AMA Event Policies<\/a><\/h4>\n","post_title":"9 Ways to Increase Response Using Behavioral Science","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"9-ways-to-increase-response-using-behavioral-science","to_ping":"","pinged":"","post_modified":"2025-03-11 15:30:44","post_modified_gmt":"2025-03-11 20:30:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=178895","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":181554,"post_author":"168509","post_date":"2025-01-16 15:07:59","post_date_gmt":"2025-01-16 21:07:59","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-the-new-blueprint-for-creative-thinking\">The New Blueprint for Creative Thinking<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>The creative process can be challenging, even for the most experienced marketer. In today\u2019s digital age fighting through the \u201cnoise\u201d to get your campaign in front of your target audience requires agility and a refreshed creative mentality. <\/p>\n\n\n\n<p>In this workshop, discover tools, resources, and peer experience for reimagining and rebuilding the creative process to increase engagement and effective storytelling across platforms. <br><\/p>\n\n\n\n<p><strong><em>April 15, 2025 | 10:00 a.m. - 12:00 p.m. Central Time<\/em><\/strong><\/p>\n<\/div>\n\n\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\">Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.<\/p>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Discuss how to embrace flexibility in the creative process<\/li>\n\n\n\n<li>Identify how to leverage data to influence content <\/li>\n\n\n\n<li>Discuss how to embrace AI in the creative process<\/li>\n\n\n\n<li>Explore how to leverage less traditional resources to find inspiration <\/li>\n\n\n\n<li>Share tools marketers can use throughout the creative process<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"Reimagining the Creative Process for Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"reimagining-the-creative-process-for-marketing","to_ping":"","pinged":"","post_modified":"2025-03-03 10:30:09","post_modified_gmt":"2025-03-03 16:30:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=181554","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":173594,"post_author":"43028","post_date":"2024-10-18 11:41:17","post_date_gmt":"2024-10-18 16:41:17","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-winning-strategies-for-higher-education-marketers-in-2024\">Winning Strategies for Higher Education Marketers in 2024<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Registration for this event is<strong> <span style=\"text-decoration: underline;\">free<\/span><\/strong>!<\/em><\/p>\n\n\n\n<p>Higher education marketers, like you, play a critical role in ensuring that prospective students have the best possible chance and experience in enrolling and, eventually, graduating from these higher education institutions. As competition for student enrollment grows and digital marketing continues to evolve, it's essential to stay on the cutting edge of strategies that resonate with prospective students and drive enrollment success.<\/p>\n\n\n\n<p>Join us for this free virtual conference, where you'll gain practical tools and actionable insights designed to enhance your recruitment, engagement, and retention efforts in the 2024 school year and beyond. Learn from industry leaders and connect with fellow professionals to navigate the unique challenges of higher education marketing in today's landscape.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enrollment Funnel Optimization<\/strong>: Discover strategies to fine-tune every stage of the student enrollment journey, from awareness to application.<\/li>\n\n\n\n<li><strong>Personalized Student Engagement<\/strong>: Learn how to create tailored marketing campaigns that resonate with prospective students and their unique needs.<\/li>\n\n\n\n<li><strong>Leveraging Data for Student Success<\/strong>: Explore how data-driven insights can improve both marketing strategies and student retention rates.<\/li>\n\n\n\n<li><strong>Innovative Recruitment Techniques<\/strong>: Gain practical knowledge on the latest trends in digital and content marketing to attract and convert more prospective students.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-blue-900-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//07//2023-AMA-Higher-Ed-Committee-Bill-Campbell.png?w=500\%22 alt=\"\" class=\"wp-image-129477 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-white-color has-text-color has-link-color\" style=\"font-size:29px\">April 30, 2025 | 10:00 a.m. CT<\/p>\n\n\n\n<div class=\"wp-block-group\">\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-bill-campbell\"><strong>Bill Campbell<\/strong><\/h4>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color\">Vice President of Operations & Communications, Chatham University<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-blue-900-background-color has-background\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Parrot_Teresa-8x10-5694-e1690429245576.jpg?w=1024\%22 alt=\"\" class=\"wp-image-129968 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-white-color has-text-color