$\"\"$ join & SAVE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///"> $\"\"$ View on-Demand<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-should-attend\">Who should attend?<\/h2>\n\n\n\n<p><strong> <\/strong>Organizations with multiple departments, locations, or business units<strong> <\/strong>such as: franchises, universities, school districts, state and local governments, real estate and insurance firms, healthcare networks\u2014plus<strong> <\/strong>agencies and tech companies who support these organizations.<\/p>\n","post_title":"Master Cross-Functional Digital Marketing: Streamline Operations, Cost, and Brand Authority","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"master-cross-functional-digital-marketing-streamline-operations-cost-and-brand-authority","to_ping":"","pinged":"","post_modified":"2025-03-26 14:01:55","post_modified_gmt":"2025-03-26 19:01:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=188025","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":187037,"post_author":"199978","post_date":"2025-02-28 14:05:42","post_date_gmt":"2025-02-28 20:05:42","post_content":"\n<p>With messaging coming at us from every direction, consumers are overwhelmed with options. Personalization can be the key to creating unique, one-to-one engagement, but that requires marketers to have access to data, the right technology, and walk the line of how much is too much. <\/p>\n\n\n\n<p>In this members-only webinar, our panel of academic researchers and industry experts will explore the intersection of personalization and authenticity. We\u2019ll discuss the role personalization can play into building brand awareness and moving customers through the funnel from overwhelm to brand advocate. <\/p>\n\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\"><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////vimeo.com//1070071701//ce7e9663b5?share=copy\%22 target=\"_blank\" rel=\"noreferrer noopener\">Watch Recording<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-this-webinar-is-exclusively-for-ama-members\">This Webinar is Exclusively for AMA Members<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////myama.force.com//services//oauth2//authorize?response_type=code&client_id=3MVG9CEn_O3jvv0w2UhdWBwPSVH0HQeYkNhAufvhjDMNkScGyF_5ncMuk0mJQWZ9vOZtfcRT0uuSlO65nJjvW&redirect_uri=https%3A%2F%2Fwww.ama.org%2Fsf%2Fredirect&state=https%3A%2F%2Fwww.ama.org%2Fevents%2Fwebinar%2Ftailor-made-marketing-a-discussion-on-personalization-members-only%2F\%22>MEMBER LOGIN<\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//ama-member-benefits///">EXPLORE MEMBERSHIP<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-speakers\">Speakers<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","post_title":"Tailor-made Marketing: A Discussion on Personalization (Members Only)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tailor-made-marketing-a-discussion-on-personalization-members-only","to_ping":"","pinged":"","post_modified":"2025-03-27 13:48:26","post_modified_gmt":"2025-03-27 18:48:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=187037","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":186856,"post_author":"168509","post_date":"2025-02-27 10:20:14","post_date_gmt":"2025-02-27 16:20:14","post_content":"\n<h2 class=\"wp-block-heading\" id=\"h-webinar-elevate-your-program-nbsp-with-ama-amp-dmi-dual-certification\">Webinar: <strong>Elevate Your Program with AMA & DMI Dual Certification<\/strong><\/h2>\n\n\n\n<p><strong>Join us for an exclusive webinar March 20, 2025<\/strong> where we unveil the power of how integrating the Digital Marketing Accreditation into your university's curriculum can elevate your University competitiveness in the market and how your students will benefit from this dual-accreditation.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.bigmarker.com//digital-marketing-institute//dmixama-university-partnership-program-open-day?utm_source=ama_referral&utm_medium=referral&utm_campaign=ama_pro_course_page_dmi_pro_referral\%22>register to learn more<\/a><\/div>\n<\/div>\n\n\n\n<p>Discover the Impact (based on the DMI Chief Marketing Officer Survey 2024):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>87% of of employers globally say that they are more likely to hire candidates with a Digital Marketing Certification on their resume.<\/li>\n\n\n\n<li>95% of students believe the addition of the Digital Marketing certification made their degree more attractive.<\/li>\n\n\n\n<li>94% say it provides essential hands-on digital marketing experience.<\/li>\n\n\n\n<li>94% feel it significantly improves career prospects.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Don't miss this opportunity to revolutionize your programs and pave the way for student success. Register today and take the first step toward your University's success.