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Master of Science in Marketing<\/a> at Drexel University\u2019s LeBow College of Business mirrors this industry shift. It is designed to prepare professionals for leadership at the cutting-edge intersection of marketing, data and technology.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Through <strong>STEM-designated concentrations in digital marketing technology and marketing technology and analytics<\/strong>, Drexel LeBow\u2019s MS in Marketing provides critical skills with a foundation in data analysis, the scientific method and behavioral sciences. For example, students in the program learn how to:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Use data and scientific testing to optimize conversion rates.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Apply behavioral science to anticipate interactions with marketing automation technology.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Draw upon psychology, sociology and epistemology in content marketing to understand audience reactions.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Key courses in Drexel LeBow\u2019s MS in Marketing reinforce this industry emphasis on STEM, supporting students over a one- to two-year course of study as they engage in projects that call for data-led analysis, including:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Creating marketing plans that reflect known consumer psychology principles and behaviors.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Projecting ROI and customer lifetime value to make data-informed recommendations on strategy.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Studying consumer behavior through case studies, which may include experiments in LeBow\u2019s Behavioral Lab, equipped with eye-tracking devices, neurological monitors and other tools for gathering biometric data.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Using tools like Google Analytics and Tableau, along with developing skills and best practices to enhance user experience.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>In today\u2019s digital-first, data-informed landscape, marketers must evolve to stay ahead. Drexel LeBow\u2019s MS in Marketing provides students with the tools to create, innovate and thrive in their careers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/www.lebow.drexel.edu\/land\/masters\/marketing?utm_source=ll_ama\\u0026utm_medium=native\\u0026utm_campaign=ll_drx_leb_ms_mkt_fy25\\u0026utm_content=ama_content\\u0026utm_term=dom_pros_native\",\"buttonLabel\":\"LEARN MORE\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////www.lebow.drexel.edu//land//masters//marketing?utm_source=ll_ama&utm_medium=native&utm_campaign=ll_drx_leb_ms_mkt_fy25&utm_content=ama_content&utm_term=dom_pros_native\%22 download>LEARN MORE<\/a>\n<!-- \/wp:ama\/download -->","post_title":"Where Data Dominates, Marketing and STEM Work Hand in Hand","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"where-data-dominates-marketing-and-stem-work-hand-in-hand","to_ping":"","pinged":"","post_modified":"2025-03-19 15:25:30","post_modified_gmt":"2025-03-19 20:25:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=187403","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":187516,"post_author":"195424","post_date":"2025-03-04 13:25:04","post_date_gmt":"2025-03-04 19:25:04","post_content":"<!-- wp:paragraph -->\n<p>In today\u2019s challenging venture capital (VC) landscape, where only standout startups secure funding, a <a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241288464/" target=\"_blank\" rel=\"noreferrer noopener\">new <em>Journal of Marketing<\/em> study<\/a> provides key insights for entrepreneurs and investors. With a \"two-speed\" economy favoring AI-focused ventures while leaving others struggling, startups must strategically craft their pitches to attract investors. Our research team explored this dynamic by examining over 5,300 new ventures, uncovering actionable strategies to optimize investor pitches.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We discover that a startup\u2019s ability to combine <strong>costly signals<\/strong> (tangible achievements like financial capital, intellectual property, and team credentials) with <strong>costless signals<\/strong> (verbal cues like passion and concreteness) can significantly influence funding outcomes. However, the effectiveness of these signals isn\u2019t straightforward\u2014more isn\u2019t always better.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-costly-signals-the-power-of-tangible-achievements\"><strong>Costly Signals: The Power of Tangible Achievements<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Costly signals\u2014substantial markers of a startup\u2019s credibility\u2014include:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Financial Capital<\/strong>: Investments already made in the business.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Human Capital<\/strong>: The founders\u2019 education and experience.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Social Capital<\/strong>: Business and institutional connections.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Intellectual Capital<\/strong>: Patents and intellectual property.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>These signals create confidence among investors by showcasing real progress and potential. However, our study found an \u201cinverted U-shape\u201d effect: while a moderate level of costly signals increases funding likelihood, excessive emphasis on these achievements can deter investors. Why? Too many costly signals might suggest overvaluation, leaving little room for investors to add value or signaling rigidity in the startup\u2019s approach.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-costless-signals-the-subtle-art-of-communication\"><strong>Costless Signals: The Subtle Art of Communication<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Costless signals\u2014intangible, verbal elements\u2014also play a critical role in pitches:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Passion<\/strong>: Expressing enthusiasm and emotional intensity.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Concreteness<\/strong>: Using specific, detailed language.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>While passion can enhance investor perception when paired with strong costly signals, it can backfire if used excessively, particularly by startups lacking substantial achievements. In such cases, passion might appear as \u201ccheap talk,\u201d undermining credibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Concreteness, on the other hand, provides clarity and specificity, which are crucial for startups with fewer tangible assets. However, overly concrete communication from startups with strong credentials can seem rigid, signaling a lack of strategic flexibility or long-term vision.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-key-insights-for-startups\"><strong>Key Insights for Startups<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Our findings reveal that costly and costless signals don\u2019t operate in isolation but interact in complex ways:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Startups with fewer costly signals should focus on moderate concreteness to provide clear, detailed information about goals and achievements. Passion should be used sparingly to avoid seeming compensatory.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Startups with strong costly signals should confidently showcase passion because it signals commitment and enthusiasm. However, they should avoid being overly concrete, which might make their approach seem inflexible or uninspired.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-lessons-for-investors\">Lessons for Investors<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>For investors, decoding these signals is critical to identifying high-potential ventures:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Look beyond flashy pitches that rely heavily on passion without backing it up with tangible credentials.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Recognize that concreteness can enhance trust in startups with fewer achievements but may indicate a lack of strategic foresight when combined with strong costly signals.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-practical-applications-for-stakeholders\">Practical Applications for Stakeholders<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This research underscores the importance of balance in business-to-investor (B2I) marketing. Startups must carefully craft their pitches, combining tangible achievements with just the right level of enthusiasm and detail. Policymakers and VC firms can also leverage these findings to design tools and frameworks that help entrepreneurs refine their pitches, ensuring a healthier startup ecosystem.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The art of the pitch lies in balance. Startups that combine credibility with clarity while avoiding overcompensation are better positioned to win investor trust. Similarly, investors who assess both tangible and intangible signals holistically can uncover promising ventures.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/call-to-action {\"requires_login\":\"1\",\"new_target\":\"1\",\"cta_title\":\"Read the Full Study for Complete Details\",\"cta_button_label\":\"Get the Full Study\",\"cta_button_link\":\"https:\/\/doi.org\/10.1177\/00222429241288464\",\"className\":\"is-style-default\"} \/-->\n\n<!-- wp:paragraph -->\n<p><strong>Source:<\/strong> Greg Nyilasy, Shangwen Yi, Stephen Ludwig, and Darren W. Dahl, \u201c<a href=https://www.ama.org/"https:////doi.org//10.1177//00222429241288464/" target=\"_blank\" rel=\"noreferrer noopener\">Business-to-Investor (B2I) Marketing: The Interplay of Costly and Costless Signals<\/a>,\u201d <em><em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Go to the <em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:block {\"ref\":89390} \/-->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:acf\/ama-curated-posts {\"name\":\"acf\/ama-curated-posts\",\"data\":{\"title\":\"Related Articles\",\"_title\":\"field_5cf4b10fc4ef3\",\"picks\":[\"181842\",\"129620\",\"115385\"],\"_picks\":\"field_5cf4b131c4ef4\",\"columns\":\"1\",\"_columns\":\"field_5d65283c9b4d2\"},\"mode\":\"edit\"} \/-->","post_title":"The Art of Startup Pitches: Balancing Credentials with Communication to Win Funding","post_excerpt":"This Journal of Marketing study shows how startups can strategically balance tangible achievements and communication style to optimize their pitches and win investor trust.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-art-of-startup-pitches-balancing-credentials-with-communication-to-win-funding","to_ping":"","pinged":"","post_modified":"2025-03-04 14:18:44","post_modified_gmt":"2025-03-04 20:18:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=187516","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":186260,"post_author":"205700","post_date":"2025-02-25 10:45:11","post_date_gmt":"2025-02-25 16:45:11","post_content":"<!-- wp:paragraph -->\n<p>Since the enactment of GDPR (the European General Data Protection Regulation) in 2018, firms across industries are navigating compliance with the law while also trying to collect the data they seek to run their businesses.