AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 10 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Project Management Foundations provides a quick overview of the fundamentals of project management. It defines primary concepts, explains basic terminology, and explores two of the most popular methodologies--Waterfall and Agile--employed by successful project leaders and their organizations. <\/p>\n\n\n\n<p>It covers the five stages (Initiating, Planning, Executing, Monitoring & Controlling, and Closing) of a Waterfall project and shows how those stages interconnect to help complete projects. It provides a simple interpretation of a common Agile development cycle, identifying and explaining essential Agile concepts along the way. And it recognizes several professional certifications and accreditations that practitioners can obtain to help them better understand and apply established project management principles and improve project outcomes.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Project Management Foundations","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"project-management-foundations","to_ping":"","pinged":"","post_modified":"2025-01-09 10:02:37","post_modified_gmt":"2025-01-09 16:02:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=180134","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174221,"post_author":"168509","post_date":"2024-10-28 09:39:22","post_date_gmt":"2024-10-28 14:39:22","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-small-business-marketing\">Small Business Marketing<\/h2>\n\n\n\n<p>Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 27 Modules<\/p>\n\n\n\n<p><strong>$99 for non-members | $79 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Data-Driven Decision-Making for Marketers On-Demand Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//data-driven-decision-making-for-marketers///" target=\"_blank\" rel=\"noreferrer noopener\">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop and implement an effective marketing plan for your small business<\/li>\n\n\n\n<li>Understand how a conversion funnel works and apply it for e-commerce<\/li>\n\n\n\n<li>Leverage social media platforms to strengthen your marketing campaign<\/li>\n\n\n\n<li>Identify the best social media influencers to benefit your marketing<\/li>\n\n\n\n<li>Apply SEO and keyword research to improve website visibility and traffic<\/li>\n\n\n\n<li>Interpret search analytics to recognize successful marketing resources<\/li>\n\n\n\n<li>Utilize content marketing as a promotional strategy<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Small Business Marketing","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"small-business-marketing","to_ping":"","pinged":"","post_modified":"2024-10-28 09:56:45","post_modified_gmt":"2024-10-28 14:56:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=174221","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":165139,"post_author":"168509","post_date":"2024-08-01 12:07:40","post_date_gmt":"2024-08-01 17:07:40","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-principles-of-marketing-for-nonprofit-organizations\">Principles of Marketing for Nonprofit Organizations<\/h2>\n\n\n\n<p>This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 3 Hours | 21 Modules<\/p>\n\n\n\n<p><strong>$99 for non-members | or $79 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-access-your-course\">Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing our Principles of Marketing for Nonprofit Organizations Training. Just click below to get started.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//principles-of-marketing-for-nonprofit-organizations///">Go to Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What You\u2019ll Learn<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What marketing is within the nonprofit environment<\/li>\n\n\n\n<li>About the service-intensive nature of nonprofit program activities<\/li>\n\n\n\n<li>How the marketing mix is expanded for service products (the Three Ps of Services Marketing)<\/li>\n\n\n\n<li>The importance of customer satisfaction and how expectations play a role in satisfaction with service products<\/li>\n\n\n\n<li>The role of ethics in nonprofit marketing<\/li>\n\n\n\n<li>The importance of a nonprofit marketing plan, and how target markets can be identified for donors<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//AMA-PCM-3-CEU-Badge-2.png?w=350\%22 alt=\"\" class=\"wp-image-119130\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////ama.org//pcm/">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-about-the-course\"><strong>About the Course<\/strong><\/h2>\n\n\n\n<p>When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. <\/p>\n\n\n\n<p>As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Principles of Marketing for Nonprofit Organizations","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"principles-of-marketing-for-nonprofit-organizations","to_ping":"","pinged":"","post_modified":"2024-08-21 08:50:36","post_modified_gmt":"2024-08-21 13:50:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=165139","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":152965,"post_author":"168509","post_date":"2024-04-04 12:23:06","post_date_gmt":"2024-04-04 17:23:06","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-and-managing-budgets\">Understanding and Managing Budgets<\/h2>\n\n\n\n<p>This introductory-level course covers budgets and how they are used. Understand the functions of master budgets, operating budgets, sales, production and cost of goods sold budgets, and cash budgets.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 3 Hours<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>$99 for non-members | $79 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing this on-demand training. Access your course and all related material below.