//digital-marketing-certification///">digital marketing<\/a> specialists, digital account executives, social media managers, digital marketing managers, copywriters and digital strategists. This demand is due to the need for digital know-how during Covid but continues to persist as companies continue to use digital channels to engage and sell. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What this means for you is that there\u2019s great demand for digitally skilled professionals across a range of industries and locations. There\u2019s also scope for <a href=https://www.ama.org/"https:////digitalmarketinginstitute.com//blog//10-tips-on-how-to-advance-your-digital-marketing-career?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_5_great_reasons_to_choose_a_digital_marketing_career_referral\%22 rel=\"nofollow\">climbing up the career ladder<\/a> and moving into other roles as your confidence and skillset grow. It may even help you land a job in that company you\u2019ve been stalking on social media over the years!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Competitive salary<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>While demand for digital marketers is on the rise, so are the salaries. Aquent\u2019s <a href=https://www.ama.org/"https:////aquent.com//news//marketing-creative-and-digital-talent-salaries-rise-7-5--as-e-commerce-spending-booms/">2022 Salary Guide<\/a> for marketing, creative, and digital talent found that the acceleration of e-commerce spending means that salaries for these sectors are trending upward - an average increase of 7.5% across the board.   <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The greatest increase is in roles such as:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Social Media Manager (17%)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Digital Marketing Specialist (12%)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Presentation Designer (11%)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Copywriter (8%)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Digital Marketing Manager (7%)<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Plus your salary increases as you gain experience so the more knowledge and skills you have, the more you can demand. In fact, according to <a href=https://www.ama.org/"https:////www.roberthalf.com//salary-guide?utm_campaign=marketingprofs_salary_guide_2022_december_2021\%22>Robert Half research<\/a>, today\u2019s employees are in the driving seat as it\u2019s a candidate\u2019s market. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=https://www.ama.org/"https:////lh5.googleusercontent.com//aiC8Pm5JomNG7V1en42Kv8kj8p8fbBh8xvKye73H8MDSJJornO_VZKiAdJ0ZHDL-Sk8it2HP27jFjdwFag547R56FKgSw_EDrYknjVUIvDV5DyxdBfIWh-hrkISp2ZgrTIHwdwFFnG0LBygTbWLut6HXvun-dsUeawxI1owwEVNDDsmo5GSPAgICOw/" alt=\"\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>A shortage of skilled staff means that 64% of marketing and creative managers are planning to increase the average bonus for existing employees and 47% plan to increase paid time off to attract and retain talent. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Fast-paced and challenging environment<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The pace of digital means that there\u2019s always something new to do or learn. Whether you\u2019re in a small or large marketing team or a one-person marketing machine, new technologies and platforms offer exciting ways to engage with customers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It could be a change in an algorithm that changes how your content is ranked and seen in Google searches. Or it could be new features on a social media platform like TikTok or YouTube that offers brands and <a href=https://www.ama.org/"https:////digitalmarketinginstitute.com//blog//how-much-does-tiktok-pay-creators?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_5_great_reasons_to_choose_a_digital_marketing_career_referral\%22 rel=\"nofollow\">creators new ways to make money<\/a>. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In addition, there are always new technologies to get up to speed with to simplify marketing activities. Automation platforms, customer relationship management systems, email marketing and lead generation tools are being developed and updated to streamline processes and enable data-driven insights. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Be creative<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>One of the great things about digital marketing is that it <a href=https://www.ama.org/"https:////digitalmarketinginstitute.com//resources//videos//essential-skills-2-creativity-skills?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_5_great_reasons_to_choose_a_digital_marketing_career_referral\%22 rel=\"nofollow\">allows for creativity and experimentation<\/a>. There\u2019s no hard and fast rule as to what will make an effective campaign as every business and audience is different. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This leaves huge scope for trying new things like a new tone on social media platforms (think humor or zany) or a new content format that may resonate. A\/B testing is also a great way to try a message or image you think may work well and test its performance. Your website is also a great place to A\/B test along with stand-alone campaign pages.