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A <a href=https://www.ama.org/"https:////journals.sagepub.com//doi//10.1177//00222429241288456/" target=\"_blank\" rel=\"noreferrer noopener\">new <em>Journal of Marketing<\/em> study<\/a> reveals that nearly half of firms employ persuasive or blended cues to maximize opt-in rates. While these strategies can be effective, they come with significant trade-offs in reputation and regulatory risk, particularly for firms with high visibility or a history of data breaches. \u00a0For example, Meta recently faced a \u20ac490 million fine from the European Commission for using a \u201cnudge\u201d model to obtain data consent for ads. This incident underscores the tension between transparency and persuasion in data practices, raising critical questions about ethics, compliance, and consumer trust.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-the-prevalence-of-persuasive-strategies\"><strong>The Prevalence of Persuasive Strategies<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The study examines nearly 1,400 firms and finds that 26% rely solely on persuasive cues, while 24% combine persuasive and informative elements. This demonstrates that many firms focus on meeting the letter of GDPR regulations rather than altering their data collection practices as intended. Field and lab experiments confirm that blended strategies are the most effective, significantly boosting opt-in rates compared to purely transparent messaging.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-the-costs-and-benefits-of-persuasion\">The Costs and Benefits of Persuasion<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Using persuasive cues provides firms with increased access to consumer data, enabling enhanced monetization and competitive advantage. However, these benefits are offset by potential costs, including reputational harm and regulatory penalties. Consumers and regulators often recognize attempts to influence decisions, which can erode trust, particularly for brands already grappling with public scrutiny over past data breaches.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Interestingly, the study finds that firms excelling in data monetization are more inclined to use persuasive tactics, while those with established reputations or higher visibility tend to avoid them. This suggests a strategic trade-off between short-term data gains and long-term trust.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-insights-by-industry-and-channel\">Insights by Industry and Channel<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A surprising discovery is the stark difference in data collection strategies across industries and channels. Firms selling physical products or operating brick-and-mortar stores lean more heavily on persuasive cues compared to purely digital businesses.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This behavior appears driven by the desire for a unified, omnichannel customer view. Physical retailers often aim to integrate insights from both online and offline interactions, leveraging persuasive strategies to gain consent for cross-channel tracking. By contrast, digital-first firms may naturally collect sufficient data from their existing online customer base, allowing them to prioritize transparency and trust over persuasion.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-stakeholder-implications\">Stakeholder Implications<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The findings carry significant implications for regulators, firms, and consumers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Policymakers:<\/strong> Mandatory opt-in requirements, as dictated by GDPR and designed to increase transparency, may inadvertently incentivize firms to rely on persuasive strategies. Policymakers should consider revising guidelines to balance transparency with practicality. For example, encouraging the use of monetary incentives for opt-ins can make data consent more equitable and easier to regulate.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Firms:<\/strong> Businesses must weigh the risks and rewards of persuasive strategies. While these tactics may yield higher opt-ins, they could backfire if perceived as manipulative, especially for high-profile brands. Offering incentives and maintaining clear communication about data use can mitigate these risks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Consumers:<\/strong> Individuals should exercise caution when opting in for financial rewards, especially from firms with aggressive data monetization practices. Awareness of persuasive tactics can help consumers make informed decisions about their data.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-lessons-for-firms-and-future-research\">Lessons for Firms and Future Research<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This study offers a practical framework for evaluating opt-in strategies, emphasizing that while persuasive cues can be effective, they are not always sustainable. Firms with physical stores may benefit from leveraging their omnichannel presence but must balance persuasion with trust to maintain customer loyalty.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For policymakers, the study suggests revisiting GDPR implementation to address unintended consequences, such as overreliance on persuasion. Encouraging more transparent practices while allowing for creative opt-in approaches, like incentives, can create a healthier data ecosystem.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/call-to-action {\"requires_login\":\"1\",\"new_target\":\"1\",\"cta_title\":\"Read the Full Study for Complete Details\",\"cta_button_label\":\"Get the Full Study\",\"cta_button_link\":\"https:\/\/journals.sagepub.com\/doi\/10.1177\/00222429241288456\",\"className\":\"is-style-default\"} \/-->\n\n<!-- wp:paragraph -->\n<p><strong>Source:<\/strong> Caterina D\u2019Assergio, Puneet Manchanda, Elisa Montaguti, and Sara Valentini, \u201c<a href=https://www.ama.org/"https:////journals.sagepub.com//doi//10.1177//00222429241288456/" target=\"_blank\" rel=\"noreferrer noopener\">The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-in?<\/a>\u201d<em> <a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Go to the <em><a href=https://www.ama.org/"https:////www.ama.org//journal-of-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Marketing<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:block {\"ref\":89390} \/-->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:acf\/ama-curated-posts {\"name\":\"acf\/ama-curated-posts\",\"data\":{\"title\":\"Related Articles\",\"_title\":\"field_5cf4b10fc4ef3\",\"picks\":[\"183062\",\"178686\",\"179838\"],\"_picks\":\"field_5cf4b131c4ef4\",\"columns\":\"1\",\"_columns\":\"field_5d65283c9b4d2\"},\"mode\":\"edit\"} \/-->","post_title":"Persuasion vs. Transparency: How Firms Navigate GDPR Compliance to Boost Opt-Ins","post_excerpt":"A Journal of Marketing study shows that persuasion can increase GDPR-mandated opt-ins but can also decrease reputational trust.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"persuasion-vs-transparency-how-firms-navigate-gdpr-compliance-to-boost-opt-ins","to_ping":"","pinged":"","post_modified":"2025-02-25 10:49:34","post_modified_gmt":"2025-02-25 16:49:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=186260","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":186217,"post_author":"205337","post_date":"2025-02-25 09:20:00","post_date_gmt":"2025-02-25 15:20:00","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-step-into-the-future-with-the-2025-dam-trends-report-the-go-to-publication-for-digital-asset-management-software-statistics-industry-information-and-future-trends\">Step into the future with the 2025 DAM Trends Report, the go-to publication for digital asset management software statistics, industry information, and future trends.<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Across every industry, marketing teams are ditching outdated workflows and embracing the cutting-edge power of Digital Asset Management (DAM). From enhancing brand protection and compliance to enabling efficiency gains and resource reallocation, DAM is driving better outcomes for marketing teams.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As a critical component of the modern marketing tech stack, DAM empowers the 10X marketer\u2014the marketer whose productivity and impact are exponentially greater than the average. By eliminating bottlenecks and enhancing asset accessibility, DAM becomes the driving force behind faster content creation, seamless collaboration, and smarter resource management.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ready to see how DAM can deliver greater productivity and collaboration for your marketing organization?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/ama.tradepub.com\/c\/pubRD.mpl?secure=1\\u0026sr=pp\\u0026_t=pp:\\u0026qf=w_medy03\\u0026ch=\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////ama.tradepub.com//c//pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_medy03&ch=\%22 download>Download<\/a>\n<!-- \/wp:ama\/download -->","post_title":"The 2025 DAM Trends Report","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-2025-dam-trends-report","to_ping":"","pinged":"","post_modified":"2025-02-25 09:20:06","post_modified_gmt":"2025-02-25 15:20:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=186217","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":184156,"post_author":"146335","post_date":"2025-02-24 08:59:15","post_date_gmt":"2025-02-24 14:59:15","post_content":"<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-discover-the-fastest-way-to-understand-your-audience-and-superpower-your-brand-comms\">Discover the fastest way to understand your audience and superpower your brand comms.<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In today's marketing world, cultural relevance is key to everything from getting your content seen by the right people to creating communities and, ultimately, conversions. You\u2019re no longer competing with just your competitors; you\u2019re competing against the latest memes, and cat videos, and don\u2019t forget the platform algorithms. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Social listening is your fast-track way to becoming a culturally relevant brand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>What is social listening?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There\u2019s been a lot of buzz about social listening recently, but what does it actually mean? In short, social listening just means tracking conversations on social media platforms. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Many brands use social listening to track brand mentions, analyse sentiment and track comments to respond to (brand monitoring). While this is extremely useful, social listening's often overlooked value is in the consumer and cultural insights it can uncover.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In fact, many social listening tools allow you to listen to multiple other digital sources such as video sites, blogs, review sites, news, and even some messenger services, ensuring that you can find your online audience, wherever they are.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>How can it help my brand be culturally relevant?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Social listening has many uses for different teams, but it excels in four ways for marketers who are looking for cultural relevance.