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//understanding-and-managing-budgets///">Access Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>A budget is a detail of expenses and incomes for a set period of time. This introductory-level course covers budgets and how they are used in organizational settings including the uses and functions of master budgets, operating budgets, sales, production and cost of goods sold budgets, and cash budgets. <\/p>\n\n\n\n<p>You will also learn about the budgeting process, and how organizations are using different budgeting techniques to overcome operating challenges.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\">What You\u2019ll Learn<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recognize the uses and functions of budgeting<\/li>\n\n\n\n<li>Recognize the key activities, considerations, and benefits of strategic organizational planning<\/li>\n\n\n\n<li>Recognize the purpose and make-up of a master budget<\/li>\n\n\n\n<li>Identify the components and calculations used to create a master budget and recognize uses for this information<\/li>\n\n\n\n<li>Identify the components and purpose of an operating budget<\/li>\n\n\n\n<li>Recognize how sales, production, and cost of goods sold budgets are created and perform related calculations<\/li>\n\n\n\n<li>Recognize the purpose of cash budgets and how they are prepared<\/li>\n\n\n\n<li>Identify ways the budget process can be managed for optimal results and recognize the benefits and limitations of the management-by-objective system<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Understanding and Managing Budgets","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"understanding-and-managing-budgets","to_ping":"","pinged":"","post_modified":"2024-08-21 09:00:29","post_modified_gmt":"2024-08-21 14:00:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=152965","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":118475,"post_author":"109914","post_date":"2023-04-13 16:52:00","post_date_gmt":"2023-04-13 16:52:00","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-certificate-in-leadership\">Certificate in Leadership<\/h2>\n\n\n\n<p>Stand out as a leader by becoming a master in effective change, impactful body language and navigating a team.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Hosted by MindEdge<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | Certificate Program | 5 Courses<\/p>\n\n\n\n<p><strong>$199<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////catalog.mindedge.com//ama//suites//29709//certificate-in-leadership/" target=\"_blank\" rel=\"noreferrer noopener\">GET STARTED<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>You will leave ama.org to make this purchase.<\/em><\/p>\n\n\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n\n\n\n<p><span class=\"lozenge\">Leadership<\/span> <span class=\"lozenge\">Change Management<\/span> <span class=\"lozenge\">Teamwork<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\">What You\u2019ll Learn<\/h2>\n\n\n\n<ul>\n<li>Leaders and Work-Life Balance<\/li>\n\n\n\n<li>Leading and Managing Change<\/li>\n\n\n\n<li>Leading Teams<\/li>\n\n\n\n<li>Introduction to Leadership<\/li>\n\n\n\n<li>Body Language for Leaders<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//03//Certificate-Bundle-Icon-Option-1.png?w=1000\%22 alt=\"\" class=\"wp-image-116635\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p class=\"has-text-align-left\">Prove your skills! When you finish this course, you'll get a <strong>certificate of completion<\/strong> to show your current boss and future employers your commitment to keeping your knowledge up-to-date.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>How does a leader encourage change without triggering fearful resistance? What are the key elements of leading an effective team? What is the role of charisma in leadership? How can a leader achieve work-life balance? This online certificate program addresses all these questions and provides advice about standing out as a leader among your peers.<\/p>\n\n\n\n<p>Skill level: Beginner<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced certificate program features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\">Courses Included in This\u00a0Certificate<\/h2>\n\n\n\n\n\n<p>Why can it be so difficult to balance our work with our personal lives? And can these pressures be managed in a way that can make you more successful at both? Yes. This introductory course is meant for anyone who recognizes work-life balance as a skill and wants to improve their ability to create this balance. This course looks at methods and techniques to reconcile work and family. You will also consider the question of personal fulfillment and the needs and demands of leadership.<\/p>\n\n\n\n\n\n<p>Whether adopting new technology or adapting to a drastic shift in an organization's core focus, change is a constant in any successful business. Managers play a fundamental role in successful effecting changes across an organization, and meanwhile, humans, by nature, will often resist change out of fear of the unknown. This introductory course addresses the key issues managers face in a dynamic environment. By understanding the steps in effecting change and how to overcome resistance, a manager can successfully lead change at various levels of an organization.<\/p>\n\n\n\n\n\n<p>Leading a team through any task or project requires special skills, and an understanding of the team dynamic and politics. This introductory-level course for managers or anyone interested in leading teams, addresses the key issues surrounding leadership in a team environment. Why is leadership important to team success? What is required of a team leader to lead his team effectively? This course considers how team leaders must account for the special and unique circumstances of working in a team, where responsibility, accountability, communication, and leadership are shared.<\/p>\n\n\n\n\n\n<p>No matter your age or what phase of your career you're in, leadership is a crucial skill on the path to success. This course examines how to be an effective leader. This course asks the crucial questions about leadership in today's organizations: What is leadership and why is it important? What does effective leadership require? What is visionary leadership? What is the role of charisma? What is the difference between managing, administering, and leading? This course offers a balance of the theory of leadership with some real-world application to help you develop this critical skill for personal growth and success.