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AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Discover the ingredients of an impactful brand strategy! You will learn how to craft a brand strategy and commitment, how to establish a niche brand voice from a visual and verbal perspective, and what you need to share a brand in a super powerful way. With practice and a dash of curiosity, this course will reveal what\u2019s needed to bring a brand to life using this formula: Brand Commitment + Brand Voice + Design + Implementation = Brand Strategy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3,\"className\":\"is-style-default\"} -->\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-18-modules\">18 Modules<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"Module 1: Meet the Instructor\"} -->\n<!-- wp:paragraph -->\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 2: What is Branding\"} -->\n<!-- wp:paragraph -->\n<p>Learn the definition of branding and the ingredients that go into creating a holistic brand.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 3: Brand Commitment Exercise\"} -->\n<!-- wp:paragraph -->\n<p>Walk through a conceptual exercise that focuses on the impact and presence brands can have.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 4: Feeding America Example\"} -->\n<!-- wp:paragraph -->\n<p>Walk through a case study with Feeding America to examine their brand commitment.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 5: Brand Commitment Model\"} -->\n<!-- wp:paragraph -->\n<p>Walk through the brand commitment model and learn the importance of building a brand essence.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 6: Mind Mapping Technique\"} -->\n<!-- wp:paragraph -->\n<p>Learn how to use mind mapping as a technique for brainstorming and organization.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 7: Finding Your Color Palette \\u0026amp; Style\"} -->\n<!-- wp:paragraph -->\n<p>Gain tips and resources for how to select the best design options for your brand.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 8: Brand Touchpoints\"} -->\n<!-- wp:paragraph -->\n<p>Learn what a brand touchpoint is and the importance of having multiple touchpoints.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 9: Branding, Marketing \\u0026amp; Advertising\"} -->\n<!-- wp:paragraph -->\n<p>Understand how to distinguish the differences between branding, marketing, and advertising.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 10: How to Build a Brand Strategy Roadmap\"} -->\n<!-- wp:paragraph -->\n<p>Gain an introduction to the four steps of a brand strategy roadmap before diving deeper into each.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 11: Target Audience\"} -->\n<!-- wp:paragraph -->\n<p>Learn how to find and define your target audience as part of the brand strategy.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 12: Business \\u0026amp; Revenue Goals\"} -->\n<!-- wp:paragraph -->\n<p>Consider how to set your business and revenue goals as part of your greater business strategy.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 13: Identify the Gap\"} -->\n<!-- wp:paragraph -->\n<p>Learn how to build a brand voice to lead your choices from a creative design standpoint.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 14: Implementation\"} -->\n<!-- wp:paragraph -->\n<p>Involve the implementation team to set milestone, to-dos and delivery dates.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 15: Bonvivant Cake Example\"} -->\n<!-- wp:paragraph -->\n<p>Walk through a case study with Bon Vivant Cakes to examine their design and brand voice.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 16: Vichcraft Example\"} -->\n<!-- wp:paragraph -->\n<p>Walk through a case study with Vichcraft and examine their brand positioning.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 17: Tom's Shoes Example\"} -->\n<!-- wp:paragraph -->\n<p>Walk through a case study with Tom's Shoes and examine their Brand Roadmap Strategy.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 18: What's Next\"} -->\n<!-- wp:paragraph -->\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-meet-your-instructor\">Meet Your Instructor<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":66467,\"width\":\"300px\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2020//09//Lisa_Guillot_2020.jpg?w=600\%22 alt=\"\" class=\"wp-image-66467\" style=\"width:300px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-lisa-guillot\">Lisa Guillot<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>Be Bright Lisa Coaching<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Lisa Guillot is a professionally certified (PCC) transformational leadership coach through the International Coaching Federation. Dubbed a branding expert by the Chicago Tribune, Lisa brings heart, soul and action to every conversation. Her branding experience includes working with Crate & Barrel, Paper Source, Pottery Barn Kids, The Gap, and Sephora, allowing her to share deep brand strategy and creative expertise from lifestyle branding to tech-related industries.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Better Marketing Through Better Accessibility\",\"subhead\":\"Intermediate | 1.5 Hours\",\"description\":\"Understand why digital accessibility is critical for people with disabilities and how to take actionable steps to make your digital content inclusive.\",\"featuredImage\":{\"id\":128511,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Better-Marketing-Through-Better-Accessibility_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/better-marketing-through-better-accessibility\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Communicating Collaboratively\",\"subhead\":\"Beginner | 5 Hours\",\"description\":\"Enhance your communication skills to have more impact in various-sized groups and working environments.