Across every industry, marketing teams are ditching outdated workflows and embracing the cutting-edge power of Digital Asset Management (DAM). From enhancing brand protection and compliance to enabling efficiency gains and resource reallocation, DAM is driving better outcomes for marketing teams.

As a critical component of the modern marketing tech stack, DAM empowers the 10X marketer—the marketer whose productivity and impact are exponentially greater than the average. By eliminating bottlenecks and enhancing asset accessibility, DAM becomes the driving force behind faster content creation, seamless collaboration, and smarter resource management.

Ready to see how DAM can deliver greater productivity and collaboration for your marketing organization?

The post The 2025 DAM Trends Report appeared first on American Marketing Association.

Discover how AI-powered personas are transforming the way marketers and researchers gain insights. The Yabble Guide to AI Personas for Marketers and Researchers unveils the groundbreaking potential of dynamic, data-driven personas that adapt in real time to market changes and consumer behavior. This eBook dives deep into the benefits of AI personas, from accelerating segmentation and concept testing to unlocking underutilized data and providing real-time, actionable insights. Packed with case studies, expert statistics, and practical applications, it equips you with the tools to revolutionize your research process. Whether you’re a marketer looking to test new campaigns or a researcher seeking faster, richer data, this guide shows you how to leverage AI personas to stay ahead in a competitive landscape. Learn how to integrate this cutting-edge technology into your workflow and make smarter, faster decisions with confidence.

The post Yabble Guide to AI Personas for Marketers & Market Researchers appeared first on American Marketing Association.

Learn more about how CollegeRecon has impacted different types of universities in terms of brand awareness, enrollment growth, and revenue generation with military-affiliated students.   

The post Interested in growing GI Bill revenue in 2025? CollegeRecon has been helping universities in this area for 10+ years! appeared first on American Marketing Association.

Top 3 takeaways from this report:

• 51% of marketers with best-in-class funnels say customer engagement is their top priority (even over lead generation).
• Marketers with best-in-class funnels are 4x more likely to use segmentation.
• 59% of those who are using four or more channels report that they are exceeding funnel goals compared to just 46% of those using three or fewer channels. 

The post Demystify the modern marketing funnel with best-in-class strategies to turn prospects into customers. appeared first on American Marketing Association.

This comprehensive guide shares actionable strategies to help marketers move beyond basic tactics. Discover how to better segment your audience, optimize lead nurturing, and align sales and marketing teams to drive measurable growth and maximize ROI. Perfect for marketers at every level looking to achieve scalable growth and improve ROI.

The post Marketing Automation Strategy Guide appeared first on American Marketing Association.

Research shows that 80% of organizations now expect to compete primarily on customer experience (CX), making it the new battleground for success. But success begins with taking action—and this guide will show you how.

In this guide you’ll learn:

· The common roadblocks to creating customer-obsessed experiences

· Three ways to scale CX initiatives and overcome roadblocks without sacrificing quality or insights

· How to build a customer-obsessed culture

The post A Quick Guide to Creating a Customer-Obsessed CX Program appeared first on American Marketing Association.

Nothing catches a marketer’s attention quite like a shiny new trend. But trend hopping comes with significant risks, especially today, as viral moments catch fire and flame out faster than you can flick a BIC. A brand that gets it right lives to move on to the next big thing, but those that get it wrong are suddenly seen as “out-of-date,” “old,” or “cringe.”

The post Cringey or Cool? What Teens Really Think About Trendiness in Ads appeared first on American Marketing Association.

Get your business ready for the biggest spending season of the year with Keap’s comprehensive eBook designed to simplify your holiday campaigns. 

Leveraging AI and a powerful automation software like Keap can save time, reduce stress, and create impactful marketing content with ease. This guide offers 9 ready-to-use AI prompts for crafting engaging emails, landing pages, and text campaigns that resonate with your audience. 

Download the eBook now to transform your campaigns this holiday season.

The post 9 AI Prompts To Boost Holiday Sales & Marketing appeared first on American Marketing Association.

Unlock the future of market research with Yabble’s Guide to Synthetic Data in the Real World of Research! Discover how synthetic data is transforming insights by enhancing data quality, reducing biases, and accelerating access to actionable insights.

What’s Inside? Learn about:

• Superior Data Quality & Accuracy: Yabble’s synthetic data is rooted in real-world information, ensuring accuracy without the biases of traditional survey panels
• Instant Insights with Virtual Audiences: Skip the extensive fieldwork! Synthetic data offers immediate, comprehensive insights, so you can dive straight into strategy.
• Addressing Traditional Challenges: Synthetic data fills gaps left by conventional methods, overcoming issues like low-quality responses and dataset limitations.
• Real-World Solutions, Ready to Use: Get started today with low-risk, cost-effective solutions that deliver results.

Synthetic data is more than a trend – it’s the competitive edge marketers need. Yabble’s advanced language models pull from a rich mix of data sources to ensure insights are not only accurate but minimized for bias, empowering brands to make well-informed, data-backed decisions confidently.

The post Yabble Guide to Synthetic Data in the Real World of Research appeared first on American Marketing Association.

Researching, selecting, and engaging suppliers in the life sciences can be a challenging proposition. It involves sometimes difficult and complex decisions, with potentially far-reaching consequences for business stability, productivity, and commercial success. In the latest survey of purchasing trends from Pharma Ignite, the marketing insights division of Citeline, we look at what is driving these choices, the types of information sources and events that play into supplier consideration and selection, and the principal business challenges likely to influence purchasing decisions over the next 12-18 months.

The post Decision Making Trends in Pharma appeared first on American Marketing Association.