has-link-color\" style=\"font-size:29px\">April 30, 2025 | 10:00 a.m. CT<\/p>\n\n\n\n<div class=\"wp-block-group\">\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-dr-teresa-valerio-parrot-apr\"><strong>Dr. Teresa Valerio Parrot, APR<\/strong><\/h4>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color\">Principal, TVP Communications<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\">\n\n\n<p class=\"has-text-align-center\"><br><em>Are you already an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs). <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n<\/div>\n\n\n\n<p><\/p>\n","post_title":"Virtual Conference: Marketing in Higher Education","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-marketing-in-higher-education-3","to_ping":"","pinged":"","post_modified":"2025-03-21 13:13:27","post_modified_gmt":"2025-03-21 18:13:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=173594","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":172634,"post_author":"168509","post_date":"2024-10-10 11:39:04","post_date_gmt":"2024-10-10 16:39:04","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"align-and-optimize-the-roles-of-marketing-and-sales-for-a-successful-overall-customer-experience\">Build an Effective Brand Strategy<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>The term brand management can mean different things depending on whether you are talking to a designer, consultant, agency or traditional client-side marketer. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency partners.<\/p>\n\n\n\n<p>This one-day bootcamp will teach you exactly what brand management is and how the best brand managers think about their businesses, prioritize projects and grow their careers.<\/p>\n\n\n\n<p><strong>May 1, 2025 | Online | 10:00 AM - 2:30 PM CT<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block\">\n<li>Core planning frameworks for business and marketing strategy<\/li>\n\n\n\n<li>Brand manager roles, responsibilities and career development areas<\/li>\n\n\n\n<li>Project prioritization and cross-functional collaboration tips<\/li>\n\n\n\n<li>Brand Positioning frameworks and writing tips<\/li>\n\n\n\n<li>Brand finance (P&L) fundamentals<\/li>\n\n\n\n<li>How brands analyze and judge the initiative performance<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><\/div>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//04//634887da-0715-15b4-c45c-cfc2988b240d1.png/" alt=\"\" class=\"wp-image-155333\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"Brand Management Bootcamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"brand-management-bootcamp","to_ping":"","pinged":"","post_modified":"2025-03-11 14:31:02","post_modified_gmt":"2025-03-11 19:31:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=172634","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":177719,"post_author":"43028","post_date":"2024-12-05 12:56:24","post_date_gmt":"2024-12-05 18:56:24","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-unlock-the-power-of-ai-in-marketing\">Unlock the Power of AI in Marketing<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Registration for this event is<strong> <span style=\"text-decoration: underline;\">free<\/span><\/strong>!<\/em><\/p>\n\n\n\n<p><br>As AI continues to transform the marketing landscape, staying ahead of the curve is essential for success. This virtual conference will provide marketers with the tools and strategies needed to leverage AI for smarter, more effective campaigns. From automating processes to personalizing customer experiences, you\u2019ll discover how AI can drive efficiency and innovation in your marketing efforts. Join industry experts as they explore the latest trends, tools, and best practices in AI-driven marketing to help you unlock new opportunities and elevate your strategy.<\/p>\n\n\n\n<p><em>This event will be available on-demand for six months after the conclusion of the live virtual conference.<\/em><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Harnessing AI for Smarter Campaigns<\/strong>: Learn how to integrate AI tools into your marketing strategy to automate processes, enhance personalization, and drive more targeted efforts.<\/li>\n\n\n\n<li><strong>Data-Driven Decision Making<\/strong>: Discover how AI can help you analyze vast amounts of data, providing insights to make informed decisions and optimize marketing performance.<\/li>\n\n\n\n<li><strong>AI-Powered Predictive Analytics<\/strong>: Explore how AI can forecast consumer behavior, predict market trends, and help you stay ahead of the competition with proactive, data-driven strategies.<\/li>\n\n\n\n<li><strong>Measuring AI Impact<\/strong>: Learn how to track and measure the effectiveness of AI-driven marketing campaigns using advanced analytics and actionable insights to prove ROI and marketing success.