The Ultimate Freelancer Success Blueprint

This hands-on, high-impact workshop is designed for aspiring and current freelancers who want to build a profitable, sustainable freelance business. Whether you’re looking to land your first client, price your services correctly, or establish the right business foundation, this workshop will give you a step-by-step approach to success.

Online | June 3, 2025 | 10:00 AM-12:00 PM Central Time

Converting Connection into Commitment

When there’s so much competition for time, attention, and resources, getting the right people to see you as right for them—quickly—is critical. But what do you do when all your reasons for being “right” aren’t right for those you’re talking to?

In this practical and energizing keynote, 25-year message strategist and nonprofit veteran Tamsen Webster will show you how to get people invested (literally and figuratively!) in all you have to offer, starting with the easiest elements for your audience to identify with: the principles that provide common ground for even the most uncommon ideas.

The result? You’ll be able to summarize your strategies in a sentence and your manifesto in a minute. This workshop is specifically designed for marketing professionals and agency leaders who need their social content, campaigns, and client pitches to convert more reliably. Learn a groundbreaking framework for crafting messages that drive action by building on beliefs your audience already has.

Online | June 4, 2025 | 10:00 AM-12:00 PM Central Time

Proactively incorporate data privacy into your marketing strategy

Consumer data privacy is no longer just a legal requirement—it’s a fundamental part of building trust with your audience. Privacy legislation is expanding and progressing rapidly, and no longer are we in the era of “privacy is coming” – it’s here!

This session will explore how marketers can proactively incorporate data privacy into their marketing strategy, aligning compliance with consumer expectations to enhance brand perception. Attendees will gain insights into key data privacy concepts, common misconceptions, and the broader implications of privacy missteps.

You’ll also hear about some case studies from organizations who have experienced the real consequences of a lacking privacy strategy. Through real-world case studies, we’ll examine how privacy decisions can impact your brand reputation and consumer trust, and we’ll outline the stakeholders who should be involved in shaping a privacy-conscious marketing approach.

Note: The information provided here is for general informational purposes only and should not be considered legal advice.

Online | May 7, 2025 | 10:00 AM-12:00 PM Central Time

Elevate Your Digital Marketing Skills in Two Days

Create more effective campaigns, increase website traffic, and demonstrate clear marketing ROI to your leadership team. In just two days, you’ll learn actionable strategies to improve digital content, search engine rankings, and lead generation—giving you the tools to deliver measurable growth for your team or organization.

Our expert-led program goes beyond theory, providing step-by-step techniques in AI-powered content creation, SEO optimization, and performance analytics. You’ll walk away with a comprehensive toolkit, including proven AI prompts, Google Analytics 4 measurement strategies, and content marketing frameworks you can implement immediately in your work.

Online | April 23-24, 2025 | 12:30-4:00 PM Central Time

Extract the best insights from your Google data

Unlock the full potential of Google Analytics 4 (GA4) with our comprehensive 4-hour bootcamp designed for digital marketers and data enthusiasts. With a mixture of presentation and live platform demonstrations, you will gain the knowledge needed to navigate and leverage GA4’s advanced features for insightful data analysis and effective decision-making.

Note: This session will not cover account set-up and is intended for users with familiarity to further specific insights and platform use cases.

June 18, 2025 | 10:00AM-2:30PM CT

From Burnout to Breakthrough: A Smarter Approach to Marketing Budgets and ROI

In today’s fragmented marketing landscape, success hinges not on widespread presence, but on strategic channel optimization. This transformative approach can drive remarkable results such as 40% revenue increase while simultaneously reducing ad spend by 30%.

Modern marketing requires precision. By replacing vanity metrics with true ROI measurement, organizations can unlock more powerful strategies. The key is focusing on top-performing channels and content that genuinely drive business outcomes.

Attendees in this session will discover how to apply the 80/20 principle to marketing budgets, enabling more targeted and efficient execution. Gain practical techniques to streamline marketing efforts and achieve higher conversion rates.

April 17, 2025 | 10:00 a.m. – 12:00 p.m. Central Time

Turn Customer Conversations into Business Intelligence

Customer insights drive business success, regardless of your industry or scale. While traditional market research remains valuable, social listening has emerged as a powerful tool for understanding and engaging with your audience in real-time.

In 2025’s digital landscape, mastering voice of customer (VoC) data is essential for competitive advantage. With social listening, you can use the VoC data around organic conversations to find new customers, understand the sentiment around your brand, monitor your competitors, and develop the most effective marketing messaging.

May 6, 2025 | 10:00 a.m. – 12:00 p.m. Central Time

The New Blueprint for Creative Thinking

The creative process can be challenging, even for the most experienced marketer. In today’s digital age fighting through the “noise” to get your campaign in front of your target audience requires agility and a refreshed creative mentality.

In this workshop, discover tools, resources, and peer experience for reimagining and rebuilding the creative process to increase engagement and effective storytelling across platforms. 

April 15, 2025 | 10:00 a.m. – 12:00 p.m. Central Time