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Access Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Develop a solid understanding of the basic concepts and techniques you will encounter as a practitioner in the web analytics field. This course breaks down into two modules:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Module 1 focuses on web analytics concepts, important terms, and organizations and personnel who use web analytics. Dive into key performance indicators and hone in on segmentation strategies for categorizing website visitors. Apply what you've learned to discover how to plan and assess website business strategies using web analytics.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Module 2 explores reporting and dashboards related to web analytics. Come away with an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, you will learn how to conduct split and multivariate testing and implement web analytics best practices.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Understand the difference between search engine optimization (SEO) and search engine marketing (SEM)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn the difference between metrics and KPIs<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover what segmentation is and how it can improve the usability of a website<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn landing page optimization best practices<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn the importance of experimentation and testing in web analytics<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how to identify where a visitor is in the buying cycle and purchase funnel<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how surveys and qualitative information is used in web analytics<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":151417,\"uuid\":\"e205cd7e-c384-4ac7-9bea-1db7c23d38b9\",\"type\":\"product\"}],\"buttonText\":\"Enroll NOw\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this training for 90 days from purchase date.\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"align\":\"center\",\"id\":115980,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115980\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">SEO<\/span> <span class=\"lozenge\">Data Analysis<\/span> <span class=\"lozenge\">Marketing Funnel<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Conversion Rate Optimization\",\"subhead\":\"On-Demand Training\",\"description\":\"Yield stronger digital marketing campaign results through enhanced Conversion Rate Optimization strategies and techniques.\",\"featuredImage\":{\"id\":128489,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Conversion-Rate-Optimization_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/conversion-rate-optimization\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Paid Search (PPC)\",\"subhead\":\"On-Demand Training\",\"description\":\"Boost your website visits and buying cycle with pay-per-click (PPC) advertising by optimizing your targeted ads, landing pages and search process.\",\"featuredImage\":{\"id\":128503,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Paid-Search_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/paid-search-ppc\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\u00ae Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Web Analytics","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"web-analytics","to_ping":"","pinged":"","post_modified":"2024-03-12 10:57:58","post_modified_gmt":"2024-03-12 15:57:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116066","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116056,"post_author":"109914","post_date":"2023-02-27 13:38:16","post_date_gmt":"2023-02-27 13:38:16","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/03\/robin-worrall-FPt10LXK0cg-unsplash.jpg\",\"backgroundMediaId\":150912,\"backgroundFocalPoint\":{\"x\":0.39,\"y\":0.1}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-mobile-marketing\">Mobile Marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Reach your audience where they are\u2014through their phones! Leverage mobile devices' unique benefits to make your mobile marketing responsive and across multi-channels to drive profitable customer action.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3 hours | 21 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$99 for non-members | $79 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":150902,\"uuid\":\"3b5a8296-9275-42a3-8ba0-2d1ab3248bb2\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":150902,\"uuid\":\"1f5660ba-f9de-4067-8b23-51b751b70293\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//mobile-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Access course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course introduces mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course will teach you how to leverage mobile devices' unique benefits to drive profitable customer action.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Define mobile marketing and explain its benefits <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn about the key policies, guidelines, and\/or organizations in the mobile marketing industry<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify various methods for locating mobile users<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Distinguish mobile-dedicated websites from responsive design websites<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Consider how to choose the right mix of mobile marketing channels<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Define key metric categories and explain the use of channel-specific metrics<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":150902,\"uuid\":\"2151d71d-5e87-4e4c-b987-978e4836f587\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"bannerText\":\"You'll gain access to this course for 90 days from purchase date\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">Responsive Design<\/span> <span class=\"lozenge\">Data Analysis<\/span> <span class=\"lozenge\">Mobile Marketing<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"align\":\"center\",\"id\":115979,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115979\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"How to Audit Your Social Media Marketing\",\"subhead\":\"On-Demand Training\",\"description\":\"Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.\",\"featuredImage\":{\"id\":128948,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/On-Demand-Training_How-to-Audit-Your-Social-Media-Marketing_Web-Card-620x466_v2.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/how-to-audit-your-social-media-marketing\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Certificate in Data Analytics\",\"subhead\":\"Certificate\",\"description\":\"Gain an overview of topics in statistics and their applications in various fields.