<\/p>\n\n\n\n<p><\/p>\n","post_title":"Elevate Your University\u2019s Programs With Digital Marketing Certification","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"elevate-your-universitys-programs-with-digital-marketing-certification","to_ping":"","pinged":"","post_modified":"2025-03-03 10:21:03","post_modified_gmt":"2025-03-03 16:21:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=186856","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":186667,"post_author":"149178","post_date":"2025-02-26 16:53:03","post_date_gmt":"2025-02-26 22:53:03","post_content":"\n<p><strong>This free event is now available for on-demand registration and access through September 18, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n\n\n\n<p>Video is more powerful than ever\u2014but managing it shouldn\u2019t slow you down.\u00a0<\/p>\n\n\n\n<p>Join us for an exclusive deep dive into MediaValet\u2019s cutting-edge video tools, built to revolutionize how you organize, find, and repurpose video content at the speed of consciousness.<\/p>\n\n\n\n<p>What You\u2019ll Learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audio Video Intelligence<\/strong> \u2013 Instantly detect faces, objects, and on-screen text, while generating transcripts and subtitles in 50+ languages.<\/li>\n\n\n\n<li><strong>Seamless Video Trimming<\/strong> \u2013 Cut through the clutter. Extract and share the exact clips you need\u2014no extra software required.<\/li>\n\n\n\n<li><strong>Next-Level Collaboration<\/strong> \u2013 Say goodbye to scattered files and endless searching. <\/li>\n<\/ul>\n\n\n\n<p>MediaValet transforms video management into a seamless, high-speed operation.<\/p>\n\n\n\n<p>Are you ready to amplify the power of video and up your content game? Secure your spot now and take control of your video content like never before.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////cvent.me//OxaE58/">View on-demand<\/a><\/div>\n<\/div>\n","post_title":"Amplify the Power of Video with Next-Level Digital Asset Management","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"amplify-the-power-of-video-with-next-level-digital-asset-management","to_ping":"","pinged":"","post_modified":"2025-03-18 16:40:10","post_modified_gmt":"2025-03-18 21:40:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=186667","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":186560,"post_author":"149178","post_date":"2025-02-26 12:23:34","post_date_gmt":"2025-02-26 18:23:34","post_content":"\n<p><strong>This free event is now available for on-demand registration and access through September 27, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n\n\n\n<p>Student stories have the power to captivate and convert, but only when they're crafted with intention. Too often, student stories (or \"case studies\") fall flat due to generic messaging, uninspired narratives, or simply a general vibe of inauthenticity.\u00a0<\/p>\n\n\n\n<p>In this webinar, you\u2019ll learn: <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>How to create dynamic stories that grab attention, spark emotion, and inspire action. <\/li>\n\n\n\n<li>Share tactics to help you craft and promote stories that people not only want to read but feel compelled to share. <\/li>\n\n\n\n<li>Discover how to turn real student experiences into your school's most compelling marketing asset -Learning Outcomes <\/li>\n\n\n\n<li>Finding the best stories hidden in your student body. <\/li>\n\n\n\n<li>Adopting a reusable story structure that works Incorporating numbers and metrics into stories without losing the human touch.<\/li>\n\n\n\n<li>Creating emotional impact and making stories memorable. <\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//b2aca274-5c4c-4225-bcf6-a3ba5aac6b15//sessions//61bf905e-13b8-4107-ae4f-c6185279ef48/">View On-demand<\/a><\/div>\n<\/div>\n","post_title":"From Boring to Bingeable: How to Write Student Stories That Stick\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"from-boring-to-bingeable-how-to-write-student-stories-that-stick","to_ping":"","pinged":"","post_modified":"2025-03-27 14:32:00","post_modified_gmt":"2025-03-27 19:32:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=186560","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":186540,"post_author":"110977","post_date":"2025-02-26 10:17:49","post_date_gmt":"2025-02-26 16:17:49","post_content":"\n<p><strong>This free event is now available for on-demand registration and access through September 25, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n\n\n\n<p>Higher ed marketing has a pattern: A new channel emerges, universities hesitate, budgets stay stuck in traditional tactics, and by the time they catch up, they\u2019re already behind.<\/p>\n\n\n\n<p>We saw this happen with digital marketing in the early 2010s\u2014skepticism around Facebook ads, SEO, and retargeting. Yet today, digital is the foundation of enrollment marketing. Now, it\u2019s happening again with Performance TV (Connected TV\/OTT).