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As a marketer, you also have access to some great creative tools like <a href=https://www.ama.org/"https:////www.canva.com///">Canva to create social media posts or infographics and <a href=https://www.ama.org/"https:////animoto.com//k//homepage/">Animoto to make impactful or simple videos. Plus with artificial intelligence-driven tools like voice search and the accessibility of VR and AR (especially with the <a href=https://www.ama.org/"https:////digitalmarketinginstitute.com//blog//what-jobs-can-digital-marketers-have-in-the-metaverse?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_5_great_reasons_to_choose_a_digital_marketing_career_referral\%22 rel=\"nofollow\">rise of the metaverse<\/a>), there are a lot of interesting areas to try out for your campaigns.  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Opportunity to grow and learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As we mentioned, there\u2019s huge scope to grow in a digital marketing role. You may decide to hone your talents as a digital marketer, specialize in niche areas such as PPC or social media marketing or set your sights on a senior marketing role.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The great thing is all of those opportunities are open to you. To develop in your career it\u2019s important to keep up-to-date with <a href=https://www.ama.org/"https:////digitalmarketinginstitute.com//blog//the-next-big-digital-marketing-trends?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_5_great_reasons_to_choose_a_digital_marketing_career_referral\%22 rel=\"nofollow\">digital marketing trends<\/a> through blogs, webinars or listening to podcasts, or attending conferences and live events (virtual or in-person). <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It\u2019s also crucial to refresh and learn new skills. You can do this through short online courses, in-house training provided by an employer, or more intensive courses that offer credentials like certification.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u2014 <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As you can see there are some great reasons to embark on a digital marketing career. It offers an exciting, fast-paced, and lucrative environment to grow. Ultimately, digital marketing is a skill that can future-proof your career in a competitive environment. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>Kickstart your Digital Marketing Career! <\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you want to embark on a digital marketing career, a great way to get ahead is by knowing the fundamentals. AMA has partnered with DMI to offer the \u2018<a href=https://www.ama.org/"https:////www.ama.org//digital-marketing-certification///">Digital Marketing Pro<\/a>\u2019 - two professional certifications in one! You\u2019ll learn social media marketing, display and video advertising, SEO, analytics, strategy, and much more. Enroll today to kick off your new career.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Extras:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>According to a <a href=https://www.ama.org/"https:////www.roberthalf.com//salary-guide?utm_campaign=marketingprofs_salary_guide_2022_december_2021\%22>Robert Half guide<\/a> starting salaries in the U.S for professional occupations are expected to increase an average of 3.8% in 2022, with \u2018digital marketing specialist\u2019 roles in the top ten most in-demand - and an expected salary increase of 5.6%. <\/p>\n<!-- \/wp:paragraph -->","post_title":"5 Reasons to Choose a Digital Marketing Career","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-reasons-to-choose-a-digital-marketing-career","to_ping":"","pinged":"","post_modified":"2024-01-22 13:40:23","post_modified_gmt":"2024-01-22 19:40:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=106300","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":104210,"post_author":"12","post_date":"2022-07-28 22:55:02","post_date_gmt":"2022-07-28 22:55:02","post_content":"<!-- wp:paragraph -->\n<p>In the last decade, and increasingly so over the last few years, the internet has become the #1 place people turn to in order to research and purchase products. One of the most important aspects of SEO (search engine optimization) is website optimization. It is no longer optional to have a highly functional and attractive website: it\u2019s a necessity. Every marketer needs to know at least the basic strategies for how to optimize a website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:block {\"ref\":118559} \/-->\n\n<!-- wp:heading -->\n<h2 id=\"h-what-is-website-optimization\"><a><\/a>What is Website Optimization?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Website optimization is the process of using knowledge, tools, and strategies to improve the performance of your website and help it rank higher on search engines. The goal of website optimization is to drive more traffic to a website, increase your number of conversions, and ultimately, increase revenue. All too often, marketers and website owners skip to other marketing strategies without ensuring that their company\u2019s website is fully optimized. However, optimizing your website can help you connect with your market effectively and efficiently, without paying for ads.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-why-website-optimization-is-crucial-in-the-digital-era\"><a><\/a>Why Website Optimization is Crucial in the Digital Era<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Why is website optimization so crucial in the digital era? Website optimization is a crucial part of <a href=https://www.ama.org/"https:////www.ama.org//marketing-news//how-to-create-a-digital-marketing-strategy///">creating any modern digital marketing strategy<\/a>. A website is a business\u2019s home on the internet, and it should work well, look good, and be well-maintained. <a href=https://www.ama.org/"https:////www.shopify.com//blog//global-ecommerce-sales#:~:text=Global%20ecommerce%20sales%20are%20expected,increasingly%20lucrative%20option%20for%20businesses.