<\/li>\n<\/ul>\n\n\n\n\n\n<p class=\"has-text-align-center\"><em>Are you already an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs). <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n","post_title":"Virtual Conference: Artificial Intelligence","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-artificial-intelligence","to_ping":"","pinged":"","post_modified":"2025-02-28 12:54:36","post_modified_gmt":"2025-02-28 18:54:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=177719","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":181233,"post_author":"132307","post_date":"2025-01-14 14:57:20","post_date_gmt":"2025-01-14 20:57:20","post_content":"\n<h2 class=\"wp-block-heading\" id=\"creating-value-for-customers-and-companies-in-a-changing-world\">Navigating the Global Digital Landscape: Strategies for Cross-Cultural Marketing Success<\/h2>\n\n\n\n<p>Join the Global Marketing SIG (GMSIG) for this annual event designed to provide a forum where attendees can listen, reflect and creatively engage in the ongoing evolution of the global marketing field. This year's theme inspires global marketing researchers to investigate how companies can effectively navigate digital challenges and leverage cross-cultural strategies for success in diverse markets.<\/p>\n\n\n\n<p>The 2025 event presents an excellent opportunity for marketing academics to share their research and learn from others in digital marketing strategies. The event will feature interactive sessions, a doctoral consortium and panel discussions on key themes. Attendees will also have the chance to network with leading international marketing scholars. Set in Sydney, Australia, known for its iconic landmarks and vibrant culture, the conference promises valuable insights and a rich cultural experience.<\/p>\n\n\n\n<p>Visit the <a href=https://www.ama.org/"https:////www.amaglobalsig.org//sydney2025/">2025 GMSIG Conference webpage<\/a> for the most up-to-date information about the event.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-ama-contentblock\"><p><\/p>\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-pricing\">Pricing<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-academic-professionals\">Academic Professionals<\/h3>\n\n\n\n<p class=\"has-text-align-center\"><strong>AMA Member<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Early-Bird (Ends 3\/31): $590<\/p>\n\n\n\n<p class=\"has-text-align-center\">Standard: $690<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Non-Member<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Early-Bird (Ends 3\/31): $690<\/p>\n\n\n\n<p class=\"has-text-align-center\">Standard: $790<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-doctoral-students\">Doctoral Students<\/h3>\n\n\n\n<p class=\"has-text-align-center\"><strong>AMA Member<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Early-Bird (Ends 3\/31): $350<\/p>\n\n\n\n<p class=\"has-text-align-center\">Standard: $450<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Non-Member<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Early-Bird (Ends 3\/31): $450<\/p>\n\n\n\n<p class=\"has-text-align-center\">Standard: $550<\/p>\n\n\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><br><\/p>\n<\/div>\n","post_title":"2025 AMA Global Marketing SIG Conference","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"2025-ama-global-marketing-sig-conference","to_ping":"","pinged":"","post_modified":"2025-01-24 13:19:58","post_modified_gmt":"2025-01-24 19:19:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=181233","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":172287,"post_author":"168509","post_date":"2024-10-08 13:57:50","post_date_gmt":"2024-10-08 18:57:50","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-get-the-most-out-of-your-ai-technologies\">Get the most out of your AI technologies<\/h2>\n\n\n\n<p>Generative Artificial Intelligence (GenAI), is revolutionizing technology and how marketers scale and work more efficiently. This 2-hour training session is designed for marketing professionals seeking to understand how GenAI works and how to leverage its capabilities to drive marketing success. <\/p>\n\n\n\n<p>Participants will explore fundamental principles of Generative AI and gain actionable strategies to incorporate GenAI into their marketing initiatives, enhance creativity and efficiency, and deliver more impactful and personalized experiences to their target audience.<\/p>\n\n\n\n<p><strong><em>May 27, 2025 | 10:00 a.m. - Noon CT<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Gain insights into the principles of Generative AI and understand how these technologies power GenAI platforms and tools.<\/li>\n\n\n\n<li>Learn how GenAI can be applied across various marketing channels and initiatives to automate repetitive tasks, generate personalized content, and enhance creativity and efficiency.<\/li>\n\n\n\n<li>Understand how GenAI can provide valuable insights and recommendations to optimize marketing campaigns and enable marketers to make data-driven decisions and drive better results.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\"><strong>Get 10% off pricing by purchasing 3 or more tickets!<br>Users will be assigned once the purchase is complete.