<\/p>\n\n\n\n\n\n<p>At the core of strong leadership is the ability to communicate effectively. But many leaders focus solely on their spoken words while ignoring the impact of their nonverbal cues, including facial expressions, hand gestures, body movements, and eye gaze. By understanding the impact of body language, leaders can learn how to communicate in a way that builds and sustains positive relationships with employees, clients, and business partners. This course will provide leaders with tips for reading body language and using it to exude both strength and warmth. The course also addresses gender stereotypes and cross-cultural body language and explores the role of body language in virtual communication.<\/p>\n\n\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Certificate in Leadership","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"certificate-in-leadership","to_ping":"","pinged":"","post_modified":"2024-08-30 13:04:12","post_modified_gmt":"2024-08-30 18:04:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=118475","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":116230,"post_author":"109914","post_date":"2023-03-06 14:45:19","post_date_gmt":"2023-03-06 14:45:19","post_content":"\n\n\n<h2 class=\"wp-block-heading\" id=\"h-managing-people\">Managing People<\/h2>\n\n\n\n<p>Master your managerial mindset to motivate, delegate and improve employee performance that can reflect well on not only yourself, but your business as well.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Beginner | 5 Hours | 27 Modules<\/p>\n\n\n\n<p><strong>$99 for non-members | $79 for members<\/strong><\/p>\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-re-in-access-your-course\">You\u2019re In! Access Your Course<\/h2>\n\n\n\n<p>Thank you for purchasing the Managing People on-demand training. Access your course and all related material below.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.ama.org//lms//managing-people///">Access Course<\/a><\/div>\n\n\n\n\n<div class=\"wp-block-buttons\"><\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What You\u2019ll Learn<\/h2>\n\n\n\n<ul>\n<li>Discuss the role of emotional intelligence (EI) in managing<\/li>\n\n\n\n<li>Discover the different factors that motivate workers and how a manager can use them to improve employee performance<\/li>\n\n\n\n<li>Identify the defining characteristics, benefits and unique challenges of empowered teams<\/li>\n\n\n\n<li>Explain how coaching employees is a vital part of managing in any organization<\/li>\n\n\n\n<li>Discuss the challenges of discipline and how a manager should deal with such situations<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"h-course-overview\">Course Overview<\/h2>\n\n\n\n<p>A successful manager understands managing people, including motivating workers and coordinating their activities. This course will explain how the goals, empowerment and measurement system of management can be employed and how organization structures differ. You will also learn about the difficulty of discipline while trying to maintain productivity and momentum.<\/p>\n\n\n\n<p>Skill Level: Beginner<\/p>\n<\/div>\n\n\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-learning-format\">Learning Format<\/h4>\n\n\n\n<p class=\"has-text-align-left\">This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You\u2019ll also have access to a subject matter expert in case you have questions along the way.<\/p>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\">Skills You\u2019ll Gain<\/h2>\n\n\n\n<p><span class=\"lozenge\">Emotional Intelligence<\/span> <span class=\"lozenge\">Coaching<\/span> <span class=\"lozenge\">Employee Engagement<\/span><\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n","post_title":"Managing People","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"managing-people","to_ping":"","pinged":"","post_modified":"2024-06-06 13:36:55","post_modified_gmt":"2024-06-06 18:36:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_courses&p=116230","menu_order":0,"post_type":"ama_courses","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":174109,"post_author":"168509","post_date":"2024-11-05 07:51:30","post_date_gmt":"2024-11-05 13:51:30","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-project-management-skills-to-keep-up-with-the-speed-of-marketing\">Project Management Skills to <strong><strong>Keep Up with the Speed of Marketing<\/strong><\/strong><\/h2>\n\n\n\n<p>In today\u2019s creative landscape, marketers must navigate a whirlwind of challenges\u2014from launching bold campaigns and riding the waves of pop culture to managing unexpected crises. But how do they transform this rapid-fire energy into structured, impactful outcomes . . . all while staying efficient AND innovative? The answer lies in strategic project management. <\/p>\n\n\n\n<p>This 2-hour workshop dives into the essential skills that empower teams to turn sparks of creativity into real-world success. Join <strong>Project Management Institute's (PMI) CMO Menaka Gopinath and PMI's Vice President of Marketing Emily Bavaro<\/strong> to discover how project management practices not only accelerate creative workflows but also build momentum, turning ideas into compelling stories and unforgettable results.<\/p>\n\n\n\n<p><strong><em>Februa<em>r<\/em>y 4, 2025 | 10:00 a.m. - Noon CT<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2024//11//RGB_4C_Horizontal-1.png?resize=1024,308\%22 alt=\"\" class=\"wp-image-176964\" style=\"width:240px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n\n\n<p class=\"has-text-align-center has-white-color has-blue-900-background-color has-text-color has-background has-link-color\">Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.