\">Global e-commerce sales are expected to total $5.5 billion<\/a> worldwide in 2022. And even if you don\u2019t sell your products and services online, the internet has become the go-to place to find details about local businesses.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When you have a well-optimized website, it works for you 24\/7 online to connect with people who are searching for you. When consumers search for relevant terms, your website and business will appear. The key thing to remember when it comes to website optimization is to not just optimize your website for search engines, but for real people, too.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Several different strategies combine to ensure that your website is fully optimized:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>SEO<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Web Analytics<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>User Experience (UX)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Web Design and Development<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Conversion Rate Optimization<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 id=\"h-let-s-define-optimized\"><a><\/a>Let\u2019s Define Optimized<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Let\u2019s define optimized. The technical definition of \u201coptimized\u201d when it relates to websites is to rearrange or rewrite data or graphics to improve the efficiency of retrieval or processing. The first step to having an optimized website is to identify what\u2019s wrong with your website and find any issues. There are plenty of tools available to help you with SEO, page speed, mobile usability, and more.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-10-website-optimization-tools-to-know\">10 Website Optimization Tools to Know<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In order to properly optimize your website, there are various website optimization tools to help. Website optimization tools help you figure out what you\u2019re doing right \u2014 and wrong \u2014 for your website. There are tools to help you optimize your existing website content and tools to help you identify what is slowing down your website. These are some of the best website optimization tools:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-pagespeed-insights\"><a><\/a>PageSpeed Insights<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Page speed is integral for the success of your website. Not only is page speed a Google ranking factor, but slow pages will also discourage visitors from staying on your site. PageSpeed Insights is a free tool offered by Google that you use to measure a website\u2019s speed performance on both desktop and mobile devices. The tool assigns a score to every website, on a ranking scale from 0 to 100. If your website (or your client\u2019s website) is ranked above 90, that is a good score. But scores between 50 and 90 could use improvement, and below 50 is considered poor.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-hotjar\"><a><\/a>HotJar<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>HotJar is a cross-platform behavior analytics platform that is designed to help you understand and visualize user behavior. This tool allows you to generate heat maps, funnel tracking, user pools, surveys, and other types of qualitative data. Plus, it is easy to use and free.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-google-search-console\"><a><\/a>Google Search Console<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Google Search Console is an excellent website optimization tool because it allows webmasters to see how well their website is performing on Google. It is also a useful tool for troubleshooting problems with your website, fixing indexing issues, requesting indexing for brand-new content, and several other features. Google Search Console also provides search-related data, which is invaluable for marketers. It can tell you how often a website is ranked for in search, which keywords a website is ranking for, and how often searchers are clicking through to your website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-google-analytics\"><a><\/a>Google Analytics<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google Analytics is a tool by, you guessed it, Google, that helps you understand user behavior on your website. It allows you to track how users navigate your website, collects data, and offers customized reports. Plus, there is a free version and also a paid version available.