\",\"featuredImage\":{\"id\":128518,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Communicating-Collaboratively_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/communicating-collaboratively\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Content Marketing\",\"subhead\":\"Beginner | 3.5 Hours\",\"description\":\"Connect with your audience, and build your brand awareness and trust using content marketing.\",\"featuredImage\":{\"id\":128519,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Content-Marketing_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/content-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Brand Strategy 101","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"brand-strategy-101","to_ping":"","pinged":"","post_modified":"2024-10-22 17:15:32","post_modified_gmt":"2024-10-22 22:15:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116999","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116237,"post_author":"109914","post_date":"2024-09-13 14:50:00","post_date_gmt":"2024-09-13 19:50:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/04\/myriam-jessier-Pu96DJ6rct8-unsplash-e1708011029590.jpg\",\"backgroundMediaId\":148729,\"backgroundFocalPoint\":{\"x\":0.08,\"y\":0.32}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-google-ads\">Google Ads<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Navigate and optimize Google Ads to improve audience targeting, define KPIs and analyze data.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 6 Hours | 68 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$129 for non-members | $99 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":148718,\"uuid\":\"f2303627-3cff-4472-bced-50895b412871\",\"type\":\"product\"}],\"buttonText\":\"register now\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":148718,\"uuid\":\"36621b7a-c1bb-4327-b166-75817eaa1ca0\",\"type\":\"product\"}]} -->\n<!-- wp:heading {\"style\":{\"elements\":{\"link\":{\"color\":{\"text\":\"var:preset|color|black\"}}}},\"textColor\":\"black\"} -->\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color\" id=\"h-you-re-in-access-your-course\">You're In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing the Google Ads on-demand training. Access your course and all related material below.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button {\"textAlign\":\"center\"} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//google-ads///">access course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google Ads is the most widely-used advertising platform today and constantly evolves to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach you how to navigate the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Understand how to navigate through the Google Ads platform<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the foundation of a successful paid search campaign<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Identify tools for selecting relevant keywords<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand the importance of negative keywords<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Define multiple bidding strategies<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain the different types of audience targeting<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Analyze performance data<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":148718,\"uuid\":\"ec55ad37-78bd-426f-b152-b421e957949b\",\"type\":\"product\"}],\"buttonText\":\"Enroll now\",\"showRolePrices\":true,\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\",\"heading\":\"Enroll Now\"} \/-->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">PPC<\/span> <span class=\"lozenge\">Digital Advertising<\/span> <span class=\"lozenge\">Keyword Research<\/span> <span class=\"lozenge\">Google Ads<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":116482,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-6-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-116482\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Navigating Google Analytics 4 (GA4)\",\"subhead\":\"On-Demand Training\",\"description\":\"Navigate the learning curve of GA4 and discover the answers to commonly asked questions.\",\"featuredImage\":{\"id\":128501,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Navigating-Google-Analytics-4_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/navigating-google-analytics-4-ga4\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Conversion Rate Optimization\",\"subhead\":\"On-Demand Training\",\"description\":\"Yield stronger digital marketing campaign results through enhanced Conversion Rate Optimization strategies and techniques.\",\"featuredImage\":{\"id\":128489,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Conversion-Rate-Optimization_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/conversion-rate-optimization\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification \",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\\u003csup\\u003e\u00ae\\u003c\/sup\\u003e\u00a0Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Google Ads","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"google-ads","to_ping":"","pinged":"","post_modified":"2024-10-08 10:20:01","post_modified_gmt":"2024-10-08 15:20:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116237","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116967,"post_author":"109914","post_date":"2024-09-10 15:05:43","post_date_gmt":"2024-09-10 20:05:43","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/dataODTcourse.jpg\",\"backgroundMediaId\":139648} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-seo-101\">SEO 101<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Cut through Search Engine Optimization (SEO) jargon and learn the essential basics to get results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 1.5 Hours | 16 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$79 for non-members | $49 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":117600,\"uuid\":\"d1a453ee-bd3c-402e-94bc-d0667f0e25e2\",\"type\":\"product\"}],\"buttonText\":\"Buy This Course\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":117600,\"uuid\":\"a6de85c6-5d17-48e9-bf1d-889ce4c1f1cd\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-you-re-in-access-your-course\">You're In! Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our SEO 101 On-Demand Training. Just click below to get started.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button {\"className\":\"is-style-fill\"} -->\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//seo-101///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">SEO Basics<\/span> <span class=\"lozenge\">SEO Management<\/span> <span class=\"lozenge\">Website Optimization<\/span> <span class=\"lozenge\">Webpage Optimization<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>Gain confidence about what it takes to succeed with SEO<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Understand how to start small and begin gaining momentum<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Learn what ranking factors matter the most for your industry<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":117600,\"uuid\":\"fe7ea3bf-e462-4445-8212-2e058713b9ae\",\"type\":\"product\"}],\"buttonText\":\"Enroll Now\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days following purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":115976,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//02//AMA-PCM-1-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-115976\"\/><\/a><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 1.5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This course covers important fundamentals and core elements of organic search. Learn what it takes to become proficient in SEO and why you don\u2019t need to feel anxious every time Google updates its algorithm. While you can\u2019t master SEO overnight, understanding the basics is essential to getting results and intelligently conversing with your team about this complex discipline.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading {\"level\":3,\"className\":\"is-style-default\"} -->\n<h3 class=\"wp-block-heading is-style-default\" id=\"h-16-modules\">16 Modules<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"Module 1: Meet the Instructor\"} -->\n<!-- wp:paragraph -->\n<p>Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 2: Where to Start With SEO\"} -->\n<!-- wp:paragraph -->\n<p>Lay the foundation for the course by understanding where to start and completing a high-level strategy and priority timeline that will help keep you focused throughout the course.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 3: Being Purposeful\"} -->\n<!-- wp:paragraph -->\n<p>Understand why it is important to be purposeful with search engine optimization.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 4: How Search Engines Work\"} -->\n<!-- wp:paragraph -->\n<p>Learn how search engines work so you can work backwards to optimize searches to your advantage.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 5: SEO Through the Years\"} -->\n<!-- wp:paragraph -->\n<p>Gain perspective for how SEO has evolved over the years to learn from what has been done and why it has evolved into what it is today.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 6: Creating a Strategy\"} -->\n<!-- wp:paragraph -->\n<p>Learn how to create an SEO strategy to remain focused on the right areas before you dive into the technical work.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 7: Foundations \\u0026amp; Fundamentals of SEO\"} -->\n<!-- wp:paragraph -->\n<p>Understand the foundational aspects and terminology of SEO that will help you get started.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 8: Keyword Brainstorming\"} -->\n<!-- wp:paragraph -->\n<p>Consider what keywords you want to focus on based on what your audience is searching for.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 9: Keyword Research\"} -->\n<!-- wp:paragraph -->\n<p>Utilize keyword tools to understand the depth and value of different keywords.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 10: Keyword Validation\"} -->\n<!-- wp:paragraph -->\n<p>Validate your keywords to ensure your content aligns with what the keyword generates in searches.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 11: On-Page Optimization\"} -->\n<!-- wp:paragraph -->\n<p>Learn how to optimize your website by utilizing your keywords strategically in your content.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 12: Technical \\u0026amp; Off-Page SEO\"} -->\n<!-- wp:paragraph -->\n<p>Understand how to look beyond your website and what tactics can be used to drive traffic towards your site.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 13: Social Media\"} -->\n<!-- wp:paragraph -->\n<p>Learn how to supplement SEO by optimizing your social media for when people go straight to social over searching Google.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 14: SEO vs PPC\"} -->\n<!-- wp:paragraph -->\n<p>Identify when SEO may not be the right choice and when to consider pay-per-click advertising.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 15: KPIs \\u0026amp; SEO Metrics\"} -->\n<!-- wp:paragraph -->\n<p>Learn how tools like Google Analytics can help you monitor your data against your KPIs and SEO Metrics.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Module 16: What's Next?\"} -->\n<!-- wp:paragraph -->\n<p>Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Meet Your Instructor<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":109601,\"width\":\"300px\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"left\"} -->\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2022//10//Jenny-Munn-e1667406170457.png?w=406\%22 alt=\"\" class=\"wp-image-109601\" style=\"width:300px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-jenny-munn\">Jenny Munn<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>SEO Consultant, The Munn Group<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Jenny Munn is a digital marketer specializing in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in various industries. In addition, Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Conversion Rate Optimization\",\"subhead\":\"Intermediate | 3 hours\",\"description\":\"Yield stronger digital marketing campaign results through enhanced Conversion Rate Optimization strategies and techniques.