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-blue-500-background-color has-background\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"Bridging the Gap Between AI & Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ai-marketing","to_ping":"","pinged":"","post_modified":"2025-03-11 15:00:32","post_modified_gmt":"2025-03-11 20:00:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=172287","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174515,"post_author":"43028","post_date":"2024-10-31 08:53:26","post_date_gmt":"2024-10-31 13:53:26","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-growth-driven-strategies-for-demand-generation-in-2024\"><strong>Growth-Driven Strategies for Demand Generation in 2024<\/strong><\/h3>\n\n\n\n<p><em>Join this event at no cost\u2014<strong>registration is free<\/strong>!<\/em><\/p>\n\n\n\n<p>As competition intensifies and digital marketing continues to advance, capturing and nurturing demand is critical to sustained growth. With diverse channels and ever-evolving customer expectations, it\u2019s essential to leverage strategies that engage, convert, and build loyalty throughout the buyer journey.<\/p>\n\n\n\n<p>Join us for this free virtual conference to gain actionable insights and practical tools focused on demand generation and growth marketing. Learn from industry experts and connect with peers as you discover innovative approaches to amplify reach, boost engagement, and drive long-term success in 2024 and beyond.<\/p>\n\n\n\n<p><em>All content from this virtual conference will be available in the virtual platform for 6 months after the event date.<\/em><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Effective Demand Generation Techniques:<\/strong> Learn the latest strategies to create, capture, and nurture demand across multiple channels, maximizing lead generation and streamlining the path to conversion.<\/li>\n\n\n\n<li><strong>Data-Driven Growth Insights:<\/strong> Discover how to leverage analytics and customer insights to identify high-impact opportunities, optimize campaigns, and drive scalable growth for your organization.<\/li>\n\n\n\n<li><strong>Optimized Customer Journeys:<\/strong> Gain tools to build seamless, personalized journeys that engage prospects from first touch to conversion, improving retention and fostering brand loyalty.<\/li>\n\n\n\n<li><strong>Innovative Growth Tactics:<\/strong> Explore creative, growth-focused approaches in digital marketing that enhance brand presence, expand market reach, and amplify revenue potential.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\">\n\n\n<p class=\"has-text-align-center\"><br><em>Are you already an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 4 Continuing Education Units (CEUs). <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">Record your CEU's<\/a> to maintain your PCM\u00ae\ufe0f certification.<\/em><\/p>\n<\/div>\n","post_title":"Virtual Conference: Demand Gen\/Growth Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"virtual-conference-demand-gen-growth-marketing","to_ping":"","pinged":"","post_modified":"2025-02-28 13:14:17","post_modified_gmt":"2025-02-28 19:14:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=174515","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174072,"post_author":"109914","post_date":"2024-10-29 11:37:39","post_date_gmt":"2024-10-29 16:37:39","post_content":"\n<p class=\"has-text-align-center has-beige-100-background-color has-background\"><strong>Call for Proposals are open for the 2025 AMA Symposium for the Marketing of Higher Education! <\/strong>Join the conversation and engage with your community as a conference presenter. <a href=https://www.ama.org/"https:////www.ama.org//2025-ama-symposium-for-the-marketing-of-higher-education-call-for-proposals///" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about proposal requirements and submit here.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-brighter-future-for-higher-ed-together\">Building a Brighter Future for Higher Ed Together<\/h2>\n\n\n\n<p>For over 30 years, the AMA Symposium for the Marketing of Higher Education has been a leading event in shaping the future of higher ed marketing.<\/p>\n\n\n\n<p>Our peer-reviewed program is designed to help you refine your strategy, strengthen your institution\u2019s reputation and ensure long-term financial health. Beyond the sessions and presentations, the Symposium offers a collaborative space where ideas turn into action and innovation drives progress. Join fellow marketers in building a brighter future for higher education\u2014register today to be part of this transformative experience.<\/p>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-pricing\">Pricing<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-members\">Members<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Early-Bird (through Oct. 6): $1,339<br>Standard (after Oct 6): $1,539<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-non-members\">Non-Members<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Early-Bird (through Oct. 6): $1,599<br>Standard (after Oct 6): $1,799<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//2025-ama-symposium-for-the-marketing-of-higher-education-individual-ticket///">Register Now<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-attending-as-a-group\"><a href=https://www.ama.org/"https:////www.ama.org//events//conference//2024-ama-symposium-for-the-marketing-of-higher-education//#attending-as-a-group\" target=\"_blank\" rel=\"noreferrer noopener\">Attending as a Group?