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-google-optimize\"><a><\/a>Google Optimize<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google Optimize is a tool that allows you to test new features on your website. This is a valuable tool for running free A\/B tests on your website. You can use this tool to test several different variations on a web page, like fonts, calls to action, headlines, product copy, and product placement, and see which variations are the most effective. Google Optimize also <a href=https://www.ama.org/"https:////www.analyticsboosters.com//analytics//connecting-ga4-and-google-optimize///">seamlessly integrates with Google Analytics<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-semrush\"><a><\/a>SEMRush<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>It\u2019s not only important to optimize your website, but also the content on your website. Semrush is a tool that you can use to identify your competitors and their top content, identify your top ranking keywords, and optimize your content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-screaming-frog\"><a><\/a>Screaming Frog<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Screaming Frog is a website crawler that crawls URLs and returns data that you can use to find and correct technical errors on a website. Marketers can use the tool to check for broken links and duplicate content (both of which are big Google no-nos.) <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-ahrefs\"><a><\/a>Ahrefs<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Ahrefs is a popular SEO platform that allows you to analyze a website\u2019s link profile, keyword rankings, and overall SEO health. It is also a great tool to use to conduct keyword research for Google, YouTube, and even Amazon. You can also use it to find content that has performed well on a given topic or to do competitor research.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-moz\"><a><\/a>Moz<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Moz is another SEO tool and data management software that helps you with site audits, rank tracking, backlink analysis, and keyword research. It is an excellent all-in-one tool for optimizing your website.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-usertesting\"><a><\/a>UserTesting<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Now that you have the rest of your website optimized, it is time to test it. The best tool for user testing is UserTesting.com. Though you might think that you can catch problems on your website on your own, it is much easier and more effective to have testers do it for you.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-website-optimization-strategies-every-marketer-should-know\"><a><\/a>Website Optimization Strategies Every Marketer Should Know<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>There are many different methods that you can use to optimize your website. Here are some top website optimization strategies to consider if you want to consider your website fully optimized:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-optimize-for-mobile\"><a><\/a>Optimize for Mobile<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Your website needs to not only work well and look great on laptops and desktop computers, but also on mobile devices. These days, <a href=https://www.ama.org/"https:////www.statista.com//statistics//277125//share-of-website-traffic-coming-from-mobile-devices//#:~:text=Mobile%20accounts%20for%20approximately%20half,consistently%20surpassing%20it%20in%202020.\">mobile accounts for a little more than half of website traffic worldwide<\/a>. You can run a basic mobile usability test on Google\u2019s Mobile-Friendly Test to ensure that your site works well on mobile.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-optimize-for-voice-search\"><a><\/a>Optimize for Voice Search<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>These days, more of us than ever are conducting searches online not just via typing, but with our voices. That\u2019s why it is important to <a href=https://www.ama.org/"https:////www.ama.org//marketing-news//8-ways-to-optimize-a-website-for-voice-search///">optimize your website for voice search<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-improve-page-speed\"><a><\/a>Improve Page Speed<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Page speed is an official Google ranking factor and directly affects your website\u2019s SEO. Your <a href=https://www.ama.org/"https:////www.semrush.com//blog//how-fast-is-fast-enough-page-load-time-and-your-bottom-line///">website should load within three seconds<\/a>, or if you have an e-commerce site, two seconds is ideal. You can check your website\u2019s loading time with Google\u2019s PageSpeed insights. Some common problems that slow down websites include uncompressed JS and CSS files, no CDN, no page caching, and large, unoptimized files. Most of these issues can be fixed fairly easily with plugins or extensions for your CMS.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 id=\"h-optimize-your-website-s-content\"><a><\/a>Optimize Your Website\u2019s Content<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Now that you have optimized some of the more technical aspects of your website, it\u2019s time to optimize your website\u2019s content. There is a critical connection between content and revenue. First, you need to know which keywords you wish to rank for. The words you use within your website\u2019s content are important for search engines. But it\u2019s more than just the words you use that create well-optimized content. Google also wants to see valuable, high-quality content that is helpful to searchers. So, take the time to invest in <a href=https://www.ama.org/"https:////seodesignchicago.com//content-creation-tips//seo-content-writing-services-for-business///">high-quality SEO content writing services<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"backgroundColor\":\"blue-900\",\"textColor\":\"beige-100\"} -->\n<div class=\"wp-block-group has-beige-100-color has-blue-900-background-color has-text-color has-background\"><!