\",\"featuredImage\":{\"id\":128489,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Conversion-Rate-Optimization_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/conversion-rate-optimization\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Web Analytics\",\"subhead\":\"Beginner | 3.5 Hours\",\"description\":\"Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.\",\"featuredImage\":{\"id\":128509,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Web-Analytics_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/web-analytics\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Off-Page SEO Fundamentals\",\"subhead\":\"Intermediate | 1.75 Hours\",\"description\":\"Build beyond the typical SEO strategy with off-page optimization and techniques most marketers overlook.\",\"featuredImage\":{\"id\":128502,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Off-Page-SEO-Fundamentals_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/off-page-seo-fundamentals\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"SEO 101","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"seo-101","to_ping":"","pinged":"","post_modified":"2024-11-04 15:24:14","post_modified_gmt":"2024-11-04 21:24:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116967","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":124316,"post_author":"109914","post_date":"2024-09-10 13:49:00","post_date_gmt":"2024-09-10 18:49:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/05\/dataODTcourse.jpg\",\"backgroundMediaId\":139648} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-navigating-google-analytics-4-ga4\">Navigating Google Analytics 4 (GA4)<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior. This course will give you a basic overview of Google Analytics, ranging from account setup to platform navigation and performance maximization.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 25 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$99 for non-members | or $79 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":162311,\"uuid\":\"84fc9faa-3f63-4f88-9f07-9fe08b6c9eae\",\"type\":\"product\"}],\"buttonText\":\"Buy This Course\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":162311,\"uuid\":\"dc8baff3-121c-4d28-b0ea-1a18487a08b0\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Navigating Google Analytics 4 On-Demand Training. Just click below to get started. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//google-analytics-4///">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Basic concepts of Google Analytics, including its role as a web analytics and data collection platform<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Differences between dimensions and metrics and how they are used to analyze web traffic<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Key Google Analytics metrics and explain how each plays a role in measuring digital marketing efforts<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Importance of tracking codes and how it relates to the Google tag and Google Tag Manager<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Difference between an event and a conversion and how each plays a role in understanding the target audience<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Audiences, segments, filters, and comparisons and how each impacts the data collection process<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Using Google Analytics for content publishing, B2B marketing, and ecommerce<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":162311,\"uuid\":\"3d1d7c72-590c-4223-a9b0-6aadd5ee4da8\",\"type\":\"product\"}],\"buttonText\":\"ENROLL NOW\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":119130,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Google Analytics provides marketers with metrics, reports, and tools for measuring audience data and user behavior, and is one of the most widely used web analytics tools on the market. The data collected through Google Analytics can be used to improve and adjust marketing campaigns.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\"><strong>Skills You\u2019ll Gain<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">Google Analytics 4<\/span> <span class=\"lozenge\">Website Analytics<\/span> <span class=\"lozenge\">Data Insights<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Introduction to Data Analysis\",\"subhead\":\"Beginner | 5 Hours\",\"description\":\"This course introduces the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision-making.\",\"featuredImage\":{\"id\":128496,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Introduction-to-Data-Analysis_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/introduction-to-data-analysis\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Web Analytics\",\"subhead\":\"Beginner | 3.5 Hours\",\"description\":\"Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.\",\"featuredImage\":{\"id\":128509,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Web-Analytics_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/web-analytics\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Data-Driven Decision-Making for Marketers\",\"subhead\":\"Beginner | 1 Hour\",\"description\":\"This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization.\",\"featuredImage\":{\"id\":128490,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Data-Driven-Decision-Making-for-Marketers_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/data-driven-decision-making-for-marketers\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Navigating Google Analytics 4 (GA4)","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"google-analytics-ga4","to_ping":"","pinged":"","post_modified":"2024-10-08 10:17:05","post_modified_gmt":"2024-10-08 15:17:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=124316","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":147717,"post_author":"168509","post_date":"2024-09-07 14:55:00","post_date_gmt":"2024-09-07 19:55:00","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/corinne-kutz-eeqFjT6q_sQ-unsplash.jpg\",\"backgroundMediaId\":149819,\"backgroundFocalPoint\":{\"x\":0.22,\"y\":0.12}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-digital-marketing\">Certificate in Digital Marketing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><strong>Hosted by MindEdge<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | Certificate Program | 9 Courses<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$549<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//29707//certificate-in-digital-marketing/" target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><em>You will leave ama.org to make this purchase.<\/em><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill level: Beginner<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-skills-you-ll-gain\">Skills You'll Gain<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><span class=\"lozenge\">Strategic marketing planning<\/span> <span class=\"lozenge\">digital marketing methods and tactics<\/span> <span class=\"lozenge\">digital content storytelling<\/span><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-courses-included-in-this-nbsp-certificate\">Courses Included in This Certificate<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"Social Media Marketing\"} -->\n<!-- wp:paragraph -->\n<p>Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Marketing Automation\"} -->\n<!-- wp:paragraph -->\n<p>This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Content Marketing\"} -->\n<!-- wp:paragraph -->\n<p>This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Search Engine Optimization\"} -->\n<!-- wp:paragraph -->\n<p>Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.priate quantitative methods and ways to ensure quality and accuracy through research design.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Web Analytics\"} -->\n<!-- wp:paragraph -->\n<p>This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Paid Search\"} -->\n<!-- wp:paragraph -->\n<p>Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A\/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Conversion Rate Optimization\"} -->\n<!-- wp:paragraph -->\n<p>Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Mobile Marketing\"} -->\n<!-- wp:paragraph -->\n<p>In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Digital Marketing Strategy\"} -->\n<!-- wp:paragraph -->\n<p>As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion -->\n\n<!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"align\":\"center\",\"id\":116635,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Certificate-Bundle-Icon-Option-1.png?w=1000\%22 alt=\"\" class=\"wp-image-116635\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Digital Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM\\u003csup\\u003e\u00ae\\u003c\/sup\\u003e\u00a0Digital Marketing and Certified Digital Marketing Professional.\",\"featuredImage\":{\"id\":129896,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/Digital-Marketing-Certification-Website-Card.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/digital-marketing-certification\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Data-Driven Decision-Making for Marketers\",\"subhead\":\"On-Demand Training\",\"description\":\"This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization.\",\"featuredImage\":{\"id\":128490,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Data-Driven-Decision-Making-for-Marketers_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/data-driven-decision-making-for-marketers\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Web Analytics\",\"subhead\":\"On-Demand Training\",\"description\":\"Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.\",\"featuredImage\":{\"id\":128509,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Web-Analytics_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/web-analytics\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Certificate in Digital Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-digital-marketing","to_ping":"","pinged":"","post_modified":"2024-10-08 10:30:05","post_modified_gmt":"2024-10-08 15:30:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=147717","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":167605,"post_author":"168509","post_date":"2024-08-20 14:21:15","post_date_gmt":"2024-08-20 19:21:15","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/08\/brooke-cagle-g1Kr4Ozfoac-unsplash.jpg\",\"backgroundMediaId\":167609,\"backgroundFocalPoint\":{\"x\":0.04,\"y\":0.51}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-digital-marketing-strategy\">Digital Marketing Strategy<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 18 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$99 for non-members | or $79 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":167615,\"uuid\":\"2d70e5a5-de96-4602-b3bb-d059cf5d093a\",\"type\":\"product\"}],\"buttonText\":\"enroll now\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":167615,\"uuid\":\"d9ae9ed0-36e3-4ef7-b1d3-99da768912dd\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Digital Marketing Strategy Training. Just click below to get started.