\",\"featuredImage\":{\"id\":128515,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Certificate-in-Leadership_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-data-analytics\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\u00ae Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Mobile Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"mobile-marketing","to_ping":"","pinged":"","post_modified":"2024-03-12 10:40:32","post_modified_gmt":"2024-03-12 15:40:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116056","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116029,"post_author":"109914","post_date":"2023-02-27 13:34:00","post_date_gmt":"2023-02-27 13:34:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/MindEdgeCourse.jpg\",\"backgroundMediaId\":139628} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-conversion-rate-optimization\">Conversion Rate Optimization<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Yield stronger digital marketing campaign results through enhanced Conversion Rate Optimization strategies and techniques.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Intermediate | 3 hours | 23 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$99 for non-members | $79 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":151391,\"uuid\":\"00e544a6-ab33-488f-948e-515e65a7ae7b\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":151391,\"uuid\":\"c49e88c9-e474-4f85-b74e-53768b3fa27b\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//conversion-rate-optimization/">Access Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, you will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. In addition, you will gain the knowledge and resources to be a more effective professional through various instructive techniques, including subject matter expert videos and case-study scenarios.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Intermediate<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Understand conversion rate and the many factors that contribute to it<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify strategies for enhancing conversion rates<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Demonstrate successful application of the concepts learned to real-world scenarios<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":151391,\"uuid\":\"8a3c4a8e-3567-43bb-8110-3415eb2eb69b\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this training for 90 days from date of purchase\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"align\":\"center\",\"id\":115979,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115979\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">CRO<\/span> <span class=\"lozenge\">Marketing Strategy<\/span> <span class=\"lozenge\">Data Analysis<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"UX Design for Digital Marketers\",\"subhead\":\"On-Demand Training\",\"description\":\"Immerse yourself in UX design best practices to actively engage in meaningful conversations.\",\"featuredImage\":{\"id\":131995,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/08\/On-Demand-Training_UX-Design-for-Digital-Marketers_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/ux-design-for-digital-marketers\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Marketing Automation\",\"subhead\":\"On-Demand Training\",\"description\":\"Navigate lead nurturing from the first touchpoint to the purchase funnel\u2014ultimately informing and benefiting your future marketing automation decisions.\",\"featuredImage\":{\"id\":128498,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Marketing-Automation_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/marketing-automation\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\u00ae Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Conversion Rate Optimization","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"conversion-rate-optimization","to_ping":"","pinged":"","post_modified":"2024-03-14 10:32:26","post_modified_gmt":"2024-03-14 15:32:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116029","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":115970,"post_author":"109914","post_date":"2023-02-23 22:21:21","post_date_gmt":"2023-02-23 22:21:21","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/MindEdgeCourse.jpg\",\"backgroundMediaId\":139628} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-content-marketing\">Content Marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Connect with your audience, and build your brand awareness and trust using content marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3.5 Hours | 24 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$119 for non-members | $99 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":149742,\"uuid\":\"d81f8cb1-8eca-40ed-8337-ab883d5800f7\",\"type\":\"product\"}],\"buttonText\":\"enroll now\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":149742,\"uuid\":\"c29a5b2b-f1bd-4848-83e8-fe115572070c\",\"type\":\"product\"}]} -->\n<!-- wp:heading {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} -->\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color\" id=\"h-you-re-in-access-your-course\">You're In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing the Content Marketing on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"http:////ama.org//lms//content-marketing///">access course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This course introduces content marketing\u2014a strategic approach focused on creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. With an emphasis on key concepts, definitions, and metrics, you will learn how to tailor your content to meet the specific needs of potential customers as they travel through the sales funnel. In addition, you will explore how to use content to build brand awareness and establish the brand as a trusted source of expert advice.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Define content marketing, and explain how it relates to social media and SEO<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>List the major types of content used in content marketing, and explain the strengths of each<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the online marketing funnel, and explain which types of content are appropriate for which stages of the funnel<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Articulate the advantages of audience targeting and audience segmentation<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the process of channel management, and explain why it is important to furthering your marketing goals<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":149742,\"uuid\":\"eb9b1e29-8ceb-4351-9ff8-45d5c98bacff\",\"type\":\"product\"}],\"buttonText\":\"Enroll now\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this course for 90 days following purchase date.