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Marshall and Johnston\u2019s Marketing Management textbook<\/a>.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:table {\"className\":\"is-style-stripes\",\"fontSize\":\"medium\"} -->\n<figure class=\"wp-block-table is-style-stripes has-medium-font-size\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">AMA Member<\/th><th class=\"has-text-align-center\" data-align=\"center\">Non-Member<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">$249<\/td><td class=\"has-text-align-center\" data-align=\"center\">$349<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:button {\"className\":\"aligncenter\"} -->\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////myama.force.com//idp//login?app=0sp6A000000TN9i&RelayState=catalog%2Fitem%2Feid%2F01t6A000003sbb7QAA\%22>Enroll In the Exam Only<\/a><\/div>\n<!-- \/wp:button -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Have You Already Passed the PCM\u00ae Exam?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Passing the PCM\u00ae exam is a big accomplishment! Now it\u2019s time to promote and maintain your certification. Share the news and make sure to <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\">keep your certification up-to-date<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Questions?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>No problem. We realize it\u2019s a big commitment to become a PCM\u00ae in Marketing Management. <a href=https://www.ama.org/"https:////myama.force.com//s//global-search//pcm/">Check out our FAQ page<\/a> or email us at <a href=https://www.ama.org/topics/marcom/\"mailto:pcm@ama.org\">pcm@ama.org. /n

Marketing Communications

Marketing communications are coordinated promotional messages and related media used to communicate with a market. Marketing communications messages are delivered through one or more channels such as digital media, print, radio, television, direct mail, and personal selling. Here you will find a collection of Marketing News articles and research insights regarding marketing communications.

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