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//digital-marketing-strategy-2///">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Explain the importance of creating a digital marketing strategy in meeting organizational marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discuss the differences between an integrated and non-integrated digital marketing strategy<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the five stages of a digital marketing strategy<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain how digital marketing elements can address strategic needs<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the customer journey and how it applies to digital marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explore the use of a digital SWOT in assessing marketing efforts<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain the use of SMART goals in the planning stage<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the use of the Plan, Do, Check, Act model in digital marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Explain how lessons learned are integrated into digital marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Describe the key ethical and legal issues in digital marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Discuss best practices in fashioning a digital marketing strategy<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":167615,\"uuid\":\"a4aee919-e4fe-4cd6-a121-807e1759e598\",\"type\":\"product\"}],\"buttonText\":\"ENROLL NOW\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":119130,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"AI for Marketing Professionals\",\"subhead\":\"Beginner | 3 Hours\",\"description\":\"Learn the impact of AI systems and how to leverage these tools to perform marketing tasks.\",\"featuredImage\":{\"id\":160413,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/AI-for-marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/artificial-intelligence-ai-for-marketing-professionals\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Search Engine Optimization\",\"subhead\":\"Beginner | 3 Hours\",\"description\":\"Learn how to leverage both content and technical features in order to increase ranking.\",\"featuredImage\":{\"id\":152953,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/On-Demand-Training_Search-Engine-Optimization_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/search-engine-optimization\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Certificate in Digital Marketing\",\"subhead\":\"Beginner | 9 Courses\",\"description\":\"This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.\",\"featuredImage\":{\"id\":147729,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/Certificate-in-Digital-Marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-digital-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Digital Marketing Strategy","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"digital-marketing-strategy","to_ping":"","pinged":"","post_modified":"2024-08-21 08:51:20","post_modified_gmt":"2024-08-21 13:51:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=167605","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":167584,"post_author":"168509","post_date":"2024-08-20 13:57:51","post_date_gmt":"2024-08-20 18:57:51","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/08\/unseen-studio-s9CC2SKySJM-unsplash.jpg\",\"backgroundMediaId\":167595,\"backgroundFocalPoint\":{\"x\":0.02,\"y\":0.56}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-copyediting\">Certificate in Copyediting<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Hone your creative problem solving, attention, and editing skills to become an effective copywriter and editor.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><strong>Hosted by MindEdge<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | Certificate Program | 3 Courses<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$199<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//24503//certificate-in-copyediting/" target=\"_blank\" rel=\"noreferrer noopener\">GET STARTED<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\"><em>You will leave ama.org to make this purchase.<\/em><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Editors work collaboratively with writers and publishers to produce clear, engaging content that resonates with the right audience. Such work requires creative problem solving, a thorough understanding of English grammar, and an eye for detail. In this certificate program, you'll learn how to hone these skills to become an effective editor. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Each course in this certificate program features in-depth lessons on key topics, as well as interactive games and exercises, which provide hands-on practice to help you deepen your knowledge and gain confidence. Learn from experts in the field of editing and see how a passion for precision can translate into a rewarding career.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill level: Beginner<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//courses//suites//24503//certificate-in-copyediting/" target=\"_blank\" rel=\"noreferrer noopener\">Get started<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:heading {\"textAlign\":\"left\",\"level\":4} -->\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">This self-paced certificate program features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Courses Included in This Certificate<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"Troubleshooting Your Writing\"} -->\n<!-- wp:paragraph -->\n<p>Writing is central to our personal and professional lives. Errors in writing can derail a job application, miscommunicate a plan, and confuse our audience in many ways. This course will guide you through the writing process, from brainstorming the content to polishing the final draft. Along the way, you'll be given tips for how to speed up the writing process and ensure that you send out error-free writing. Topics include time management, structure, crafting complex and clear sentences, and troubleshooting common grammar errors.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Better Proofreading and Copyediting\"} -->\n<!