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Understanding your audience<\/strong>. This is incredibly important to marketers, and social listening can help you do that in real time and with real data. Moving beyond marketing personas, you can see what actual people are saying about any topic you desire -  as they\u2019re saying it. More than demographics, you\u2019ll learn what your audience is interested in, what they like and dislike, what motivates them and much more.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Understanding conversation around a topic<\/strong>. What are people saying about your brand? Your competitor's brand? The holidays? Summer vacation?<a href=https://www.ama.org/"https:////youscan.io//webinars//the-cleantok-trend-social-media-analysis//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_cleantok\%22> <mark style=\"background-color:#ffffff\" class=\"has-inline-color has-blue-700-color\">How people are cleaning?<\/mark><\/a><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-blue-500-color\"> <\/mark>Whatever you\u2019re interested in learning about, social listening allows you to quickly tap into conversations about the things that matter to you. You can analyse this content to identify pain points, white spaces, and moments of opportunity.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Tracking Trends.<\/strong> We all know how important trends are to social media, regardless of the platform, but how do you know which trends are relevant to your brand and your audience?<a href=https://www.ama.org/"https:////youscan.io//blog//expert-insights-from-eric-michelson-of-research-tree//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_trends\%22> <mark style=\"background-color:#ffffff\" class=\"has-inline-color has-blue-700-color\">Social listening can help you identify the right trends<\/mark> <\/a>for you and stop you from making missteps or posting after a trend has peaked.\u00a0<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Optimising your social strategy.<\/strong> Once you\u2019ve gathered all your data and uncovered game-changing insights, you can apply these to your social strategy, ensuring that your brand moves at the speed of culture. The same audiences often engage in different ways on different platforms. Using social listening to supercharge your social strategy with robust data is the best way to ensure social success.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Isn\u2019t social listening just for huge brands?<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>No! It\u2019s a common misconception that you need a team or specially trained analysts to get started with social listening. While all brands can benefit from social listening, smaller brands with more limited budgets often see the biggest benefits, as a social listening-informed strategy can help you cut through the noise and even identify the best ways to spend your social ad budget.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><br><\/strong><strong>Getting started is easy.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Setting up a social listening search in <a href=https://www.ama.org/"https:////youscan.io//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_main_paige\%22>YouScan<\/a>, a top-rated social listening tool, is intuitive and simple. It is suitable for both beginners and seasoned professionals. Right from the homepage, you can see what\u2019s trending in your search, what the sentiment is, and where in the world the posts are coming from.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Traditionally, to analyse social data, you\u2019d already have to have some understanding of the topic that you were investigating. But with YouScan\u2019s AI agent, Insights Copilot, you\u2019re able to use an AI chat function to analyse and interrogate your data for you, removing the need for in-depth topic understanding. Ask CoPilot to perform a SWOT analysis, who the biggest influencers are, which brands appear in the conversation, or the key insights. This tool makes social listening insights available to all marketers, regardless of experience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In short, social listening helps you know your audience better, and those insights mean that you can create <em>better <\/em>content for the people ready to engage with you.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/download {\"buttonURL\":\"https:\/\/youscan.io\/demo\/?utm_campaign=ama\\u0026utm_source=ama.org\\u0026utm_medium=referral\\u0026utm_content=article_demo\",\"buttonLabel\":\"Contact YouScan for a demo today.\"} -->\n<a class=\"wp-block-ama-download button button-solid button-red\" href=https://www.ama.org/"https:////youscan.io//demo//?utm_campaign=ama&utm_source=ama.org&utm_medium=referral&utm_content=article_demo\%22 download>Contact YouScan for a demo today.<\/a>\n<!-- \/wp:ama\/download -->","post_title":"How social listening is the key to cultural relevance to your brand.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-social-listening-is-the-key-to-cultural-relevance-to-your-brand","to_ping":"","pinged":"","post_modified":"2025-02-27 08:54:55","post_modified_gmt":"2025-02-27 14:54:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=184156","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":185549,"post_author":"21","post_date":"2025-02-18 16:27:49","post_date_gmt":"2025-02-18 22:27:49","post_content":"<!-- wp:paragraph -->\n<p><em>Journal of International Marketing<\/em> Editor in Chief Ay\u015feg\u00fcl \u00d6zsomer has introduced a new paper type to the journal: <em>JIM<\/em> Insight Papers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Insight Papers are shorter manuscripts (under 4,000 words, including all components of the submission) designed for a faster peer review process compared with typical research articles. These papers focus on insights that would benefit from rapid dissemination or serve as a meaningful extension of an already-published article, providing additional contextual confirmation or disconfirmation. Submissions must include initial empirical evidence to support the insight and must be carefully edited and polished for writing and flow. Due to the timely nature of the topics, Insight Papers will receive a final decision within two rounds of review.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>All\u00a0<em>JIM<\/em>\u00a0papers (full articles, special issue articles, and Insights) should be submitted via\u00a0<a href=https://www.ama.org/"https:////mc.manuscriptcentral.com//ama_jim/" target=\"_blank\" rel=\"noreferrer noopener\"><em>JIM<\/em>\u2019s ScholarOne site<\/a>.<\/p>\n<!-- \/wp:paragraph -->","post_title":"JIM Insight Papers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"jim-insight-papers","to_ping":"","pinged":"","post_modified":"2025-02-18 16:27:51","post_modified_gmt":"2025-02-18 22:27:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=185549","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":184165,"post_author":"146335","post_date":"2025-02-18 00:00:00","post_date_gmt":"2025-02-18 06:00:00","post_content":"<!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":184166,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////go.csun.edu//MDI?utm_source=ama&utm_medium=article_feb&utm_campaign=mdi01_fall25&utm_content=sponsoredcontent\%22>\"\"trends are ever-evolving. From sustainable design and adaptive UX technology to more efficient architecture and interior design solutions, even accessible virtual reality, modern innovations are reshaping how we create and connect.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Have you thought about pursuing a graduate degree or certificate in design? If you\u2019ve brushed off the idea before, it might be time to take another look. Join <a href=https://www.ama.org/"https:////go.csun.edu//MDI?utm_source=ama&utm_medium=article_feb&utm_campaign=mdi01_fall25&utm_content=sponsoredcontent\%22>CSUN\u2019s Design and Innovation program<\/a> to drive innovation in your career. We\u2019re here to help you push the boundaries of your creativity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our program offers more than just advanced skills\u2014it\u2019s an opportunity to challenge your design philosophies and grow in ways you never imagined. CSUN graduates are leading the charge by blending cutting-edge ideas with initiatives that champion diversity, sustainability, and inclusion. Plus, you\u2019ll join a community of like-minded designers and creators, expanding your professional network and support system.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Take your expertise to the next level with a degree or certificate in Design and Innovation from CSUN. Our online <a href=https://www.ama.org/"https:////tsengcollege.csun.edu//programs//MDI//course-schedules//cohort?c=MDI01\%22>design and innovation courses<\/a> are tailored for professionals in marketing, design, and business. And with the flexibility to learn on your schedule, there\u2019s no better time to invest in your future.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Innovation-Driven Career Growth<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The fully online Masters in Design and Innovation program at CSUN is comprised of three certificates that can be earned independently or \u201cstacked\u201d to create a personalized degree plan. Each certificate focuses on three key areas in the field to help students meet their professional and educational goals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Certificates can be earned in Design for Strategy & Systems, Design for Experiences & Interactions, and Design for Leadership & Impact.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When coursework is completed, you\u2019ll join a student cohort to complete a graduate project. These projects offer practical experience and the opportunity to collaborate with top industry professionals. You\u2019ll graduate ready to step into the design career you\u2019ve always envisioned\u2014with real-world expertise to back you up.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Earn an advanced design thinking education<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You\u2019ve built a career you\u2019re proud of. Now is the time to master advanced skills in creative problem-solving and strategic leadership. Are you ready to amplify everything you\u2019ve learned and earned and take it to the next level? With a degree or certificate in Design and Innovation from CSUN, you\u2019re next step is only a click away.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Source:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.uxmatters.com\/mt\/archives\/2023\/12\/designing-the-future-trends-and-innovations.php\"} -->\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.uxmatters.com\/mt\/archives\/2023\/12\/designing-the-future-trends-and-innovations.php\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>Moumita Sen<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Marketing Strategy & Research Analyst<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Ready to level up your design skills with cutting-edge tech?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ready-to-level-up-your-design-skills-with-cutting-edge-tech","to_ping":"","pinged":"","post_modified":"2025-02-19 08:25:35","post_modified_gmt":"2025-02-19 14:25:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?p=184165","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":91368,"post_author":"13094","post_date":"2025-03-11 15:29:00","post_date_gmt":"2025-03-11 20:29:00","post_content":"<!