<\/p>\n\n\n\n<p>Here\u2019s the difference: Undergraduate audiences are already there. Gen Z is consuming more video than any generation before them, and platforms like YouTube, streaming TV, and TikTok have become their primary sources for content. Marketers outside of higher ed know this\u2014and they\u2019re investing heavily in Performance TV. Meanwhile, universities are still treating TV like a broad awareness tool instead of a high-intent, precision-targeted enrollment driver.<\/p>\n\n\n\n<p><em>\"TV is expensive!\" \"Commercials don\u2019t drive leads!\" \"TV is for branding, not enrollment!\"<\/em><\/p>\n\n\n\n<p>Sound familiar? The reality is, Performance TV isn\u2019t just branding\u2014it\u2019s a performance marketing powerhouse.<\/p>\n\n\n\n<p>Universities that move fast on Performance TV are gaining a competitive edge\u2014and the results speak for themselves. Schools that integrated this channel into their marketing strategy are seeing increased website traffic, more inquiries, and a surge in applications. Whether they are facing declining enrollment or simply looking for a competitive edge, these institutions are proving that streaming TV isn\u2019t optional anymore. It\u2019s the next big shift in enrollment marketing.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//0099220f-edba-44cf-9afe-1e5e6909e2a6//ondemand/">View On-demand<\/a><\/div>\n<\/div>\n","post_title":"Change the Freakin' Channel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"change-the-freakin-channel","to_ping":"","pinged":"","post_modified":"2025-03-25 13:26:59","post_modified_gmt":"2025-03-25 18:26:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=186540","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":185759,"post_author":"149178","post_date":"2025-02-19 18:27:08","post_date_gmt":"2025-02-20 00:27:08","post_content":"\n<p><strong>This free event is now available for on-demand registration and access through September 21, 2025. Once registered, the on-demand content will become available.<\/strong><\/p>\n\n\n\n<p>Good news! B2B buyers are consuming more content than ever. The bad news? They\u2019re also taking longer to act. How do you capture their attention, nurture them effectively, and turn insights into revenue in 2025?<\/p>\n\n\n\n<p>We\u2019ll show you how in this webinar.<\/p>\n\n\n\n<p>NetLine\u2019s latest State of B2B Content Consumption and Demand Report uncovers new insights, including:<\/p>\n\n\n\n<p>\u00b7 <strong>7.9 million first-party leads delivered in 2024<\/strong>\u2014a record-breaking 27% YoY surge.<\/p>\n\n\n\n<p>\u00b7 <strong>The Consumption Gap widened by 7+ hours<\/strong>\u2014buyers are slowing down, so your follow-up strategy needs to speed up.<\/p>\n\n\n\n<p>\u00b7 <strong>Playbooks drive the highest purchase intent<\/strong>\u2014115% more likely to signal a buying decision.<\/p>\n\n\n\n<p>\u00b7 <strong>C-suite engagement jumped 27% YoY<\/strong>\u2014but earning their attention (and keeping it) is a different challenge.<\/p>\n\n\n\n<p>So, what does that mean for you? Stop guessing. Start optimizing.<\/p>\n\n\n\n<p>Here\u2019s what you\u2019ll learn:<\/p>\n\n\n\n<p>\u00b7 <strong>Which content formats actually drive the most action<\/strong> (Hint: eBooks = 53% of demand, but Playbooks = greater purchase intent).<\/p>\n\n\n\n<p>\u00b7 <strong>How to work with (not against) the Consumption Gap<\/strong>\u2014your leads are moving slower, so your nurture and follow-up game needs to be sharper.<\/p>\n\n\n\n<p>\u00b7 <strong>How to spot high-intent buyers faster,<\/strong> so your team spends less time chasing and more time closing.<\/p>\n\n\n\n<p>\u00b7 <strong>How marketing and sales can win together,<\/strong> using data to personalize outreach, re-engage leads, and close deals.<\/p>\n\n\n\n<p>This isn\u2019t theory\u2014this is the real data, the real trends, and the real strategies you need to dominate 2025. Register now, because if you\u2019re not using these insights, your competitors will be. <\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//930f6877-8821-4e9d-843b-a0efbf2a8a7b//schedule/">View on-demand<\/a><\/div>\n<\/div>\n","post_title":"The 2025 State of B2B Content Consumption: What\u2019s Changing, What\u2019s Working, and What You Need to Do Now","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-2025-state-of-b2b-content-consumption-whats-changing-whats-working-and-what-you-need-to-do-now","to_ping":"","pinged":"","post_modified":"2025-03-21 14:24:49","post_modified_gmt":"2025-03-21 19:24:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=185759","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Live Online Learning

From small group cohorts to large virtual trainings, our live learning covers a wide variety of topics suited to the needs of modern marketers. Whether you are building your knowledge foundation or seeking enhanced skills, our live training offers insights and will equip you with tools to succeed.

Free for Members Only

Free for All

74 results