-- wp:heading -->\n<h2 id=\"h-learn-more-about-website-optimization-with-the-ama-s-digital-marketing-certification\"><a><\/a>Learn More About Website Optimization with the AMA\u2019s Digital Marketing Certification<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Now, you know why website optimization is crucial in the digital era. Particularly if you are a marketer, knowing how to optimize a website is a critical skill. Learn more about website optimization and other important marketing skills with the American Marketing Association\u2019s Digital Marketing Pro Certification. When you <a href=https://www.ama.org/"https:////digitalmarketinginstitute.com//students//courses//lp//digital-marketing-certificate?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_pro_course_page_dmi_pro_referral\%22>complete the Digital Marketing Pro program<\/a>, you will become dually certified with the AMA and DMI with two credentials: PCM\u00ae Digital Marketing and Certified Digital Marketing Professional. Sign up today!<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->","post_title":"Website Optimization for Businesses: Why It's Essential","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"why-website-optimization-is-crucial-in-the-digital-era","to_ping":"","pinged":"","post_modified":"2024-08-05 09:41:30","post_modified_gmt":"2024-08-05 14:41:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=104210","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":104108,"post_author":"12","post_date":"2022-07-27 18:03:36","post_date_gmt":"2022-07-27 18:03:36","post_content":"<!-- wp:paragraph -->\n<p>As the <a href=https://www.ama.org/"https:////digitalmarketinginstitute.com//blog//which-countries-have-the-most-demand-for-digital-marketers?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_8_effective_ways_to_get_a_digital_marketing_promotion_referral\%22>demand for digital marketers keeps rising across countries<\/a> and industries, you\u2019re in a perfect position to start thinking about advancing your career with a digital marketing promotion. There are loads of opportunities out there, you only need to look at the job openings on LinkedIn to see how many!\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But it\u2019s also a competitive field as many people have realized that digital marketing skills can provide a career with <a href=https://www.ama.org/"https:////digitalmarketinginstitute.com//resources//ebooks//salary-guides-for-digital-marketers?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_8_effective_ways_to_get_a_digital_marketing_promotion_referral\%22>good salary prospects<\/a>, the chance to travel, and the opportunity to keep learning and growing.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So, how can you stand out from the crowd to get a <a href=https://www.ama.org/"https:////www.ama.org//pages//what-is-digital-marketing///">digital marketing<\/a> promotion in your current job, or in that company you\u2019ve been stalking online? Here are 8 great and simple ways to get you one step closer to that dream career.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 id=\"h-build-your-personal-brand\"><strong>Build Your Personal Brand<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>First and foremost, you need to have a presence online to show you can communicate online. This means you need to build a \u2018brand\u2019 that demonstrates your skills and aptitudes, but also your personality. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you\u2019re looking for a promotion, cultivate a presence that shows off your professional skills and personal values. So, how can you build a brand for yourself?  <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li><strong>What\u2019s Your Unique Selling Point? <\/strong>- Everyone has something unique about them. Maybe you write fiction as a hobby, can play the violin, or love skydiving. Show off what makes you, you. Ultimately that\u2019s why your employer will choose you above other candidates when it comes to a promotion or career move.  <strong> <\/strong><\/li><li><strong>Choose Your Digital Channels<\/strong> - Like a business, you need to be shrewd about the digital channel you choose. Time is precious so concentrate on the ones that will help you get noticed. LinkedIn is a great platform for connecting with people in your industry and also showcasing any campaigns or work you\u2019re involved in. If you love video, maybe TikTok is the platform for your skills. Just be aware of remaining professional online as it can be seen if an employer searches for you. <strong> <\/strong><\/li><li><strong>Choose Side Projects Carefully <\/strong>- Maybe you\u2019re involved in a podcast or guest blog. If so, be choosy about who you do things for as it will reflect on you as a person. It doesn\u2019t have to be about digital marketing, but it should be something you are passionate about. <strong> <\/strong><\/li><li><strong>Be Authentic & Open <\/strong>- The most successful influencers or bloggers are seen as authentic. They remain true to themselves and continue that across online channels. Think about your USP and ethos and show that online in a genuine way. <\/li><li><strong>Watch, Listen & Learn <\/strong>- In this sector, it\u2019s easy to find out about trends and industry insights. Subscribe to a YouTube channel you like, listen to digital marketing podcasts or just follow industry leaders on social media. That way, you will learn new things and be able to bring them to your role and workplace to impress.  <strong> <\/strong><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2><strong>Develop new skills<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you want to advance in your role or move up the ladder, you must <a href=https://www.ama.org/"https:////www.ama.org//digital-marketing-certification///">refresh existing skills and develop new ones<\/a>. The digital marketing landscape is constantly changing so you need to keep on top of developments that can enhance your chances at earning your marketing promotion. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, if you work in social media you should be aware of algorithm changes, analytic updates, and new features on the platforms. Or if you work in content marketing, understand how SEO can enhance your copy and traffic volumes or see if AI can help in your copywriting. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There\u2019s always something to learn, so it\u2019s about focusing on an area you\u2019re weak in or would like to learn more about. Short courses <a href=https://www.ama.org/"https:////digitalmarketinginstitute.com//blog//what-is-the-value-of-a-digital-marketing-certification?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_8_effective_ways_to_get_a_digital_marketing_promotion_referral\%22>with a certification<\/a> at the end are a great way to demonstrate knowledge, or if you want to immerse yourself in a new area of digital marketing, sign up for an intensive online course you can do in your own time. <strong>\u00a0<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Use Social Media <\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Social media is everywhere and social networking is one of the most popular activities online. It\u2019s so popular that 57 percent of the world\u2019s population will use it by 2025 <a href=https://www.ama.org/"https:////www.statista.com//statistics//260811//social-network-penetration-worldwide///">according to Statista<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=https://www.ama.org/"https:////lh6.googleusercontent.com//v4pH8ilZS_19eFw0sEn2n05EopERTV_LJalnDH_zhD7x7V8lr5QFstwSXdbgTRUcswfJ1Ow6u29XpmTXuTX4Bc2PHAcCsIPNG7h57RjrUoDfLz4aIbhlle0w93zjqZeOLV_QnmlkK0YMzuu2a1TUjQ/" alt=\"Bar graph showing increase of social network penetration around the world from 2017 and into 2025.\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>To boost your personal brand, social media is invaluable. It offers you the opportunity to post about issues you\u2019re interested in (such as social issues) or updates on digital marketing or the digital sector. Resharing and commenting on other people\u2019s posts is a great way to make connections and network with peers. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But don\u2019t spread yourself too thin, there are a finite number of hours in the day, so choose platforms that suit your content and style. For example, Twitter is a great platform if you\u2019re interested in news or want to follow things in real-time (plus <a href=https://www.ama.org/"https:////digitalmarketinginstitute.com//blog//twitter-marketing-your-ultimate-guide?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_8_effective_ways_to_get_a_digital_marketing_promotion_referral\%22>Twitter is an effective marketing tool<\/a> for any business). Whereas Instagram is great if you make videos or take a lot of photographs.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Don't be afraid to try a new platform if you think it may work for your content or want to connect with people. It\u2019s easy to set up an account and start posting.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2><strong>Start a blog <\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A great way to raise your online profile and get in line for that promotion is to start a blog. This allows you to share your views with a wider audience and convey your personality. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you want to start a blog, follow these 4 simple steps: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol><li><strong>Figure out what to write about <\/strong>- It\u2019s always better to focus on something specific or niche rather than just talking about every issue or topic. That way people will visit your blog to get an opinion on a specific area. If that\u2019s in the realm of digital marketing, even better! <\/li><li><strong>Choose a name<\/strong> - Just like a social media handle, your blog name should be something that stands out or relates to you. If you\u2019re being tactical, do some keyword research and include a relevant keyword in the title, and choose a \u2018.com\u2019 domain if possible. <\/li><li><strong>Find a platform <\/strong>- There are lots of platforms out there so do your research and find one that is easy to use. WordPress is popular as is Wix or HubSpot. You should also look at hosting capabilities as you will want to be able to just plug and play e.g. choose a theme and get writing! <strong> <\/strong><\/li><li><strong>Create content<\/strong> - Decide what type of content you want to create and get started. It could be short articles, checklists, or listicles. It\u2019s really up to you. <\/li><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>If starting a blog seems too much, reach out to other bloggers to see if you can write a guest blog. Or you can post articles on LinkedIn or the publishing platform, <a href=https://www.ama.org/"https:////medium.com///">Medium. /n

Career Growth

Career growth, especially in the marketing field, requires a willingness to forge a path of continued learning and goal development. A simple way of developing steady career development and overall happiness is by understanding how to properly set, monitor and accomplish professional goals. Below you will find the American Marketing Association’s collection of Career Growth related articles and research insights to help you forge your own path of development.

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