-- wp:paragraph -->\n<p>Search engines are where people go to find answers, solutions, and businesses. If your website isn\u2019t showing up, you\u2019re losing potential customers to competitors who are. That\u2019s where SEO marketing comes in.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>SEO (Search Engine Optimization) is the process of optimizing your website to rank higher on search engines like Google, making it easier for customers to find you when they search for products, services, or information.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Search engines use complex algorithms to determine which pages appear at the top of search results. While these formulas are closely guarded, SEO experts have reverse-engineered key ranking factors over time to develop best practices that help businesses improve their visibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The right SEO strategy is about getting found by the right people at the right time. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This guide will break down how to do that in the most effective way possible.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-why-is-search-engine-marketing-important-for-businesses\">Why Is Search Engine Marketing Important For Businesses?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Search engines are the starting point for most online experiences. Every second, thousands of users search for products, services, and information, creating an ever-growing opportunity for businesses to connect with potential customers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Digging a little deeper into the <a href=https://www.ama.org/"https:////www.ama.org//data-and-analytics-for-marketers///">data, it becomes clear that marketing SEO is an exceptionally powerful tool. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some statistics to prove to you that SEO marketing is a game changer you can\u2019t afford to ignore:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Google processes over <a href=https://www.ama.org/"https:////www.statista.com//topics//1710//search-engine-usage//#topicOverview\">8.5 billion searches every day<\/a>.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Mobile, a subset of the SEO market, is expected to grow at a 10.0% CAGR by 2030.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>For every dollar spent on SEO, <a href=https://www.ama.org/"https:////www.smartinsights.com//wp-content//uploads//2016//09//Email-Marketing-ROI.png/">businesses earn an average of over $22<\/a>.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=https://www.ama.org/"https:////seotribunal.com//blog//stats-to-understand-seo///">58 percent<\/a> of online searches come from mobile devices.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Google will garner over <a href=https://www.ama.org/"https:////www.emarketer.com//content//google-is-top-destination-ad-spend-genai-era/">70% of US traditional search ad spending<\/a> in 2026, which is 10 times the size of Microsoft\u2019s share.\u00a0<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><a href=https://www.ama.org/"https:////seotribunal.com//blog//stats-to-understand-seo///">39% of global traffic to eCommerce websites<\/a> originates from search engines.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Search intent: <a href=https://www.ama.org/"https:////sparktoro.com//blog//new-research-we-analyzed-332-million-queries-over-21-months-to-uncover-never-before-published-data-on-how-people-use-google//#brand\">52.65% of Google searches<\/a> are informational, 32.15% are navigational, 14.51% are commercial, and 0.69% are transactional.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>On average, <a href=https://www.ama.org/"https:////upinc.co//organic-vs-ppc-2023-ctr-results-best-practices///">69% of clicks<\/a> go to the first 5 organic search results for any keyword.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Taken as a whole, search engines represent a massive pipeline of potential customers for marketing purposes. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Furthermore, SEO marketing strategies tend to have a much higher conversion rate than traditional marketing or advertising endeavors. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Therefore, organizations that disregard search engine marketing do so at their own peril.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-who-should-use-seo-marketing\">Who should use SEO marketing?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SEO is not just for big corporations. Any business or individual with an online presence can benefit from ranking higher in search results. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u2714 <strong>Businesses<\/strong> \u2013 Local and global brands need SEO to increase visibility, attract customers, and stay ahead of competitors.<br>\u2714 <strong>eCommerce stores<\/strong> \u2013 Since <a href=https://www.ama.org/"https:////seotribunal.com//blog//stats-to-understand-seo///">39% of online shopping traffic comes from search engines<\/a>, ranking higher directly impacts sales.<br>\u2714 <strong>Bloggers & content creators<\/strong> \u2013 SEO helps drive organic traffic, build authority, and monetize content.<br>\u2714 <strong>Marketing agencies<\/strong> \u2013 Offering SEO services is a must for agencies looking to generate results for clients.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If your audience is searching for what you offer, SEO should be part of your strategy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-how-seo-has-evolved-over-the-years\">How SEO Has Evolved Over the Years<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SEO has come a long way from the early days of keyword stuffing and manipulative tactics. Search engines have continuously refined their algorithms to prioritize user experience, relevance, and intent.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s how it has evolved:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\ud83d\udd39 <strong>Early SEO (1990s \u2013 Early 2000s):<\/strong> Websites could rank by stuffing pages with keywords, using invisible text, and building spammy backlinks. Search engines focused more on keyword frequency than content quality.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\ud83d\udd39 <strong>Algorithm shifts (Mid-2000s \u2013 2010s):<\/strong> Google rolled out major updates like Panda, Penguin, and Hummingbird, penalizing low-quality content, unnatural link-building, and keyword stuffing. This marked a shift toward content relevance and link quality.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\ud83d\udd39 <strong>Modern SEO (2020s \u2013 Today):<\/strong> Search engines now prioritize user intent, mobile experience, and website authority. AI-driven algorithms like RankBrain and BERT analyze content for context, natural language, and true relevance rather than just keywords.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\ud83d\udca1 <strong>What This Means for You:<\/strong> Successful SEO today isn't about gaming the system\u2014it's about providing real value to users through high-quality content, fast-loading pages, and a seamless user experience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-understanding-how-search-engines-work\">Understanding How Search Engines Work?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To succeed in SEO, you first need to understand how search engines operate. Google, Bing, and other search engines use complex algorithms to find, organize, and rank content\u2014determining what users see when they search.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Search engines follow a three-step process to deliver results:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list {\"ordered\":true} -->\n<ol class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Crawling:<\/strong> Search engines scan the internet using bots (called \"spiders\" or \"crawlers\") to discover new and updated content.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Indexing:<\/strong> Once crawled, pages are stored in a massive database (index), where search engines analyze their content, keywords, and structure.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Ranking:<\/strong> When a user searches, the search engine retrieves the most relevant pages based on hundreds of ranking factors, such as content quality, backlinks, and user experience.<\/li>\n<!-- \/wp:list-item --><\/ol>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Understanding this process helps marketers optimize their websites to ensure search engines can find, index, and rank their pages effectively.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-seo-vs-sem-key-differences\">SEO vs. SEM: Key differences<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SEO and SEM (Search Engine Marketing) are both about increasing visibility in search engines, but they work differently. SEO focuses on organic rankings, while SEM includes paid advertising (PPC).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:table -->\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>SEO (Search Engine Optimization)<\/strong><\/td><td><strong>SEM (Search Engine Marketing)<\/strong><\/td><\/tr><tr><td><strong>Cost<\/strong><\/td><td>Free (organic), but requires time & effort<\/td><td>Paid (cost-per-click ads)<\/td><\/tr><tr><td><strong>Speed<\/strong><\/td><td>Takes months to build rankings<\/td><td>Instant visibility with ads<\/td><\/tr><tr><td><strong>Longevity<\/strong><\/td><td>Long-term results with continuous optimization<\/td><td>Visibility disappears when ad spend stops<\/td><\/tr><tr><td><strong>Click Potential<\/strong><\/td><td>69% of clicks go to organic results<\/td><td>Ads appear above organic, but often get fewer clicks<\/td><\/tr><tr><td><strong>Best For<\/strong><\/td><td>Building brand trust & long-term authority<\/td><td>Quick conversions & immediate traffic<\/td><\/tr><tr><td><strong>Focus<\/strong><\/td><td>Optimizing website & content for search<\/td><td>Paying for top placements in search results<\/td><\/tr><\/tbody><\/table><\/figure>\n<!-- \/wp:table -->\n\n<!-- wp:paragraph -->\n<p>\ud83d\udca1 <strong>Which One Should You Use?<\/strong><strong><br><\/strong>The best approach depends on your goals. SEO is ideal for long-term growth and cost-effective traffic, while SEM is great for quick wins and high-intent searches. Many businesses use both for a well-rounded strategy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-the-three-pillars-of-seo\">The Three Pillars of SEO<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SEO success isn\u2019t built on one tactic alone. To rank higher, attract quality traffic, and drive conversions, your strategy must be built on three core pillars:<strong> <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>On-Page SEO<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Off-Page SEO<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Technical SEO<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Each plays a unique role in making your site search-friendly, credible, and optimized for user experience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-on-page-seo-optimizing-what-s-on-your-website\">On-Page SEO: Optimizing What\u2019s On Your Website<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>On-page SEO is all about optimizing your website\u2019s content and structure so search engines can understand it\u2014and users find it valuable. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Organizations have a high degree of control over the elements of on-page SEO, making it relatively straightforward to optimize these factors and improve search rankings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Several important aspects of on-page SEO include:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Content<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Keywords<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>HTML<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Architecture<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-1-content-optimization\">1. Content optimization<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Search engine marketing is highly dependent upon the production of good content on a regular basis. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>From this standpoint, content must satisfy a need, generally by supplying information or answering a question. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>At the end of the day, content needs to be useful to rank highly in search results, whether that content appears in text, audio, or video format.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some tips to help you optimize content and rank better: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-tip-1-align-content-with-search-intent\">Tip 1: Align content with search intent<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Search engines rank pages based on what users are looking for, not just keywords. Match your content to the intent behind the search:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Informational:<\/strong> Answer questions (e.g., \u201cWhat is SEO?\u201d).<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Navigational:<\/strong> Help users find a site (e.g., \u201cNike homepage\u201d).<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Transactional:<\/strong> Target purchase-ready users (e.g., \u201cBuy running shoes online\u201d).<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Commercial:<\/strong> Assist with buying decisions (e.g., \u201cBest SEO tools for small businesses\u201d).<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>If your content doesn\u2019t match search intent, it won\u2019t rank well.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-tip-2-follow-google-s-e-e-a-t-principles\">Tip 2: Follow Google\u2019s E-E-A-T principles<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google prioritizes content that is accurate, credible, and trustworthy using Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Improve this by:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Showcasing author credentials.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Citing reputable sources.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Using well-researched, original content.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>This helps build trust with both search engines and users.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-tip-3-use-clear-headings-h1-h2-h3\">Tip 3: Use clear headings (H1, H2, H3)<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Proper heading structure improves readability and SEO.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>H1:<\/strong> Main title (e.g., \u201cThe Ultimate Guide to SEO\u201d).<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>H2:<\/strong> Key sections (e.g., \u201cWhat is SEO?\u201d).<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>H3:<\/strong> Subsections (e.g., \u201cTypes of SEO Strategies\u201d).<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Headings make content easier to scan and help search engines understand its structure.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-tip-4-break-up-long-text-blocks\">Tip 4: Break up long text blocks<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Large paragraphs hurt engagement. Keep readers interested by:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Using bullet points for key takeaways.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Adding visuals, infographics, or videos.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Writing short paragraphs (2-3 sentences max).<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>This keeps users on your page longer, improving rankings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-tip-5-keep-content-fresh\">Tip 5: Keep content fresh<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google favors recent, relevant content. Update existing pages by:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Refreshing old stats with newer data.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Expanding sections with more insights.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Fixing broken links and outdated references.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Regular updates help maintain rankings over time.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro Tip:<\/strong> Google prefers long-form, in-depth content (1,500+ words) for competitive topics\u2014but only if it provides real value.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-2-keyword-research-amp-targeting\">2. Keyword research & targeting<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Keywords refer to the subject or topic of a content piece that is the basis of a search query. Keyword research and selection are closely tied to content production and fundamental to SEO marketing efforts.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To maximize search engine marketing, organizations should select appropriate keywords, both in terms of search frequency and competitiveness.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>From a frequency standpoint, organizations should leverage a keyword research tool to evaluate how often users search for particular terms. Even if a particular keyword is highly relevant to business products or services, it is unlikely to be an effective tool if no one is searching for it. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Consequently, while choosing a popular keyword is essential to marketing SEO, it is also vital to assess the competition for popular keywords. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If there are many other companies already using a keyword \u2014 particularly well-established organizations with a high degree of online gravity \u2014 it can be difficult to break through into the top search results. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When the landscape is this crowded, it can be a good idea to evaluate related keywords that have less competition.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-3-html-amp-metadata-optimization\">3. HTML & metadata optimization<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Optimization of specific HTML elements can help improve the search rankings of a website or page. In this sense, the way HTML pages are tagged, described, and labeled indicates a level of quality to search engines. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Taking the time to clean up and maintain HTML elements can have a great impact on digital marketing efforts.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Of particular note, the following HTML elements tend to come into play from a marketing SEO standpoint:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-title-tag\">Title tag<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The title tag serves as a description of a page, appearing in search results and the user\u2019s browser tab. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The title tag should include the target keyword and provide an enticing reason to click on the link in the search results. Keep it under 60 characters for better visibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-meta-description\">Meta description<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The meta description appears below the title tag in search results, providing a general breakdown of the page in question. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Typically limited to 160 characters, this description can deliver additional information that convinces a user to click through to the content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-url\">URL<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The URL is the digital address of a webpage that is unique from all other pages. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To rank highly in search results, the URL should include the target keyword and indicate the site hierarchy. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If this information does not appear clearly in the URL, it can have a negative impact on search rankings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Keep them short, descriptive, and keyword-rich (e.g., yourdomain.com\/seo-marketing).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-alt-text\">Alt text<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Alt text refers to the description of an image that was traditionally used to relay information to users with visual disabilities. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In addition to describing an image, alt text can also include target keywords to help improve search rankings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-headings\">Headings<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Headings help divide a content piece into separate sections, functioning similarly to an outline. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There are usually six levels of headings in HTML content, with the \u201cH1\u201d heading referring to the title. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By dividing content into digestible pieces and labeling each one with an appropriate heading, it can improve SEO marketing efforts.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-schema-markup-structured-data\">Schema markup (structured data)<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Search engines rely on structured data to better understand and categorize content. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Adding schema markup can enhance your search result appearance with rich snippets, such as star ratings, FAQs, and event details, making your listing more clickable.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-website-architecture-and-seo\">4. Website architecture and SEO<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The structure of a website plays a crucial role in on-page SEO. While users may not notice it directly, a well-optimized website architecture improves search engine crawling, page speed, and user experience\u2014all of which impact rankings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are four key architectural factors that affect SEO:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-site-map-helping-search-engines-crawl-your-website\">Site map: Helping search engines crawl your website<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Search engines use automated bots to crawl and index web pages, determining how they should rank. A well-organized site map acts as a blueprint, making it easier for search engines to find and understand all pages on your site.