In-Person Learning Archives - American Marketing Association https://www.ama.org/format/in-person-learning/ Answers into Action Thu, 12 Dec 2024 20:45:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 In-Person Learning Archives - American Marketing Association https://www.ama.org/format/in-person-learning/ 32 32 158097978 2025 AMA-Sheth Foundation Early Career Consortium https://www.ama.org/events/academic/2025-ama-sheth-foundation-early-career-consortium-pre-tenure/ Fri, 08 Nov 2024 22:53:10 +0000 https://www.ama.org/?post_type=ama_event&p=175613 The AMA and Sheth Foundation are excited to announce the inaugural AMA-Sheth Foundation Early Career Consortium. Co-chaired by Professors Anders Gustafsson and Markus Giesler,  this unique event will foster growth and collaboration among pre-tenure scholars who aspire to publish in leading marketing journals. The Consortium offers the opportunity to learn from experienced researchers and engage in […]

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]]> The AMA and Sheth Foundation are excited to announce the inaugural AMA-Sheth Foundation Early Career Consortium. Co-chaired by Professors Anders Gustafsson and Markus Giesler,  this unique event will foster growth and collaboration among pre-tenure scholars who aspire to publish in leading marketing journals. The Consortium offers the opportunity to learn from experienced researchers and engage in hands-on, collaborative sessions designed to refine your research for top-tier journal submissions. The consortium will occur on February 13-14, 2025, in Phoenix, AZ, before and in conjunction with the 2025 AMA Winter Academic Conference.

This workshop offers a rare opportunity to learn directly from top scholars, gain invaluable feedback on your research and enhance your chances of publishing in high-impact journals. We look forward to your submission and an engaging, productive workshop!

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How to Attend

This event is by invitation only, pending acceptance of your research, and is free of charge with registration to the 2025 AMA Winter Academic Conference.

Submission Guidelines and Details

We invite early career scholars who do not yet have tenure to submit an abstract for a paper they intend to target at a leading journal in the marketing field.

  • The abstract should clearly outline the key research questions, methodology, and potential contributions to the marketing literature
  • Word count: 300–500 words
  • Must target one of the major journals in marketing (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science)
  • Include your name, institutional affiliation, and current academic position

Please submit your abstract here by December 20, 2024. For inquiries, contact Anders Gustafsson at anders.gustafsson@bi.no or Markus Giesler at mgiesler@schulich.yorku.ca.

Why Attend?

Learn directly from leading marketing scholars and enhance your research for top-tier journal publications.

Build lasting relationships with your cohort of early career researchers in marketing.

Gain invaluable feedback on your work to maximize its impact in high-impact marketing journals.

Sharpen your contribution by dialoguing with editorial leaders from our field’s top journals.

Event Structure

The workshop will begin with Presentations by Experienced Researchers who have published in major journals (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science) and/or served as editors or associate editors for these publications. These experts will share insights on navigating the publication process, choosing impactful research topics, and addressing key challenges in the field.

The second half of the workshop will be dedicated to an Interactive Session for Early Career Scholars. Participants will develop and refine their research ideas, receiving feedback from peers and experienced faculty. The goal is to help shape your research into a well-aligned paper for submission to a leading marketing journal and cover important topics such as career development.

A networking reception will take place the day prior to the consortium on February 13, 2025.

Eligibility

This workshop is open to scholars who have not yet secured tenure. Scholars from diverse backgrounds and disciplines are encouraged to apply.

Important Dates

  • Abstract submission deadline: December 20, 2024
  • Notification of acceptance: January 15, 2025
  • Application for travel grants deadline: January 30, 2025
  • Opening Reception: February 13, 2025
  • Workshop date: February 14, 2025

Travel Grant

There are a limited number of travel grants available. More information about the grants and an application form will be sent to all accepted participants. Note that in order to be eligible, the applicant must include the rationale for the request for travel support. The deadline to apply for a travel grant is January 30, 2025.

Please note that the funding is very limited.

Co-Chairs

Markus Giesler

Consumer Researcher & Professor of Marketing
Schulich School of Business – York University
Visit Profile: www.mgiesler.com

Anders Gustafsson

Research Professor – Department of Marketing
BI Norwegian Business School
Visit Profile: ama.marketing/AG

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]]> 175613 B2B Marketing Exchange – East https://www.ama.org/events/conference/b2b-marketing-exchange-east/ Thu, 01 Aug 2024 14:10:47 +0000 https://www.ama.org/?post_type=ama_event&p=165043 Experience Top-Notch Content & Career-Defining Connections at #B2BMX East! Building on the B2B Marketing Exchange legacy, this East Coast #B2BMX event is crafted for marketers, by marketers, delivering actionable insights through dynamic keynotes, breakout sessions, and hands-on workshops. Nestled in the vibrant Avalon community of Alpharetta, attendees will experience top-notch content, interactive programming, and exceptional […]

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]]> Experience Top-Notch Content & Career-Defining Connections at #B2BMX East!

Building on the B2B Marketing Exchange legacy, this East Coast #B2BMX event is crafted for marketers, by marketers, delivering actionable insights through dynamic keynotes, breakout sessions, and hands-on workshops.

Nestled in the vibrant Avalon community of Alpharetta, attendees will experience top-notch content, interactive programming, and exceptional networking opportunities—all at an unbeatable value. Join #B2BMX East this October to refine your marketing strategies, drive success for 2025 and beyond, and leave as a better marketer.

  • High-Value Content: With more than 50 sessions spanning three days, #B2BMX East features three main tracks and three new engagement tracks, plus workshops, lunch & learns, case studies and labs. The agenda is designed to provide you with high-caliber, actionable insights that you can implement immediately for tangible results.
  • Unrivaled Networking Experience: Connect with industry peers, thought leaders, and potential partners through our structured networking programs, including B2B Mentors, the CMO exchange, collaborative workshops, and intimate roundtable discussions. #B2BMX East is designed to foster meaningful connections that can lead to lasting business relationships and collaborations.
  • Leading Industry Experts: Engage with leading industry experts and solution providers ready to help you put your ideas into action. Our marketplace features top-tier companies offering innovative solutions to enhance your marketing efforts. With our AI-powered event platform, you’ll receive curated meeting recommendations tailored to connect you with the best-fit solution providers.

Learn MORE

AMA Members
Save 25%

We’re excited to partner with Demand Gen Report to get you great pricing for this event. Use the code “MXe24AMA25P” for 25% off All-Access, Standard, or Day pass purchase.

REGISTER NOW

Earn AMA Certification CEUs

If you have your PCM® credential, you can get up to 8 continuing education units (CEUs) by attending this event.

B2BMX is produced by Demand Gen Report. You will be sent to their site to purchase this event, and their customer service team can answer any additional questions you have about the B2B Marketing Exchange.

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