-- wp:paragraph -->\n<p>A great editor is like a great mechanic. They look at a piece of writing the same way a mechanic looks at a car: they assess the current state, see if it has any issues, and tune it up so it's good to go. As you can imagine, there is no lack of metaphor to describe the task of editing. This course will help you discern between metaphor and fact to discover the truth of editing. You will learn the foundational principles of copyediting, the golden rules of proofreading, and what professional editors actually do and how you can do it, too.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Advanced Grammar\"} -->\n<!-- wp:paragraph -->\n<p>This course, a staple for anyone who is interested in copy editing, will ensure you have a detailed understanding of word categories, punctuation, and sentence construction. The course will guide you through the eight parts of speech; simple, compound, complex, and compound-complex sentences; ten punctuation marks; and the rules for capitalization. Through real-world exercises, you'll be able to categorize words and phrases, build different types of sentences, and correct common syntax and punctuation errors.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":116635,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Certificate-Bundle-Icon-Option-1.png?w=1000\%22 alt=\"\" class=\"wp-image-116635\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"align\":\"left\"} -->\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Other Learners Also Took\"} -->\n<!-- wp:ama\/content-card {\"header\":\"Effective Business Writing\",\"subhead\":\"On-Demand Training\",\"description\":\"Enhance your writing and communication skills to make an impact.\",\"featuredImage\":{\"id\":128492,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/07\/On-Demand-Training_Effective-Business-Writing_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/effective-business-writing\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Content Marketing\",\"subhead\":\"On-Demand Training\",\"description\":\"Connect with your audience, and build your brand awareness and trust using content marketing.\",\"featuredImage\":{\"id\":149739,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/On-Demand-Training_Content-Marketing_Web-Card-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/content-marketing\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Content Marketing Certification\",\"subhead\":\"Certification\",\"description\":\"This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing.\",\"featuredImage\":{\"id\":135331,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2023\/09\/Content-Marketing-Certification_Web-Card-AMACMI-620x466-1.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/certifications\/content-marketing-certification\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Certificate in Copyediting","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-copyediting","to_ping":"","pinged":"","post_modified":"2024-11-26 16:16:38","post_modified_gmt":"2024-11-26 22:16:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=167584","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":165139,"post_author":"168509","post_date":"2024-08-01 12:07:40","post_date_gmt":"2024-08-01 17:07:40","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/Digital-Marketing.jpg\",\"backgroundMediaId\":148896,\"backgroundFocalPoint\":{\"x\":0.09,\"y\":0.45}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-principles-of-marketing-for-nonprofit-organizations\">Principles of Marketing for Nonprofit Organizations<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 21 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$99 for non-members | or $79 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":165144,\"uuid\":\"ef1cc789-389a-411a-a90b-255bd9314356\",\"type\":\"product\"}],\"buttonText\":\"Buy This Course\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":165144,\"uuid\":\"585635ca-d3f0-44aa-b536-615187406f27\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Principles of Marketing for Nonprofit Organizations Training. Just click below to get started.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//principles-of-marketing-for-nonprofit-organizations///">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>What marketing is within the nonprofit environment<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>About the service-intensive nature of nonprofit program activities<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How the marketing mix is expanded for service products (the Three Ps of Services Marketing)<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The importance of customer satisfaction and how expectations play a role in satisfaction with service products<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The role of ethics in nonprofit marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>The importance of a nonprofit marketing plan, and how target markets can be identified for donors<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":165144,\"uuid\":\"aa7dc404-d04e-49ac-a17d-ac8229bf52ea\",\"type\":\"product\"}],\"buttonText\":\"ENROLL NOW\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":119130,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"AI for Marketing Professionals\",\"subhead\":\"Beginner | 3 Hours\",\"description\":\"Learn the impact of AI systems and how to leverage these tools to perform marketing tasks.\",\"featuredImage\":{\"id\":160413,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/AI-for-marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/artificial-intelligence-ai-for-marketing-professionals\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Social Media for Nonprofits\",\"subhead\":\"Beginner | 5 Hours\",\"description\":\"Integrate your social media with other channels and learn how to use strategic metrics for tracking success.\",\"featuredImage\":{\"id\":165133,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/08\/Social-for-Nonprofits-1.