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Best practice:<\/strong> Use XML sitemaps and submit them to Google Search Console to ensure all your important pages are indexed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-loading-speed-the-need-for-fast-loading-pages\">Loading speed: The need for fast-loading pages<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Slow websites frustrate users and hurt rankings. Google prioritizes sites that load quickly, as faster pages improve user experience and reduce bounce rates.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Best practice:<\/strong> Compress images, enable browser caching, and use a Content Delivery Network (CDN) to improve page speed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-mobile-friendliness-optimizing-for-mobile-seo\">Mobile-friendliness: Optimizing for mobile SEO<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With <a href=https://www.ama.org/"https:////seotribunal.com//blog//stats-to-understand-seo///">58% of searches coming from mobile devices<\/a>, Google prioritizes mobile-optimized websites. Sites that don\u2019t offer a responsive, smooth experience on smaller screens are penalized in rankings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Best practice:<\/strong> Use responsive design, optimize images for mobile, and ensure all content is easy to navigate on a phone or tablet.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-website-security-https-and-seo-credibility\">Website security: HTTPS and SEO credibility<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Search engines avoid ranking unsecured websites because they pose risks to users. A lack of HTTPS security signals an unsafe environment, leading to lower rankings and decreased trust.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Best practice:<\/strong> Secure your site with an SSL certificate to encrypt user data and gain credibility with both Google and visitors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A well-structured, fast, mobile-friendly, and secure website is not just good for users\u2014it\u2019s essential for SEO success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4 class=\"wp-block-heading\" id=\"h-internal-linking-and-content-structure-strengthening-seo-with-a-hub-and-spoke-model\">Internal linking and content structure: Strengthening SEO with a hub-and-spoke model<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>A strong internal linking structure improves search rankings by making it easier for Google to understand content relationships.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Best practice: <\/strong>Create one main service page or collection page that serves as the central hub. Write supporting blog articles that explore subtopics related to that page, and internally link these blogs to the main service\/collection page, reinforcing its authority. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Link back from the service page to supporting blogs to create a seamless navigation structure.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-off-page-seo-optimization\">Off-Page SEO Optimization<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>While on-page SEO focuses on optimizing content, off-page SEO strengthens a website\u2019s authority, credibility, and trust in the eyes of search engines. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It does this through backlinks, brand mentions, and social engagement, which act as signals of trust and relevance.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Search engines evaluate these external factors to determine a site's reputation. The more high-quality references a site has, the more trustworthy it appears, increasing its chances of ranking higher. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Websites with strong off-page SEO stand out because they have a well-established presence across multiple channels.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To build a strong off-page SEO strategy, businesses need to focus on key areas like link building, domain authority, social signals, and local SEO. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-1-backlink-strategy-amp-link-building\">1. Backlink strategy & link building<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Backlinks remain one of the strongest ranking factors in SEO. They act as endorsements from other websites, signaling to search engines that your content is valuable. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>However, not all backlinks are equal\u2014links from high-authority, relevant websites carry far more weight than low-quality or spammy links.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some best practices for link building:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Focus on quality over quantity. A single backlink from a reputable website is more valuable than dozens of low-quality links.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use varied and natural anchor text to avoid appearing manipulative.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Earn backlinks through guest blogging, expert roundups, and digital PR.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Create link-worthy content such as ultimate guides, research reports, and original data studies.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Monitor competitor backlinks and identify opportunities to earn links from the same sources.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> Don\u2019t just aim for backlinks\u2014aim for evergreen backlinks. Seek links from pages that get consistent traffic instead of pages that will lose relevance over time. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For example, a backlink from a well-maintained industry report or research study will bring value for years, whereas a link from a time-sensitive news article may lose impact quickly.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-2-domain-authority-amp-trustworthiness\">2. Domain authority & trustworthiness<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Domain authority is an indicator of how much trust a website has built over time. The stronger the domain authority, the more likely a site is to rank well in competitive search results. Search engines assess authority based on a mix of backlinks, brand presence, and overall site credibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some best practices to improve domain authority:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Earn mentions from authoritative websites through PR efforts and expert contributions.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Encourage branded searches by increasing awareness through consistent content marketing.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Optimize for customer reviews, as positive ratings improve trust signals.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Maintain a strong presence in industry-specific directories and relevant business listings.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Consistently publish high-value content that naturally attracts backlinks.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> Many websites mention brands without linking to them. Use brand monitoring tools to find these unlinked mentions and request a backlink\u2014since they already referenced you, they\u2019re more likely to comply.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-3-social-signals-amp-seo\">3. Social signals & SEO<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Although social media engagement is not a direct ranking factor, it indirectly impacts SEO by driving traffic and brand awareness. Content that performs well on social media is more likely to be shared, linked to, and cited by authoritative sources, which strengthens overall search visibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some best practices for social SEO:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Share content on platforms where your audience is active to maximize engagement.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Repurpose blog content into social-friendly formats like videos, infographics, and carousels.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Engage with industry communities on Reddit, Quora, and niche forums to establish authority.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Encourage audience interaction by responding to comments and questions.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Promote evergreen content regularly to increase its lifespan and reach.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> Post when your audience is most active. Analyzing engagement patterns and publishing at peak times increases visibility, boosts engagement, and improves your chances of earning backlinks.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-local-seo-amp-citations\">4. Local SEO & citations<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>For businesses that rely on local customers, local SEO is essential. Search engines prioritize businesses with strong local relevance, and having consistent information across directories helps improve rankings in location-based searches.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some best practices for local SEO:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Fully optimize your Google Business Profile with accurate contact details, services, and images.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Encourage satisfied customers to leave positive reviews on local listing platforms.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ensure consistency in name, address, and phone number across all business directories.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use location-based keywords in content, titles, and meta descriptions to improve visibility in local searches.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Participate in local community events and sponsorships to earn mentions from reputable local websites.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Pro tip: Don't just rely on general business directories. Getting listed in industry-specific directories can boost credibility, improve local rankings, and attract higher-intent customers who are actively searching for your services.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By focusing on off-page SEO, businesses can strengthen their digital reputation, improve rankings, and drive long-term organic traffic. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Unlike paid advertising, which stops working the moment you pause your budget, a strong off-page SEO strategy builds lasting authority that compounds over time.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-technical-seo-optimizing-the-foundation-of-your-website\">Technical SEO: Optimizing the Foundation of Your Website<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Technical SEO ensures that search engines can crawl, index, and rank your site efficiently. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Even the best content and backlinks won\u2019t help if your website has slow loading times, broken links, mobile issues, or security vulnerabilities. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Optimizing these technical elements ensures a smooth user experience and improves search rankings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-1-fixing-broken-internal-links\">1. Fixing broken internal links<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Internal links help search engines navigate your website and distribute authority between pages. However, broken links create dead ends that disrupt user experience and hinder SEO. A website with too many broken links signals <strong>poor maintenance<\/strong>, which search engines may penalize.