Skip to Content Skip to Footer
Learn More<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"width\":\"33.33%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:image {\"id\":54626,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////ama-preprod.go-vip.co//wp-content//uploads//2020//03//Digital-Marketing-Certification-PCM.png?w=1024\%22 alt=\"\" class=\"wp-image-54626\"\/><\/figure>\n<!-- \/wp:image --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:spacer {\"height\":\"31px\"} -->\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:separator {\"opacity\":\"css\"} -->\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-i-already-have-a-pcm-digital-marketing\"><strong>I Already Have a PCM\u00ae Digital Marketing<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don't forget to report your <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\">Continuing Education Units (CEUs)<\/a> to the AMA. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you need support and are outside of the U.S. please <a href=https://www.ama.org/"https:////digitalmarketinginstitute.com//contact?utm_source=ama&utm_medium=ama_referral&utm_campaign=ama_contact_us_page_referral\%22 target=\"_blank\" rel=\"noreferrer noopener nofollow\">click here<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"55px\"} -->\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->","post_title":"Advanced Digital Marketing Certification","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"advanced-digital-marketing-certification","to_ping":"","pinged":"","post_modified":"2024-12-02 09:35:40","post_modified_gmt":"2024-12-02 15:35:40","post_content_filtered":"","post_parent":1065,"guid":"https:\/\/www.ama.org\/?page_id=69924","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":2587,"post_author":"12","post_date":"2018-12-13 21:01:58","post_date_gmt":"2018-12-13 21:01:58","post_content":"<!-- wp:group {\"backgroundColor\":\"white\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-white-background-color has-background\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"26px\"}}} -->\n<p style=\"font-size:26px\"><strong>In Today\u2019s Digital Age, <\/strong><strong>Content Marketing IS Marketing<\/strong><strong>.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Content marketing has moved from an often-underestimated piece of the marketing puzzle to an essential and foundational piece of every brand\u2019s marketing strategy. Now\u2019s time to break through the noise of dated content marketing practices and gain the tools you need to drive content marketing success.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That\u2019s why we\u2019ve partnered with <strong>Content Marketing Institute (CMI)<\/strong>, a global leader in advancing the practice of content marketing, to develop a learning program to prepare for the <strong>AMA Professional Certified Marketer\u00ae (PCM\u00ae) Content Marketing<\/strong> exam.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This program has been designed to bridge your knowledge gaps, elevate your career and keep you at the forefront of the dynamic world of content marketing. It's your ultimate key to success, providing a deep dive into the following critical areas:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns {\"align\":\"\"} -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"50%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:50%\"><!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Modern Content Marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Building Your Team<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Operations and Content Modeling<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Standards and Guidelines<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Audience<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Product Development<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Storytelling<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Measurement<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Story mapping<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"width\":\"50%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:50%\"><!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=Z0p8dkB1Ric\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=Z0p8dkB1Ric\n<\/div><\/figure>\n<!-- \/wp:embed --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:group {\"backgroundColor\":\"beige-100\",\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-beige-100-background-color has-background\"><!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-pricing\">Pricing<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>AMA Member<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\">$1,295<br><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><strong>Non-Member<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\">$1,395<br><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////contentmarketinguniversity.com//content-marketing-certification//?utm_medium=referral&utm_source=ama&utm_campaign=ama_site\%22 target=\"_blank\" rel=\"noreferrer noopener\">Get Started<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:image {\"id\":188411,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2025//03//Slam-Dunk-CMI-2.png?resize=1024,237\%22 alt=\"\" class=\"wp-image-188411\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:media-text {\"mediaId\":138225,\"mediaLink\":\"https:\/\/www.ama.org\/certifications\/content-marketing-certification\/brooke-cagle-xcgh5_-qixc-unsplash-1\/\",\"mediaType\":\"image\",\"imageFill\":false} -->\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//10//brooke-cagle-xcgh5_-QIXc-unsplash-1-e1698072136168.jpg?w=1024\%22 alt=\"\" class=\"wp-image-138225 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\"><!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-how-certification-works\"><strong>How Certification Works<\/strong><\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Enrollment for the Content Marketing Certification program happens through our partners at CMI. You\u2019ll have access to 15 hours of self-paced online learning, followed by an online exam.