\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">Content Marketing<\/span> <span class=\"lozenge\">Marketing Funnel<\/span> <span class=\"lozenge\">Content Development<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115980,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-3-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115980\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Brand Strategy 101\",\"subhead\":\"On-Demand Training\",\"description\":\"Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.\",\"featuredImage\":{\"id\":128513,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Brand-Strategy-101_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/brand-strategy-101\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"SEO 101\",\"subhead\":\"On-Demand Training\",\"description\":\"Cut through Search Engine Optimization (SEO) jargon and learn the essential basics to get results.\",\"featuredImage\":{\"id\":128504,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_SEO-101_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/seo-101\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Content Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing.\",\"featuredImage\":{\"id\":133236,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/08\/Content-Marketing-Certification_Web-Card-AMA-Logo-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/content-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Content Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"content-marketing","to_ping":"","pinged":"","post_modified":"2024-06-06 13:39:24","post_modified_gmt":"2024-06-06 18:39:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=115970","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116946,"post_author":"109914","post_date":"2022-03-16 01:22:00","post_date_gmt":"2022-03-16 06:22:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/socialODTcourse.jpg\",\"backgroundMediaId\":139631} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-how-to-audit-your-social-media-marketing\">How to Audit Your Social Media Marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner\/Intermediate | 2 Hours | 13 Modules<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":117857,\"uuid\":\"a285487a-4932-47f8-8523-b81ecbe0dd7e\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our How to Audit Your Social Media Marketing On-Demand Training. Just click below to get started.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//how-to-audit-your-social-media-marketing///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:paragraph {\"backgroundColor\":\"blue-500\"} -->\n<p class=\"has-blue-500-background-color has-background\">This course is currently in the process of being updated. If you previously enrolled, you may still access the course through your AMA login for the duration of 90 days following your purchase.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Learn how to audit your social media setup.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how to audit and evaluate your social media content, including imagery, tone of voice and consistency.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how to analyze content performance to seek new opportunities.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover how to audit competitor brands (and decide which competitors are worth spending time and effort reviewing).<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how to optimize your social media marketing based on your audit findings.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115977,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115977\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":117857,\"uuid\":\"da434bf6-e4f9-47d1-a9aa-8053c86c81df\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"\"} \/-->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This course will teach you how to review and optimize your social media profiles, assess your content strategy and analyze your growth tactics. You will also examine whether you generate enough conversions on your landing pages and discuss social media click-through journeys. Walk away from this course with a checklist of questions you can use to benchmark your engagement metrics against competitors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner\/Intermediate<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3,\"className\":\"is-style-default\"} -->\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-13-modules\">13 Modules<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"Module 1: Meet the Instructor\"} -->\n<!-- wp:paragraph -->\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 2: Consider Your Social Media Strategy\"} -->\n<!-- wp:paragraph -->\n<p>Walk through several questions to help you frame your objectives and social media strategy to ensure all the work you do helps you get to your end goals.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 3: Where to Start\"} -->\n<!-- wp:paragraph -->\n<p>Set yourself up for success by creating and familiarizing yourself with your organization's reporting system and identifying what's already been done and where you need to start.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 4: Assess the Landscape\"} -->\n<!-- wp:paragraph -->\n<p>Determine the breadth of your audit by considering how far back you want to look and what platforms you are going to focus on to help reach your goals.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 5: Employee Advocacy\"} -->\n<!-- wp:paragraph -->\n<p>Evaluate the impact employees have on your brand and how they can be advocates for your organization.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 6: Who is Your Audience\"} -->\n<!-- wp:paragraph -->\n<p>Identify your target market and determine if you are reaching them, or if there is a different market you should be considering.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 7: Dive Into the Data\"} -->\n<!-- wp:paragraph -->\n<p>Identify what data you should gather and how to assess those metrics to impact your decisions.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 8: Review Your Posts\"} -->\n<!-- wp:paragraph -->\n<p>Learn how to assess your posts to analyze what you are posting and how it's performing to determine if you're meeting the mark.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 9: Review Your Engagement\"} -->\n<!-- wp:paragraph -->\n<p>Review your accounts to determine how your customers are engaging, how frequently, and what you're doing to encourage engagement.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 10: Assess Growth Tactics\"} -->\n<!-- wp:paragraph -->\n<p>Look ahead to consider what opportunities there are for growth to do more of what's working or try something new.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 11: Drive Conversions\"} -->\n<!-- wp:paragraph -->\n<p>Learn how to optimize your profile to drive conversions.