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some best practices for fixing broken internal links:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Regularly audit your site to identify and repair broken links.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Update outdated links that point to removed or changed pages.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use 301 redirects for broken links that cannot be fixed.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Maintain a logical linking structure to ensure users and search engines can easily navigate your site.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> Instead of just fixing broken links, turn them into SEO opportunities. Identify high-traffic broken pages that previously earned backlinks and redirect them to relevant, high-value pages to salvage lost link equity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-2-website-speed-amp-core-web-vitals\">2. Website speed & core web vitals<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Site speed is a critical ranking factor. Google\u2019s Page Experience Update prioritizes fast-loading websites because slow pages lead to higher bounce rates and lower engagement. Core Web Vitals measure how quickly a site loads and how smooth the user experience is.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some best practices for faster load times:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Enable browser caching to store frequently accessed resources.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Compress images without sacrificing quality to reduce file size.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Minify CSS, JavaScript, and HTML to eliminate unnecessary code.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use a Content Delivery Network (CDN) to distribute content across multiple servers and speed up page load times.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> Instead of just optimizing images, implement next-gen formats like WebP. These formats significantly reduce file size while maintaining quality, improving site speed without affecting visuals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-3-mobile-optimization\">3. Mobile optimization<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With Google\u2019s mobile-first indexing, a site\u2019s mobile version is now the primary version used for ranking. If your site isn\u2019t fully optimized for mobile, it risks lower rankings and poor user engagement.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Here\u2019s how to ensure your site is mobile-friendly:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Use responsive design so content adjusts smoothly to different screen sizes.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ensure buttons, menus, and links are easily clickable on smaller screens.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Optimize font sizes for readability without zooming.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Reduce pop-ups that interfere with mobile navigation.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> Mobile-friendliness isn\u2019t just about responsiveness. Monitor user behavior on mobile\u2014if mobile visitors are bouncing more than desktop users, tweak page layouts and content formats to improve engagement.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-4-indexing-amp-crawling-optimization\">4. Indexing & crawling optimization<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If search engines can\u2019t find or properly index your pages, they won\u2019t rank. Ensuring proper indexing and crawlability allows Google to understand your site structure and rank your content accordingly.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are some best practices for indexing and crawling:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Check if Google is indexing your pages by searching site:yourdomain.com.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use canonical tags to prevent duplicate content issues and ensure the right pages rank.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Optimize your robots.txt file to guide search engine crawlers efficiently.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Submit an XML sitemap in Google Search Console to help search engines discover your content.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> Search engines don\u2019t always index everything. Prioritize crawling budget by blocking low-value pages (like tag pages, internal search results, or outdated content) from being indexed to help Google focus on ranking your most important pages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-5-website-security-https-amp-ssl\">5. Website security (HTTPS & SSL)<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google prioritizes HTTPS sites because encrypted websites protect user data and build trust. A site without SSL (Secure Sockets Layer) is marked as \"Not Secure\" in browsers, which discourages users from engaging and reduces credibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s how to secure your site with HTTPS:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Install an SSL certificate to encrypt data transfers.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Redirect HTTP pages to HTTPS versions to avoid duplicate content issues.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Regularly update security patches to prevent vulnerabilities that hackers exploit.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> Having HTTPS is not enough\u2014make sure all internal links and images are also served over HTTPS. Many sites unknowingly have mixed content errors, where some elements still load over HTTP, reducing security scores and user trust.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By addressing technical SEO, businesses can improve user experience, increase search rankings, and ensure long-term site performance. These optimizations provide a solid foundation for all other SEO efforts, ensuring search engines can properly index and rank your content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-step-by-step-guide-to-learning-seo\">Step-by-Step Guide to Learning SEO<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Whether you're just starting or refining your skills, SEO requires a structured learning approach. Follow this step-by-step roadmap to master search engine optimization and build a strategy that delivers real results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-step-1-learn-the-basics-of-how-search-engines-work\">Step 1: Learn the basics of how search engines work<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To succeed in SEO, you need to understand how search engines crawl, index, and rank web pages. Without this foundation, it\u2019s difficult to optimize effectively. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s what to do:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Learn about Google\u2019s ranking process (Crawling, Indexing, and Ranking).<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Study search intent and how it affects results (Informational, Navigational, Transactional).<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Set up and explore Google Search Console to see how Google views your site.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> Google doesn\u2019t index everything on a site. To ensure your most important pages rank, internally link them from high-traffic pages and include them in your XML sitemap.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-step-2-perform-keyword-research\">Step 2: Perform keyword research<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Finding the right keywords is critical for ranking in search results. Targeting the wrong keywords can mean low traffic, low conversions, or attracting the wrong audience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s what to do:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Identify your niche and audience to determine what they search for.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use keyword research tools to find low-competition, high-search-volume keywords.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Analyze search intent to ensure the keyword aligns with your content.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Target long-tail keywords for easier rankings and higher conversions.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> Start with keywords that have low competition but high buying intent\u2014ranking for easier terms first helps you build authority before tackling competitive keywords.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-step-3-optimize-your-website-s-on-page-seo\">Step 3: Optimize your website\u2019s on-page SEO<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>On-page SEO improves how search engines and users interact with your content. A well-optimized page increases ranking potential and keeps visitors engaged.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s what to do:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Write SEO-optimized content that naturally incorporates target keywords.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Optimize title tags and meta descriptions to improve click-through rates.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Keep URLs short and descriptive (yourdomain.com\/seo-tips instead of yourdomain.com\/p=1234).<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use internal linking to connect relevant pages and improve crawlability.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Optimize images with compressed file sizes and descriptive alt text.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Implement schema markup to enhance search appearance with rich snippets.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> Each page should focus on one main keyword, with supporting LSI (Latent Semantic Indexing) keywords to help search engines understand the content better.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-step-4-build-a-strong-link-profile-off-page-seo\">Step 4: Build a strong link profile (Off-page SEO)<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Backlinks remain one of the strongest ranking factors. They tell search engines that your content is credible and worth referencing. A strong link profile increases your domain authority and ranking potential.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s what to do:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Guest post on reputable industry blogs to earn backlinks.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Get listed in relevant business directories to improve trust signals.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Publish original research, data reports, or in-depth guides to attract natural links.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Engage in digital PR by connecting with journalists for brand mentions.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Monitor and disavow toxic backlinks that could harm rankings.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> Instead of chasing backlinks, build content assets that naturally attract them\u2014data-driven studies, expert roundups, and in-depth industry reports are highly linkable.