<\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Receive a 10% discount on group registrations of 3+ attendees.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//2025-ama-symposium-for-the-marketing-of-higher-education-group-registration///">Group Registration<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ama-roleblock\"><p><\/p>\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//05//AMA-Membership_620x466_v2.png?w=620\%22 alt=\"\" class=\"wp-image-124435 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-maximize-your-investment\">Maximize Your Investment<\/h2>\n\n\n\n<p>Did you know that by becoming an AMA member and registering for our event, you'll actually save money? The total cost of a yearly AMA membership, combined with the discounted member registration rate, is less than the price of purchasing the nonmember conference rate alone. <\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//ama-member-benefits//?utm_source=highered&utm_medium=referral&utm_campaign=fy25_highered\%22 target=\"_blank\" rel=\"noreferrer noopener\">Join Now & Save<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-sponsorship-opportunities\">Sponsorship Opportunities<\/h2>\n\n\n\n<p>This event has a strong focus on networking and collaborative problem-solving. As a sponsor, you\u2019ll be uniquely positioned to directly connect with decision-makers from top colleges and universities across the country. Don\u2019t miss your chance to partner with this dynamic group of marketers as they help solve today\u2019s higher ed challenges.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//11//2025-Symposium-for-the-Marketing-of-Higher-Education-Prospectus.pdf/">VIEW 2025 SPONSORSHIP OPPORTUNITIES<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"highlights\">Conference Highlights<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//10//AMA-Higher-Ed-Symposium-2024-Mark-Campbell-Productions-691.jpg/" alt=\"\" class=\"wp-image-177880\" style=\"width:415px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-peer-reviewed-content\"><strong>Peer-Reviewed Content<\/strong><\/h4>\n\n\n\n<p>Designed by a committee of your peers, this event focuses on innovative best practices to ensure you receive the most relevant and impactful learning experiences.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//05//i-sfBPtxp-X3.jpg/" alt=\"\" class=\"wp-image-156420\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-interactive-workshops\"><strong>Interactive Workshops<\/strong><\/h4>\n\n\n\n<p>Arrive early to engage in pre-conference workshops focused on topics that tackle today\u2019s most pressing trends and equip you with actionable techniques to elevate your marketing strategy.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-top\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//05//AMA-Symposium-for-the-Marketing-of-Higher-Education-Mark-Campbell-Productions-383.jpg?resize=1024,683\%22 alt=\"\" class=\"wp-image-156421\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-intentional-collaboration\"><strong>Intentional Collaboration<\/strong><\/h4>\n\n\n\n<p>Tap into a dynamic community where higher education marketers can network, share common challenges, and unlock invaluable benefits through enriching connections and insights from like-minded professionals.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch\">\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//10//AMA-Higher-Ed-Symposium-2024-Mark-Campbell-Productions-678.jpg/" alt=\"\" class=\"wp-image-177878\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-solution-providers\"><strong>Solution Providers<\/strong><\/h4>\n\n\n\n<p>No event has more higher ed solution providers in one place. Explore an expansive exhibit hall to connect with top companies and discover innovative solutions that will significantly enhance your institution's impact.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//11//FY25-Higher-Ed_CEUs-1-1.png/" alt=\"\" class=\"wp-image-169089\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" id=\"h-professional-certified-marketer-attendees-can-earn-ceus\"><strong>Professional Certified Marketer\u00ae Attendees Can Earn CEUs<\/strong><\/h2>\n\n\n\n<p>The AMA Symposium for the Marketing of Higher Education is an opportunity for a <a href=https://www.ama.org/"https:////www.ama.org//certifications///">Professional Certified Marketer\u00ae<\/a> to obtain <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">Continuing Education Units (CEUs)<\/a> to keep your skills fresh and retain your certification. After the event, aggregate your sessions and CEU total within the certification portal. Each session attended equals 1 CEU and can all be logged under one event: Higher Ed.<\/p>\n<\/div>\n<\/div>\n","post_title":"2025 AMA Symposium for the Marketing of Higher Education","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"2025-ama-symposium-for-the-marketing-of-higher-education","to_ping":"","pinged":"","post_modified":"2025-03-06 11:35:58","post_modified_gmt":"2025-03-06 17:35:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=174072","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

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