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 12: Competitor Analysis\"} -->\n<!-- wp:paragraph -->\n<p>Take cues from your competitors by analyzing what they are doing and how you can use this information to your advantage.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 13: What's Next?\"} -->\n<!-- wp:paragraph -->\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructor\">Meet Your Instructor<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":80021,\"width\":\"300px\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2021//05//Alison-Battisby.png?w=1000\%22 alt=\"Alison Battisby\" class=\"wp-image-80021\" style=\"width:300px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-alison-battisby\">Alison Battisby<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>Social Media Trainer and Founder of Avocado Social<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008. Alison launched Avocado Social in 2014 to empower businesses to effectively manage their brand\u2019s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with many growing enterprises and big brands.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Introduction to Data Analysis\",\"subhead\":\"Beginner | 5 Hours\",\"description\":\"Dive into the importance of quantitative analytics and how data quality can affect decision-making.\",\"featuredImage\":{\"id\":128496,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Introduction-to-Data-Analysis_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/introduction-to-data-analysis\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Social Media Strategy and Proving ROI\",\"subhead\":\"Intermediate | 1 Hour\",\"description\":\"Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.\",\"featuredImage\":{\"id\":128949,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/On-Demand-Training_Social-Media-Strategy-and-Proving-ROI_Web-Card-620x466_v2.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/social-media-strategy-and-proving-roi\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Social Media Advertising\",\"subhead\":\"Intermediate | 2 Hours\",\"description\":\"As social media advertising become increasingly competitive, it's time to focus on what, why and how ads convert within the native platform.\",\"featuredImage\":{\"id\":128505,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Social-Media-Advertising_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/social-media-advertising\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"How to Audit Your Social Media Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"how-to-audit-your-social-media-marketing","to_ping":"","pinged":"","post_modified":"2025-01-24 11:08:45","post_modified_gmt":"2025-01-24 17:08:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116946","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116767,"post_author":"109914","post_date":"2022-03-14 14:01:00","post_date_gmt":"2022-03-14 19:01:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/11\/socialODTcourse.jpg\",\"backgroundMediaId\":139631} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-social-media-advertising\">Social Media Advertising<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As social media advertising becomes increasingly competitive, it's time to focus on what, why and how ads convert within the native platform.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner\/Intermediate | 2 Hours | 13 Modules<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":117853,\"uuid\":\"3390de3a-909b-4d27-ac8b-b7ab402dcb2c\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Social Media Advertising On-Demand Training. Just click below to get started.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//social-media-advertising///" target=\"_blank\" rel=\"noreferrer noopener\">go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:paragraph {\"backgroundColor\":\"blue-500\"} -->\n<p class=\"has-blue-500-background-color has-background\">This course is currently in the process of being updated. If you previously enrolled, you may still access the course through your AMA login for the duration of 90 days following your purchase.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Discover where you can run paid advertising on Facebook, Instagram and TikTok.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how to create a strategy for an advertising campaign on Facebook and Instagram.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how to implement tracking into your website with a Pixel.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn how to create relevant audiences for your advertising, including Interest, Custom and Lookalike Audiences.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand what makes audiences click on adverts and how to create an advert that converts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discover how to measure and optimize your social media adverts.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore plenty of best-practice examples of successful adverts.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":117853,\"uuid\":\"2e235264-0872-4db0-b9f5-63965b52401e\",\"type\":\"product\"}],\"buttonText\":\"ENROLL NOW\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":109362,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\",\"className\":\"is-resized\"} -->\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////ama-preprod.go-vip.co//wp-content//uploads//2023//02//Test-2_AMA-PCM-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-109362\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This course focuses on Facebook, Instagram, and TikTok advertising and how to plan, build and launch successful campaigns within the native advertising dashboards. You\u2019ll learn how to set up, choose your desired audience and design ad content that converts. Plus, you will better understand the key metrics available to measure the success of your advertising campaigns.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner\/Intermediate<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3,\"className\":\"is-style-default\"} -->\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-13-modules\">13 Modules<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"Module 1: Meet the Instructor\"} -->\n<!-- wp:paragraph -->\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 2: What is Social Media Advertising\"} -->\n<!-- wp:paragraph -->\n<p>Gain the foundation for what social media advertising is and how sponsored and promoted content can benefit your overall marketing strategy.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 3: Where Can You Advertise\"} -->\n<!-- wp:paragraph -->\n<p>Take a look at some of the different places you can advertize that can impact your strategy.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 4: Creating an Advertising Strategy\"} -->\n<!