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-step-5-master-technical-seo-enhance-website-performance-amp-indexing\">Step 5: Master technical SEO (Enhance website performance & indexing)<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Technical SEO ensures search engines can properly access, understand, and rank your site. Poor technical SEO can result in indexing issues, slow speeds, and ranking drops.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s what to do:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Improve site speed by using fast hosting, caching, and image optimization.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Ensure mobile-friendliness with a responsive design and fast load times.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Submit an XML sitemap in Google Search Console to help with indexing.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Fix broken links and redirect outdated URLs to relevant pages.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Use canonical tags to prevent duplicate content issues.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Secure your site with HTTPS and an SSL certificate for encrypted connections.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> If your site has many pages, prioritize indexing for high-value pages by internally linking them from frequently crawled pages like the homepage or blog index.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-step-6-track-analyze-and-improve-seo-performance\">Step 6: Track, analyze, and improve SEO performance<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SEO is not a one-time task. Ongoing monitoring and adjustments are necessary to maintain rankings and improve visibility.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s what to do:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Track keyword rankings over time to see performance trends.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Analyze user behavior metrics like bounce rate, time on page, and conversions.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Check for indexation issues in Google Search Console.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Refresh underperforming content by updating data, improving readability, and adding visuals.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>A\/B test meta titles and descriptions to optimize click-through rates.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Pro tip:<\/strong> Instead of waiting for rankings to drop, proactively update content every 6-12 months with fresh insights, better visuals, and internal links to keep it competitive.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-step-7-get-hands-on-seo-training\">Step 7: Get hands-on SEO training<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SEO takes time to master, but learning from experts can help accelerate your progress and keep you updated on the latest changes.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By taking an SEO course you:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Learn SEO fundamentals in a structured way.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Get hands-on experience with real-world projects.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Stay updated with the latest Google algorithm changes.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Consider these AMA courses to fast track your SEO learning:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>SEO 101 \u2013 Master on-page and technical SEO.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Off-Page SEO Training \u2013 Learn link-building and authority growth.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>PPC & Paid Search \u2013 Learn how SEO and paid search work together for maximum traffic.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Enroll now and get started with SEO marketing today.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-how-to-measure-amp-track-seo-success\">How to Measure & Track SEO Success<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SEO success isn\u2019t just about improving rankings\u2014it\u2019s about understanding how your efforts are performing and making data-driven decisions. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tracking key SEO metrics allows you to measure progress, identify trends, and refine your strategy over time.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here are the essential metrics to monitor when evaluating SEO performance:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Organic traffic:<\/strong> Monitor how many visitors are coming from search engines and whether traffic is increasing over time.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Keyword rankings:<\/strong> Keep track of where your pages rank for target keywords and how rankings fluctuate.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Click-through Rate (CTR):<\/strong> Measure the percentage of users who click on your search result after seeing it.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Bounce rate & dwell time:<\/strong> Analyze how long users stay on your pages and whether they engage with the content or leave quickly.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Indexation status:<\/strong> Ensure that search engines are properly indexing your pages and no critical pages are missing from search results.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Conversion rate:<\/strong> Track how well organic traffic is leading to conversions, whether it\u2019s sales, sign-ups, or other desired actions.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-how-to-analyze-seo-data-amp-improve-performance\">How to Analyze SEO Data & Improve Performance<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Collecting data is only useful if you take action based on what it reveals. Here\u2019s how to interpret and optimize your SEO efforts:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>If organic traffic is low, revisit your keyword strategy and optimize underperforming pages with better content and internal linking.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>If rankings fluctuate, analyze search trends and update content with fresh information to maintain relevance.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>If CTR is low, improve your title tags and meta descriptions to make them more compelling.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>If bounce rates are high, enhance content readability, improve site speed, and add engaging visuals to keep users on the page.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>If important pages aren\u2019t being indexed, check for crawl errors, ensure proper internal linking, and submit an updated sitemap.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Pro tip: SEO trends change, and what works today might not work in six months. Regularly audit your site, experiment with different strategies, and track historical data to identify long-term patterns and stay ahead of algorithm updates.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By consistently measuring and refining your SEO approach, you can ensure steady growth in rankings, traffic, and conversions, making SEO a long-term asset for your business.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-advanced-seo-techniques-in-2025\">Advanced SEO Techniques in 2025<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SEO is evolving rapidly, driven by AI advancements, shifts in local search behavior, and the rise of visual search. As search engines become more sophisticated, businesses must adapt to new ranking factors and user expectations. Here\u2019s how SEO is changing in 2025.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-ai-amp-seo-the-future-of-search-optimization\">AI & SEO: The Future of Search Optimization<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>AI-driven search is shifting how results are displayed, with search engines now generating direct answers and topic summaries instead of just listing web pages. Content ranking is becoming less about keywords and more about context, expertise, and user engagement.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>AI is also streamlining content creation and keyword research, helping businesses identify trends and structure information more effectively. However, search engines are placing greater emphasis on originality and human-driven insights to filter out low-value AI-generated content.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-local-seo-ranking-for-location-based-searches\">Local SEO: Ranking for Location-Based Searches<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Search engines are prioritizing location-specific searches, making local SEO more essential than ever. Businesses that maintain accurate listings, generate reviews, and engage with local audiences are seeing stronger rankings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Search is also becoming more conversational, with users phrasing queries naturally. As a result, businesses need to optimize for longer, more specific location-based phrases to match how people search in real life.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-video-amp-visual-search-optimization\">Video & Visual Search Optimization<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Search engines are giving more visibility to video content and image-based results. Video is now appearing more frequently in search results, with captions, metadata, and engagement signals influencing rankings.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Visual search is also growing, allowing users to search using images instead of text. Optimized image descriptions, structured data, and high-quality visuals help businesses improve their visibility in these searches.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Businesses that adapt to these trends will maintain their visibility and relevance in an increasingly competitive digital landscape.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-want-to-learn-more-about-seo-marketing-benefits\">Want to Learn More About SEO Marketing Benefits?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If you are interested in learning more about SEO marketing benefits and approaches, it can be highly productive to become a member of the<a href=https://www.ama.org/"https:////www.ama.org///"> American Marketing Association (AMA)<\/a>. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>An industry leader in the marketing arena, the AMA provides countless<a href=https://www.ama.org/"https:////www.ama.org//member-benefits///"> membership benefits<\/a>, training and certification, networking opportunities, and much more. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you would like to improve your search engine marketing capabilities,<a href=https://www.ama.org/"https:////www.ama.org//membership//?return_url=https:\/\/www.ama.org\/about-ama\%22> join AMA<\/a> today!<\/p>\n<!-- \/wp:paragraph -->","post_title":"What is SEO Marketing? [A Comprehensive Overview]","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"what-is-seo-marketing","to_ping":"","pinged":"","post_modified":"2025-03-12 06:29:29","post_modified_gmt":"2025-03-12 11:29:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_marketing_news&p=91368","menu_order":0,"post_type":"ama_marketing_news","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

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