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/social-media-for-nonprofits\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Certificate in Digital Marketing\",\"subhead\":\"Beginner | 9 Courses\",\"description\":\"This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.\",\"featuredImage\":{\"id\":147729,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/Certificate-in-Digital-Marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-digital-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Principles of Marketing for Nonprofit Organizations","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"principles-of-marketing-for-nonprofit-organizations","to_ping":"","pinged":"","post_modified":"2024-08-21 08:50:36","post_modified_gmt":"2024-08-21 13:50:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=165139","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":165109,"post_author":"168509","post_date":"2024-08-01 11:44:38","post_date_gmt":"2024-08-01 16:44:38","post_content":"<!-- wp:ama\/hero -->\n<!-- wp:ama\/hero-item {\"backgroundMediaUrl\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2021\/09\/identifying-market-structure.jpg\",\"backgroundMediaId\":85987,\"backgroundFocalPoint\":{\"x\":0.73,\"y\":0.74}} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-social-media-for-nonprofits\">Social Media for Nonprofits<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"small\"} -->\n<p class=\"has-small-font-size\">Beginner | 5 Hours | 21 Modules<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>$99 for non-members | or $79 for members<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:ama\/product-purchase-button {\"selectedPosts\":[{\"id\":165119,\"uuid\":\"86f7b037-4537-4cc4-9ce9-1d521d0b6610\",\"type\":\"product\"}],\"buttonText\":\"Buy This Course\"} \/-->\n<!-- \/wp:ama\/hero-item -->\n<!-- \/wp:ama\/hero -->\n\n<!-- wp:ama\/product-restriction {\"selectedPosts\":[{\"id\":162311,\"uuid\":\"dc8baff3-121c-4d28-b0ea-1a18487a08b0\",\"type\":\"product\"}]} -->\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thank you for purchasing our Social Media for Nonprofits Training. Just click below to get started.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//social-media-for-nonprofits///">Go to Course<\/a><\/div>\n<!-- \/wp:button -->\n<!-- \/wp:ama\/product-restriction -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>How social media can be used to better engage a nonprofit's audience<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Key questions nonprofits should consider as they become involved in social media<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Costs involved in social media<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Importance of establishing social media policies for your nonprofit<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Measurement of social media effectiveness in communicating messages and in fundraising<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Tools and techniques for successful social media use by a nonprofit<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:ama\/product-purchase {\"selectedPosts\":[{\"id\":165119,\"uuid\":\"3f0cf863-15a1-4afe-85bd-51a67914c896\",\"type\":\"product\"}],\"buttonText\":\"ENROLL NOW\",\"showRolePrices\":true,\"rolePricesInfo\":{\"member\":\"AMA Members get best pricing for this training. Click on \\u0022Join AMA\\u0022 at the top of the page to learn more.\"},\"bannerText\":\"You will gain access to this course for 90 days from purchase date.\"} \/-->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:columns {\"verticalAlignment\":\"center\"} -->\n<div class=\"wp-block-columns are-vertically-aligned-center\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":143929,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//01//AMA-PCM-5-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-143929\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"66.66%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph -->\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 5 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skill Level: Beginner<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:block {\"ref\":124591} \/-->\n\n<!-- wp:block {\"ref\":117442} \/-->\n\n<!-- wp:ama\/content-cards {\"heading\":\"Related Courses\"} -->\n<!-- wp:ama\/content-card {\"header\":\"AI for Marketing Professionals\",\"subhead\":\"Beginner | 3 Hours\",\"description\":\"Learn the impact of AI systems and how to leverage these tools to perform marketing tasks.\",\"featuredImage\":{\"id\":160413,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/06\/AI-for-marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/artificial-intelligence-ai-for-marketing-professionals\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Social Media Marketing\",\"subhead\":\"Beginner | 3.5 Hours\",\"description\":\"Integrate your social media with other channels and learn how to use strategic metrics for tracking success.\",\"featuredImage\":{\"id\":152931,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/On-Demand-Training_Social-Media-Marketing_Web-Card-620x466-2.jpg\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/social-media-marketing\/\",\"isManual\":true} \/-->\n\n<!-- wp:ama\/content-card {\"header\":\"Certificate in Digital Marketing\",\"subhead\":\"Beginner | 9 Courses\",\"description\":\"This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.\",\"featuredImage\":{\"id\":147729,\"url\":\"https:\/\/www.ama.org\/wp-content\/uploads\/2024\/02\/Certificate-in-Digital-Marketing.png\",\"type\":\"image\"},\"url\":\"https:\/\/www.ama.org\/on-demand\/certificate-in-digital-marketing\/\",\"isManual\":true} \/-->\n<!-- \/wp:ama\/content-cards -->","post_title":"Social Media for Nonprofits","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"social-media-for-nonprofits","to_ping":"","pinged":"","post_modified":"2024-08-01 11:52:51","post_modified_gmt":"2024-08-01 16:52:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=165109","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

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