-- wp:paragraph -->\n<p>Be intentional with your advertising by understanding the different elements that should go into an advertising strategy.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 5: Website Tracking Pixels\"} -->\n<!-- wp:paragraph -->\n<p>Learn what a website tracking pixel is and how they can be used to gain user information and create audience segments.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 6: Privacy Laws \\u0026amp; Tracking\"} -->\n<!-- wp:paragraph -->\n<p>Gain an understanding of some of the privacy and tracking laws in place that you need to be aware of regarding user data.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 7: Audience Personas\"} -->\n<!-- wp:paragraph -->\n<p>Identify what to consider when creating your audience personas for each campaign.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 8: Custom \\u0026amp; Lookalike Audiences\"} -->\n<!-- wp:paragraph -->\n<p>Understand the two different types of audiences and how to use custom and lookalike audiences to maximize your efforts.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 9: Using Facebook Ads Manager\"} -->\n<!-- wp:paragraph -->\n<p>Walk through a demo of Facebook (Meta) Ads Manager to understand how to manage Facebook and Instagram campaigns.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 10: Designing Ads That Convert\"} -->\n<!-- wp:paragraph -->\n<p>Learn some tips and tricks for designing advertisements that are compelling enough to convert.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 11: Measuring Your Success\"} -->\n<!-- wp:paragraph -->\n<p>Review your metrics and measure them against the benchmarks you set at the beginning to determine your success.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 12: Optimizing Your Campaigns\"} -->\n<!-- wp:paragraph -->\n<p>Learn how to make slight changes to your audience to optimize your campaigns as they run.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 13: What's Next\"} -->\n<!-- wp:paragraph -->\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructor\">Meet Your Instructor<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":80021,\"width\":\"300px\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2021//05//Alison-Battisby.png?w=1000\%22 alt=\"Alison Battisby\" class=\"wp-image-80021\" style=\"width:300px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-alison-battisby\">Alison Battisby<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>Social Media Trainer and Founder of Avocado Social<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008. Alison launched Avocado Social in 2014 to empower businesses to effectively manage their brand\u2019s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with many growing enterprises and big brands.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:ama\/content-cards -->\n<!-- wp:ama\/content-card {\"header\":\"Introduction to Data Analysis\",\"subhead\":\"Beginner | 5 Hours\",\"description\":\"Dive into the importance of quantitative analytics and how data quality can affect decision-making.\",\"featuredImage\":{\"id\":128496,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Introduction-to-Data-Analysis_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/introduction-to-data-analysis\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Social Media Strategy and Proving ROI\",\"subhead\":\"Intermediate | 1 Hour\",\"description\":\"Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.\",\"featuredImage\":{\"id\":128949,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/On-Demand-Training_Social-Media-Strategy-and-Proving-ROI_Web-Card-620x466_v2.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/social-media-strategy-and-proving-roi\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"How to Audit Your Social Media Marketing\",\"subhead\":\"Intermediate | 2 Hours\",\"description\":\"Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.\",\"featuredImage\":{\"id\":128948,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/03\/On-Demand-Training_How-to-Audit-Your-Social-Media-Marketing_Web-Card-620x466_v2.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/how-to-audit-your-social-media-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Social Media Advertising","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"social-media-advertising","to_ping":"","pinged":"","post_modified":"2025-01-24 11:10:34","post_modified_gmt":"2025-01-24 17:10:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116767","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":189327,"post_author":"168509","post_date":"2022-01-17 11:09:00","post_date_gmt":"2022-01-17 17:09:00","post_content":"<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-thank-you-for-choosing-the-ama-as-your-trusted-training-provider-to-continue-your-professional-certified-marketer-learning-journey\">Thank you for choosing the AMA as your trusted training provider to continue your Professional Certified Marketer learning journey.<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Below you will find courses and training resources for Marketing Management, to assist with your PCM Renewal. Please note this PCM Renewal bundle covers CEU requirements for your <strong>previous PCM term<\/strong> and should not be attributed to your new term's credits.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You will have access to review these materials until July 31, 2025.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Over the course of the next three years, you will be required to continue learning and log an additional 30 CEU credit hours in order to maintain your credential.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/tabs -->\n<!-- wp:ama\/tab {\"header\":\"AMA Membership\"} -->\n<!-- wp:paragraph -->\n<p>AMA Membership counts for 1 CEU per year of your membership. Not only is this an easy way to get your CEUs started, but members also receive access to like-minded communities, members-only webinars, toolkits, and discounted pricing across all of AMA's training, conferences, and events.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\">Redeem your FREE 1YR of AMA Membership with code <strong>PCM_MEMBER<\/strong> during registration.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////myama.force.com//services//oauth2//authorize?response_type=code&client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&state=https%3A%2F%2Fmyama.force.com%2Ftrac_ProductFlow%3Fflow%3Dlogin&_ga=2.208656407.485081736.1599752199-2062477660.1598378741\%22 target=\"_blank\" rel=\"noreferrer noopener\">redeem your membership<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Membership Benefits Include:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"lightbox\":{\"enabled\":false},\"id\":180878,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//ama-members-only-webinars///" target=\"_blank\" 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