<\/p>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<p>Upon completing the Project Management Fundamentals workshop, attendees will be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>Learn which project management skills can help you run projects better, work with your team more effectively, and improve your marketing. <\/li>\n\n\n\n<li>Understand all the different project management resources available to you. These can help you advance your career and contribute to important global efforts that make a real difference. <\/li>\n\n\n\n<li>Discover how to easily incorporate useful project management tools and methods into your team's daily work. This creates an environment where your team can be more creative and successful.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img src=https://www.ama.org/"https:////www.ama.org//wp-content//uploads//2023//06//AMA-PCM-2-CEU-Badge.png?w=350\%22 alt=\"\" class=\"wp-image-125746\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p>Are you an <a href=https://www.ama.org/"https:////www.ama.org//certifications///" target=\"_blank\" rel=\"noreferrer noopener\">AMA Professional Certified Marketer\u00ae\ufe0f<\/a>? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM\u00ae\ufe0f certification.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ama-event-policies-and-faqs\"><a href=https://www.ama.org/"https:////myama.force.com//s//article//AMA-Event-Policies/">AMA Event Policies<\/a><\/h4>\n","post_title":"Project Management Skills for the Speed of Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"project-management-for-marketers-2025","to_ping":"","pinged":"","post_modified":"2024-11-25 09:28:49","post_modified_gmt":"2024-11-25 15:28:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=174109","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":173695,"post_author":"110977","post_date":"2024-10-22 13:18:47","post_date_gmt":"2024-10-22 18:18:47","post_content":"\n<p class=\"has-white-background-color has-background\"><strong><em>This free event is now available for on-demand registration and access through May 19, 2024. Once registered, the on-demand content will become available.\u00a0<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-white-background-color has-background\">Brands are operating in one of the most challenging marketplaces we\u2019ve ever seen.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Attention spans are shorter.<\/em><\/li>\n\n\n\n<li><em>Connections are harder than ever to make.<\/em><\/li>\n\n\n\n<li><em>The bar to success is higher.<\/em><\/li>\n<\/ul>\n\n\n\n<p>Thus, it\u2019s more vital than ever for brands to make lasting connections with consumers to drive their desired behaviors. The best way to do that: create a message that resonates. The most successful brands create a connection with consumers that transcends the transactional \u2013 becoming known for something so connected to their brand that it becomes second nature to consumers and fuels growth. When a message resonates, it connects, moves, and compels the consumer to act. Our team will share findings from our Message Resonance & Impact initiative, identifying ways to develop better, more resonant messages to create the most compelling product and brand stories that connect with audiences more authentically. <\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">What you\u2019ll learn:<\/span><\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The characteristics that create messages that resonate<\/li>\n\n\n\n<li>The impact resonant messages have on consumer connections<\/li>\n\n\n\n<li>Actionable steps to incorporate these principles into your insights and marketing strategies<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////web.cvent.com//hub//events//3f4f4fe6-4c04-4d67-bd42-93171f821de8//ondemand/">View on-demand<\/a><\/div>\n<\/div>\n","post_title":"Beyond Breakthrough: Building Messages That Resonate","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"beyond-breakthrough-building-messages-that-resonate-brands","to_ping":"","pinged":"","post_modified":"2024-11-20 13:57:02","post_modified_gmt":"2024-11-20 19:57:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=173695","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":172381,"post_author":"168509","post_date":"2024-10-14 09:16:04","post_date_gmt":"2024-10-14 14:16:04","post_content":"\n<div class=\"wp-block-group has-beige-100-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-get-the-most-out-of-your-ai-technologies\">Get the most out of your AI technologies<\/h2>\n\n\n\n<p>This webinar is designed to teach a wide range of marketers at different levels how to create AI Assistants to improve productivity and streamline workflow. Attendees will learn how to build their own personalized assistant according to the task at hand and their marketing speciality needs.<br><\/p>\n\n\n\n<p><strong><em>FREE EVENT | October 30, 2024 | 9:00 a.m. - 10:00 a.m. CT<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group\">\n<h2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list list-block has-medium-font-size\">\n<li>How AI can assist in your daily marketing tasks, saving you time and improving results.<\/li>\n\n\n\n<li>Live demonstration, watch how to build your AI Assistants, including persona creation, content strategy, competitor analysis and more.<\/li>\n\n\n\n<li>Discover real-world examples of how AI Assistants have driven productivity for businesses.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=https://www.ama.org/"https:////www.bigmarker.com//digital-marketing-institute//Build-Your-Ultimate-Personalized-AI-Marketing-Assistant?utm_source=AMA&utm_medium=referral&utm_campaign=AI+Webinar+Sept+24\%22 target=\"_blank\" rel=\"noreferrer noopener\">Register Now<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Note: you will be leaving the AMA website to complete your registration<\/em><\/p>\n","post_title":"Build Your Ultimate Personalized AI Marketing Assistant","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"build-your-ultimate-personalized-ai-marketing-assistant","to_ping":"","pinged":"","post_modified":"2024-10-14 10:27:49","post_modified_gmt":"2024-10-14 15:27:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ama.org\/?post_type=ama_event&p=172381","menu_order":0,"post_type":"ama_event","post_mime_type":"","comment_count":"0","filter":"raw"}]" />