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Strategically Align Your Content Marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Get Actionable Takeaways<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Unlock your potential<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div><\/div>\n<!-- \/wp:media-text -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:columns {\"className\":\"has-2-columns\"} -->\n<div class=\"wp-block-columns has-2-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\">Eligibility Requirements<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>While there are no eligibility requirements at this time, we find that PCM\u00ae candidates have more success if they have the following minimum level of education or experience: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Bachelor\u2019s degree and four years of professional marketing experience <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Master\u2019s degree and two years of professional marketing experience <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>7 years of professional marketing experience <\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"examdetails\">Exam Details<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The online test is made up of 100 multiple-choice questions. You'll have two hours to complete it. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To pass, you must receive an overall score \u200bof <strong>80% or higher<\/strong> and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Your exam registration includes three attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts. <\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"body-of-knowledge\">Exam Preparation<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:html -->\n<div id=\"om-nw4ovayrt9pydpekr4wt-holder\"><\/div>\n<!-- \/wp:html -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\" id=\"h-have-you-already-passed-the-pcm-exam\">Have You Already Passed the PCM\u00ae Exam?<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Passing the PCM\u00ae exam is a big accomplishment! Now it\u2019s time to promote and maintain your certification<a href=https://www.ama.org/"https:////myama.force.com//idp//login?app=0sp6A000000TN9i&RelayState=catalog%2Fitem%2Feid%01t3u000008WprjAAC\%22>.<\/a> Share the news and make sure to <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\">keep your certification up-to-date<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Frequently Asked Questions<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:ama\/accordion -->\n<!-- wp:ama\/accordion-item {\"header\":\"How will this affect my existing Content Marketing PCM?\"} -->\n<!-- wp:paragraph -->\n<p>If you currently have and are planning to maintain and renew the PCM Content Marketing certification, you will simply report your continuing education units as <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\">outlined here<\/a> and renew when your three-year time period expires. You will not need to take a new exam.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"What if I recently purchased the PCM exam?\"} -->\n<!-- wp:paragraph -->\n<p>If you purchased the PCM Content Marketing exam prior to October 25, you will still have access to that version of the exam, which has not been updated to reflect the materials and content covered in the Content Marketing Institute program. If you would like to take the updated exam, you will also need to purchase the preparation course.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"I passed the program through CMI before the partnership with AMA, can I get a PCM certification without having to take the exam and course again?\"} -->\n<!-- wp:paragraph -->\n<p>The new PCM Content Marketing program is different enough from the CMI University program that we will not be able to confer the PCM designation to those who previously completed the CMI University program. A new exam must be completed in order to achieve the PCM designation.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"I have the old Content Marketing exam and have not passed, can I get the new one?\"} -->\n<!-- wp:paragraph -->\n<p>If you purchased the PCM Content Marketing exam prior to October 25, 2023 you will still have access to that version of the exam, which has not been updated to reflect the materials and content covered in the Content Marketing Institute program. <\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"I passed the Content Marketing exam last year, is that still active or do I need to retest?\"} -->\n<!-- wp:paragraph -->\n<p>If you currently have and are planning to maintain and renew the PCM Content Marketing certification, you will simply report your continuing education units as <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///">outlined here<\/a> and renew when your three-year time period expires. You will not need to take a new exam.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Do you offer discounts on the training?\"} -->\n<!-- wp:paragraph -->\n<p>AMA members receive a $100 discount. They must log into their AMA account for the discount code to use for purchase on the Content Marketing Institute website.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"Do you offer payment plans?\"} -->\n<!-- wp:paragraph -->\n<p>No. Unfortunately, we do not offer payment plan options at this time.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n\n<!-- wp:ama\/accordion-item {\"header\":\"How do I access the exam?\"} -->\n<!-- wp:paragraph -->\n<p>You will access the exam through the Content Marketing Institute\u2019s learning management system upon completion of the course material.<\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:ama\/accordion-item -->\n<!-- \/wp:ama\/accordion -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Additional Questions?<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>No problem. We realize it\u2019s a big commitment to become a PCM\u00ae in Content Marketing. <a href=https://www.ama.org/"https:////www.ama.org//how-to-maintain-your-professional-certified-marketer-pcm-certification-and-record-ceus///" target=\"_blank\" rel=\"noreferrer noopener\">Check out our FAQ page<\/a> or email us at <a href=https://www.ama.org/format/certification/\"mailto:pcm@ama.org\">pcm@ama.org. /n

Certification

Certifications

4 results
The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.