Marketing Management

Marketing management (or management of marketing) is the process of setting marketing goals for an organization (considering internal resources and market opportunities), the planning and execution of activities to meet these goals, and measuring progress toward their achievement. The process should be ongoing and repetitive (as within a planning cycle) so that the organization may continuously adapt to internal and external changes that create new problems and opportunities. Here you will find a collection of marketing news articles and research insights regarding marketing management.

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301 results

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On-Demand Training

Project Management Foundations

Beginner | 10 Hours
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Small Business Marketing

Beginner | 3 Hours | 11 Modules
AMA

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Principles of Marketing for Nonprofit Organizations

Principles of Marketing for Nonprofit Organizations
Partner

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Understanding and Managing Budgets

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Partner

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Certificate in Leadership

Beginner | Certificate Program
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Managing People

Beginner | 5 Hours
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Project Management Skills for the Speed of Marketing

February 4, 2025 10:00 AM - 12:00 PM CDT

Online | 2 Hours | Beginner
Webinar

Beyond Breakthrough: Building Messages That Resonate

On Demand

Free webinar brought to you by HawkPartners
Virtual Training

Build Your Ultimate Personalized AI Marketing Assistant

October 30, 2024 9:00 AM - 10:00 AM CDT

Free Event | Online | 1 Hour

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